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  • HUBSPOT  |  TUESDAY, JANUARY 1, 2013
    [Hubspot] HubSpot's 10 Hottest Marketing Blog Posts of 2012
    To celebrate the new year, we decided to look back at the most popular articles on the HubSpot blog -- because it's one of the places we celebrate new advancements in marketing year round! So we dug into the data -- like marketers tend to do -- and uncovered the top ten most read, most shared, most linked-to, and most commented upon HubSpot blog posts of 2012. The Top 10 HubSpot Blog Posts of 2012. 2012 was an amazing year in marketing.
  • MLT CREATIVE  |  TUESDAY, APRIL 26, 2016
    [Hubspot] HubSpot’s Inbound Sales Certification: What You Need To Know
    HubSpot’s free certifications are well known in the marketing world. Their Inbound Certification and HubSpot Certification have been around for years and have been completed by thousands of marketers. HubSpot recently released a new certification, the Inbound Sales Certification. The post HubSpot’s Inbound Sales Certification: What You Need To Know appeared first on MLT Creative.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2012
    [Hubspot] 34 (of the) Best Google+ Tips, Tactics and Guides of 2011
    The Ultimate Google+ Cheat Sheet by HubSpot Blog. ** 5 STARS. 10 Guaranteed Ways to Get More Google+ Page Followers by HubSpot Blog. How Google+ Is Changing the Web, Even Though No One Wants It To by HubSpot Blog. Google+ (or Google Plus) is many different things, depending on who you ask. It’s the fastest-growing social network ever. It’s the tool Google will use to beat Facebook. It will fundamentally change SEO.
  • MLT CREATIVE  |  WEDNESDAY, JUNE 10, 2015
    [Hubspot] 4 Lists That You Need To Be Tracking In HubSpot's Social Inbox
    Recently I have been going through the HubSpot Certification course and picking up new tips and tricks along the way. HubSpot’s Social Inbox is unique because it’s integrated with a host of other tools in HubSpot’s software (like contacts, lists, campaigns, and more). Just to be clear, HubSpot’s Social Inbox incorporates social media publishing, engagement, and monitoring tools.
  • HUBSPOT  |  SUNDAY, AUGUST 25, 2013
    [Hubspot] New Social Media Image Templates, #INBOUND13 Wrap-Up, and More in HubSpot Content This Week
    It''s no secret: We produce and publish a lot of content here at HubSpot. So we''re going to try something a little different for these Sunday roundups to help solve this problem -- each week, we''ll resurface some HubSpot content from the past week that you may have missed. INBOUND 2013 Keynote Takeaways from HubSpot All-in-one Marketing Software. And that''s it for this week''s HubSpot content roundup.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Hubspot] Getting Exceptional Growth: Meet the New HubSpot Marketing Platform
    Years ago, when Brian and I started HubSpot, we were on a singular mission. Today, you can watch the video of the keynote or read along with the recap below to learn about the biggest announcements coming out of the HubSpot Marketing Platform this year. When we set our sights on which new apps and features to add into HubSpot, we tried to think about one thing: growth. To that end, here''s what we''ve added into the HubSpot Marketing Platform.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Hubspot] Dear HubSpot: My Mom Is the Only Person Reading My Blog
    Dear HubSpot, I work for a company that has an extremely long sales funnel, in a field that almost every business uses, but nobody wants to talk about. Hey folks, welcome to the second installment of this column. Since you seemed to enjoy the post last week, we''re going to make this a weekly thing. Last week , we talked about possible solutions to generating leads from your blog. This week, we''ll be answering a question about getting blog traffic when it seems like all hope is lost.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MARCH 7, 2012
    [Hubspot] A New Definition for Inbound Marketing
    According to Hubspot , a leader in inbound marketing, the definition of inbound marketing is “ marketing focused on getting found by your customers. Content Demand Generation Content Curation content marketing hubspot inbound marketing michael brenner outbound marketing search socialInbound marketing is a hot topic in B2B marketing.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 4, 2012
    [Hubspot] Founders Launch HubSpot 3 During INBOUND 2012 Keynote [FULL VIDEO]
    Wish you could have seen the keynote address by HubSpot founders Brian Halligan and Dharmesh Shah ? The entire presentation -- Brian's discussion about inbound marketing, Dharmesh's tour of HubSpot 3 , and lots more -- is in the video below. INBOUND 2012 Keynote Address: Announcing HubSpot 3. Dharmesh Starts the Tour of HubSpot 3 : Dharmesh explains that HubSpot 3 includes over 100 new features, launching on September 1, 2012.
  • TERMINUS  |  WEDNESDAY, AUGUST 16, 2017
    [Hubspot] HubSpot & Terminus Team Up for Account-Based Marketing & Sales Worksheet
    Terminus partnered with HubSpot to create the Account-Based Selling Worksheet combining ABM and inbound marketing strategies for pipeline acceleration. The post HubSpot & Terminus Team Up for Account-Based Marketing & Sales Worksheet appeared first on Terminus. Account-based marketing, account-based sales, really it’s the same thing. It’s all about getting laser-focused on the accounts that will actually buy from your company.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 15, 2014
    [Hubspot] HubSpot's 2014 State of Inbound Marketing Report: 21 Tweetable Pearls
    HubSpot''s State of Inbound Marketing Report has the data you need to budget, plan, execute and measure inbound marketing and selling. For the past five years, Internet marketing software company HubSpot has published findings from its annual survey on marketers'' challenges, priorities, tactics and results in its " State of Inbound Marketing " report. About one half were HubSpot users. Artillery B2B Marketing Blog > The Forward Observer Got leads?
  • HUBSPOT  |  WEDNESDAY, JUNE 6, 2012
    [Hubspot] HootSuite Partners With HubSpot to Offer Social Media Lead Nurturing #ClosedLoopSocial
    The news is out, and we're excited to announce that HubSpot and HootSuite are teaming up to make the world of marketing an even better place. The HubSpot HootSuite integration will make it easier for customers to use social to better work their leads and make the close. Users can also use the app to monitor their best-performing keywords in HubSpot for relevant conversations that could lead to prospecting opportunities.
  • HUBSPOT  |  WEDNESDAY, JUNE 28, 2017
    [Hubspot] The Best New Type of Content to Support a Product Launch: A HubSpot Experiment
    Here at HubSpot, we obsess over our product -- how it’s built, where it’s headed, and how we talk about it. Every update, from minor feature tweaks to major product launches, are pored over by a team. Developers and product managers handle the creation and vision of individual products. Product marketers own the story of the product, with the goal of creating the narrative that defines the product.
  • THE POINT  |  MONDAY, JUNE 29, 2015
    [Hubspot] Infographic: The State of Marketing Automation Maturity
    B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized hubspot marketing automation best practices marketing automation software marketing automation survey marketing automation tips marketo Marketo agency Marketo consultant Marketo partner pardotAre most B2B companies getting maximum value from their investment in marketing automation? A recent industry survey by Spear Marketing Group suggests: no.
  • HUBSPOT  |  THURSDAY, FEBRUARY 12, 2015
    [Hubspot] A Year in Review: Why 2014 Was HubSpot's Best Year (So Far)
    The proudest moment of my entire career, at HubSpot and beyond, was in September 2014. This past INBOUND is just one reason 2014 was the best year in HubSpot history. To give you a glimpse into more of our proudest milestones and achievements, I’m excited to share HubSpot’s 2014 Year in Review , a celebration of the growth of our business, our team, and most importantly, our customers. After eight years of prep, HubSpot became a public company on October 9th.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 15, 2013
    [Hubspot] 'Boring' Companies Succeeding on Social Media, Google+ for Business, and More in HubSpot Content This Week
    So take a few minutes to catch up on the most important HubSpot content in social media and web design in the past week. 10 Deadly Reasons Most Websites Fail from HubSpot All-in-one Marketing Software. What was the most interesting thing you learned this week on the HubSpot blog? One of the hardest parts about inbound marketing is juggling to keep up with all of the changes every week among all of your other marketing duties.
  • HUBSPOT  |  SUNDAY, MAY 18, 2014
    [Hubspot] Content Curation, Content Cloning & More in HubSpot Content This Week
    If there''s one thing that gets inbound marketers going, it''s talk about content creation. How much, how good, just. it''s all exciting stuff for us. So it''s no surprise this week we had a ton of content about content. If you''re similarly interested in the subject (or think you''d like to learn more about it), take a gander at this week''s content content. Content Mapping 101: The Template You Need to Personalize Your Marketing. Your content needs to be personalized in order to be successful.
  • HUBSPOT  |  FRIDAY, JUNE 20, 2014
    [Hubspot] Dear HubSpot: I Have to Market My New Business. Where Do I Start?
    Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. Did you know that HubSpot started blogging before we even had a product ? If you want to submit a question to be answered, click here. This week, we hear from an entrepreneur who is just starting his own company and wondering where to focus his marketing efforts in the very beginning.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2011
    [Hubspot] First-Ever HubSpot Halloween Flash Mob [Video]
    Over the last two months, HubSpot has secretly been practicing the Michael Jackson "Thriller" dance routine in preparation for an awesome Halloween flash mob! HubSpot + Inbound Marketing + Thriller + Mall + Zombies = EPIC FLASH MOB. Connect with HubSpot Watch the video below to see how strategic planning, dedication, and practice pays off. How do you think we did in our first-ever flash mob?
  • THE EFFECTIVE MARKETER  |  THURSDAY, MARCH 10, 2011
    [Hubspot] How Everybody Wins with HubSpot's Funding « The Effective Marketer
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding. Note: yes, I wouldn’t necessarily say HubSpot is a ‘marketing automation’ vendor per se, but they are moving towards that end).
  • WEBBIQUITY  |  TUESDAY, JANUARY 10, 2017
    [Hubspot] The 15 Best Special-Purpose SEO Tools
    Showcase reviews: RazorSocial (Technology), HubSpot, iMedia Connection, Perception System, MarketingLand, Cent Muruganandam, SmartBug Media, StoreYa Blog, Robbie Richards. HubSpot. Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website.
  • HUBSPOT  |  FRIDAY, OCTOBER 27, 2017
    [Hubspot] We Analyzed HubSpot's 39 Most-Shared Posts in 2017. Here's What We Found.
    Couple this new zeal for writing a data-backed piece with our goal of getting published on the HubSpot Marketing Blog, and here we are: analyzing the 39 most-shared HubSpot Blog posts over the last year, and sharing what we found. Couple that new zeal for writing a data-backed piece with our goal of getting published on the HubSpot Marketing Blog, and here we are. What We Learned From the HubSpot Blog's Most-Shared Posts in 2017.
  • HUBSPOT  |  SUNDAY, DECEMBER 22, 2013
    [Hubspot] Free Content Creation Resources, How to Dominate Organic Search, and More in HubSpot Content This Week
    This week in HubSpot content, we have posts that can help you master "every little thing." As HubSpot staff writer Ginny Soskey puts it, " They become an uninteresting mush of content that people automatically ignore, archive, delete, or straight up unsubscribe from." The modern marketer wears many hats. From creating killer content , to crafting compelling emails , to engaging with folks on social , there''s always plenty to keep a marketer busy.
  • HUBSPOT  |  MONDAY, JANUARY 28, 2013
    [Hubspot] Announcing the New HubSpot Blog Apps for Your iPad or Kindle
    By downloading and subscribing, your app will automatically be updated daily on weekdays and once per weekend with all the latest and greatest HubSpot Inbound Marketing Blog content. HubSpot Blog Kindle App. By subscribing to our Kindle app, you'll receive real-time updates for HubSpot blog content throughout the day. While we couldn't offer this app for free due to the nature of the Kindle Store, the HubSpot Blog app will run you just 99 cents per month.
  • HUBSPOT  |  MONDAY, JULY 29, 2013
    [Hubspot] From the Desk of Patty McCord: Why I’m Joining HubSpot’s Advisory Board
    One of those companies is HubSpot, and I’m excited to announce that I’m joining HubSpot’s Advisory Board this month. Why I''m Joining HubSpot''s Advisory Board. Why HubSpot? First things first, their company mission is compelling to all of us who detest junk mail and robo-calls: HubSpot’s mission is to replace loud, interruptive, and annoying advertising with marketing people love. HubSpot’s culture is centered upon radical transparency and autonomy.
  • HUBSPOT  |  FRIDAY, DECEMBER 24, 2010
    [Hubspot] Happy Holidays From HubSpot! [Video Card]
    2010 has been a great year for HubSpot -- all thanks to you! With the holiday season in full swing, we at HubSpot wanted to say thank you and send warm wishes your way! Naturally, the best way to do this is by showing the different faces behind HubSpot. Happy Holidays, The HubSpot Team Connect with HubSpot Our community has inspired each one of our teams to work hard, experiment, and embrace constant learning.
  • HUBSPOT  |  THURSDAY, JUNE 8, 2017
    [Hubspot] Rethinking Subscriptions: Lessons Learned During the HubSpot Marketing Blog's Email Overhaul
    A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. Step 2: HubSpot generates an RSS email of our latest content. It's not that our email subscription wasn't working. We were gaining an impressive number of subscribers each month. Those subscribers we're opening and clicking on our subscription emails -- and we had the traffic numbers to prove it.
  • DIGITAL B2B MARKETING  |  THURSDAY, JUNE 14, 2012
    [Hubspot] 7 Steps to Find Your Content Marketing Sweet Spot
    Hubspot has focused on inbound marketing, a smaller step for the, but still a significant expansion on their offering as digital marketing software and platform provider. Again, consider the example of Hubspot in inbound marketing, referenced above.) Content In Practice Strategy content marketing eloqua hubspot microstrategyYou are ready to take your content marketing to the next level. Until now, you have been producing mostly mid and late stage content.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Hubspot] A Vivid Vision for HubSpot's Content
    Giving away your health data is about as inbound as it gets,” observed Volpe when he wrapped up the interview from HubSpot’s brand new Cambridge recording studio. After listening to Herold explain this concept on The Growth Show podcast , I decided to give it a try on behalf of the HubSpot content team. HubSpot’s podcaster and I tried to figure out if we could get (still) Apple CEO Tim Cook to mention The Growth Show during the company’s next press event.
  • HUBSPOT  |  WEDNESDAY, AUGUST 29, 2012
    [Hubspot] Announcing HubSpot 3: The Future of Marketing Software
    In the first five years of HubSpot, we did just that. When we started HubSpot, there were four or five tools that most companies used to manage their online marketing. Today, I am really happy to introduce you to HubSpot 3. HubSpot 3 was built to be the antidote to all of those extra steps and the fragmented customer experience they create. Every single HubSpot tool is unified and made more powerful by Contacts.
  • WEBBIQUITY  |  MONDAY, SEPTEMBER 10, 2012
    [Hubspot] The Top #Nifty50 Women in Technology on Twitter for 2012
    Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media.
  • HUBSPOT  |  WEDNESDAY, JULY 20, 2011
    [Hubspot] What is HubSpot?
    If you know anything about HubSpot, you know that we spend the majority of our time using inbound marketing to attract YOU to us, so we can limit the number of annoying cold calls, junk mail and automated-spammy emails in the world. But, we also decided recently to spend some time making a short, fun, animated answer to the question "What is HubSpot?". What is HubSpot? Before this video, did you know what HubSpot does? How else would you tell someone what HubSpot does?
  • HUBSPOT  |  SUNDAY, OCTOBER 27, 2013
    [Hubspot] How SEO's Future Affects Inbound, Seth Godin Talks Google, and More in HubSpot Content This Week
    It''s okay to admit: There are some marketing strategies you think are so difficult to implement that you find them scary (even spooky, perhaps?). Fear not, marketers -- we''ve got you covered. Below, you''ll find comprehensive-yet-concise tips on how to accomplish a number of inbound undertakings via some of the posts featured on Inbound Hub this past week. You''ll also get some insights regarding just what exactly the future holds for SEO, and what the heck is going on over at Google.
  • PAUL GILLIN  |  FRIDAY, MARCH 8, 2013
    [Hubspot] Slides and Video Cover What You Need to Know About Search
    Thanks to Mike Moran , HubSpot and McDougall Interactive for permitting me to steal from them. B2B search Social Media social networks Tips Facebook google HubSpot Mike Moran Paul Gillin Search Engine Land Search engine optimizationA client asked me to prepare a one-hour seminar on the basics of search engine optimization (SEO), and I thought it was worth sharing. This is more than your standard chalk talk.
  • B2B MARKETING DIRECTIONS  |  SUNDAY, OCTOBER 11, 2015
    [Hubspot] HubSpot Research Offers Insights on Blog Performance
    After my earlier post was published, I discovered a blog post by HubSpot that provides several insights on these perennially important issues. This post describes a test that HubSpot ran on its own Marketing Blog to determine what its optimal editorial strategy should be. To answer these questions, HubSpot conducted an experiment to determine how changes in blog posting frequency and content mix affected three key performance metrics - views, net new leads, and subscribers.
  • WEBBIQUITY  |  TUESDAY, MAY 31, 2016
    [Hubspot] The 23 Best Content Ideation Tools
    Enter any three terms (preferably nouns) and HubSpot’s Blog Topic Generator will display multiple headline options. HubSpot. Great content—the kind that resonates with your audience—starts with great topic ideas. Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service.
  • HUBSPOT  |  SUNDAY, MARCH 2, 2014
    [Hubspot] Kick-Ass Business Cards, Standout Resumes, and More in HubSpot Content This Week
    This week was a very practical week in HubSpot content. Check out the HubSpot content team’s best advice (if you haven’t noticed we create A LOT of content) for getting prepared, motivated, and focused to write each day you’re on the job. At HubSpot, we’re constantly A/B testing conversion path elements -- landing pages, calls-to-action (CTAs), and emails -- to see how we can generate more leads, MQLs, and customers.
  • HUBSPOT  |  SUNDAY, APRIL 13, 2014
    [Hubspot] Twitter's New Profile Layout, Gmail's Image-Heavy Inbox & More in HubSpot Content This Week
    This week, in HubSpot content, we covered a wide range of topics on this front -- spanning everything from major layout changes to feature launches and even one high-powered marketer who may still not be on board with the whole idea of social monitoring tools. See all that and more in this week''s HubSpot content roundup. Our digital social tools are both a blessing and a curse.
  • HUBSPOT  |  WEDNESDAY, JULY 15, 2015
    [Hubspot] Videos For Marketers By Marketers: Introducing HubSpot's New 'How-To' Video Series
    At HubSpot, our marketers are outstanding teachers. HubSpot How To - Come Up With Blog Topics. Not to toot our own horn, but they have a ton of tips, tricks, and hacks that can be used to help other marketers meet and exceed their goals. So in an effort to spread this knowledge, we've decided to start a weekly video tutorial series called #HubSpotHowTo. Did you know that one minute of video is worth 1.8 million words?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 22, 2017
    [Hubspot] Why Is Everything at HubSpot Wrapped in Tin? It’s Our Year in Review 2016
    HubSpot reached its 10-year milestone in 2016. We’re not entirely sold on every traditional anniversary theme, but we think tin suits HubSpot’s 2016 just right. Take a look at HubSpot’s Year in Review 2016 and you’ll find yourself among it. Because, after all, HubSpot wouldn’t exist without each of you in the global community dedicated to making business more human and helpful. And as tradition holds, the tenth anniversary calls for a gift of tin.
  • LEADSLOTH  |  MONDAY, JULY 12, 2010
    [Hubspot] Hubspot Review
    UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners. Both groups will use HubSpot to generate more inbound leads, but they have vastly different requirements. HubSpot can serve both audiences, but in a different way.
  • HUBSPOT  |  SUNDAY, FEBRUARY 23, 2014
    [Hubspot] LinkedIn Profile Stalking, New Banner Images, and More in HubSpot Content This Week
    At the Inbound 2012 Keynote Address , HubSpot CTO and co-founder Dharmesh Shah began his speech by showing a picture of his newborn baby. That why this week in HubSpot content was all about: LinkedIn. Your Top Questions on “Social Selling” Answered by LinkedIn, Evernote, and HubSpot. A Sales & Marketing Love Story From LinkedIn & HubSpot. To find out what’s really going on, HubSpot and LinkedIn joined forces to uncover the truth.
  • THE FORWARD OBSERVER  |  TUESDAY, SEPTEMBER 4, 2012
    [Hubspot] How To Create Lovable B2B Marketing with HubSpot 3
    In a HubSpot eBook, the steps to developing lovable marketing are outlined: Develop a Stellar Marketing Offer - It should be educational and helpful, focus on the right stage of the sales funnel, and be in the right formats. At Inbound 2012, HubSpot introduced its newest version of its powerful marketing software, HubSpot 3. Full Disclosure: Artillery is a HubSpot Value Added Reseller and is hopelessly in love with HubSpot and its software.
  • WEBBIQUITY  |  TUESDAY, JUNE 14, 2016
    [Hubspot] The 24 Best Online Writing Tools and Apps
    Showcase reviews: HubSpot, TNW News, Quick Sprout. Showcase reviews: HubSpot, Buffer Social, Econsultancy, Quick Sprout, StoreYa Blog. Showcase reviews: Hubspot, SiteTuners. Showcase reviews: Hubspot, Quick Sprout, Rebekah Radice, Robbie Richards. Showcase reviews: Hubspot, Quick Sprout. Showcase reviews: HubSpot. HubSpot. The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.”
  • THE FORWARD OBSERVER  |  WEDNESDAY, APRIL 24, 2013
    [Hubspot] HubSpot's 2013 State of Inbound Marketing Report: The Good, The Bad & The Ugly
    Artillery B2B Marketing Blog > The Forward Observer HubSpot has released its fifth annual review of inbound marketing trends and tactics. For the 2013 State of Inbound Marketing Report, HubSpot surveyed over 3,300 marketers from 128 countries. The report confirms the wild west nature of the current marketing world. And as with any change, it''s accompanied by the good, the bad and the ugly.
  • THE EFFECTIVE MARKETER  |  SUNDAY, AUGUST 10, 2014
    [Hubspot] What Marketing Org Charts Tell You About The Business
    Well, there isn’t a better starting place than the SlideShare presentation put together by HubSpot on this very subject. Marketing Management Marketing Planning Marketing Strategy electrolux harvard business review hp hubspot marketing organization marketing structure org chart p&g Organizational charts are an interesting thing. Every company has an official one and also a few “unofficial” charts.
  • PAUL GILLIN  |  TUESDAY, AUGUST 20, 2013
    [Hubspot] How to Get Salespeople Aboard the Social Media Train
    B2B marketing Social Media Tips HubSpot Jeff Hoffman linkedin sales Twitter One of the most common frustrations I hear B2B marketers express is about the difficulty of getting salespeople interested in social media. Outside of prospecting with LinkedIn, few sales pros are willing to make the investment of time to learn and use tools that promise a payoff months or years down the road.
  • HUBSPOT  |  THURSDAY, AUGUST 10, 2017
    [Hubspot] How 11 Students Built a Company's Inbound Strategy with HubSpot Certifications
    If you're familiar with the HubSpot Academy, then you know it offers online certifications and free tools to help people all over the world learn how to market, sell, and grow an inbound business. Recently, HubSpot Academy launched its Education Partner Program, which helps college and university professors teach inbound marketing, sales, and provides guidance on using the HubSpot Marketing Software and Customer Relationship Management (CRM).
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Hubspot] What Managing Millennials Is Really Like: An Interview With HubSpot's CMO [Video]
    There are a ton of stereotypes out there about Millennials in the workplace. They''re eager and entitled." They''re over-connected multi-taskers that can text faster than they can speak." They''re tough to manage, especially if you''re from a different generation.". But actually managing this generation is a whole different story -- and if you''re looking to grow your business, you''re probably going to have to hire (and manage) a Millennial sometime soon.
  • HUBSPOT  |  FRIDAY, JULY 7, 2017
    [Hubspot] Agenda | Grow with HubSpot Sydney 2017
    8:45 am - 9:15 am - "Marketing & Sales Has Cha nged" by James Gilbert, HubSpot. 9:15 am - 9:45 am - A Look to the Future: Speed, Convenience and the Rise of AI in Marketing & Sales by Matthew Barby, HubSpot. Refuel with some coffee and tea, network with your neighbours and meet the HubSpot team. 10:25 am - 10:55 am - How to Create, Optimise and Measure Content to Drive More Traffic by Elissa Hudson, HubSpot. Registration & Keynotes.
  • HUBSPOT  |  SUNDAY, APRIL 6, 2014
    [Hubspot] Hidden Budget Costs, LinkedIn Cheat Sheets & More in HubSpot Content This Week
    This week marks the first week of April; a week full of distractions from April Fools’ Day and the first signs of sunlight after many long winter months. While we of course found little ways to enjoy the sunlight and the April Fools'' Day pranks, we also got down to business -- blogging business, at least. This week’s content is practical, and focuses on things that you can do to be more efficient in your tasks and more effective at driving results.
  • HUBSPOT  |  MONDAY, FEBRUARY 7, 2011
    [Hubspot] 6 Reasons HubSpot Wants YOU as an Inbound Marketing Consultant
    HubSpot is hiring NOW, and we’re looking for Inbound Marketing Consultants (IMC). You have the ability to inspire people to do marketing the right way, and you’ll be able to find creative ways to show customers how HubSpot can help them achieve their marketing goals. When you join HubSpot, you’ll need to learn the ins and outs of our HubSpot software, as well as the above elements of online marketing that you’re not an expert of yet.
  • MARKETING INSIDER GROUP  |  MONDAY, AUGUST 10, 2015
    [Hubspot] Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion
    But if you’re looking for more solid proof, we can look to the annual study by Hubspot on article volume and frequency. Based on blogging data of their 13,500+ customers , Hubspot found that companies who published more than 16 blog posts every month got almost 3.5x In their study, Hubspot found that 90% of their leads came from old blog posts. Hubspot found that certain types of posts performed better on certain platforms.
  • REACHFORCE  |  MONDAY, JUNE 11, 2012
    [Hubspot] Pinterest, Bob Marley, and HubSpot doing it right
    Pinterest isn’t just one of the fastest-growing social media platforms around. It’s also, at least for many B2B marketers, one of the most vexing. Adoption rate is huge. Traffic is out of this world. But business-to-business application? There’s the rub. Tips and tricks appear from time to time (you can
  • MARSDEN MARKETING  |  THURSDAY, JUNE 8, 2017
    [Hubspot] HubSpot’s State of Inbound 2017 - Getting to the “So What”
    The latest HubSpot State of Inbound 2017 report sheds light on that evolution. As inbound marketing inches closer to its 20-year milestone, it becomes ever more obvious that the evolution it started in marketing is still, well, evolving. It takes a deep dive into the everyday world of marketing and sales, while also analyzing trends that will impact business in the future. B2B Marketing Inbound Marketing Marketing Strategy
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 20, 2011
    [Hubspot] Connecting Thought Leadership to Lead Generation in B2B Marketing
    One of the best examples of this is Hubspot and the incredibly successful webcasts with Dan Zarella. Dan’s recognition as a thought leader allows Hubspot to run lead generation programs that are the envy of many marketers. If Hubspot had directly measured their initial thought leadership on lead generation, they would have missed the real long term lead generation benefits of their thought leadership efforts.
  • BLEND MARKETING  |  THURSDAY, JANUARY 18, 2018
    [Hubspot] 8 Essential HubSpot dashboard reports for the reporting add-on
    The HubSpot reporting add-on brings a much needed layer of customisability to the platform's default dashboards. HubSpot
  • HUBSPOT  |  SUNDAY, FEBRUARY 9, 2014
    [Hubspot] Pinterest FAQs, Browser Bookmarks, and More in HubSpot Content This Week
    Here''s a question: How do you become a better inbound marketer? Well, for starters, there''s experience. By showing up everyday, putting in the work, and learning from those around you, you''ll naturally get better at what you do. Practice, after all, makes perfect. But for those marketers who have a healthy obsession with self-improvement and want to become inbound marketing experts, there''s a lot you can do to fast-track your progress.
  • SHARPSPRING  |  THURSDAY, SEPTEMBER 14, 2017
    [Hubspot] Lead Nurturing for All: An Affordable HubSpot Alternative
    Almost any business can benefit from using marketing automation, but most can’t afford the price tag that comes with a platform like HubSpot. In this article, Chuck Bankoff , Director of Web Services and Digital Marketing Strategist at Kreative Webworks , talks about how he offers both HubSpot and SharpSpring so clients with smaller budgets don’t have to miss out. Download the article to: Learn why SharpSpring’s model wins over more clients than HubSpot’s.
  • WEBBIQUITY  |  TUESDAY, APRIL 19, 2011
    [Hubspot] The Dirty Dozen Top 12 Social Media Mistakes to Avoid
    There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social Media Marketing automation in social media b2b social media success free HubSpot Kmart Oracle resources social media intern social media pitfalls social media planning social media results social media training Sysomos top social media mistakes to avoid Walmart
  • THE POINT  |  WEDNESDAY, DECEMBER 16, 2015
    [Hubspot] The One Marketing Automation Guide You’ll Ever Need?
    Marketing Automation marketo market research pardot marketing automation consultants marketing automation agency marketing automation consultant hubspot trustradius marketing automation buyer's guide marketing technology martechResearch company TrustRadius just published their new edition of the “Buyer’s Guide to Marketing Automation Software,” and it’s a doozy.
  • HUBSPOT  |  SUNDAY, DECEMBER 15, 2013
    [Hubspot] Create the Perfect Facebook Page, Insights From Gary Vaynerchuk, and More in HubSpot Content This Week
    Poring over the content we put out this past week at HubSpot, one word really stuck out to me. So, without further ado, here''s a collection of new HubSpot content that we hope you will find helpful. Fortunately, HubSpot''s resident email conversion expert, Niti Shah, has compiled these 5 tips to help you ensure your emails deliver a stellar user experience across all devices. SEO: Past, Present, and Future from HubSpot All-in-one Marketing Software.
  • HUBSPOT  |  SUNDAY, JUNE 1, 2014
    [Hubspot] Twitter Photo Collages, Bad Habits & More in HubSpot Content This Week
    Typically at HubSpot, we look to cover topics from all angles, answering the who, what, when, where, why, and how. Time is flying by. As the weather gets nicer, the months always start to feel shorter and shorter. It feels like just the other day I was sitting down to write the monthly roundup for April, and now here were are at the start of June.
  • WEBBIQUITY  |  TUESDAY, APRIL 22, 2014
    [Hubspot] 10 B2B Marketing Lessons from Walt Disney World and Universal Studios
    In the B2B realm, these can include free or freemium online tools (like HubSpot’s Marketing Grader ); useful and share-worthy content like research findings and how-to guides; customer conferences (with associated SlideShare presentations and videos); online customer community sites; open source sharable components; and other forms of content. A few weeks ago, we took a spring break / time-to-thaw-out trip to Orlando.
  • BIZNOLOGY  |  MONDAY, JULY 18, 2016
    [Hubspot] Personalized content for more effective content marketing
    You can also step up to more integrated solutions like Hubspot , Pardot , and Marketo. Content Marketing Digital Marketing Social Media Marketing Web Metrics B2B B2B marketing Behavior-Based Content Content marketing HubSpot Leadfeeders Leadlanders Mailchimps Marketo Pardot personalizationDon’t call them, they’ll call you.
  • THE POINT  |  WEDNESDAY, APRIL 8, 2015
    [Hubspot] Survey: Marketing Automation Users Score a “C” in Maturity
    B2B Marketing Lead Management Lead Nurturing Marketing Automation Uncategorized eloqua hubspot marketing automation best practices marketing automation strategy marketing automation success marketo pardot Spear Marketing Group has published an informative report detailing results of a survey designed to gauge the maturity of marketing automation deployments within the B2B community.
  • WEBBIQUITY  |  TUESDAY, MAY 10, 2011
    [Hubspot] 20 Ways to Generate ROI from a Corporate Blog
    Aira Bongko’s extensive list of Twitter apps or Ken Burbary’s wiki on social media monitoring tools ), industry-specific glossaries (like this one on IT service delivery terms), free online tools (HubSpot’s Website Grader has been a phenomenally successful lead generator), collections of resources, free software utilities–the possibilities are limited only by your creativity.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 29, 2013
    [Hubspot] Bad News About Keywords From Google, Good News About Pins From Pinterest, and More in HubSpot Content This Week
    The work week that was has come and gone -- and a new one will soon emerge (perhaps a little too soon for the anti-Monday crowd). Due to your hectic schedule, you may have missed out on some of the latest goings-on we''ve reported this past week. With fall getting underway these past few days, we certainly understand why much of our readership would be quite busy (hello, looming third quarter).
  • HUBSPOT  |  SUNDAY, MAY 25, 2014
    [Hubspot] Conversion-Friendly Design, Lead Gen Help & More in HubSpot Content This Week
    This week at HubSpot, we dedicated a lot of our content to improving conversions -- a critical part of every stage of the inbound marketing methodology. Dear HubSpot: My Blog Isn''t Generating Leads. This week at HubSpot, we decided to launch a new, Dear Abby-style advice column for inbound marketers on our marketing blog.
  • CONTENTLY  |  TUESDAY, OCTOBER 4, 2016
    [Hubspot] Infographic: Why Marketers Are Creating Too Many Blog Posts
    A new infographic from HubSpot reveals that 60 percent of marketers focus their efforts on blog content, but only 29 percent of consumers will likely read those blog posts thoroughly. As part of its “2016 State of Inbound” report, HubSpot found that conversions and SEO were top priorities for a majority of marketers. ROI Content Strategy Hubspot Infographic
  • BIZNOLOGY  |  MONDAY, MARCH 20, 2017
    [Hubspot] 6 assumptions push marketing gets wrong
    Hubspot studies show that more people trust corporate information sources now than they did, say, in the age of black-hat SEO. I recently gave a keynote address to the Content Strategy Applied conference in London. My talk was well received , but when I went to post the slides, I realized that much of the talk was more TED-style: speaking largely without visuals. So I started working on some basic visuals to help people understand the deck without my voice.
  • WEBBIQUITY  |  TUESDAY, MAY 31, 2011
    [Hubspot] Trust Me: Why Trust is Crucial for Business Success, and How to Built It
    According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust.&# Marketing Strategy Social Media Marketing be transparent blogging building trust HubSpot KC Associates Kipling Ming vase WalmartOther than having something of value to offer, trust is the most essential element for business success. It removes psychological barriers and objections to buying, and makes people want to do business with you because they are comfortable.
  • HUBSPOT  |  SUNDAY, JANUARY 19, 2014
    [Hubspot] Introducing the Blog Topic Generator, Learning to Not Hate Writing, and More in HubSpot Content This Week
    HubSpot''s lead blog strategist, Pamela Vaughan, has got you covered. I''ll now leave you with a new post from HubSpot''s resident writing wiz, Dan Lyons, in which he takes a look at a new (and arguably scary) marketing campaign, which involves a demonic, animatronic baby wreaking havoc on unsuspecting bystanders. Ugh … writing. As a former freelancer writer, and someone who generally enjoys writing, you think I wouldn''t struggle with it so much. But, alas, I do.
  • SMASHMOUTH MARKETING  |  SATURDAY, AUGUST 8, 2009
    [Hubspot] Smashmouth Preview - Hubspot
    Karen Rubin and Mike Volpe Hosting Hubspot TV's 1 Year Anniversary Yesterday was the start of my evaluation of Hubspot. After a one hour detailed demo from Bonnie and Chris, and an interrogation by me, Linda and I got to join the Hubspot team and local twitterati for the 1 year anniversary of Hubspot TV. Tags: hubspot reviews inbound marketing SEO twitter drivel
  • HUBSPOT  |  SUNDAY, MARCH 23, 2014
    [Hubspot] How to Work Less, the Modern CMO & More in HubSpot Content This Week
    This week in HubSpot content: time. This week in HubSpot content, we discussed time as it relates to all aspects of business to help you optimize your marketing, sales, and your productivity. This blog post offers some insight from a HubSpot sales rep into how you can use timely trigger events to help improve your close rates. It structures our days; it structures our lives.
  • HUBSPOT  |  SUNDAY, MARCH 9, 2014
    [Hubspot] Enterprise Website Pitfalls, Branding for Startups & More in HubSpot Content This Week
    This week in HubSpot content, we focused on everything from companies just getting started to well-established enterprise-level corporations, offering insight to help businesses of all shapes and sizes integrate inbound into their marketing campaigns. At HubSpot, we''re thrilled to see a mainstream, enterprise-level adoption of the concepts that we’ve been preaching for the past eight years.
  • HUBSPOT  |  SUNDAY, JANUARY 26, 2014
    [Hubspot] New Facebook Algorithm Update, Essential Excel Tips for Marketers, and More in HubSpot Content This Week
    In this new post , HubSpot Senior Blog Editor Corey Eridon walks you through the entire process and shows you how reviewing analytics -- and measuring performance -- can help you hit your lead generation goals. In a recent post in our Sales section , HubSpot Director of Marketing for Inbound Sales Brian Whalley lays out a three-part process for successful email prospecting. As marketers, we all know that great writing can help our content stand out from the crowd.
  • WEBBIQUITY  |  MONDAY, JANUARY 31, 2011
    [Hubspot] Best Twitter Guides, Tips and Tools of 2010
    8 Ways to Not Get ReTweeted by HubSpot Blog. Dan Zarrella uses extensive HubSpot research to show that practices like talking about yourself, dumbing down the readability of your tweets, eschewing links, and repeating the same things everyone else is saying are great ways to avoid being retweeted. Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December.
  • HUBSPOT  |  SUNDAY, OCTOBER 6, 2013
    [Hubspot] An SEO Guru's Thoughts on Google, Tips to Improve Facebook Lead Gen, and More in HubSpot Content This Week
    What was the most interesting thing you learned this week on the HubSpot blog? Whether you''re handling the marketing efforts for your business or you''re a savvy marketing veteran working with a number of clients, chances are, you could benefit from some industry tips, tricks, and tools from time to time to make your inbound work a little easier. Enter some content from the past week. Trying to come up with a way to make your content more enjoyable for your audience?
  • HUBSPOT  |  SUNDAY, NOVEMBER 3, 2013
    [Hubspot] Free Holiday Ecard Templates, Marketing Benchmarking Data, and More in HubSpot Content This Week
    With All Hallows'' Eve behind us now, the holiday season is officially in full swing. Yep -- that means finalizing those plans to head back home for Thanksgiving and getting going with your holiday shopping. Fun stuff, am I right? It can be easy for your focus at work to go in and out sporadically during this assuredly hectic time of the year. Thus, we recognize you may miss out on some content from time to time.
  • HUBSPOT  |  SUNDAY, SEPTEMBER 1, 2013
    [Hubspot] How to Create an Infographic in an Hour, the Sexiest CTAs on the Web, and More in HubSpot Content This Week
    Last week , we tried a new type of weekly roundup featuring HubSpot content you may have missed. After a harrowing experience with ambiguous calls-to-action in the popular Candy Crush app, my fellow HubSpot blogger Corey Eridon needed a pick-me-up -- so she compiled the 10 sexiest calls-to-action on the web from our ebook of 101 Examples of Effective Calls-to-Action. I don''t know about you, but Sunday is my day to catch up on life.
  • HUBSPOT  |  SUNDAY, MARCH 30, 2014
    [Hubspot] "Free" Stock Photos, New Gmail Layouts, and More in HubSpot Content This Month [March Roundup]
    At HubSpot, we understand that the technologies that you rely on to complete your daily tasks are constantly changing. This post offers some little confessions from the full-time bloggers at HubSpot. It’s amazing how much can happen in one month, particularly in the digital marketing and tech world. Our goal is to help make your lives a little bit easier by providing you the information that you need to take full advantage of the ever-changing tools at your disposal.
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [Hubspot] Dear HubSpot: My Boss Won't Let Me Do My Job
    Dear HubSpot, Here''s my issue in a nutshell. New here? This is a weekly column that we do to answer people''s most burning questions about inbound. If you want to submit a question to be answered, send it to us at blogging@hubspot.com. This week, we hear from a frustrated marketer whose well-meaning boss is bogging her down with distracting tasks.
  • THE POINT  |  TUESDAY, MAY 14, 2013
    [Hubspot] Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line
    In a related post, inbound marketing software provider Hubspot reported on an A/B test using the word “Free” and concluded that the difference, at least in terms of deliverability, was statistically insignificant. However, Hubspot also noted that click-through rates increased when the word “free” was excluded. It’s worth pointing out that Hubspot’s test was less than ideal because, in the second subject line, they substituted the word “free” with the word “SEO.”
  • HUBSPOT  |  SUNDAY, SEPTEMBER 8, 2013
    [Hubspot] How to Get Started with Pinterest, Write Captivating Intros, and More in HubSpot Content This Week
    So this week, I put the HubSpot content roundup together with content that I know could help me -- or any other marketer -- do our jobs better. What HubSpot content did you like this week, and what content do you want to see in the future? Most of the time when I''m reading about marketing, I like to actually learn something I can take away and implement.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 23, 2011
    [Hubspot] Top 100 Marketing Blogs [HubSpot Hot 100]
    Today, HubSpot is unveiling a new listing of the top internet marketing blogs, known as the HubSpot Hot 100. Blog Grade is the score generated by HubSpot's free Blog Grader tool. Hopefully the HubSpot Hot 100 list will make it easier for marketers to discover new blogs to build their online marketing expertise. Build Your Own HubSpot Hot 100 List! Want to make a list of blogs in your industry, like we did with the HubSpot Hot 100? Connect with HubSpot
  • DIGITAL B2B MARKETING  |  MONDAY, MARCH 19, 2012
    [Hubspot] Inbound Marketing for B2B: Discussion Recap
    However, HubSpot is the only provider that is widely recognized as a provider for inbound marketing. Content Demand Generation #B2Bchat Content Curation content marketing GetCurata hello bar hubspot ifttt inbound marketing Scoop.it Inbound marketing is a clear trend in B2B marketing. In fact, Sirius Decisions, a research firm focused on B2B markets, predicts more than 75% of leads will be sourced through inbound channels by 2015.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 23, 2011
    [Hubspot] 9 Criteria for Selecting a Social Media Monitoring Tool
    Social Media Marketing Alterian SM2 analytics Beevolve BP social media failure Buzzlogic Cision Converseon free social media monitoring tools HubSpot Jive Klout Lithium OneRiot Radian6 realtime alerts Salesforce.com Scout Labs social media monitoring tools social monitoring tools Socialmention SproutSocial Sysomos Topsy Trackur UberVU Vosuc workflow
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, APRIL 25, 2012
    [Hubspot] Is Blogging Dead or Are Companies Not Trying Hard Enough?
    Hubspot recently took a look at how blogging affects leads. Blog Social Media Blogging blogging dead blogs death of blogging HubSpot speaking usa today VistageWhen I speak to CEO organizations , I typically run through a series of quick slides that show where technology is right at this moment.
  • HUBSPOT  |  MONDAY, JUNE 25, 2012
    [Hubspot] Marketing Hall of Shame: HubSpot's Worst Marketing Mistakes, Revisited
    As a little marketing therapy on this fine Monday morning, last week the HubSpot marketing team sat down and relived some of HubSpot's most mortifying marketing mistakes, and of course thought it'd only be prudent to publish them for everyone to peruse through at their leisure. We've found that a combination works best, so our email recipients will often receive an email from someone like "Patrick Shea, HubSpot." Ask your boss what she thinks. Send to colleagues for review.
  • HUBSPOT  |  SUNDAY, OCTOBER 20, 2013
    [Hubspot] Free Holiday Stock Photos, Expert Photoshop Shortcuts, and More in HubSpot Content This Week
    At HubSpot, we strive to provide a top-notch paid product , but we also like to throw in some things that are -- you guessed it -- free! This past week was no different, as we launched a boatload of very impressive stock photos for free -- along with some advice on sales processes on the house, complimentary Photoshop tips so you can design like a pro, and even some free expert insights from HubSpot co-founder Dharmesh Shah. Delight" is a term used all the time at HubSpot.
  • HUBSPOT  |  SUNDAY, OCTOBER 13, 2013
    [Hubspot] Pinterest Lead Gen, Sexy Data, Blog SEO, and More in HubSpot Content This Week
    What was the most interesting thing you learned this week on the HubSpot blog? Keeping up with the latest big trends in technology, social media, and marketing can seem like an arduous task -- even for the most experienced marketers. Updates keep popping up left and right for Twitter, Google, Facebook, and the like. Meanwhile, new tech is always emerging on top of that, which could also prove to be advantageous for many.
  • HUBSPOT  |  SUNDAY, OCTOBER 13, 2013
    [Hubspot] Pinterest Lead Gen, Sexy Data, Blog SEO, and More in HubSpot Content This Week
    What was the most interesting thing you learned this week on the HubSpot blog? Keeping up with the latest big trends in technology, social media, and marketing can seem like an arduous task -- even for the most experienced marketers. Updates keep popping up left and right for Twitter, Google, Facebook, and the like. Meanwhile, new tech is always emerging on top of that, which could also prove to be advantageous for many.
  • BLEND MARKETING  |  MONDAY, OCTOBER 16, 2017
    [Hubspot] Blend reaches HubSpot’s elite Diamond tier
    We are pleased to announce that Blend has achieved Diamond Partner status - the highest tier in HubSpot’s partner programme. HubSpot
  • HUBSPOT  |  SUNDAY, MAY 11, 2014
    [Hubspot] Finding Good Ideas, Internet Trolls & More in HubSpot Content This Week
    As we always preach at HubSpot, building and understanding your buyer personas is the first step toward creating great content. Blogging as a concept seems simple enough: Find the time to sit down and write and the website traffic and leads will follow. However, it''s unreasonable to expect that simply because you dedicate the necessary time, you''ll create a successful and sustainable blog.
  • THE POINT  |  WEDNESDAY, APRIL 16, 2014
    [Hubspot] New Marketing Automation Buyer’s Guide Offers Valuable Advice
    Hubspot and Act-On encompass many inbound features as well as outbound. I’m not a market analyst, but I have no quarrel with Hubspot, for example, calling themselves “marketing automation” even if their technology is more about generating inbound traffic than it is about automating the way those leads get filtered, nurtured, and converted into opportunities. We have many clients who use Marketo and Hubspot side-by-side, for example.
  • HUBSPOT  |  SUNDAY, FEBRUARY 16, 2014
    [Hubspot] Say Hello to #NewKlout, Twitter’s Fresh Layout, and More in HubSpot Content This Week
    For marketers and sales professionals, a major part of our jobs has become simply attempting to keep up with rapidly evolving technologies. As soon as you think you’ve mastered your keyword strategy, Google encrypts its search results; once you''ve finally convinced your company to integrate Twitter and Facebook into your marketing strategy, digital experts are focusing on the significance of Pinterest and Instagram.
  • INDUSTRIAL MARKETING TODAY  |  TUESDAY, JANUARY 15, 2013
    [Hubspot] Content Marketing Must Go Beyond Inbound Marketing in Industrial Sales
    Content Marketing Inbound Marketing Sales Strategies Content Marketing Institute HubSpot Industrial Marketing Industrial salesThere is quite a bit of confusion among my industrial clients about the terms Inbound Marketing and Content Marketing. For many, the two are synonymous and it is just a [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].
  • DIGITAL B2B MARKETING  |  TUESDAY, DECEMBER 4, 2012
    [Hubspot] 3 Ways To Use the Value of a Like or Follow
    Dan Zarella and Hubspot gave the “what is your social media audience worth” pot a good stir last week. It doesn’t matter if you like Hubspot’s formula or not (at least not for this article). Measurement Social Media Facebook hubspot twitterOne day many businesses will put a value on their social media audience, if it is in the form of monthly impact to their business or the average value of an audience member. Then what?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 7, 2015
    [Hubspot] Tools that help generate blogging ideas
    Hubspot’s Blog Topic Generator. Hubspot’s Blog Topic Generator works in a similar way to Portent’s tool, but it gives you different ideas and asks you for 3 words, preferably nouns before giving you a whole week of ideas to write about that same topic. Hubspot’s generator came up with these great ideas. Hubspot’s topic generator helps you get creative with your content, and the subject line Soolve, which helps you sort through trending searches across various web platforms.
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