Chris Koch

JANUARY 22, 2010

Here are some metrics, mostly for blogs, that help build engagement with customers and prospects. Bounce rate is a good metric for websites because it helps show whether people are finding what they’re looking for. Use Twitter for blog PR. If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

MAY 14, 2010

We need to create an idea engine within the organization to help SMEs come up with things to Twitter and blog about. Someone who helps identify smart ideas and people within the organization and makes decisions about how to develop them. We shouldn’t just turn employees loose without helping them learn about the tools.

Organic Leads 100

Organic Leads Social Media Social Marketing Organization 100

Chris Koch

FEBRUARY 4, 2012

I’m going to share my experiences in helping to build an engine for developing and disseminating good ideas for SAP (with names changed to protect the innocent and guilty alike). I know because I have a column in my Twitter dashboard that searches the term.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Social Media Twitter 100

Chris Koch

JUNE 26, 2009

Use Twitter for monitoring. Another way to monitor the online B2B marketing guild is through Twitter. Twitter is a fantastic tool for learning and sharing, as I explain in this post. But Twitter lets you start to build a professional relationship without getting in each other’s face. Pick a tool for managing Twitter.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

MARCH 19, 2010

I want to do something ambitious and I’m hoping you’ll help. Monitoring tools help determine how much impact these smart things are having on our target audiences. Search tools can help you mine that data. This is helpful during important periods like new offering launches or in the aftermath of a crisis. Gather research.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Chris Koch

SEPTEMBER 18, 2009

Or will it be Twitter by a nose? This model was popularized by the folks at Twitter (others are also using the model, such as Yammer, which is a social network for use inside large organizations), who realized that technology could be an effective substitute for trust—up to a point. Will it be Facebook or MySpace? And we don’t mind.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

SEPTEMBER 18, 2009

Or will it be Twitter by a nose? This model was popularized by the folks at Twitter (others are also using the model, such as Yammer, which is a social network for use inside large organizations), who realized that technology could be an effective substitute for trust—up to a point. Will it be Facebook or MySpace? And we don’t mind.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

APRIL 3, 2014

Liverpool FC maintains 17 local language Twitter accounts. The NBA’s stats.NBA.com website, which houses player and team statistics from the league’s 67-year history, has helped double time spent on NBA.com while generating more than 9.5 Some teams have set up “war rooms” to monitor fan sentiment and weigh in when appropriate.

Planning 100

Planning Paid Search Agency Work Management Marketing & Strategy 100

Chris Koch

JUNE 25, 2010

How can we help customers be extroverts? Twitter is like a virtual table in the bar that everyone is dancing on. But as Paul points out, that self is often lazy and fearful. Research has shown that even in lively online communities, only 10% actively contribute, and about 1-2% actively become leaders of topics and post new threads.

Social Media 100

Social Media Peer-to-peer Media Wikipedia 100

Chris Koch

MAY 13, 2011

I take a perverse pleasure in reading my Twitter DMs, 99% of which are of the automated variety, looking for the heartfelt sentiment that goes out to me and thousands of other close personal friends every day from people I’ve started following. so I can use all the help I can get.). 5 Things Not to Do on Twitter (lockergnome.com).

Twitter 100

Twitter Validation CAN-SPAM Facebook 100

Chris Koch

JANUARY 29, 2010

of the links I click on in Twitter take me directly to the content advertised in the tweets. And when there is a gate, most Twitterers take the precious real estate needed to say that registration is necessary. Thinking about a pricing model for content also helps us target our content to the specific segments of the buying process.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 29, 2010

of the links I click on in Twitter take me directly to the content advertised in the tweets. And when there is a gate, most Twitterers take the precious real estate needed to say that registration is necessary. Thinking about a pricing model for content also helps us target our content to the specific segments of the buying process.

Lead Ranking 100

Lead Ranking Lead Scoring B2B Thought Leadership Mobile Advertising 100

Chris Koch

JANUARY 8, 2010

Whether it’s blogs, Twitter, LinkedIn, or private communities that we build ourselves, the common thread is that by focusing on learning we build and retain buyers’ interest. A calendar helps marketing plan out the frequency and focus of its output. Here are the key elements of learning networks: Create an internal learning network.

Social Media 100

Social Media B2B Thought Leadership Thought Leadership Media 100

Chris Koch

NOVEMBER 13, 2009

For these companies, there is little reason to twitter into the wind. This week, Jeremiah Owyang published a great framework of things that marketers have to do to listen well—including a list of vendors who help marketers listen. For many companies, this translates into a wait-and-see approach to social media.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

NOVEMBER 13, 2009

For these companies, there is little reason to twitter into the wind. This week, Jeremiah Owyang published a great framework of things that marketers have to do to listen well—including a list of vendors who help marketers listen. For many companies, this translates into a wait-and-see approach to social media.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

JULY 10, 2009

in their marketing—fewer than 35% of marketers in our survey have been using blogs or podcasts for more than one year, and just 3% have been using social media (LinkedIn, Twitter, Facebook, etc.) Now that may be due in part to the fact that most B2B marketers have only recently begun using Web 2.0 for at least that long. I don’t think so.

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100

Chris Koch

MAY 20, 2011

Creating an idea network helps demonstrate the importance of ideas to the organization. Marketers need to help create that culture in the company by facilitating the idea process. Primary and secondary research. Competitive intelligence. External: Customer councils. Collaboration with academics and analysts.

Social Media 100

Social Media B2B Thought Leadership Media Thought Leadership 100

Chris Koch

DECEMBER 28, 2010

We all know twitter can’t start revolutions or substitute for gazing meaningfully into someone’s eyes over dinner, but what I don’t understand is why the critics can’t see a link between the bonds that we form on social media and the deeper links that we forge offline. Social media relationships are shallow and meaningless.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100

Chris Koch

OCTOBER 1, 2010

Earlier this week I participated in one of MarketingProfs’ TechChats (just do a Twitter search on the #TechChat hashtag to find the dialogue). Ideas that educate customers and prospects about important business and technology issues and help them solve those issues—without selling. Smarter Planet helps SMEs at IBM focus.

Thought Leadership 100

Thought Leadership Social Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. You need a second hand on your watch to track how long it takes to set up a Twitter account, for example. After all, the tools themselves are dead simple.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. You need a second hand on your watch to track how long it takes to set up a Twitter account, for example. After all, the tools themselves are dead simple.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

NOVEMBER 20, 2009

For example, a Forbes/Google survey of 354 top executives found that more than 50% of executives under 40 maintain a work-related blog, Twitter their thoughts, and visit online social networks frequently. Digital marketing has reached the budget tipping point—with help from the recession.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100

Chris Koch

DECEMBER 16, 2011

Add the “s” on the end, and you describe the crapmeisters who try to convince you that you need their help. I’ve stopped following anyone on Twitter who puts S(blank)0 in their bio. Put those three letters together and you know what I’m talking about, right? So why not just spell it out? Your headlines?

Wikipedia 100

Wikipedia Opinions CAN-SPAM Search Marketing 100

Chris Koch

DECEMBER 16, 2011

Add the “s” on the end, and you describe the crapmeisters who try to convince you that you need their help. I’ve stopped following anyone on Twitter who puts S(blank)0 in their bio. Put those three letters together and you know what I’m talking about, right? So why not just spell it out? Your headlines?

Wikipedia 100

Wikipedia Opinions CAN-SPAM Search Marketing 100