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LeadSloth
AUGUST 26, 2010
Many vendors make it easy to add “share to Twitter/Facebook/LinkedIn/etc.&# It will find a prospect’s Twitter, LinkedIn and Facebook profile, and it will pull relevant information into the Marketing Automation system. Again, a simple idea that really helps close the gap between sales & marketing. Collaboration.
LeadSloth
FEBRUARY 17, 2010
When talking about Social Media, most people immediately think of Twitter or Facebook. It’s not just status information like the employment history from LinkedIn, but also real-time info from sites like Twitter. Social Media. Intra-company Collaboration.
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LeadSloth
JULY 10, 2009
In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Jeff specializes in helping companies find new customers, he wrote a great e-book about that, and blogs about Demand Generation, primarily from a Sales perspective. B2B Marketing Zone.
LeadSloth
MARCH 8, 2010
Marketing Automation can help both Marketing and Sales, but it requires intense collaboration: that’s what Sales 2.0 It’s the Twitter model (choose to follow), instead of the email marketing model (the sender pushes updates). I write about Marketing Automation, so why am I at a sales conference? is all about.
LeadSloth
JULY 12, 2010
Social Media is also covered: you are notified of relevant online discussions on Twitter, LinkedIn and other locations, so you can join the discussion; there are ‘follow-me’ buttons in email and on your website; and you can find prospect’s social media profiles. About Jep Castelein.
LeadSloth
JUNE 23, 2009
It also includes Social Media (Twitter, Facebook, LinkedIn, etc.), But that doesn’t help with getting more visitors to your site. SEO has not exactly been a science: you have to optimize your site’s structure and content, and you ask other sites to link to you. Inbound Marketing is more than just SEO.
LeadSloth
JANUARY 12, 2010
Marketing automation solutions can facilitate remarketing to inactive leads, or so-called lead recycling, which helps drive value from a marketer’s most valuable asset, his or her lead database. Erik Bower, Co-founder, Marketbright (No Twitter). Marketing has none. In 2010 you’ll start to hear about marketing methods.
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