Writing a Press Release? 8 Awesome Tools That Will Help

B2B PR Sense

Before we look at the tools that will help you to create better press releases, let's focus on some of the major mistakes you should avoid in your writing. A common way that this works its way into press releases is to endow human characteristics to a product to make it more appealing.

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Promotional Products Work Week


Next week is “Promotional Products Work Week”! This annual event serves as a cornerstone for recognizing the importance of working with promotional professionals, while creating awareness for promotional products as a powerful and effective advertising and marketing medium.

17 Helpful SEO Tools and Tool Reviews


For nearly as long as there have been people working on search engine optimization, there have been SEO tools. Which SEO tools are most helpful in conducting a site audit? Helpful SEO Tools. How Rich Snippets Work (And Tools to Generate Them) by SEO Chat.

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5 helpful hacks to go above & beyond your sales goals


Work smarter, not harder. The hack: use a social channel monitoring program to set alerts and see only work-related messages. Humans work much better with deadlines. The hack: Schedule your most demanding work during the times you feel sharpest, usually in the morning.

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The Sales Enablement Handbook

hello@marketjoy.com www.marketjoy.com | +1 484-302-0110 Sales Enablement is Not Sales Operations What is Sales Operations In the sphere of sales, it helps to get. To help us understand exactly what sales. enablement is, it will help us to define. metric can also work.

How to work with a content marketing agency on creative design

Tomorrow People

We’ll show you how to work with your team and why the strategy behind their designs is just as important as the appearance. That’s what design means in your content marketing activities: whatever works. At Tomorrow People, we know what works — because we do it 100 times a month. So when critiquing content design (the layout of a web page, eGuide, or email, for example) a few concepts will help. Content Marketing Working with a content marketing agency

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8 Voice-to-Text Software That'll Help You Work Faster


The 8 Best Dictation Software to Help You Work Faster. Dragon also integrates with Microsoft Office, iWork, and other popular business applications, so you can do hands-free work without leaving your favorite programs. In marketing, efficiency is crucial for success.

Crafting content that works


For too many marketers, content marketing doesn’t work. Here’s a guide to crafting content that really does work. Whether that’s commenting or sharing to help you grow your audience or taking the next step down the buying process, you want to keep people moving forward.

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A Path to Purposeful Work


The combination of what I achieved and what I was interested in – namely, purposeful work – led me to HR, a field I’ve now worked in for more than 20 years. Don’t get me wrong, not every role in my work history was for a purpose-driven company.

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How to work with a content marketing agency to create kick-ass content

Tomorrow People

Have something different to say (we’ll help you find it), but know what that is and be brave enough to disrupt. We handpick the editors we work with based on their expertise in any given vertical. We work with more than 80 specialist editors. The way to get great work from your agency? The whole point of using an agency is that it allows for objectivity — which will help your content marketing reach a broader audience.

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How Influencer Marketing Can Help Your SEO Efforts


Here is how influencer marketing will help your SEO efforts. It Helps You Build a Diverse Link Profile. If your traffic, rankings, conversion rates, and the number of followers are stagnant, this means the influencers you’re working with do not resonate with your target audience.

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Best Practices for Selling to Government Agencies

with a different person, you can help the whole process go a. Additionally, this method can help you avoid. techniques that generally work with most offices, although you may need to adapt your tactics as you progress. can help perk up the person you are speaking with.

Highspot Sales Enablement Helps Sales People Find Content and Marketers Measure What Works

Customer Experience Matrix

“Sales enablement” is something of a catch-all term for a wide range of solutions that help sales people do their jobs better. Highspot has staked out the corner of this world occupied by systems that help sales people find the right marketing materials. It has now redefined its core mission as improving results by showing which content is working.

Location-Based Data is Helping Marketers Personalize the Customer Experience

KoMarketing Associates

The Relevancy Group and OneSpot recently conducted “The Email Individualization Imperative” report to determine how various strategies have worked for marketers using email. Marketers have an abundance of data at their fingertips, and new research suggests that those who use location-based information on their customers may improve the outcome of their campaigns.

How Helping Others Helps You …Get More Links

KoMarketing Associates

With link building still in mind, we need to be more focused on the business of helping others in their own online marketing endeavors. Here are four concepts we use to help others that hopefully lead to our clients acquiring high quality links and long term business relationships.

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FAQs: The good the bad and the ugly of working with a content marketing agency

Tomorrow People

We cover everything you need to know about successfully working with a digital content marketing agency, and how you can achieve the best results. Let’s take a look at the good, the bad, and the ugly of working with a content marketing agency — from both sides. A: Subjective opinions are anathema to effective execution — because for feedback to work it must be based on how it affects the campaign goals. Working together, in a way that’s mutually beneficial, matters to us.

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“How I Work”: John Kupice, CEO of H-Source #HowIWork

Heinz Marketing

How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. Weekly we feature a new B2B sales, marketing or business leader in our own “ How I Work ” series. You can catch up on everyone we’ve featured thus far in the “How I Work” series here. Here in his own words, is how he works. First thing you do when you come into work? What’s your perspective or approach to work/life balance?

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How B2B Marketing is Changing in 2018

then obviously helps us generate more leads, as well as higher quality leads. leads into the pipeline but also for helping to. we can help them and sharing with them the proof of concept we’ve developed with current. Which tactics work well (and which don’t)? •

Expert Insight: Have B2B Marketers Helped Programmatic Advertising Go Mainstream?

KoMarketing Associates

The good news is that solutions exist and more are being worked on to address this issue. Organizations such as the Trustworthy Accountability Group (TAG) have created certification programs which help certify the digital supply chain so marketers can be confident that their programmatic campaigns are not being hijacked by bad actors.”.

How 1:1 Email Experiences Help Retail Marketers Drive Results

Modern Marketing

Creating 1:1 experiences in email helps retail marketers do the following: Drive performance. Help customers make complex purchasing decisions, which often involve complementary products from partners. So what kinds of personalization tactics work best for retail marketers?

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Want to Help Your Customers Succeed? Get Personal

Modern Marketing

” Then you say, with some irritation: It would help if the vendor would improve the speed at which I could learn their product. Most of all, it would really help if the vendor would improve the speed at which they learned about me. Especially that last “it would really help.”

“How I Work”: Daina Middleton, CEO Ansira @DainaMiddleton #HowIWork

Heinz Marketing

How I Work” is one of my favorite things… we modeled ours after Inc Magazine and Lifehacker’s This Is How I Work Series. For a few years now we’ve been honored to feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here. First thing you do when you come into work? How I work Productivity

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7 Cold Calling Tactics You Aren't Using but Should Be

help you eliminate the noise and rule out the prospects. Going after everyone won’t help you get more. If, yes – how did it work out for you. I bet it didn’t work out. Here’re a few suggestions to help you do that: • Use the right volume; your voice shouldn’t be too high.

How Does Content Marketing Help with SEO?


But both are actually essential, and work in tandem as part of a broad web presence optimization (WPO) strategy. Efficient use of meta data, URL addresses and sitemaps all fall under this category and can help to naturally increase your chances of naturally appearing high in search results.

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How APIs help make application integration intelligent

Modern Marketing

Artificial intelligence (AI) represents a technology paradigm shift, with the potential to completely revolutionise the way people work over the next few years.

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“How I Work”: Bryson Duncan, Senior Manager, Integrated Marketing Programs at Workfront @BrysonDD #HowIWork

Heinz Marketing

How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series. Weekly we feature a new B2B sales, marketing or business leader here answering newly updated “ How I Work ” questions. You can catch up on everyone we’ve featured thus far in the “How I Work” series here. First thing you do when you come into work? What’s your perspective or approach to work/life balance?

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10 Tools to Help Enhance Your Content Creation Efforts

Marketing Insider Group

Steven Pressfield said in his book Do the Work “The song we’re composing already exists in potential. Our work is to find it.” The post 10 Tools to Help Enhance Your Content Creation Efforts appeared first on Marketing Insider Group.

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Using Connected Device Data to Improve Sales

Speaker: Charlie Isaacs, CTO for Customer Connection at Salesforce

There is an incredible opportunity for companies to take data from connected devices and use it to improve your sales pipeline, make your reps more effective, and even (with the help of AI) handle entire portions of the sales process for you! Dive into details on how this works in practice.

Work Hard, or Work Smart? Automate Your B2B Lead Nurturing

The Forward Observer

Automated lead nurturing will help you keep in touch. So instead of generating a lead, tossing it to Sales and moving on, now you have to synchronize your marketing throughout the buying process and give prospects the information they seek, and just when it’s most helpful to them.

Writer Roundtable: How Do People Really Feel About Working for Brands?


” Secondly, those who had done work with brands were confident, adamant even, that content marketing could be rigorous, accurate, and intellectually stimulating. Up until Airbnb, I’d worked for news and lifestyle media publications exclusively, and always in the digital space.

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5 Awesome Benefits of Diversity at Work


Diversity in the workplace can increase ROI, lead to more innovative ideas, and foster a more productive work environment. Diversity can help your company become a global leader. Diversity will improve your work culture and help you attract better talent.

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56 Reasons Why Content Marketing Works

Marketing Insider Group

The following SlideShare will demonstrate the value of Content Marketing and how it can help build your business. 56 Reasons Why Content Marketing Works: 2014 Edition from NewsCred. Marketers work in very small teams: 81% of all content teams contain fewer than six people.

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

This means we must intimately understand the customer journey then implement tech that helps us provide an amazing customer experience. Jeff Davis is here to help you think differently about how Sales and Marketing should interact.

8 ways to refresh your brain when you’re overworked


You don’t think clearly, which makes it harder to work, which leads to more stress. Resisting the urge to eat (or do anything else) while you work. If you work near any kind of green space, a quick walk can reduce your stress level and even help prevent depression.

Travel mugs help spread your business around this summer


When you are choosing a promotional product to help spread the word about your business, if you want to spread your name far and wide, consider travel mugs. Even in a digital world, customers love getting something for free and that is a big reason why promotional product giveaways work.

Branding can help local businesses avoid the “growth trap”


It helps you evaluate whether or not marketing decisions are consistent with and supportive of your brand. Cornell also offers this handy online brand position statement generator to help you get started. Local businesses have a very pragmatic attitude about branding: they ignore it.

Celebrate Labor Day, Sans Labor: 3 Ways Marketing Automation Helps You Work Smarter, Not Harder

Modern Marketing

Here are 3 ways automation technology helps you work around different global holidays to present united, engaging communications that help you keep your reporting burning strong — even while you’re watching the embers of the season’s last campfire burn out.

How Self-Service Help Can Provide Great Customer Service

Modern Marketing

As someone who has used many different technologies over the course of my career, there’s nothing more frustrating than having a question mid-way through working on a project, and not being able to get an answer. What does it take to make self-service help successful?

7 Quick Reads to Help B2B Marketers Stay Sharp at Work


Top athletes must exercise on a regular basis to maintain peak physical fitness and win competitions. Award-winning musicians and actors are constantly rehearsing their craft to ensure their performances make audiences cheer, laugh, and sometimes cry. Yet even for elite performers, practice alone doesn’t make perfect. High-performing professionals in every industry learn from recognized thought … Content Marketing Marketing Tips

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How Bitcoin’s Blockchain Technology Works


But learning how Blockchain actually works can still be a challenge if you’re not well-versed on the topic of cryptocurrency. How Bitcoin’s Blockchain Technology Works.

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How To Use RLSA To Help Increase High Quality Leads

KoMarketing Associates

How RLSA Works. In addition, it helps keep your brand at the top ad position of searches for qualified potential customers.

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Tools that help generate blogging ideas


Here are some tools that can help fuel your creative juices and find some great writing topics. Portent is a fun site that helps you hash out an idea or a title for a blog by just entering a keyword or key phrase into the free online tool.

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Survey on Customer Data Management - Please Help!

Customer Experience Matrix

I'm working with MarTech Advisor on a survey to understand the state of customer data management. And if possible, pass on to people in other companies who could also help. If you have five minutes or so, could you please fill it out? Link is here.

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