How ZoomInfo Helped SMACT Works Increase Connect Rates By 1400%

Zoominfo

We sat down with William Wright, Senior Account Manager, SMACT Works to talk through his experience with ZoomInfo Engage. . SMACT Works provides strategy, management, consulting and managed services for digital, data & analytics, Cloud and Enterprise Technologies.

Do Chatbots Really Work for Customer Acquisition?

Marketing Insider Group

How Do Chatbots Work for Customer Acquisition? They offer tons of potential for acquisition but you have to be ready to put in the work to get them right. Whatever you think would help customize the experience such as: Company size and goals for quotes.

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B2B Marketing Tools for Working Remotely

SendX

Businesses have switched to work from home mode and are expected to maintain the same level of productivity and efficiency. Managing work remotely has its hurdles, but remote work is not without its perks. Sync the drive with your device and work offline.

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Top 20 Remote Working Tools You Need in 2020

SendX

Need for sophisticated yet easy to use Remote Working Tools in 2020 Until four months ago, remote working was considered a privilege restricted only to an elite few. In fact, COVID-19 compliance laws have made remote working the standard for most industries.

Work 195

How You Can Triple Your Results With a More Personalized, Empathetic Approach

Speaker: Brian Carroll, CEO and Founder of markempa

Marketing and sales feel pretty tricky right now. What worked before now feels out of touch, but have you made plans for how you'll continue to move forward? You've likely tried everything: expert recommendations, best practices, the latest tools, and automation. But your results are falling short. Here's the thing: All the automation tools, best practices, data analytics won't help get better results now until you master empathizing with your customers. In this webinar, you'll learn how to go beyond rational-logic based sales/marketing and adjust your sales enablement strategy to better understand how buyers feel so that you can connect and help them on their journey.

How to Be More Productive While Working From Home

Biznology

So, I grabbed my favorite sweatpants and slippers and jumped on the video call —this is what it’s like working from home during a global pandemic. Maybe you’ve had the opportunity to work from home in the past. Whatever your situation may be, working from home can be a challenge.

Work 121

What Marketers Can Learn From Freelancers About Working Remotely

Contently

You, too, have now been working from home for a prolonged period of time. Getting work done is suddenly extra work. To gather tips on being productive while working remotely, I talked to freelancers and consultants who, like myself, have already lived this life for years.

Work 170

A New Employee Landscape & Future Work Environment

Zoominfo

They took sudden work-from-home mandates and changed the narrative about remote productivity in ways that will have long-term effects on office culture and technology adoption. Coming soon: A new work environment. In 2021, the brightest stars on the horizon may be employees.

How Can I Help?

Biznology

If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us. They wanted to know, that despite the crisis happening almost 7,000 miles away, how they could help alleviate the fallout associated with this horrible outbreak.

Help 131

How Marketing From Home Will Help Align Marketing and Sales

Marketing Insider Group

A Gartner survey found that 88% of organizations have required or encouraged their employees to work from home. If your workforce is working remotely, it’s more crucial than ever to be intentional about sales and marketing alignment. Power Your Content Marketing While Working from Home.

Help 226

Best Practices for a Marketing Database Cleanse

As frustrating as contact and account data management can be, this is still your database – a massive asset to your organization, even if it is rife with holes and inaccurate information. Entrusting a vendor to help maintain its accuracy and completeness is no ordinary engagement. Download ZoomInfo’s latest data-driven eBook aimed to help marketing leaders understand the best practices around choosing a B2B contact data provider.

Writing a Press Release? 8 Awesome Tools That Will Help

B2B PR Sense

Before we look at the tools that will help you to create better press releases, let's focus on some of the major mistakes you should avoid in your writing. A common way that this works its way into press releases is to endow human characteristics to a product to make it more appealing. Now that you know some of the hazards to avoid in your writing, let's talk about some of the free PR tools that can help you make your press release the best it can be. How does it work?

Press 157

How Using the Right MarTech Tools Can Help Drive Sales

Marketing Insider Group

Retargeting works. With a smart platform working for you, you can expect to redirect users back to your site for conversion. In addition to Criteo, consider AdRoll (See how it works in the video below.) Harnessing all this data can help you build relationships with context.

Help 242

Building Work-Life Boundaries in the WFH Era

Biznology

Of particular relevance (and help, I believe) are the 3 articles that look at boundary management and healthy and sustainable home working environments. The Difference Between Worry, Stress and Anxiety: They’re not all the same, but we do have tips to help you deal with all of them.

Work 104

10 Secrets To Help You Succeed In B2B Content Marketing

Marketing Insider Group

Doing so will not only help sell the product but also work toward establishing a better relationship with vendors, partners, and clients. They may see your posts after work hours when they’re active. 3 Questions to Help Formulate a B2B Content Strategy.

Help 269

Cold Calling Tips and Tricks

In recent years, cold calling has become synonymous with rejection and failure. But the numbers aren't that clear; while less than 2% of today’s cold calls actually result in meetings, 78% of decision-makers have taken an appointment or attended an event as a result of a cold call. What’s the verdict?

When Taking Fridays Off Can Help Our Team Get More Done: An AMA on the 4-Day Work Week

Buffer Social

Since we first kicked off a 4-day work week in May 2020, people have had a lot of questions about it. Is everyone really working four-days a week or are some people working more? Why a 4-day work week? How does it work? Working hours haven't increased.

Help 57

5 Ways Brand Archetypes Help New Businesses Nail Branding

RockContent

Then closely examine the archetypes, from the voice to the colors used, this will help you narrow down your choices to just one primary archetype. 5 ways Archetypes help you nail branding. Applying archetypes help your brand, answer the ever so critical question, “what is on brand?”.

Brand 172

The 8 Best Books on Working from Home for Remote Work Employees

Hubspot

Remote work is incredible. But remote work is also tough. You're hundreds, if not thousands, of miles away from your colleagues; your home workspace probably lacks some of the bells and whistles of a traditional office; and your work-life boundaries can quickly become nonexistent.

Work 78

6 Tips for Building a Social Media Marketing Strategy that Actually Works

Marketing Insider Group

Social media strategies have become key to meeting critical marketing goals for many businesses, and the ones that work well start with deep consideration. What you need is a strategy that actually works. Need Help Getting Started?

Using Connected Device Data to Improve Sales

Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce

Now that you've figured out how to connect your products and devices to the cloud, how do you prove that your investment will pay off? Discover the power of Smart CRM, and find out how companies are leveraging the best ideas from Software as a Service to provide Customer Experience as a Service.

Retargeting Explained: What It Is And How Does It Work

Marketing Insider Group

Retargeting – sometimes referred to as re-marketing – is an effective form of online promotion that helps businesses reach people who have previously visited their website. How does retargeting work? It works like this: you add a small, unnoticeable piece of code to your website.

Work 232

10 Personal Branding Tools That Will Help Your Strategy

B2B PR Sense

Tools are part of our every day lives -- whether it's the classic hammer and screwdriver, computer software, or specialized apps that help you do what you do better. And when it comes to your personal branding strategy, there are tools that can help you to soar.

Remote Working 101 | Survival Kit Remote Employees Need to Succeed

Marketo

As you develop and expand you will need to work with a wider range of people and utilize the best of their skills. Remote working can be great for your business because it affords you a wider recruitment talent pool, and also access to a wider audience.

Work 121

Lessons Learned from 13 Years of Working Remote

Televerde

With businesses around the globe sending their workforce home to carry out their 9-5 duties, virtual office working is quickly becoming the norm. Thirteen years ago, I moved from an office to remote work, and while I love it now, it was tough to establish boundaries and routine.

Work 82

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Jeff Davis is here to help you think differently about how Sales and Marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.

Working From Home Video Resources

Biznology

If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us. Looking to raise the level of your working-from-home game with video, videoconferencing, video production, virtual classrooms, interactive video, and more?

Botnet: what is it and how does it work?

RockContent

How does a botnet work? Its work involves searching for vulnerable devices and taking advantage of them to grow the botnet. Because of the way this activity structure works, it is much harder to detect and contain than the centralized model. How does a botnet work?

Work 172

The Remote Work Experiment: How Are Employees Faring?

Content4Demand

Remote work has been a blessing and a curse this year for the vast numbers of employees who made a very sudden adjustment. Thankfully, those meetings were shorter than the typical in-office kind: The 30-minute meeting took over employee calendars with the onset of remote work.

Work 79

How Segmenting Your Content Strategy Can Work Wonders

Biznology

To understand how segmenting your content strategy works, you must first understand how to segment your employee population. This can also be user generated content , which is not only helpful for you in terms of your content curation efforts, but it’s a huge boost to your content strategy.

An Actionable Guide to Building Out an Account-Based Marketing Strategy in a Single Quarter

Speaker: Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus

ABM is one of those words you've heard but maybe you haven't explored fully yet. Are you searching for a new creative go-to-market plan in our new digital-first, work-from-home environment? Or maybe you’ve done your research on ABM, understand the benefits, and now you want to see some tactical ways on how to get started? Either way, you're on the right track and we have just the thought-leaders to help you! Join Justin Keller, VP of Marketing, and Brad Beutler, Director of Content at Terminus for their discussion about how to create your future timeline to Go-to-Market success with ABM.

Q2 2020 Recap| Work Smarter, Not Harder

Zoominfo

Work Smarter, Not Harder. For us, the theme of the quarter was: Work Smarter, Not Harder. Our blog team set out to research and create content that helped our readers do the same. Every sales professional needs tech solutions to aid performance and help them attain their quotas.

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30 Tips for Work-at-Home Marketers

The Point

This month there are, very suddenly, thousands, if not millions of marketing professionals working from home, every day, for the first time. If you’re one of those marketers, your company may or may not have the ready infrastructure or culture that supports remote work.

Work 189

What is Key to Successfully Working Remotely?

Biznology

A mere decade ago, working remotely was so hip that there wasn’t a worker who would reject working from the comfort of his or her home. However, today’s labor market brought to the surface all the downsides of working remotely. Of course, this doesn’t mean that all the good sides of working remotely should be disregarded as there are a few key ways to turn remote work into a success story. One of the biggest advantages of working remotely is flexible work hours.

Work 97

How to Help Your Employees Become Influencers

Onalytica B2B

Knowing how to help your employees become more influential is a win-win scenario where your employees can build their personal brand, all while increasing advocacy and coverage for your brand. This will not work. Large network on LinkedIn and always know someone who knows someone else who can help. Professionals that have worked in industry who can influence key decision makers on a peer level. The concept of your employees being influencers may sound odd to some.

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Customer-Centric Websites: Successful Strategies to Engage B2B Buyers

Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group

Chances are, you’re under the gun to convert more leads from your website. To increase conversion, your site needs high-quality content, user-friendly navigation paths, and calls to action that appeal to your target customers. But how do you go about this? And wouldn’t it be great to see some real-world examples from B2B companies that are doing it successfully? Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. In this webinar, she'll discuss how to make your website more customer-centric.

How to Collaborate Effectively with Your Content Team While Working Remote

DivvyHQ

Has the coronavirus forced your content team to work remote? Luckily, the right tools can help you maintain efficiency and facilitate collaboration while working remote. Here's a quick how-to guide to help your team during this challenging time.

Work 104