Promotional Products Work Week

Biznology

Next week is “Promotional Products Work Week”! This annual event serves as a cornerstone for recognizing the importance of working with promotional professionals, while creating awareness for promotional products as a powerful and effective advertising and marketing medium.

5 helpful hacks to go above & beyond your sales goals

Biznology

Work smarter, not harder. The hack: use a social channel monitoring program to set alerts and see only work-related messages. Humans work much better with deadlines. The hack: Schedule your most demanding work during the times you feel sharpest, usually in the morning.

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How APIs help make application integration intelligent

Modern Marketing

Artificial intelligence (AI) represents a technology paradigm shift, with the potential to completely revolutionise the way people work over the next few years.

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How 1:1 Email Experiences Help Retail Marketers Drive Results

Modern Marketing

Creating 1:1 experiences in email helps retail marketers do the following: Drive performance. Help customers make complex purchasing decisions, which often involve complementary products from partners. So what kinds of personalization tactics work best for retail marketers?

Help 274

How to work with a content marketing agency on creative design

Tomorrow People

We’ll show you how to work with your team and why the strategy behind their designs is just as important as the appearance. That’s what design means in your content marketing activities: whatever works. At Tomorrow People, we know what works — because we do it 100 times a month. So when critiquing content design (the layout of a web page, eGuide, or email, for example) a few concepts will help. Content Marketing Working with a content marketing agency

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How Video Helps Sales and Marketing Alignment

Vidyard

Much like a type of career-focused natural selection, both departments eliminated the tactics and strategies that didn’t work, and prioritized those that yielded the best results. Sales reps have run a thousand demos and know the flow and structure that works the best.

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FAQs: The good the bad and the ugly of working with a content marketing agency

Tomorrow People

We cover everything you need to know about successfully working with a digital content marketing agency, and how you can achieve the best results. Let’s take a look at the good, the bad, and the ugly of working with a content marketing agency — from both sides. A: Subjective opinions are anathema to effective execution — because for feedback to work it must be based on how it affects the campaign goals. Working together, in a way that’s mutually beneficial, matters to us.

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How-to Help Sales Understand Your Product Through Video

Vidyard

Whatever works is adopted by all. 5 ways to help sales teams using video: Lay out your product vision in video : Product teams hate to lay out public roadmaps because they feel that it over-commits them.

HubSpot’s Marketing Team Worked Remotely for One Week. Here’s What We Learned.

Hubspot

Not everyone you work with is able to sit down in the same room with you. It means learning to work with our colleagues in a completely different (and potentially challenging) way. To improve our communication with remote workers, and be at our best when working remotely.

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Does Buying Instagram Followers Work?

Hubspot

Here, we’ve gone ahead and covered all the questions you might have about buying Instagram followers to give you a better idea of how it actually works. If your priority is simply to have a big follower count, than these services can definitely help you.

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“How I Work”: Stephanie Thomas, Senior Field Marketing Manager for Demandbase @StephLynnThomas #HowIWork

Heinz Marketing

How I Work” is one of my favorite recurring features from Inc Magazine and Lifehacker’s. You can catch up on everyone we’ve featured thus far in the “How I Work” series here. I’ve seen Stephanie at work and still have no idea how she gets everything done. First thing you do when you come into work? Even if it’s a quick inbox check on Saturday morning, it cleans out the junk and helps me start each day with a prioritized list of emails.

“How I Work”: Allison Munro, Head of Sales & Marketing at Viafoura @yomunro #HowIWork

Heinz Marketing

Weekly we are pleased to feature top B2B business leaders who reveal in their own words how they “do it”, how they work. Catch up on everyone we’ve featured thus far in the “How I Work” series here. First thing you do when you come into work? Humanize my slack early morning messages by checking in with the people I work with everyday when I have the chance for face to face, I certainly make the extra effort to do so.

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10 Tools to Help Enhance Your Content Creation Efforts

Marketing Insider Group

Steven Pressfield said in his book Do the Work “The song we’re composing already exists in potential. Our work is to find it.” The post 10 Tools to Help Enhance Your Content Creation Efforts appeared first on Marketing Insider Group.

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Put Influencer Marketing to Work for Your B2B Brand

Modern Marketing

As a result, B2B marketers have to put in the work to build genuine relationships with their potential influencers. Find common ground beyond how they can help your brand, and how your brand can help them. Influencers didn’t work so hard to go unnoticed.

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8 ways to refresh your brain when you’re overworked

Biznology

You don’t think clearly, which makes it harder to work, which leads to more stress. Resisting the urge to eat (or do anything else) while you work. If you work near any kind of green space, a quick walk can reduce your stress level and even help prevent depression.

“How I Work”: Brandon Redlinger, Director of Growth at Engagio @Brandon_Lee_09 #HowIWork

Heinz Marketing

you know each Thursday we feature B2B sales, marketing, and business leaders who tell in their own words, “How I Work”. It’s inspired by Inc Magazine as well as via Lifehacker’s This Is How I Work Series. You can catch up on everyone we’ve featured thus far in the “How I Work” series here. First thing you do when you come into work? I’m always listening to podcasts, whether I’m traveling, working out or doing chores.

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How Does Content Marketing Help with SEO?

Webbiquity

But both are actually essential, and work in tandem as part of a broad web presence optimization (WPO) strategy. Efficient use of meta data, URL addresses and sitemaps all fall under this category and can help to naturally increase your chances of naturally appearing high in search results.

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How Many Influencers Should You be Working with for Maximum Success?

Onalytica B2B

A common topic on people’s minds when starting out an influencer program is around the optimal number of influencers that they should be working with in order to achieve results. Specific questions around this that we get a lot from our clients are: ‘ how many influencers should we be working with?’ You can better answer this question with an understanding of the types of influencers you want to work with (we will cover this topic more below).

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5 Steps to Help Employees Keep Pace with Digital Transformation

Type A Communications

If you work in technology, there’s always the threat of someone younger and more nimble who. October 17, 2017 By Carla Johnson Every industry teeters on the verge of disruption. read more.

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11 Useful Photoshop Tutorials That'll Help You Work Faster

Hubspot

So take a look, find the tutorials that are best suited for you, and use them to learn some helpful new tips and tricks. Tips in this video include removing blemishes in photos, working with Photoshop’s layers, cropping, editing image colors, removing parts of an image, and more.

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How to Work Faster in Excel: 6 Helpful Tips & Features

Hubspot

If you’re a frequent user of Excel, there are probably a few features you’ve found yourself using over and over again in your work. These tips and features are designed to help you work faster and smarter. How to Work Faster in Excel: 6 Helpful Tips.

Branding can help local businesses avoid the “growth trap”

Biznology

It helps you evaluate whether or not marketing decisions are consistent with and supportive of your brand. Cornell also offers this handy online brand position statement generator to help you get started. Local businesses have a very pragmatic attitude about branding: they ignore it.

Why animation works for technology business video

Biznology

Customers and prospects who just wanted to get a quick overview of a technology product or service appreciated a concise elevator pitch that helped them quickly figure out whether or not a solution might be right for them. It can help you explain almost anything better.

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How Does the Instagram Algorithm Work?

Hubspot

To understand how Instagram’s algorithm works, it’s important to consider the purpose behind it: the algorithm aims to delight you. How does the Instagram Algorithm work?

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Does SEO Strategy Help or Harm Creativity?

Content Standard

Those two words—quality content—are the common cry when a writer asks how to optimize their work for SEO. Creativity, in fact, is essential to ensure SEO-optimized work not only answers the user’s questions but is actually readable. SEO Helps Us Remain Relevant to Our Audience.

Crafting content that works

Biznology

For too many marketers, content marketing doesn’t work. Here’s a guide to crafting content that really does work. Whether that’s commenting or sharing to help you grow your audience or taking the next step down the buying process, you want to keep people moving forward.

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“How I Work”: Elise Gruber, Chief of Staff at Denny Mountain Media #HowIWork

Heinz Marketing

The “How I Work” series is a favorite of mine from Inc Magazine as well as Lifehacker. Every Thursday we feature a new B2B sales, marketing or business leader of our own answering our version of “How I Work” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here. First thing you do when you come into work? Then pick a juicy project to work on to move the dial forward on a larger task. How I work Productivity

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31 Call-to-Action Examples You Can't Help But Click

Hubspot

To help you identify what's effective and what's not, we've listed out 3 1 examples of CTAs that totally rock. If you look closely, the color of the credit card in the image and the color of the CTA button match, which helps the viewer connect the dots of what to expect if/when they click.

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“How I Work”: Vignesh Subramanyan, Senior ABM & Demand Gen Manager, Radius Intelligence @v_subramanyan #HowIWork

Heinz Marketing

How I Work” is a favorite recurring features in Inc Magazine (and Lifehacker’s “This Is How I Work” series). You can catch up on everyone we’ve featured thus far in the “How I Work” series here. A die-hard Boston Bruins fan, Vignesh’s career has spanned work at SAP, Workato, GoAnimate and more. He’s also been a Boys & Girls Club mentor as well as a volunteer helping inner city high school students with their college applications.

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“How I Work”: Ryan Schwartz, VP of Marketing at MongoDB @schwartzrw #HowIWork

Heinz Marketing

How I Work” type articles are some of my favorite features (as seen in Inc Magazine and Lifehacker ). You can catch up on everyone we’ve featured so far in the “How I Work” series here. Get tips on productivity, work-life balance and a lot more. His work and leadership have earned awards from Oracle, SiriusDecisions and more. First thing you do when you come into work? There are a few tricks that work for me. I work remotely and manage four teams.

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How customer-hero stories help you connect better

B2B Lead Generation Blog

Well, for my whole career as a sales productivity consultant and sales trainer, my stated mission was to help my client lift the bottom 80% of their sales force. Where we can help them be a hero? Where we can help them achieve a goal or solve a problem?

Your Video Content Should Work As Hard As You Do!

Vidyard

Being able to create an event once and apply it to multiple videos across your library not only saves you time but helps your content stay on brand. These new features were designed to enhance your content, drive greater demand, and make your videos work as hard as you do.

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How Content & SEO Marketers Can Help Each Other Be Successful

ScribbleLive

Actually, the two functions need to work very closely together to ensure that all content is discoverable via search and can benefit from the many bonuses that come with a first-page ranking. These three tips will help content marketers and search engine specialists help each other. It’s just as interesting and helpful to a reader who found it in January as it will be to a reader who stumbles upon it in November.

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Creative Work Relies on Failure

Hubspot

According to Adobe's State of Create report, "At work, there is tension between creativity and productivity." Rather, they keep experimenting until they find what works. Conversely, doing good creative work requires comfort with risk.

How to Trust Your Intuition to Do Better Work [Podcast]

Marketing Insider Group

To help make sense of this, we revisit the story of Alec Brownstein, the. The post How to Trust Your Intuition to Do Better Work appeared first on Unthinkable. The post How to Trust Your Intuition to Do Better Work [Podcast] appeared first on Marketing Insider Group. Last we spoke, we wondered why we don’t trust our intuition more. I mean, it’s with us at all times, telling us things. But we often feel like it’s a LEAP to listen to our intuition.

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“How I Work”: Pat O’Brien, Chief Revenue Officer and Principal at Enterprise Technology Market #HowIWork

Heinz Marketing

How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Every Thursday ll feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. Location: Home: San Ramon, CA, Work: San Francisco, CA. Fewer for work.

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“How I Work”: Dara Schulenberg, Manager, Global Channel Marketing Programs at Riverbed @dschulenberg #HowIWork

Heinz Marketing

How I Work” is one of my favorite recurring features in Inc Magazine and Lifehacker’s This Is How I Work Series. You can catch up on everyone we’ve featured thus far in the “How I Work” series here. First thing you do when you come into work? What’s your perspective or approach to work/life balance? Are there any work rituals critical to your success? Last thing you do before leaving work? By Matt Heinz , President of Heinz Marketing.

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“How I Work”: Margaret Dawson, Vice President, Portfolio Product Marketing at Red Hat @seattledawson #HowIWork

Heinz Marketing

How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated in our series as well. Weekly, on Thursdays, we feature a new B2B sales, marketing or business leader here answering “How I Work” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here.

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How Customer Data Platforms Help with Marketing Performance Measurement

Customer Experience Matrix

These also estimate the impact of a specific marketing message on results, but work at the individual rather than channel levels. John Wanamaker, patron saint of marketing measurement.

Market Your Own Marketing: Effective Ways to Share Your Work

Act-On

To market our own work and ourselves. Why share your work with your team? I realize that you are busy and that it is extra work – and extra time – to explain to colleagues what you are working on. Raising awareness of yourself – and what you’re working on – is the most obvious benefit. Create a proposal, or at least share your vision for how your project could help the company’s bottom line. Polish and precision – i.e., better work.