• CONTENTLY  |  FRIDAY, APRIL 28, 2017
    [Help, Twitter] Capitol Hill’s Filter Bubble: Most Americans Believe Social Media Impacts Public Policy
    President Trump, as is his custom, had taken to Twitter to share his opinions on the matter. It’s no secret that social media is influential in many ways, from helping people decide where to go on a vacation to giving them a window into the issues their friends are discussing,” said eMarketer principal analyst Debra Aho Williamson. Facebook and Twitter see themselves as platforms rather than publishers, and thus not liable to be held to the same editorial standards. “We
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Help, Twitter] B2B Marketing Trends for 2016
    Use frameworks like ABM and ICE to help with these efforts. and Twitter followers. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. social sellers will understand that in doing so, it can only help contribute to. them and they will help you spread and amplify your message. Technology will help marketers.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Help, Twitter] B2B Marketing Trends for 2016
    Use frameworks like ABM and ICE to help with these efforts. and Twitter followers. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. social sellers will understand that in doing so, it can only help contribute to. them and they will help you spread and amplify your message. Technology will help marketers.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, APRIL 24, 2017
    [Help, Twitter] B2B Marketing Trends for 2016
    Use frameworks like ABM and ICE to help with these efforts. and Twitter followers. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. social sellers will understand that in doing so, it can only help contribute to. them and they will help you spread and amplify your message. Technology will help marketers.
  • ACT-ON  |  FRIDAY, APRIL 28, 2017
    [Help, Twitter] 5 Ways to Use Earned Media to Increase SEO
    Create a Twitter list to strategically target influencers. For example, if they publish on Twitter, they may also share content on LinkedIn. To achieve optimal SEO rankings, it helps to publish a few pieces of content on your site before publishing with influencers. Your sharing of content, commenting on posts, and finding other ways to be helpful have warmed up the influencers. Trust is one of the hardest things for marketers to earn.
  • HUBSPOT  |  FRIDAY, APRIL 28, 2017
    [Help, Twitter] 9 Link Building Email Outreach Templates That Actually Work
    Whether you're just starting out with inbound link building or you're getting fatigued by nobody replying to your outreach emails, I wanted to help you out. To sum up, inbound links are valuable because they help your website rank higher in search, which helps more people find your organization, start clicking around, and eventually become a lead. I just followed you on Twitter, and I saw you've been tweeting about Facebook's F8 conference.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 27, 2017
    [Help, Twitter] 3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts
    Twitter Tailored Audiences. As a component of our B2B online marketing programs, we often use Twitter to research and interact with decision makers and key influencers, as well as share content with interested users. However, you also have the ability to target specific users for advertising purposes, directly through their Twitter handle, email address lists, or even CRM database records.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 27, 2017
    [Help, Twitter] Research shows we may be at the end of the startup era
    Snapchat will probably become a marginal niche network like Twitter. Smart companies today can use algorithms to help them protect their flanks from disruptors. The post Research shows we may be at the end of the startup era appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. About a year ago, I wrote a blog post that went against the grain.
  • WEBBIQUITY  |  THURSDAY, APRIL 27, 2017
    [Help, Twitter] The 10 Best Customer Service and Customer Engagement Platforms
    Email-based help desk software with performance reporting and integrations to popular web chat and voicemail apps. Sample review: “These top customer support tools will help you grow…(check out) HelpScout for nurturing and improving relationships with customers.” Email-based help desk software with performance reporting and integrations to popular web chat and voicemail apps. 22: The 32 Best Twitter Marketing Tools. #23:
  • DISTRIBION  |  WEDNESDAY, APRIL 26, 2017
    [Help, Twitter] The Difference Between Distributed Marketing & Multi-Level Marketing
    A distributed marketing provider can help ensure a company’s success by way of automated marketing programs. You can follow her on Twitter @LizVGreene , or check out her latest post on Three Broke Bunnies. Though they sound remarkably similar, distributed marketing and multi-level marketing are completely different concepts. One is a widely used marketing model, while the other is a controversial business model often compared to a pyramid scheme.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 26, 2017
    [Help, Twitter] How to keep yourself safe from social engineering attacks
    Your Twitter profile reveals your collegiate team. Kiki can be reached easily through Twitter. The post How to keep yourself safe from social engineering attacks appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Kiki Schirr, {grow} Contributing Columnist. Your Facebook “About” page says where you were born. LinkedIn states where you work. And that old OKCupid profile you forgot to delete–well, you were a little too open, perhaps.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 25, 2017
    [Help, Twitter] Live from Marketing Nation Summit: The Engagement Economy, Buyer Empowerment, and Authenticity
    Technology has helped advance the expectations and knowledge of our buyers. It helps us treat them in a way that is authentic and relevant.”— How can we help them [customers] adopt this technology?”, In the Engagement Economy, events are one of the most effective ways to drive revenue because they help you engage your customers and prospects 1 to 1, and in person. It helps events become measurable and shifts them from expenses to an asset.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Help, Twitter] The Character Count Guide for Blog Posts, Videos, Tweets & More
    While we've written before about optimizing your actual content, we thought it would be helpful to gather the numbers of character limits -- both enforced and ideal -- for different online channels, all in one place. Below, you'll find a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, Instagram, SnapChat, and YouTube. 3) Twitter.
  • HUBSPOT  |  TUESDAY, APRIL 25, 2017
    [Help, Twitter] How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post
    Involving everyone at Proven -- even those outside of the marketing team -- helps create more dynamic and diverse supporting content. During this week, our team produced 7 related articles that our Director of Marketing helped publish to different sites. We updated the title of the article to How to Interview Job Candidates (The Definitive Guide) , because adding brackets to your title can help increase CTR on Google.
  • ACT-ON  |  TUESDAY, APRIL 25, 2017
    [Help, Twitter] The Benefits of Retargeting for B2B
    Expert marketing pros Rachel Rosin and Jahvita Rastafari are here to help us see how Act-On Software is able to show the benefits of their software solutions daily. In today’s blog we hope to share a bit about their experiences and help you discover the possibilities available through retargeting. At Act-On we retarget on Facebook and Twitter. Any launch or brand campaign that we have running is served to our audiences on both Twitter and Facebook.
  • WEBBIQUITY  |  TUESDAY, APRIL 25, 2017
    [Help, Twitter] The 16 Best Sites for Free Stock Photos and Videos
    They can help with SEO. Sample review: “If you need video clips to create a video for your brand, (Videco offers) different elements that might help you create something engaging.” 22: The 32 Best Twitter Marketing Tools. #23: There are lots of great reasons to include images with your blog posts and other marketing content. They add visual appeal. Visuals increase views on average by 94%.
  • BIZNOLOGY  |  MONDAY, APRIL 24, 2017
    [Help, Twitter] 30 fascinating facts about organic vs paid social media
    33% of marketers cite Twitter as their preferred social network. Do these facts help you understand organic vs paid social? Do you need help figuring out the right balance for your business? Organic vs paid social media. Social media is the most genuine form of marketing. Organic social media posts come from you and go directly to your page or your company’s page.
  • ACT-ON  |  FRIDAY, APRIL 21, 2017
    [Help, Twitter] The Art of Creating Curated Content
    Of course, you must always give credit to the source, but showcasing the work of others can leverage content and help you meet pressing marketing goals while providing highly valuable, authoritative marketing materials that your audience craves. Specifically, in B2B influencer marketing, we will see companies plan campaigns that include influencer content and offers that help both lead gen and demand gen in the customer journey.”. For the B2B audience, it may be LinkedIn or Twitter.
  • CONTENTLY  |  THURSDAY, APRIL 20, 2017
    [Help, Twitter] How Finance Brands Like Goldman Sachs Use Content to Build Trust and Win Customers
    The firm uses native video capabilities on Facebook and Twitter, and posts highly visual, topical, and shareable content like infographics. Not only did the content help dramatically improve website SEO, it also increased opportunity creation by 60 percent. “We It’s no secret that trust in the financial sector took a hit after the 2008 financial crisis. This is particularly true among millennials, who, in 2016, overtook baby boomers as the largest generation.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 20, 2017
    [Help, Twitter] Building a B2B Mobile SEO Strategy? 5 Key Points To Consider
    Knowing this will help you develop a more applicable strategy. Each of these approaches will affect how you deliver mobile-friendly content and can help to enhance your presence in Google search, but they all also differing levels of expertise in SEO and web development. Let me know about the mobile strategy that you’ve built by reaching me on Twitter at @Justina_Logozzo. The 2017 digital marketing buzzword of the year is mobile SEO.
  • BIZNOLOGY  |  THURSDAY, APRIL 20, 2017
    [Help, Twitter] How to use customer data to develop marketing insights
    When you analyze customer data well , usually with third-party help, you can create targeted communication initiatives and make strategic business decisions. Without basic customer details and a line of communication to your target market, your other data isn’t helpful. If your Twitter following is larger than your Facebook connections, then start with Twitter posts encouraging customers to view valuable information on your business’s blog.
  • HUBSPOT  |  THURSDAY, APRIL 20, 2017
    [Help, Twitter] 24 Growth Hacks to Try Today
    Plus, it helps you build a presence on multiple channels. Since Twitter has a 140-character limit, these short snippets are prime for shareability. It’s one of the tools available in the HubSpot Marketing Free software, which helps to shed light on how leads behave on your website and how that can turn them into customers. Try reaching out to industry experts on Twitter and asking a common question that you, your sales team, or your industry faces.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 19, 2017
    [Help, Twitter] The rise of “morality-via-branding” to add empathy and connect emotionally
    In his new book, #Republic: Divided Democracy in the Age of Social Media , Cass Sunstein discusses the need for shared information and diverse experiences to help guard against “fragmentation, polarization, and extremism,” which will make it easier to solve problems and govern in a heterogeneous society. The expectations people have for companies and brands help explain other trends on social causes–e.g.
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 19, 2017
    [Help, Twitter] THE HACKIES: Hacking your stack for account-based marketing
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. With thousands of vendors in the #MarTech landscape , ABM helps to refine the ways in which B2B marketers use those tech tools to engage prospects, opportunities, and customers. And with so many vendors claiming they can do ABM, I came up with another idea to help educate B2B marketers on how to actually do ABM.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 19, 2017
    [Help, Twitter] Three ways to turn client email into new business value
    Today, I want to reveal my top three tips that will help you turn client email into new business value. He crafts words and pictures that help clients stand out online and reach their customers. You can find his homebase at [link] and connect with him on Twitter @marsdorian. The post Three ways to turn client email into new business value appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mars Dorian, {grow} Contributing Columnist.
  • MODERN MARKETING  |  TUESDAY, APRIL 18, 2017
    [Help, Twitter] Why C-Levels Need To Think Differently About Social Media Strategy
    Of course, marketing via social media is valuable for your company, but if that’s all your leadership team thinks your brand’s Facebook or Twitter pages are useful for, you could be leaving money on the table — and customers in the lurch. Look no further than the most popular social media platforms themselves to see how they’re adapting to help companies leverage social across multiple departments.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 18, 2017
    [Help, Twitter] How Reporting Can Improve B2B Blog Performance
    Here are some metrics and other factors that help improve blog performance from month to month. Why this is important : Measuring each of the above metrics will help to establish a baseline of monthly traffic. After you’ve done this for several months, you will build up a repository of top performing posts which could help you in the future. While there are a number of tools available to help do this, I tend to use BuzzSumo on a monthly basis.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 18, 2017
    [Help, Twitter] Creating content? When is it time to pivot (or quit?)
    I’ve consistently posted on Facebook, Twitter, Instagram and LinkedIn (and less consistently on YouTube and Snapchat) … and I’ve never considered the thought of quitting. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. I recently had a conversation with pioneering blogger Chris Brogan and he mentioned that he had ended his latest podcast series and had begun a new one.
  • HUBSPOT  |  TUESDAY, APRIL 18, 2017
    [Help, Twitter] How to Use Canva: An 8-Step Guide to Creating Visual Content
    But in the previous article, Kawasaki -- chief evangelist for Canva , a remarkably simple online platform for graphic design -- stressed the importance of including shareable images in blog posts, and regularly creating custom, relevant visual content for Pinterest, Twitter, Facebook, and Instagram posts. In this instance, we want to create a post to share on Facebook, Twitter, Pinterest, and Instagram, and a visual that would work as a poster to print and display locally.
  • WEBBIQUITY  |  TUESDAY, APRIL 18, 2017
    [Help, Twitter] The 15 Best Screencasting and Online Presentation Tools
    This tool helps you quickly find simple layouts, beautiful images, and great fonts.” 22: The 32 Best Twitter Marketing Tools. #23: Screencasting tools are great for explaining how a software application works; demonstrating how to use it; or illustrating any online process. Combined with presentation tools, they’re also ideal for enhancing online meetings, as well as broadcasting and recording presentations.
  • BIZNOLOGY  |  MONDAY, APRIL 17, 2017
    [Help, Twitter] Social media employee advocacy is the heartbeat of your company
    Go back to your strategy (ideally with one or two other employees) to help you come up with an employee advocacy component. Here’s a public Twitter list that highlights everyone on the Buffer team: CoSchedule recently popped on my social media radar when I was searching for an editorial calendar to keep me consistent with my blogging schedule. You provide employees with social media training to help them engage with the company’s social accounts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 17, 2017
    [Help, Twitter] Crossing the influence line: When does sponsorship destroy your reputation?
    How is it different for a company to pay a member of their sales staff to sell a product versus paying an influencer to sell the company’s product on Instagram/blog/Twitter?” Thought leader — This might be a well-known blogger who has established their position through consistently creating helpful content. It is certainly possible to be considered by some people to be an “influencer” based on Twitter followers or some vanity metric like that.
  • DISCOVERORG  |  FRIDAY, APRIL 14, 2017
    [Help, Twitter] The Real Cost of List-Building: Buy or Build Your Own?
    Even if you’re already purchasing sales intelligence data (most of us are), sales teams still spend over half of their day scouring LinkedIn, Twitter accounts, and forging through forests of phone trees for correct phone numbers and email addresses. You need good clean, verified data, and actionable insights that help you score, rank and prioritize accounts and contacts for follow-up – especially for an effective account-based marketing (ABM) strategy.
  • HUBSPOT  |  THURSDAY, APRIL 13, 2017
    [Help, Twitter] Content Creation Workshop Roadshow | 7,000+ Miles in 100 Days
    It became my life’s mission to help people effectively tell their brand’s story in a way that attracted and engaged their ideal audience. I’ve identified a content creation process that helps small to large businesses across many different industries make sense of short-term content tasks (i.e. I’ll be documenting the journey on twitter using #unboundinbounder.
  • DISTRIBION  |  WEDNESDAY, APRIL 12, 2017
    [Help, Twitter] 3 Steps to Increasing Email Deliverability Performance
    Have no fear; we are here to help your email performance rates with three easy steps. For nearly 20 years, Michael Noblitt has helped organizations rise through digital transformation. He also loves meeting new people – connect with him on LinkedIn or Twitter. Email marketing is consistently positioned among the highest ranking channels producing revenue and a strong return on investment.
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 12, 2017
    [Help, Twitter] THE HACKIES: 6 areas to make your martech stack work with people, processes and data
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. To manage this engagement, you need 6 layers of execution to help you organize an agile methodology to use resources, technologies, data and people, and to be able to use your technology stack efficiently: Buyer Personas: Is your customer always at the center of the whole strategy? Become an expert of your stack to help improve the customer engagement.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 12, 2017
    [Help, Twitter] 3 Little-Known Ways to Use Content Marketing for Client Education
    The more pages of keyword rich and helpful content you have on your website, the more search terms you can rank for. Using your educational content for posts on your blog is a great way to help new customers find you. This piece of client education helps with (besides the obvious) questions qualified leads will inevitably ask about our processes, the clients we work with, and results. Educating your customers through content marketing and client education can help you.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 12, 2017
    [Help, Twitter] Six Ways Infographics Changed the Course of Human History
    Early forms of visual communication helped people of long ago tell stories, document the lay of the land, and visualize scientific discoveries. Other cave paintings studied by archaeologists are now thought to be the earliest-known depictions of volcanic eruptions and help modern scientists understand volcanic activity in the early days of human history. Guest post by Payman Taei. A picture truly tells a thousand words.
  • BIZIBLE  |  TUESDAY, APRIL 11, 2017
    [Help, Twitter] 12 Marketo Summit 2017 Sessions You Should Attend
    If you’re focused on revenue, performance measurement, and marketing operations we’ve compiled a great list of sessions to help you get the most out of the conference. 7) Data-Driven Growth Marketing: Twitter’s Secrets to Success. Former Twitter growth team member Josh Aberant will share this rarely heard case study on how to implement growth marketing programs at all stages of the funnel – from acquisition through customer advocacy – in a data-driven way.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 11, 2017
    [Help, Twitter] How to Leverage Social Intent Data for Email Marketing
    This shift to intent-driven email campaigns has helped us dramatically increase our email performance and opportunity creation rates. They go to industry publications and social networks like Twitter and LinkedIn to learn about and discuss issues in their industry. Together, first party and third party intent data can help you fill in the gaps on your buyers so that you can create better segments and more engaging marketing programs.
  • CHIEFMARTECH  |  TUESDAY, APRIL 11, 2017
    [Help, Twitter] THE HACKIES: Hacking a technology stack for local presence management
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. This helps streamline the maintenance of location data while evolving it for search. He pulls out his smartphone in the first store and begins looking through product reviews to help the decision process. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter.
  • SNAPAPP  |  MONDAY, APRIL 10, 2017
    [Help, Twitter] Why I Left My Demand Gen Job to Launch SnapApp’s Interactive Strategy Team
    I want others to love their jobs too and to help them make their marketing even better. . This team transforms how we engage with our customers to provide the strategic support to help them achieve scalable wins. We will help them take a programmatic approach to deploying interactive experiences: a combination of a clearly articulated goal plus a clear promotion plan plus interactive assets. I’m excited to continue to help others unleash their marketing growth.
  • CHIEFMARTECH  |  MONDAY, APRIL 10, 2017
    [Help, Twitter] THE HACKIES: Alexa, Ask Authentic for Today’s Daily Tip
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. But, we didn’t stop there — we also wanted to be sure that the functionality would make it easy for the marketing team to update the skill with tips without requiring the help of our more technically inclined coworkers. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter.
  • WEBBIQUITY  |  MONDAY, APRIL 10, 2017
    [Help, Twitter] The Nine Best Reputation Management, RSS, and Social Search Tools
    Tools to help businesses and individuals track and managage their online presence; get more control over search hits and supress negative results. A real-time social search engine that finds mentions of brands or topics acrosss blogs, social bookmarking sites, videos, and online forums, plus more than 100 social media properties including Twitter, Facebook, FriendFeed, YouTube, Digg, and Google+. 22: The 32 Best Twitter Marketing Tools. #23:
  • EMEDIA  |  FRIDAY, APRIL 7, 2017
    [Help, Twitter] Is It Time to Drop the Blog?
    B2B marketers use LinkedIn and Twitter almost obsessively. Even Tumblr (God help us all) has some possibilities because of its ease of use. By design, it can’t work on Twitter. Longer articles can help your SEO as well if people spend more time on your site. If you need help crafting content for your audience, contact us today so we can point you in the right direction. -by I started blogging in 2001, when Xanga was still a thing. Remember Xanga?)
  • OPENTOPIC  |  FRIDAY, APRIL 7, 2017
    [Help, Twitter] New APIs to power the future of customer engagement in Direct Messages
    These APIs are designed to help businesses use the entire Twitter platform, from public Tweets to private Direct Messages, to deliver faster, richer, and more engaging human- and bot-powered customer service, marketing, and engagement experiences. Today we are opening up access to several new Direct Message APIs so that developers can build better personalized customer experiences at scale.
  • DISCOVERORG  |  FRIDAY, APRIL 7, 2017
    [Help, Twitter] An Independent Review of DiscoverOrg’s Data Accuracy Claims
    Twitter handle identity accuracy : Was the person’s twitter handle correct? This helpful classification allows you to organize marketing campaigns by scope of responsibility. Twitter Handle Accuracy. While only 10% of the contacts had a twitter handle, the accuracy level was 100%. When sales intelligence data is inaccurate, incomplete, or outdated, the rabbit hole for a sales person can be very deep —and no one knows better than Steve W. Martin.
  • EMEDIA  |  THURSDAY, APRIL 6, 2017
    [Help, Twitter] How to Keep Your B2B Content Marketing and Brand Messaging Consistent
    It helps to plan out a variety of content types, all centered on a single overarching topic, to syndicate on your key platforms. For example, if you are focusing on blogs, email and Twitter, consider the power of the “ listicle.” Looking for B2B Content Marketing Help? Shakespeare didn’t have B2B content marketing in mind when he penned, “A rose by any other name would smell as sweet.” However, it definitely applies.
  • BIZIBLE  |  THURSDAY, APRIL 6, 2017
    [Help, Twitter] The Martech Stack Powering Bizible's Rocket Ship [MarTech Stackies Submission]
    Digital ad campaigns run on LinkedIn, Facebook, Twitter, Google, and Bing -- and we also use AdRoll to further extend our exposure. Outreach is our sales automation system, and it helps facilitate our sales development team’s BDR efforts. Twitter. The Stackies competition for the 2017 MarTech Conference is well underway, and Bizible has entered our marketing technology stack into the mix.
  • SNAPAPP  |  THURSDAY, APRIL 6, 2017
    [Help, Twitter] The Future of Visual Content Explained: The Anatomy of an Interactive Infographic
    Graph A and Graph B are both effective in communicating two sets of data: a) the top 5 active Twitter moments. Graph B quickly conveys the most important information (the top 5 active Twitter moments) in an eye-catching callout box, as opposed to placing this info underneath a bar chart. For the user, this tool also helps illuminate where he or she is investing most of his or her time, whether it’s working, speaking, eating, or cleaning.
  • SNAPAPP  |  THURSDAY, APRIL 6, 2017
    [Help, Twitter] How to Make Highly Visual Content: The Anatomy of an Interactive Infographic
    Graph A and Graph B are both effective in communicating two sets of data: a) the top 5 active Twitter moments. Graph B quickly conveys the most important information (the top 5 active Twitter moments) in an eye-catching callout box, as opposed to placing this info underneath a bar chart. For the user, this tool also helps illuminate where he or she is investing most of his or her time, whether it’s working, speaking, eating, or cleaning.
  • CONTENT STANDARD  |  THURSDAY, APRIL 6, 2017
    [Help, Twitter] Digital Storytelling In 162 Games: How Major League Baseball Keeps Its Story Fresh
    For as much fun as he has at that first game, he can’t help leaving the stadium later that afternoon and wondering what comes next. Facebook and Twitter have long been mainstays of digital fan engagement, but newer forms like Snapchat are helping tell behind-the-scenes stories, covering everything from the locker room to the facilities management and even featuring the people who take care of the grass. Opening Day is its own holiday for Major League Baseball fans.
  • CHIEFMARTECH  |  THURSDAY, APRIL 6, 2017
    [Help, Twitter] THE HACKIES: How a marketing automation company hacked their own marketing org
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. This, we felt, would help us to ensure we not only marketed our product in a way that answered these marketers’ needs, but built a product that reflected what modern marketing entailed. The technology marketers use should help them achieve all (not part) of that objective. This article is a guest post by Linda West and Hari Raghavan of Act-On Software.
  • WEBBIQUITY  |  THURSDAY, APRIL 6, 2017
    [Help, Twitter] The Eight Best Social CRM Tools
    Both help sales, marketing, and customer service personnel plan and schedule follow-up activities. It’s helpful for organizing customer relationship management, marketing, lead generation, sales, and all manner of automation.” Crystal applies the DISC personality assessment to your peers and team members to help improve communications. 22: The 32 Best Twitter Marketing Tools. #23:
  • CHIEFMARTECH  |  WEDNESDAY, APRIL 5, 2017
    [Help, Twitter] THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. We recognized that martech would help us keep up with the buyer’s evolving journey. This system primarily helps us to identify prospects, based on their apparent buying intentions at various points in their journey. In addition to identifying highly qualified leads, it also helps us optimize marketing campaigns to increase reach and acquisition.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 5, 2017
    [Help, Twitter] To Prank or Not to Prank: The ROI of a Brand Hoax
    Find Kerry on Twitter. The post To Prank or Not to Prank: The ROI of a Brand Hoax appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Kerry Gorgone, {grow} Contributing Columnist. After grade school, I didn’t think much about April Fools’ Day, but social media changed that.
  • BIZNOLOGY  |  TUESDAY, APRIL 4, 2017
    [Help, Twitter] My 20 top social media marketing, search, and reputation business articles
    Getting lithe with a little help from my FitBit friends. The best automagical Twitter following tools for your business. Top online marketers on Twitter. ManageFlitter is my favorite follow/unfollow Twitter tool. I went into the historical analytics of the Biznology business blog and used the Google Analytics records from all the way back in 2012 through to today and these are the twenty most successful by visitors.
  • CHIEFMARTECH  |  TUESDAY, APRIL 4, 2017
    [Help, Twitter] THE HACKIES: A CMO’s guide to integrating marketing technologies
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. This will help determine the best method for integration, whether data flows need to be transactional, periodic or a mix. Getting help. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Steve Nakata of The Pedowitz Group.
  • WEBBIQUITY  |  TUESDAY, APRIL 4, 2017
    [Help, Twitter] The 15 Best Audio and Video Editing Tools
    Whether you’re producing animated video, a video slideshow, live action video, a mixture of formats, or editing high-quality online audio, these tools will help you create professional-grade output without busting your budget. 22: The 32 Best Twitter Marketing Tools. #23: According to networking giant Cisco , online video accounted for 63% of all Internet traffic in 2015, and is projected to consume 79% of all web traffic by 2020.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 3, 2017
    [Help, Twitter] How to build a truly actionable social media audience
    And it takes more than just building Twitter followers. If I went out today and asked my Twitter followers, ‘Hey everybody, buy my book’ here’s how many books I would sell. Three years ago, the London-based CMO of a Fortune 500 company learned about me from Twitter and began to read my blog. The post How to build a truly actionable social media audience appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer.
  • HUBSPOT  |  MONDAY, APRIL 3, 2017
    [Help, Twitter] 22 Writing GIFs All Content Marketers Will Understand
    I’ve also included helpful tips and tools for writing success if you do hit those tough moments. Then, get some help. For those who need extra help avoiding lost work, try writing in Google Docs or Dropbox Paper. Tools like BuzzSumo can help you figure out where you're succeeding and how to replicate it. If you have the resources and time, try enlisting the help of your design team whenever possible.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 3, 2017
    [Help, Twitter] Ready to Jump on the Instagram Bandwagon? Expert Tips to Help You Succeed
    While relatively new when compared to Facebook (which purchased Instagram in 2012), Twitter, and Pinterest, Instagram has risen […]. Expert Tips to Help You Succeed appeared first on Marketing Insider Group. If you are marketing for a visual-heavy industry, like travel, food and beverage, or the arts, or any brand that targets millennials, you can’t afford to ignore the latest force to join the social media leviathan line-up.
  • PUREB2B  |  SUNDAY, APRIL 2, 2017
    [Help, Twitter] 5 Ways to Build a Highly-Engaged Email List
    They can also be integrated with certain social media platforms like Facebook and Twitter. You can also create popups to help increase lead conversion rates. Make sure that all your posts are directed at helping users and equipping potential clients with useful information. Blogging can help you build an email list. An email list with relevant, high-quality contacts is a company’s best asset.
  • WEBBIQUITY  |  FRIDAY, MARCH 31, 2017
    [Help, Twitter] How to Form a Digital Marketing Strategy
    Using Facebook and Twitter for business uses is nothing new, but the methods have become far more sophisticated than simply posting tweet with a hashtag and waiting for the retweets to come rolling in. Aaron McCann works for a digital agency that specializes in digital marketing and helping businesses reach the next level with innovative methods. Guest post by Aaron McCann.
  • CHIEFMARTECH  |  FRIDAY, MARCH 31, 2017
    [Help, Twitter] THE HACKIES: MarDev = DevOps for Marketing
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. The first version of TOPIDIS helped us automate data collection of basic influencer data, such as number of subscribers and average daily views. This requires the help of developers, quality assurance specialists and sys admins. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter.
  • HINGE MARKETING  |  THURSDAY, MARCH 30, 2017
    [Help, Twitter] 5 Website Best Practices that Produce More Leads and Faster Growth
    You can track likes and shares in the Twitter, Facebook, LinkedIn and YouTube apps. How Hinge Can Help: Your website should be one of your firm’s greatest assets. Our High Performance Website Program helps firms drive online engagement and leads through valuable content. What separates a professional services website that builds your business from one that simply describes it?
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 30, 2017
    [Help, Twitter] What Is B2B Social Media Marketing?
    To provide more clarity around the term and help you apply social media to your existing marketing strategy, I’ve outlined key benefits, common challenges and questions, tips and additional resources. In that sense, strategic social campaigns can help support different aspects of your business and lead to some pretty great results, including: More Brand Exposure: Without a doubt, social media helps you reach a broader and relevant audience based on their existing customers (or followers).
  • HUBSPOT  |  THURSDAY, MARCH 30, 2017
    [Help, Twitter] How Twitter Is Fighting Harassment & Cyberbullying
    I’ll say it: I love Twitter. I use Twitter to follow breaking news stories, to promote my work and the work of colleagues and peers I admire, and to consume and laugh at jokes and memes. But it goes without saying that I would like Twitter a lot less if I were being bullied and harassed every day. Harassment has been a growing problem on Twitter over the past few years. Twitter Fights Harassment: A Long Time Coming. Source: Twitter. Source: Twitter.
  • WEBBIQUITY  |  THURSDAY, MARCH 30, 2017
    [Help, Twitter] The 23 Best Free Google Chrome Extensions for Digital Marketers
    It also helps you know who you are emailing with…Knowledge is power. A productivity extension for Google Chrome that helps you stay focused on work by restricting the amount of time you can spend on time-wasting websites. Sample reviews: “We have so much information and media available at our fingertips that it can be pretty tough to resist the urge to check our email, take a ‘quick’ look at Twitter, or see what’s happening over on Facebook.
  • TERMINUS  |  THURSDAY, MARCH 30, 2017
    [Help, Twitter] What’s a Successful ABM Strategy Without Killer Content?
    Connect with Rebecca on Twitter and LinkedIn. So many marketers ignore the middle of the funnel content, but this section can be the most important as it bridges the gap from marketing to sales and helps drive accounts through the pipeline more quickly. Pick a buying committee, insert your buyer personas, compile your current content for each persona and map into this helpful grid. Editor’s Note: This is a guest post from Rebecca Smith.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 29, 2017
    [Help, Twitter] The potential of blockchain technology: what every marketer should know
    ” Understanding the stack, even in its earliest stage will help us all begin to explore where the huge value creation will occur. Facebook, eBay, Etsy, Craigslist, Twitter and most others in the so-called “sharing economy” fall into this category.). Hopefully, this helps all of us think about it a bit more deeply and broadly.
  • CONTENT STANDARD  |  WEDNESDAY, MARCH 29, 2017
    [Help, Twitter] 5 Steps to Hero: Using Story to Transform Social Media Reporting
    But despite some sales wins on LinkedIn and a rapidly growing following on Facebook and Twitter, he can’t seem to figure out why there doesn’t seem to be any interest—or even understanding—of his work coming from team leadership. These steps can help make that happen in the most effective way: 1. Visualizations can take time, but they help engage and communicate data more effectively than anything else.
  • ACT-ON  |  WEDNESDAY, MARCH 29, 2017
    [Help, Twitter] 5 Powerful Lessons Content Marketers Can Learn from Journalism
    If so, seek IoT influencers through the social media channels in which your audience engages, such as Twitter and LinkedIn. People share content for a variety of reasons, but mostly they’re trying to be helpful to peers and demonstrate authority in their niche. This will help you create content that is more engaging and valuable to your target audience. Are you planning to create more content this year? If so, you aren’t alone.
  • CONTENT STANDARD  |  TUESDAY, MARCH 28, 2017
    [Help, Twitter] Finding Time to Manage Your Professional Social Media Accounts (It Can Be Done!)
    Having spent the past four hours helping your team put out a mini-fire, you lost an entire afternoon. When cutting a sliver of time out of a busy schedule, you want to make sure it’s used as efficiently as possible (and that you avoid getting stuck in a black hole of Twitter rants). LinkedIn and Twitter are the two platforms most professionals focus on when developing a social presence, and this first recommendation was built to maximize your time spent on the latter.
  • DISCOVERORG  |  MONDAY, MARCH 27, 2017
    [Help, Twitter] Adapting an ABM Approach for Account-Based EVERYTHING
    You can follow him on twitter @brandon_lee_09 or connect with him on LinkedIn. This helps to avoid silos. Integrated systems help encourage aligned departments. Marketing is hosting a webinar for customers, where the CS team is helping drive registration of their accounts to attend. This post is an original piece from guest author, Brandon Redlinger, and first published on DiscoverOrg’s blog on 3/27/2017.
  • HUBSPOT  |  MONDAY, MARCH 27, 2017
    [Help, Twitter] How to Create a Twitter Moment: A Step-by-Step Guide
    Think back to the last awards show, sporting event, or viral meme -- how many tweets about it popped onto your Twitter timeline? So in 2015, Twitter rolled out Twitter Moments -- curated tweets revolving around a single topic or story, all in one place. Initially, only Twitter and its editorial partners, such as BuzzFeed and The New York Times , could curate Moments. Last year, however, Twitter opened up Moments for all Twitter users.
  • CHIEFMARTECH  |  MONDAY, MARCH 27, 2017
    [Help, Twitter] THE HACKIES: How leading marketing executives tackle martech
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Putting a contingency plan in place will help companies remain agile and shift as the tides of change accelerate. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Liam O’Connor of Lenati.
  • WEBBIQUITY  |  MONDAY, MARCH 27, 2017
    [Help, Twitter] The 17 Best Social Media Management Tools
    Instagram has more users than Twitter. The tools here can help marketers and social media managers monitor brand mentions, schedule posts across multiple social networks, manage multiple social media accounts, redirect posts for customer service followup, track performance metrics, and more. Create image posts with graphics pre-sized for Twitter, Facebook, Instagram, and Pinterest. Listen and engage more than 650 million sources, including Facebook, Twitter, and YouTube.”
  • KAPOST  |  FRIDAY, MARCH 24, 2017
    [Help, Twitter] 5 Ways to Use Your Blog to Test New Ideas
    But don’t get too excited; pageviews, while helpful, can often be vanity metrics. The options for testing are endless here and can really help you figure out what generates the most click-throughs. Play around with different headlines for your email marketing campaigns, Facebook ads, and Twitter posts. Testing, testing… is this thing on? More often than not, a company’s blog becomes an afterthought for an organization.
  • HUBSPOT  |  FRIDAY, MARCH 24, 2017
    [Help, Twitter] The Ultimate Social Media Holiday Calendar for 2017 [Resource]
    Whenever I log onto Twitter, I quickly scan what's trending on the left-hand side of the screen. To help you plan for trending holidays, we created a list that you can bookmark, as well as a downloadable calendar so you can get automatic reminders. But this is a great starting point for social media marketers who want to learn more about what's trending and how they can plan their content in a way that will be fun and engaging on Twitter and other social platforms.
  • BIZNOLOGY  |  THURSDAY, MARCH 23, 2017
    [Help, Twitter] How social media is changing what brands stand for
    Facebook , Twitter , etc.). While social media may have exacerbated the politicization of many brands, it has also helped to accelerate the awareness of critical social and environmental issues, even in the investment community. Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 23, 2017
    [Help, Twitter] 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize
    Facebook, Twitter, and YouTube are great places to get eyes on your video content, but prospects aren’t necessarily in work- or buy-mode as they scroll through these platforms. To help videos stand out in general search results, use schema markup (semantic vocabulary) to provide the information search engines need. For example, conducting a Google search for the query “Twitter tutorial” results in a YouTube video in position two, just below the official Twitter support page.
  • WEBBIQUITY  |  THURSDAY, MARCH 23, 2017
    [Help, Twitter] The 15 Best Content Distribution and Amplification Tools
    These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels. Medium (per Wikipedia) is an online publishing platform developed by Twitter co-founder Evan Williams. As with LinkedIn, it helps expose your content to a broader audience. helps publishers deliver their content to their Twitter and Facebook accounts from RSS feeds.”
  • PUREB2B  |  WEDNESDAY, MARCH 22, 2017
    [Help, Twitter] How to Nurture Leads with Email Marketing
    Facebook and Twitter are trailing email when it comes to acquiring new customers. Another useful idea to help tailor your emails is to use your customers’ time and location information. It enables you to track the digital footprints of your leads, turn those interactions into insights about the customers’ sales journey , and help you craft better content to drive prospects towards a purchase decision. Help Someone Improve.
  • DISTRIBION  |  WEDNESDAY, MARCH 22, 2017
    [Help, Twitter] How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix
    You can use media companies to help promote your webinars, but they struggle too because they rely upon the same techniques mentioned above. Neil Patel has written extensively about influencer marketing including this helpful article: How to Get Promoted by Social Media Influencers When You’re a Nobody. Connect on Twitter , Facebook , Linkedin.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 22, 2017
    [Help, Twitter] THE HACKIES: A customer-centric approach to building marketing and sales stacks
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Beyond basic technology, buying acceleration also requires answering a number of tough questions that we never asked before like: how do we help our buyers accelerate their buying process, teach them how to buy, or help them align the interests and priorities within their own organization? This article is a guest post by Raviv Turner of CaliberMind.
  • ACT-ON  |  WEDNESDAY, MARCH 22, 2017
    [Help, Twitter] Why Plan a Social Media Takeover?
    A social media takeover helps attract those who aren’t currently paying attention and generate new levels of excitement. Perhaps they’re already active on Twitter and LinkedIn and want to expand efforts to Instagram. Partnering with a person who is already established in that space helps quickly build an audience and reach people with greater impact. They help brands move away from a highly corporate approach of celebrating brands (e.g., “we’re
  • CONTENTLY  |  TUESDAY, MARCH 21, 2017
    [Help, Twitter] How 3 UK Brands Reached Their Audiences With Great Content
    The effort helped the brand become the top beer advertiser in the UK during the World Cup, with 1.8 million unique digital engaged users, a 70 percent reach on Facebook, and a 249 percent increase in Budweiser’s Twitter following. Branded content is another connection point with beer lovers in an integrated world, and it helps us bring our brands to life in a creative and engaging way that enhances the experience beyond traditional advertising media,” Robinson said.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 21, 2017
    [Help, Twitter] What Does a Content Marketer Do? Answered by a Content Marketer
    Well, I’m here to help clear the air (in about 1,000 words). Get the conversation started by dropping a line in the comments section or connecting with me on Twitter ! Whether I’m at a family party, out to dinner with friends, or in a situation where I’m getting to know new people, I find myself often times answering the question: What does a content marketer do? This question immediately makes me think of this image: ( Image Credit ).
  • BIZNOLOGY  |  TUESDAY, MARCH 21, 2017
    [Help, Twitter] All social media sites should offer profit sharing and ad revenue
    There is no reason why the executives at Facebook and Twitter couldn’t offer ad revenue share to their users in much the same way that Google offers AdSense revenue share to their users — and not only corporate and elite members but to everyone who opts in and is willing to sign up and jump through whatever hoops. On March 14th, Liz Mannebach asked me via Twitter, ‘Great piece. What an incentive that would be on FB and Twitter, right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 21, 2017
    [Help, Twitter] New research reveals Americans migrating to three social media platforms
    Some of the highlights of this show: The social media shake-out: Why Snapchat will last and Twitter is in trouble. The post New research reveals Americans migrating to three social media platforms appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. Is social media turning into a three-horse race?
  • WEBBIQUITY  |  TUESDAY, MARCH 21, 2017
    [Help, Twitter] The Six Best Accounting and Finance Tools for Small Business
    Sample review: “These top back-office tools will help you grow…(check out) Xero for your accounting needs.” — Marketing Insider Group. 22: The 32 Best Twitter Marketing Tools. #23: The first accounting applications for small business back in the early 90s were mostly repackaged, repriced versions of highly complex suites first designed for large companies. They were generally highly complex, loaded with unneeded features, and difficult to use, even for accountants.
  • CONTENT STANDARD  |  MONDAY, MARCH 20, 2017
    [Help, Twitter] 5 Health Care Brands that Make Twitter Marketing Look Easy
    There are a million reasons health care brands would want to tread lightly in their Twitter marketing efforts. For B2Bs and B2Cs alike, social media helps drive awareness, build community, educate, inform, and garner advocacy. These five brands have created totally distinct Twitter personalities based on the work they do and the people who comprise their staffs. But McKesson’s Twitter marketing efforts do capture its deep-rooted audience empathy and wealth of knowledge.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Help, Twitter] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    Because martech helps marketers evolve with the changing needs of the customer. The tools within the stack are helping marketers get the right message in front of the right customers – at the right time. . Long gone are the days of “one size fits all” promotional messaging – the modern marketer needs a stack of tools to deliver personalized, contextual content to new customers, converting leads, and helping companies overall bottom lines.
  • VIDYARD  |  THURSDAY, MARCH 16, 2017
    [Help, Twitter] 50+ Video Marketing Stats that Prove You’re Doing it Right
    So to help you – or your boss – understand the power of video, we collected over 50 video marketing stats spanning everything from why video is effective at driving customer intent all the way through to what videos you should be posting to your social channels. 96% of viewers find video helpful when making purchase decisions online – Animoto ( Tweet This ). 59% of consumers say that customer testimonial videos are helpful – Animoto ( Tweet This ).
  • WEBBIQUITY  |  THURSDAY, MARCH 16, 2017
    [Help, Twitter] Six SEO Tips for UX Designers
    This will not only help Google, it will also help your would-be customer determine if she wants to provide the lead information sufficient to download the rest. Try some of these blogs and resources for additional help as you approach your redesign. Follow him on Twitter @alexwberg. Guest post by Alex Berg.
  • DISTRIBION  |  WEDNESDAY, MARCH 15, 2017
    [Help, Twitter] Create. Captivate. Engage. The Art of Interactive Experiences
    Tools like quizzes , calculators, interactive infographics, and other similar experiences give personalized results and keep the audiences hooked, thus, helping brands connect with them better. Some brands use this aspect of the human psyche to create fun quizzes that help the audience learn more about the brand. After pants recommendations had been in order, the respondent was given a link leading to a Kickstarter page where they could help fund the brand.
  • TERMINUS  |  WEDNESDAY, MARCH 15, 2017
    [Help, Twitter] 6 Practical Account-Based Marketing (ABM) Strategies for Small Businesses
    Follow him on Twitter at @nirajr. Here’s another important strategy that can help increase conversions: personalize the website experience for the account. Editor’s Note: This is a guest post from Niraj Ranjan Rout. Niraj is the founder of Hiver , simple customer support software that turns your email into a powerful collaboration tool. Why Use Account-Based Marketing (ABM) for Small Businesses?
  • KAPOST  |  WEDNESDAY, MARCH 15, 2017
    [Help, Twitter] How to Generate Fresh, Customer-Centric Content
    It helps to develop a few go-to tools to use consistently as the foundation for building persona-based marketing for each unique campaign. Creating a reliable, broad range of sources helps narrow down hot topics and provide fresh ones that fit in nicely with a customer-centric content strategy. Note: For B2B, that’s most often LinkedIn and Twitter. Any feedback from customers helps pinpoint great topics to include in customer-centric content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 15, 2017
    [Help, Twitter] Understanding Generational Social Media Preferences
    Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on Twitter. The post Understanding Generational Social Media Preferences appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Brooke B. Sellas, {grow} Contributing Columnist. I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Because there’s more to marketing than millennials.
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