Tony Zambito

OCTOBER 26, 2020

Big Tech companies such as Facebook, Twitter, and Amazon announced three months ago they intend to keep employees working from home throughout 2021. Post-pandemic revival means that B2B companies need to redesign how buyer interactions, mostly digital, help buyers in their quest to accomplish their goals.

Marketing & Strategy 245

Marketing & Strategy Buyer Personas B2B Sales Interactive Marketing 245

Tony Zambito

DECEMBER 12, 2020

Cropping up ubiquitously on social media platforms such as LinkedIn, Twitter, and Facebook are articles about everything virtual and remote. According to Mental Health America, the number of people seeking help for anxiety and depression increased by a scary 93 percent from January 2020 to September 2020. Some, maybe forever.

Business 252

Business Thought Leadership Statistics Budget Programs 252

Tony Zambito

MARCH 23, 2011

  I think using the word social networking is actually too limiting and refers to just a few digital platforms such as LinkedIn and Twitter.    Buyers are seeking advisors who can help them to navigate the digital spectrum of information as well as help with making assessments. 

Peer-to-peer 100

Peer-to-peer Network Marketing Buy Education 100

Tony Zambito

JUNE 1, 2011

  Areas such as peer-to-peer social networking, community memberships, subscribing to blogs, and following on Twitter or Facebook are loaded with differentiating perceptions, attitudes, beliefs, aspirations, goals, and one’s own self-determination.    Social Buyer Persona Listening. . 

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100

Tony Zambito

MAY 2, 2010

I was in a mall recently and couldn’t help notice the banners boldly announcing to follow the mall on Facebook and Twitter.  Image by luc legay via Flickr.   Social communities are ebbing their way into the conscious minds of all buyers in many facets be it consumer or B2B.  

Buyer Personas 100

Buyer Personas Banners Communities Social Media 100

Tony Zambito

APRIL 24, 2010

Although we are beginning to get some indications of where buyers are going, (for example Facebook and Twitter) and an idea of when (i.e.   It is our hope that we will be able to help organizations make informed decisions about the increasingly complex world of digital marketing and social business. 

Buyer Personas 100

Buyer Personas Eloqua Social Media Lead Ranking 100

Tony Zambito

JULY 24, 2011

  On high ticket items you still need a sales rep to help pull it together but the difference is you expect them to know a heck of lot more than in the past.    As for some of the social networks, like LinkedIn , you can connect with people who can help you out.   .  You have to pick and choose.”.

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100