3 reasons to avoid Accelerated Mobile Pages (AMPs)
DECEMBER 8, 2017
You might consider AMP for informational blogs, wikis, or other static help documentation. We need to measure this behavior so that we can do a better job of helping users through their journeys. I’m constantly trying to prove that the traffic I helped generate had positive business results. Now you have a rich user profile that can help you serve relevant content: through chatbots, recommended offers, or even in-app messages within your free trials.