17 Helpful SEO Tools and Tool Reviews

Webbiquity

For nearly as long as there have been people working on search engine optimization, there have been SEO tools. Which SEO tools are most helpful in conducting a site audit? Helpful SEO Tools. How Rich Snippets Work (And Tools to Generate Them) by SEO Chat.

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How Does Content Marketing Help with SEO?

Webbiquity

But both are actually essential, and work in tandem as part of a broad web presence optimization (WPO) strategy. Efficient use of meta data, URL addresses and sitemaps all fall under this category and can help to naturally increase your chances of naturally appearing high in search results.

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5 helpful hacks to go above & beyond your sales goals

Biznology

Work smarter, not harder. The hack: use a social channel monitoring program to set alerts and see only work-related messages. Humans work much better with deadlines. The hack: Schedule your most demanding work during the times you feel sharpest, usually in the morning.

Help 46

How to Work Faster in Excel: 6 Helpful Tips & Features

Hubspot

If you’re a frequent user of Excel, there are probably a few features you’ve found yourself using over and over again in your work. These tips and features are designed to help you work faster and smarter. How to Work Faster in Excel: 6 Helpful Tips.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts

How to Make Remote Work Actually Work

Hubspot

One of my favorite things about working remotely -- which I do a few times a month -- is the freedom to get comfortable. When I work from home, I'm usually find myself in one of three positions: sitting up at the table, laying down with my laptop, or buried in a pillow avalanche on my couch.

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How customer-hero stories help you connect better

B2B Lead Generation Blog

Well, for my whole career as a sales productivity consultant and sales trainer, my stated mission was to help my client lift the bottom 80% of their sales force. Where we can help them be a hero? Where we can help them achieve a goal or solve a problem?

8 ways to refresh your brain when you’re overworked

Biznology

You don’t think clearly, which makes it harder to work, which leads to more stress. Resisting the urge to eat (or do anything else) while you work. If you work near any kind of green space, a quick walk can reduce your stress level and even help prevent depression.

Does SEO Strategy Help or Harm Creativity?

Content Standard

Those two words—quality content—are the common cry when a writer asks how to optimize their work for SEO. Creativity, in fact, is essential to ensure SEO-optimized work not only answers the user’s questions but is actually readable. SEO Helps Us Remain Relevant to Our Audience.

Does Native Advertising Work?

Content Standard

For those who are unfamiliar, let me explain: imagine your team is working with a journalist to create your next native ad. “Just looking” isn’t a helpful response for widget vendors hoping to keep the lights on. The post Does Native Advertising Work?

How Content & SEO Marketers Can Help Each Other Be Successful

ScribbleLive

Actually, the two functions need to work very closely together to ensure that all content is discoverable via search and can benefit from the many bonuses that come with a first-page ranking. These three tips will help content marketers and search engine specialists help each other. It’s just as interesting and helpful to a reader who found it in January as it will be to a reader who stumbles upon it in November.

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Why animation works for technology business video

Biznology

Customers and prospects who just wanted to get a quick overview of a technology product or service appreciated a concise elevator pitch that helped them quickly figure out whether or not a solution might be right for them. It can help you explain almost anything better.

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HubSpot’s Marketing Team Worked Remotely for One Week. Here’s What We Learned.

Hubspot

Not everyone you work with is able to sit down in the same room with you. It means learning to work with our colleagues in a completely different (and potentially challenging) way. To improve our communication with remote workers, and be at our best when working remotely.

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“How I Work”: Jim Ninivaggi – Chief Readiness Officer, Brainshark, Inc. @JNinivaggi #HowIWork

Heinz Marketing

Is Inc Magazines’ “ How I Work ” a favorite of yours? or maybe, Lifehacker’s This Is How I Work Series? For some time we’ve been doing our own #HowIWork series of B2B sales, marketing or business leaders answering “How I Work” questions ( starting with my own answers). First thing you do when you come into work? I’ve applied the concept of interval training to work to keep me focused. I know it’s not super-efficient, but it works for me.

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Creative Work Relies on Failure

Hubspot

According to Adobe's State of Create report, "At work, there is tension between creativity and productivity." Rather, they keep experimenting until they find what works. Conversely, doing good creative work requires comfort with risk.

10 Marketing Reports Everyone Working Online Should Read

ScribbleLive

Through testing different approaches, marketers can get a sense of what works best for their demographics. Because there is often a lot of content created off the heals of these trends, it can be difficult to get the full scope of what actually works.

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56 Reasons Why Content Marketing Works

Marketing Insider Group

The following SlideShare will demonstrate the value of Content Marketing and how it can help build your business. 56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. Marketers work in very small teams: 81% of all content teams contain fewer than six people.

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8 Helpful Resources for Creating Beautiful Infographics

Hubspot

Not only do they make content more sharable -- 40 times as much -- but they help us retain information. 8 Helpful Resources for Creating Beautiful Infographics. Here's one that helps non-profits visually communicate highlights from an annual report: 4) Easel.ly.

How Big Data and Marketing Analytics Help Sales

Crimson Marketing

Do big data marketing analytics really work? . It is probably not very hyperbolic to say that the subject Big Data comes with some hype attached, though it is clearly not just hype—marketing analytics works to increase sales. How to use Big Data to help sales.

10 Ways CMOs Can Help Grow Their Companies

Modern Marketing

Whether you are in startup mode or your brand is fully established, your overall goal as a CMO is to help grow it into something bigger that solves problems for more people and provides a greater source of revenue and profitability as a return on the investment of your time and money.

Help 95

How Experiential Marketing Works: 7 Enlightening Tips

Hubspot

It can work on a number of different levels. We’ll talk more about partnering with other brands in a bit, but working with other businesses on these initiatives can benefit everyone involved, especially if it enhances the experience and helps you both reach previously untapped audiences.

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Tools that help monitor and measure social traffic

Biznology

Media intelligence and monitoring tools can help you make sure that your social media efforts are achieving the goals you set forth. Today we will explore different tools that help monitor traffic and the effectiveness of your social media campaigns.

21 Questions To Help You Define Your Content Marketing Strategy

Marketing Insider Group

My mission was: To help businesses of every size to improve their marketing efforts through better stories that connect with people. To help brands scale their content marketing efforts so they can reach their customers in an affordable way by earning their attention instead of buying it.

How Engaging Content Helps You Improve Your Search Rankings

ScribbleLive

How Google Works. Matt Cutts, the head of Google’s web spam team and spokesperson for all things search-related, outlines how search works on Google: Google delivers results in two steps. This formula seems to be working; in 2015 Google earned a whopping $67.39

Help 77

Why Coupons Work [Infographic]

Hubspot

They can also promote new products, help get feedback from your target market, and attract new customers. My gym is located next to a Walgreens and across the street from a CVS.

Work 49

Why Marketing Automation Does Not Work

NuSpark

Again and again, prospects and clients tell us they have invested in marketing automation systems that they want to put to work. How do prospects build their awareness about possible products and services that could help them? You’ve likely heard the information technology gurus.

8 Questions to Help You Decide if Your Content is Good Enough

The Point

Here are 8 simple questions to help you decide whether that content is good enough. Does the topic help to qualify the prospect as someone suffering from a problem or pain point your product/service can solve? What’s the problem or challenge that your content purports to help address?

Getting lithe with a little help from my FitBit friends

Biznology

They’re multi-day races for the most steps over the 5-day work week or 2-two day weekend. The post Getting lithe with a little help from my FitBit friends appeared first on Biznology.

Help 100

Why Business Blogging Works

Hubspot

But I never simply wrote about why it works. here''s why it works. For example, Google reads our website, so it knows it can return this blog post if someone searches "Why does blogging work?". Potential Customers: Potential customers read blogs to find helpful industry content.

A Story of How Baseball and Video Helped Create a Winning Sales Development Team

Vidyard

As we started talking, I expected to hear a fair bit about Uberflip —the company and its product help marketers create, manage, and optimize a “content experience” for buyers at every part of the journey. And when he started to describe his work by referencing baseball, I thought, Uh oh.

How Google AdWords Works [Infographic]

Hubspot

PPC can be a great complement to your organic search optimization efforts to help you maximize reach. PPC is one way to help. Optimizing your content for organic search is the best way to strengthen your presence on search engines and generate high quality traffic to your website.

Metrics to Help You Track Brand, Demand, and Expand

Act-On

His monthly magazine, annual Poor Richard’s Almanac and various other printings all served to establish him as an authority and help grow his printing press business. It was educational, with the goal of helping farmers be more successful … the quintessential definition of content marketing.

Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals

Tony Zambito

While this type of intelligence is helpful, it lacks insights into the goal-directed behavior of buyers and why they make the choices they do. Trying To Connect On An Impersonal “Business-Speak” Level Does Not Work. coaching by Gilbert Bages. Many CMOs today are faced with a dilemma.

“How I Work”: Janet Rubio, CMO at True Influence @trueinfluence #HowIWork

Heinz Marketing

How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. What do you listen to while at work? How I work

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How Marketing Technology Can Help Tell Brand Stories

Crimson Marketing

But the question to really ask yourself when choosing marketing technology is: “Does the new technology help tell a better story about my brand or will the story be about the technology itself?” The post How Marketing Technology Can Help Tell Brand Stories appeared first on.

Help 83

Tools that help generate blogging ideas

Biznology

Here are some tools that can help fuel your creative juices and find some great writing topics. Portent is a fun site that helps you hash out an idea or a title for a blog by just entering a keyword or key phrase into the free online tool.

Tools 52

“How I Work”: Matt Amundson, VP of Marketing and Sales Development for EverString @mattya56 #HowIWork

Heinz Marketing

How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and recently several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Periodically moving forward, we will feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. First thing you do when you come into work? How I work

Work 19

Put Influencer Marketing to Work for Your B2B Brand

Modern Marketing

As a result, B2B marketers have to put in the work to build genuine relationships with their potential influencers. Find common ground beyond how they can help your brand, and how your brand can help them. Influencers didn’t work so hard to go unnoticed.

B2C 43

The Changing Nature Of Work [Slideshare]

Marketing Insider Group

One of the areas that I am finding really fun to work on and also really important to today’s leaders is the Future of Work. Here are some additional insights on the changing nature of work – something important for business leaders in any size organization and in any role.

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Work Hard, or Work Smart? Automate Your B2B Lead Nurturing

The Forward Observer

Automated lead nurturing will help you keep in touch. So instead of generating a lead, tossing it to Sales and moving on, now you have to synchronize your marketing throughout the buying process and give prospects the information they seek, and just when it’s most helpful to them.