The Content Factor

Breathe Life into your B2B Marketing Using Humor

The Content Factor

Having worked in technical industries for 25+ years, I can use a lot of words to describe engineers, but “humorless” is definitely not one of them. Besides being a sound strategy for empathy-based selling, understanding pain points helps you develop stories.

17 Helpful SEO Tools and Tool Reviews

Webbiquity

For nearly as long as there have been people working on search engine optimization, there have been SEO tools. Which SEO tools are most helpful in conducting a site audit? Helpful SEO Tools. How Rich Snippets Work (And Tools to Generate Them) by SEO Chat.

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Trending Sources

How Does Content Marketing Help with SEO?

Webbiquity

But both are actually essential, and work in tandem as part of a broad web presence optimization (WPO) strategy. Efficient use of meta data, URL addresses and sitemaps all fall under this category and can help to naturally increase your chances of naturally appearing high in search results.

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How to Work Faster in Excel: 6 Helpful Tips & Features

Hubspot

If you’re a frequent user of Excel, there are probably a few features you’ve found yourself using over and over again in your work. These tips and features are designed to help you work faster and smarter. How to Work Faster in Excel: 6 Helpful Tips.

11 Useful Photoshop Tutorials That'll Help You Work Faster

Hubspot

So take a look, find the tutorials that are best suited for you, and use them to learn some helpful new tips and tricks. Tips in this video include removing blemishes in photos, working with Photoshop’s layers, cropping, editing image colors, removing parts of an image, and more.

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Does Native Advertising Work?

Content Standard

For those who are unfamiliar, let me explain: imagine your team is working with a journalist to create your next native ad. “Just looking” isn’t a helpful response for widget vendors hoping to keep the lights on. The post Does Native Advertising Work?

Crafting content that works

Biznology

For too many marketers, content marketing doesn’t work. Here’s a guide to crafting content that really does work. Whether that’s commenting or sharing to help you grow your audience or taking the next step down the buying process, you want to keep people moving forward.

Work 80

10 Ways CMOs Can Help Grow Their Companies

Modern Marketing

Whether you are in startup mode or your brand is fully established, your overall goal as a CMO is to help grow it into something bigger that solves problems for more people and provides a greater source of revenue and profitability as a return on the investment of your time and money.

Help 92

Why working in marketing makes you bitchy

grow - Practical Marketing Solutions

Part of this irritability may stem from the copious amounts of BS shoveled at us each day, but a new “ State of Marketing Work ” report from Workfront points to some other factors. In fact, reading this report, it’s hard to believe you might work in marketing and NOT be kind of a b h. Some of the highlights of the findings include: Marketers now work 45.9 Work spaces where people are shoulder to shoulder. By Mark Schaefer.

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How Video Helps Sales and Marketing Alignment

Vidyard

Much like a type of career-focused natural selection, both departments eliminated the tactics and strategies that didn’t work, and prioritized those that yielded the best results. Sales reps have run a thousand demos and know the flow and structure that works the best.

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How Content & SEO Marketers Can Help Each Other Be Successful

ScribbleLive

Actually, the two functions need to work very closely together to ensure that all content is discoverable via search and can benefit from the many bonuses that come with a first-page ranking. These three tips will help content marketers and search engine specialists help each other. It’s just as interesting and helpful to a reader who found it in January as it will be to a reader who stumbles upon it in November.

SEO 72

8 ways to refresh your brain when you’re overworked

Biznology

You don’t think clearly, which makes it harder to work, which leads to more stress. Resisting the urge to eat (or do anything else) while you work. If you work near any kind of green space, a quick walk can reduce your stress level and even help prevent depression.

8 Questions to Help You Decide if Your Content is Good Enough

The Point

Here are 8 simple questions to help you decide whether that content is good enough. Does the topic help to qualify the prospect as someone suffering from a problem or pain point your product/service can solve? What’s the problem or challenge that your content purports to help address?

When all the hard work on social media … just doesn’t work

grow - Practical Marketing Solutions

Nobody has worked harder to build a digital consulting business than Ray. The man has created volumes of content and helped people with patience, kindness, and professionalism. And, it didn’t work. When social media doesn’t work. And, it didn't work.

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8 Helpful Resources for Creating Beautiful Infographics

Hubspot

Not only do they make content more sharable -- 40 times as much -- but they help us retain information. 8 Helpful Resources for Creating Beautiful Infographics. Here's one that helps non-profits visually communicate highlights from an annual report: 4) Easel.ly.

How Experiential Marketing Works: 7 Enlightening Tips

Hubspot

It can work on a number of different levels. We’ll talk more about partnering with other brands in a bit, but working with other businesses on these initiatives can benefit everyone involved, especially if it enhances the experience and helps you both reach previously untapped audiences.

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5 Big tips to make LinkedIn ads work for you

grow - Practical Marketing Solutions

Stop expecting people to work that way. One of the best converting offers I’ve worked with was a piece of content promoted with the line “we’ve read all the books so you don’t have to.” And it worked extremely well.

10 Marketing Reports Everyone Working Online Should Read

ScribbleLive

Through testing different approaches, marketers can get a sense of what works best for their demographics. Because there is often a lot of content created off the heals of these trends, it can be difficult to get the full scope of what actually works.

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Trade Shows Can Work!-new idea!

Your Sales Management Guru

Trade Shows Can Work-new idea ! NOTE: Several weeks ago I wrote a blog on “ Why Trade Shows Don’t Work” , shortly after a good friend, Todd Schnick, wrote me a note to discuss how he makes trade shows work!

When social media marketing doesn’t work

grow - Practical Marketing Solutions

Sure there can be a social component at some point, but in this situation, advertising still works. The post When social media marketing doesn’t work appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

56 Reasons Why Content Marketing Works

B2B Marketing Insider

The following SlideShare will demonstrate the value of Content Marketing and how it can help build your business. 56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. Marketers work in very small teams: 81% of all content teams contain fewer than six people.

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How Big Data and Marketing Analytics Help Sales

Crimson Marketing

Do big data marketing analytics really work? . It is probably not very hyperbolic to say that the subject Big Data comes with some hype attached, though it is clearly not just hype—marketing analytics works to increase sales. How to use Big Data to help sales.

7 Steps to Improve Collaboration at Work

Vertical Response

Whether everyone in your company works from the same office or you’re part of a virtual team, engaging with others who have complementary perspectives can lead to increased productivity. Is your team working on increasing conversion rates ? Allow large chunks of individual work time.

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6 Phrases to Demonstrate Active Listening -- at Work, or Elsewhere

Hubspot

That came to light when someone important to me pointed out that I don't seem to have any interest in what he does for work. In reality, I could learn to appreciate my friend's line of work, for example, if I learned to listen actively. How can I help?”.

The Data-Driven Sales Team: Why Social Selling Works

grow - Practical Marketing Solutions

Social Selling Works. While programmatic buying helps B2C marketers produce voluminous leads, B2B marketers are more concerned about quality over quantity. As a result they are taking programmatic one step further by discovering best practices to help prioritize leads.

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21 Questions To Help You Define Your Content Marketing Strategy

B2B Marketing Insider

My mission was: To help businesses of every size to improve their marketing efforts through better stories that connect with people. To help brands scale their content marketing efforts so they can reach their customers in an affordable way by earning their attention instead of buying it.

Why Coupons Work [Infographic]

Hubspot

They can also promote new products, help get feedback from your target market, and attract new customers. My gym is located next to a Walgreens and across the street from a CVS.

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Metrics to Help You Track Brand, Demand, and Expand

Act-On

His monthly magazine, annual Poor Richard’s Almanac and various other printings all served to establish him as an authority and help grow his printing press business. It was educational, with the goal of helping farmers be more successful … the quintessential definition of content marketing.

Two questions to help you find the value of marketing

grow - Practical Marketing Solutions

In the cyclical and long-sales-cycle world of enterprise B2B sales (where I spend much of my time today), these metrics are often more helpful than revenue trends: Branded searches. You can find him on Twitter ( @wittlake ) when he isn’t working with B2B marketers.

Help. I’m enslaved by my smartphone.

grow - Practical Marketing Solutions

You know, the LIST of stuff for work, home and personal that is a constant ticker tape machine; paper strips overlapping from corner to corner in your mind. Makes sure I get both work and personal email 24/7. The post Help. By Brooke B. Sellas, {grow} Contributing Columnist.

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5 Proven tips to help with your blogging confidence

grow - Practical Marketing Solutions

I’ve teamed up with my friend Sarah Mason to breathe new life into some vital ideas from my blog archive and I think this one is perhaps our best work yet.

Help 95

The raw truth about “I work harder than you”

grow - Practical Marketing Solutions

“I work harder than you.” She basically told me that because I work from home and “play on Facebook all day” (I own a fast-growing social media marketing agency, but let’s go with it) have no idea what it means to be “exhausted from work.”

10 Steps to Achieving Work-Life Balance: Small Business Edition

Vertical Response

Here are 10 ways to achieve and maintain the work-life balance you’ve been longing for. The quality of your work will improve and you’ll feel less burnt out. When you’re your own boss, it’s easy to get caught up working nights and weekends and everything in between.

3 Ways Agile Helps Scale Content Marketing

Kapost

The common factor in making all three of these scaling strategies work? They’re not producing low quality work just for fun. . That means if you want to improve the quality of the work, you’ve got to change the way it gets done. .

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Why Business Blogging Works

Hubspot

But I never simply wrote about why it works. here''s why it works. For example, Google reads our website, so it knows it can return this blog post if someone searches "Why does blogging work?". Potential Customers: Potential customers read blogs to find helpful industry content.

3 Ways to Make Controversial Content Work for Your Brand

Modern B2B Marketing

What made this campaign work is that although the results are controversial, the content still relates back to the services offered by the brand–specifically any visitors using Travelmath to find hotels for a future trip. How to Make Controversy Work for Your Brand.

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Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals

Tony Zambito

While this type of intelligence is helpful, it lacks insights into the goal-directed behavior of buyers and why they make the choices they do. Trying To Connect On An Impersonal “Business-Speak” Level Does Not Work. coaching by Gilbert Bages. Many CMOs today are faced with a dilemma.

How Google AdWords Works [Infographic]

Hubspot

PPC can be a great complement to your organic search optimization efforts to help you maximize reach. PPC is one way to help. Optimizing your content for organic search is the best way to strengthen your presence on search engines and generate high quality traffic to your website.

Five Reasons Why Sales Strategy Doesn’t Work for Many Small Businesses

Webbiquity

While this strategy may work for large companies, smaller firms struggle to optimize each marketing channel. Many small businesses work on SEO, SEM, and advertising on Facebook, LinkedIn, Twitter and YouTube simultaneously, and end up generating little return on investment (ROI).

10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. Optimized ads can help you spend your PPC budget wisely and see a positive return on your investment. Why this works: It's visual.