[Help, Twitter] 7 Reasons Every Firm Needs Thought Leaders
    Today, Google and platforms like LinkedIn, Twitter, Facebook and blogs provide a wealth of ways to find and vet firms. Here are seven great reasons you should consider building your own cadre of thought leaders at your firm: They help your firm be found online. Read the research study that started it all: Visible Experts ® : How High Visibility Expertise Helps Professionals, Their Firms, and Their Clients. How Hinge Can Help: Want to become an industry thought leader?
  • HUBSPOT  |  WEDNESDAY, JULY 26, 2017
    [Help, Twitter] AI in Marketing: 10 Early Use Cases
    And that's because AI technologies are being developed, in part, to help make humans' lives easier by independently -- and intelligently -- completing tasks for them. AI helps send customized, personalized content recipients might be more likely to interact with -- and click through. Segmenting customers and contacting them on different platforms helped Adore Me increase its monthly recurring revenue (MRR), average sales price (ASP), along with doubling its active customer base.
  • BIZNOLOGY  |  TUESDAY, JULY 25, 2017
    [Help, Twitter] The Facebook Sharing Debugger is an essential content marketing tool
    What happens when you spend the time and energy going through all your old posts and content to intentionally render properly on Twitter, Facebook, Pinterest, Plus, Medium, LinkinedIn, and Tumblr, and you go back to share your old evergreen content onto Facebook and when your title, summary, and featured image pop up on Facebook automagically, it’s the same crappy-looking, poorly-rendered, ugly-ass image-less, title-less, and description-less post.
    [Help, Twitter] Will 360 Video Marketing Finally Take Off in 2017?
    Brands are dabbling with the content type, testing whether the interactive nature of the content will help break through the video clutter. On the consumer side, 360-degree cameras are far from ubiquitous, although falling prices may help popularize the format. If video helps us capture a special experience, 360-video could take things even further. Twitter is on a similar path , offering live, 360-degree videos from select partners. Video just keeps getting better.
    [Help, Twitter] 50+ Essential WordPress Website Maintenance Tips [Infographic]
    This checklist can be used by all businesses and can help you to deal with any maintenance issue in an effective manner. Plus, it also offers you tools that can help you speed up your maintenance routine. You may also follow him on Twitter | Facebook | G+. Guest post by Sudhir Bhushan. Building a website has become a relatively easy job, thanks to the wonderful CMS that is WordPress. You could use something else…but why?).
    [Help, Twitter] Inbound Marketing vs. Outbound Marketing: Which Should You Choose
    A defined strategy will help you understand how best to allocate marketing resources. Some of the most effective types of Inbound marketing that B2B companies utilize include search engine optimization , sharing content (blogs, case studies, e-books, whitepapers) on their own website and with other sites, posting on social media sites like Twitter and LinkedIn, and holding webinars. This coordinated, multi-touch approach helps keep the company in front of the prospect.
    [Help, Twitter] The 10 Biggest SEO Myths & Misconceptions to Watch for
    META keywords help pages rank better in search results. META keywords can also help you set up other triggers (like pop-ups and banners). They cannot, however, help you rank better in search results. XML sitemaps help search engines index your site faster. XML sitemaps don’t necessarily help search engines index your site faster , but it can help point search engines to new pages. PPC can help improve SEO rankings.
  • HUBSPOT  |  THURSDAY, JULY 20, 2017
    [Help, Twitter] How Long Should Your Videos Be? Ideal Lengths for Facebook, Instagram, Twitter, and YouTube [Infographic]
    Odds are, they're more willing to watch a 2 minute long video on YouTube than on Twitter. To help you better engage your audience on Instagram, Twitter, Facebook, and YouTube, we extracted insights from HubSpot's own social and YouTube data, and combined it with exisiting research in the area. HubSpot Video Examples for Facebook, Instagram, Twitter, and YouTube. Twitter: Summer Startup. When a video pops up on your Facebook feed, what do you usually do first?
    [Help, Twitter] Account-Based Marketing Without a Budget
    They also designed a cadence of outreach such as follow-up phone calls and social media touches like LinkedIn and Twitter. That feedback was extremely effective in helping us refine our efforts. But my point is you need to develop your playbook first, test your strategy and only then see what solutions might help you overcome the problems you encounter. So, yes, tools can help.
    [Help, Twitter] How to build your social selling system with LinkedIn and Twitter
    In this Biznology webinar video with Mindi Rosser, you’ll find out how to: Design a compelling personal brand on LinkedIn and Twitter. In this 30-minute video, Mindi explores how to create your social selling system using LinkedIn and Twitter to build relationships with your prospects, listen to their dilemmas, and solve their problems. Mindi Rosser is a social media strategist, who specializes in helping brands, businesses, and people look great online.
    [Help, Twitter] Top Tips For Successful Community Building on Twitter
    Are you struggling to build a strong community for your business on Twitter? You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. A company that successfully embraces Twitter and builds its community around it will move beyond likes and followers. Embrace Twitter Lists. Twitter lists is a powerful, yet underutilized feature.
    [Help, Twitter] What is an ICO and what does it mean to new businesses?
    In general, though, you would want to be knowledgeable and known in the crypto community first, and some of the resources in the next section will help with that! Kiki can be reached easily through Twitter. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Kiki Schirr, {grow} Contributing Columnist. In the news recently, you may have heard of a new phenomenon called the “ICO.” ” What is an ICO, you may ask!
  • VIDYARD  |  WEDNESDAY, JULY 19, 2017
    [Help, Twitter] Surpassing 100,000 Users, ViewedIt by Vidyard Leads the Way as Top Video Messaging App for Business
    ” ViewedIt by Vidyard offers a seamless experience for recording custom videos from within the Google Chrome browser and instantly sharing via Gmail, Outlook, Twitter, Facebook, LinkedIn and other online channels. Originally built to help sales professionals stand out and connect with customers in a more personal way, the expanding community has found countless new ways to use video messages to communicate, educate and share ideas.
    [Help, Twitter] Why You Need Digital Marketing Experts
    A top digital marketing agency will help you track ROI from keyword to close sale. Perhaps they guest blog on big websites, the local business journal, have many Twitter followers, or create viral posts on LinkedIn. Digital marketing is dominating the marketing space, and its influence will only continue to grow. Every year, organizations are increasingly allocating bigger shares of their overall marketing costs towards digital.
    [Help, Twitter] A 5-Point Checklist for Writing SEO Content
    This investigative work will help to paint a clearer picture of how exactly your page should be laid out. As you create an asset, running this type of search could help you with your crosslink strategy and inspire more content for the page you’re creating. Here are a few posts that will help you through each phase of this process: A Resource Guide to Marketing Content Success.
    [Help, Twitter] Four ways I fight for freedom and digital citizenship in the era of fake news
    It helps us learn from each other and grow. Follow Anitha on Twitter , LinkedIn and her blog. The post Four ways I fight for freedom and digital citizenship in the era of fake news appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Anitha Aswath {grow} Community Member. Freedom is a core human value. It is sacred and pristine.
  • 6SENSE  |  MONDAY, JULY 17, 2017
    [Help, Twitter] My Journey from What If to What’s Next
    They need to adopt the technologies that will help them succeed in today’s digital world. The report was designed to help B2B marketers make the right decisions when choosing a partner to help them identify and reach ready-to-buy prospects. Get the full Wave report to see how predictive analytics can help boost your B2B sales and marketing program results. Follow us on Twitter @6senseInc and subscribe to our blog.
    [Help, Twitter] Content Marketing During a Crisis: Is There Ever an Appropriate Level?
    Here’s a story for you: I’m sitting at home in South London, scrolling through Twitter; it’s a regular summer day. Her boss told her to put out a statement to help stem the stream of calls from reporters. They’ll still respond to people messaging directly for help or assistance; they just don’t proactively market themselves. These and other questions can be helpful in shaping your overall crisis response strategy.
  • PUREB2B  |  SUNDAY, JULY 16, 2017
    [Help, Twitter] How to Research Your B2B Audience
    If your B2B audience is more social media savvy, post a survey on LinkedIn, Twitter, or other social media channels to get a better response. This helps you to get a solid grasp of any potential gaps in the customer service experience you’re providing. Professional communities will help you discover new trends and technologies that can help your brand stand out from the competition.
    [Help, Twitter] Top 5 Inbound Marketing Trends of 2017
    Using personality insights, we were able to build a targeting strategy based on Twitter users that would be more receptive to our content, which in turn improved our campaign results and maximized the money we spent on Twitter Ads.”. AI touches like these not only improve service but also help accrue more data, providing businesses with the information they need to convert leads to sales. Marketers chase trends like surfers chase waves.
    [Help, Twitter] 6 Employee Productivity Boosting Tips Your Company Needs
    You’d be surprised how much this alone can help productivity. With the popularity of networks like LinkedIn, Twitter, and Facebook, your employees have an opportunity to be a voice for your company. Company culture helps more than employee productivity but can boost the success and sales of your overall business. Does Your Employee Productivity Need a Boost?
    [Help, Twitter] 4 Ways to Look Like a Writer When You’re Really Not
    Observing and taking note of this can help you start to play with style and tone on different channels and for different audiences (say a white paper versus a Twitter account). Okay, you don’t have to do this for every email you send, but for a blog post or other important piece of content, it can be helpful to have a second set of eyes. It can also be helpful to have someone else review your content across all marketing channels to ensure consistency.
    [Help, Twitter] How to Leverage Weibo for B2B Marketing in China
    Sina Weibo , founded in 2009, has been recognized as the “Chinese Twitter” by the western world. The tagged categories are helpful to identify thought leaders to follow and prospects to engage. Also, it offers valuable insight for creating engaging, helpful, and on-trend content that people want to learn and share. Just like Twitter, hashtags are important for Weibo. It will help attract target audiences more easily as well as gain trust.
    [Help, Twitter] How to integrate offline campaigns with your digital marketing strategy
    TV commercials routinely nudge viewers to express their support for a cause or to participate in a contest by posting specific hashtags on social media channels like Facebook or Twitter. This digital trail also helps marketers identify the influencers who enabled this success of a campaign. Such techniques help marketers get a better grasp over the effectiveness of these different channels.
    [Help, Twitter] Is Organic Social Reach Dead?
    That's what happened when companies just relied on Twitter and Facebook only to discover that many followers were no longer going on these sites and were now sticking to Snapchat and Instagram. Facebook, Twitter, and Google offer analytics that can help you get to know your audience better in relation to their social media behavior and overall needs. That speed can help you ramp up leads and conversions more quickly, speeding the entire revenue generation machine.
  • SNAPAPP  |  THURSDAY, JULY 13, 2017
    [Help, Twitter] How to Quickly Create Attention-Grabbing Social Media Images in 3 Simple Steps
    I want to create a Twitter post to help promote one of our recent blog posts, 101 Ridiculously Effective Ways to Use Interactive Content in Your Marketing Today. ServiceNow uses a short assessment to engage followers on Twitter. . . For my example, I’ve chosen Twitter Post, which Canva makes even easier by having a template that follows Twitter best practices. . . And voila – an image ready for Twitter, all in less than 10 minutes. .
    [Help, Twitter] The ultimate list of 20 worthy social media rants
    I’m not cranky often, but when I am, it helps to just write it all out. ” I saw a banner ad on Facebook for a training program: “How to use Twitter hashtags to drive massive sales.” ” Pimping your kids to help you get more Snapchat followers is desperate. Be helpful. The lamest call to action : “Let me know if I can help you.” By Mark Schaefer.
    [Help, Twitter] Survey Shows Customers Value Honest, Friendly Social Media Marketing
    This is followed by friendliness (83 percent) and helpfulness (78 percent). Approximately 83 percent of customers claim that they are “eager” to see characteristics of brands’ personalities come to life via social media channels, such as Facebook and Twitter. Marketers are constantly looking for new ways to provide unique, memorable customer experiences, but does it pay to be “cool” or funny?
    [Help, Twitter] 3 Lessons I learned from my creative burnout
    24/7 hustling will help you in the short-term but hurt you long-term. It’s just adding more ammunition to the content shock , you see it every day: Average how-to advice articles shared on Twitter. Check Twitter. Finish sketches for client and check Amazon sales again, followed by Twitter and Facebook messages, not to forget Instagram and now Wattpad. He crafts words and pictures that help clients stand out online and reach their customers.
    [Help, Twitter] Exploring the Potential of Video Content Marketing [Interview]
    Utilizing video for your help center and even for customer service agents to use when engaging with prospects or customers is a great start. Facebook, Twitter and YouTube are all different in the types of videos you would create. Facebook and Twitter needs to work with sound-off viewing and videos out-play. Identifying where you want to start posting your videos regularly will help determine the types of videos you want.
    [Help, Twitter] 3 Reasons You Should Be Using VoC to Enhance Customer Experience
    Consumers expect companies to hear them on social media: 25% of consumers who complain about products on Facebook and Twitter expect a response to their gripes within one hour. To help both with VoC programs and the implementation of the data they collect, more and more CX professionals are turning to technology platforms that automate and centralize VoC activities. So as you pursue an improved customer experience, keep your eyes open for the tools that will help you get it done.
    [Help, Twitter] A Marketer’s Guide to CrossFit Digital Channels
    Here I share with you a workout plan that will help you start strengthening your marketing channel muscles across channels. From Twitter and Facebook to Instagram and Pinterest, all employees are online. Like a competitive athlete trains to win by perfecting a balance of the optimum diet, exercise regime and mental focus, a CMO’s task is to develop a winning marketing machine.
    [Help, Twitter] Avoid Blind Spots in Your Lead Scoring with Social Intent Data
    Social media intent data can help fill this blind spot. At Socedo, we’ve found that coverage of Twitter profiles in a typical marketing database is around 10-12%. What type of client is the “right fit” for your business? Odds are your sales and marketing departments have spent a great deal of time and money answering this question. You probably have very detailed and accurate answers involving industry, company size, technology use and job title.
  • SNAPAPP  |  FRIDAY, JULY 7, 2017
    [Help, Twitter] 42 Experts Explain How to Get Better Qualified Leads with Interactive Content
    Interactive forms and quizzes allow you to get additional information that helps you prequalify the converter. Recently, after clicking on a Facebook ad for a product I've been considering, I was offered the chance to complete an interactive quiz to help the seller best identify which version of the product would be best suited for my particular needs. This demonstrates the pain point to leads and also gives Workzone a direct insight into how we can help them.
    [Help, Twitter] What the Internet’s Best ‘About Us’ Pages Can Teach Brands
    As the content strategy leader at Prophet , I wanted to investigate what the biggest players were doing with their company pages to see if there were any patterns or tactics that could help marketers create value. In this case, the page explains what Accenture does for customers, before helping users navigate its many sub-brands. Each brand has a voice and a style, and it helps when they embrace that instead of just posting headshots of the C suite.
    [Help, Twitter] A Resource Guide to Marketing Content Success
    When looking for marketing content help, look for resources that tackle a specific angle—this will likely give you the most actionable advice. Insight from experts like Lee Odden, Ann Handley, and Andy Crestodina can help you figure out how to make your content stand out. If your company is in SaaS or some other data or IT industry, Content Connects: How to Deliver the Right Messages at the Right Time is extremely helpful. We’d love to hear about it on Twitter !
    [Help, Twitter] Stop blogging until you do these five things
    Help people show their love for you. When somebody tweets your post, the default tweet should include 1) the title of the post 2) the URL and 3) your Twitter handle. How do you help them stick around (and hopefully subscribe?). The post Stop blogging until you do these five things appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. I just found this awesome blog on social media measurement.
    [Help, Twitter] Loyalty Programs Might Cost Your Business More Than You Bargained For
    There’s more to consider (with legal issues, there’s always more to consider), but consulting with a lawyer in your state who specializes in marketing matters will help you to mitigate risk when launching a loyalty program. Find Kerry on Twitter. The post Loyalty Programs Might Cost Your Business More Than You Bargained For appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Kerry Gorgone. Loyalty programs seem like Marketing 101.
    [Help, Twitter] Tone: it’s not what you say, it’s what people hear
    Frank is the world’s most important political consultant, his specialty is “testing language and finding words that will help his clients sell their product or turn public opinion on an issue or a candidate.” Content Marketing Copywriting Social Media Marketing Associated Press CNN Director of the Federal Bureau of Investigation donald trump James Comey Oval Office President of the United States Surveillance twitter White House
    [Help, Twitter] Email Newsletters Are Experiencing a Renaissance
    Publishers including the New York Times and the Washington Post have doubled down on e-newsletters, hoping that curated content delivered to your inbox will help attract a content-hungry audience. Several factors help explain this e-newsletter renaissance, but it mostly boils down to content overload. We need help finding the most relevant, quality content, and Facebook’s algorithm only helps so much. Forget VR goggles and chatbots.
  • DISTRIBION  |  FRIDAY, JUNE 30, 2017
    [Help, Twitter] Automating Marketing When Your eCommerce Shop Gets Busy
    Things start to slip through the cracks and you only have a few options left: You can either hire more help or find ways to automate different tasks. Social media automation is one of the simplest and most helpful tools you can utilize. This is especially helpful if your business utilizes social media very actively, like posting to Twitter multiple times a day. It’s also a helpful sales tool that allows for a lot of the work to be automated.
  • VIDYARD  |  THURSDAY, JUNE 29, 2017
    [Help, Twitter] 5 Personalized Prospecting Ideas You Can Use Today
    Sharing content that’s helpful and relevant to your prospects is a great way to show them that you’re relevant to them. A “getting started kit” that helps them start to learn best practices around the solution you provide. Engaging with prospects through Twitter or LinkedIn 1-3 times before reaching out via email can be a great way to ease into this new relationship.
    [Help, Twitter] Why You Need A Content Marketing Strategy For Your Blog And Social Media Posts
    ” The basic thinking here is that, if you create enough Facebook, Twitter and Instagram content, something is going to go viral sooner or later. So what happens when you’re failing to check your Twitter feed, and a long string of customer requests are being left unanswered? This helps to keep everybody on the team updated on what type of content will be appearing soon, and helps to ensure a smooth, integrated marketing strategy.
    [Help, Twitter] How can you start using hashtags effectively on LinkedIn?
    The hashtags are to help you get found in LinkedIn’s search engine when prospects or buyers are looking for someone who does what you do. Instagram and Twitter users are accustomed to several hashtags in each post, while LinkedIn users are not accustomed to seeing/using hashtags. These are very easy changes to make, and they will help others outside your network discover your LinkedIn Pulse articles.
    [Help, Twitter] Facebook Marketers need to take a hint from Wonder Woman
    Using “I” or “we” statements during conflict helps take ownership of your response and feelings instead of placing blame. What better way to check the box on the three most wanted behaviors for brands (honest, friendly, helpful)?! Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on Twitter. By Brooke B. Sellas, {grow} Contributing Columnist. Confession time.
  • EXO B2B  |  WEDNESDAY, JUNE 28, 2017
    [Help, Twitter] How to build an editorial line
    85% of companies in the B2B sector use Twitter and 50% consider Twitter an effective social network for generating leads. Those most frequently used are: Social networks: Facebook, Twitter, LinkedIn…. There are many tools that can help you build an editorial calendar, take advantage of them! Content marketing is really at the crux of setting up an inbound marketing strategy with the objective of “attracting” your customer.
    [Help, Twitter] How to Qualify Opportunities with Lead Scoring
    Perhaps your inbound marketing strategy has helped generate a database full of leads, through varying campaigns. Marketing automation helps to eliminate human error. Twitter clicks. Lead scoring can help you keep a handle on how inclined they have been to buy over the past few months. All businesses need leads, but one of the primary problems is the pressure to generate qualified leads and route the right ones to sales.
  • HUBSPOT  |  TUESDAY, JUNE 27, 2017
    [Help, Twitter] 6 Digital Storytelling Lessons from Pottermore
    To build hype for the first release of Pottermore in 2012, a restricted number of early birds were granted access to help put the finishing touches on the site. To further foster this sense of community, Pottermore is also launching a new book club that will encourage discussion among users through a Twitter chat. It helps to pay special attention to the language you use in your marketing efforts.
  • PUREB2B  |  MONDAY, JUNE 26, 2017
    [Help, Twitter] The True Power of Contextual Marketing
    Engaging content delivered via the platform that your target audience is using helps cultivate more meaningful relationships. Consumers expect marketing materials aimed at them to be helpful and highly relevant to their particular situation. Your CRM tool will be vital in setting up segments that can help you determine the context from which to base your strategy. M&M’s placed large banner ads and graphics asking their fans to vote on their Facebook and Twitter handles.
  • CONTENTLY  |  MONDAY, JUNE 26, 2017
    [Help, Twitter] Connecting Content to Measurable Business Outcomes
    The series aims to help marketers understand how content can deliver measurable brand impact and business outcomes. We envision each asset as a piece to a puzzle to help increase your company’s efficiency and efficacy so you keep improving. Finally, if you have ideas for topics you’d like to see us address in the Accountable Content Series, please reach out to us on Twitter or Facebook. I recently passed my six-month mark at Contently.
  • VIDYARD  |  FRIDAY, JUNE 23, 2017
    [Help, Twitter] 4 Easy and Effective Ways League Integrates Video Into Their Sales Strategy
    Even on LinkedIn and on Twitter, there’s almost no reprieve. So, to have software like ViewedIt that helps distinguish our product immediately is invaluable. Give Your Team Helpful Feedback: When starting out with ViewedIt, some will be too stiff, some will talk too slow or too fast, some will use their hands too much or not enough. This post was originally published on Upshot.
    [Help, Twitter] How to Tap into the Power of Influencers
    Research and review their top content to determine if what they’re creating is relevant, consistent, and helpful. Sure maybe they don’t have 170,o00 followers on Twitter, but they do have first-hand experience to share with their peers—who are often your target audience. Influencer marketing has become a bit of a buzzword in the marketing industry as of late. Merriam-Webster defines influence as “the power or capacity of causing an effect in indirect ways.”
  • 6SENSE  |  THURSDAY, JUNE 22, 2017
    [Help, Twitter] Leader of the Pack! Forrester Wave Results Revealed for Predictive Marketing
    In Forrester’s new report designed to help B2B marketers make the right decisions when choosing a partner to help them identify and reach ready-to-buy prospects, 6sense emerged as a leader of the pack. Because, for B2B sales and marketers, it means that we’re well positioned to help you fuel lead generation and conversion. But there’s even more good news – and helpful tips for B2B sales and marketers – coming out of this Wave.
    [Help, Twitter] A guide to getting started on using hashtags on LinkedIn
    For platforms, like Twitter and Instagram , hashtags are an essential ingredient to the social posting recipe. Up until recently, hashtags were frowned upon when used on LinkedIn because they were a telltale sign of cross-posting content from Twitter (a big no-no). Using hashtags helps you increase your LinkedIn reach and get your updates in front of people outside your immediate LinkedIn network without needing to be connected, get comments, or get likes on your status updates.
  • BIZIBLE  |  WEDNESDAY, JUNE 21, 2017
    [Help, Twitter] How to Run a Weekly Growth Team in B2B
    Read this post, for more help on learning the B2B roles you need and building a comprehensive B2B marketing campaign. Follow customers in your CRM across twitter and send DM to your latest eBook. Many B2B companies have annual sales and marketing goals. and consistently miss these. For sales, annual targets can make sense due to the length of sales cycles (however many pros recommend quarterly targets).
    [Help, Twitter] Customer success: 3 Off-beat tools for small businesses
    So here are the top three lessons in customer success that have been helpful for me as a solopreneur. I hope the lessons I’ve learned will also help you! Early on, we noticed that our customers, despite signing in with their Facebook accounts, were more likely to share a link to our platform through Twitter. Overnight, links to our site on Twitter increased by 600%. Kiki can be reached easily through Twitter. By Kiki Schirr, {grow} Contributing Columnist.
  • EMEDIA  |  TUESDAY, JUNE 20, 2017
    [Help, Twitter] Which B2B Media Platform Matches Your Mission?
    Digital marketing can include display ads, sponsored content, native ads, blogs/website/SEO, live online events, social media (Facebook, Google+, Instagram, Twitter, Tumblr, Pinterest, LinkedIn, etc.), If you are looking to accomplish a mission, however, we are here to help you with your digital and direct marketing needs. B2B marketers now have a plethora of channels, or media platforms, to choose from when planning their marketing campaigns. It can be overwhelming.
  • BIZNOLOGY  |  TUESDAY, JUNE 20, 2017
    [Help, Twitter] Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time
    But even going through the motions does help. Own your online reputation with help from your friends. How (and, to be honest, if) you, your brand, your business, and services, your products, and your colleagues are portrayed in a simple Google search is the most important personal and professional reputation there is. Your Google SERP is who you are, and you need to take control of it. Google relies on global online content to come up with its search results. This is the truth.
  • ACT-ON  |  FRIDAY, JUNE 16, 2017
    [Help, Twitter] Your Customers Called. They Want You to Know These 6 Things
    I don’t necessarily want to talk to someone if I need help. And, they might well justify the cost of building a useful, detailed, self-serve help section, complete with short video tutorials and maybe even a forum, so customers could help each other and see how other customers’ issues were resolved. But it bears repeating: According to research from Twitter , 71% of Twitter users expect a brand to respond within an hour of when the customer contacts them on social media.
    [Help, Twitter] Lead Generation Tactics: How to Attract the Highest Quality Leads
    SEO practices help you rank higher and have a better search volume. LinkedIn, Twitter, and even Facebook can help you reach your target audience. Lead generation is more than just generating as many leads as possible. Properly done, lead generation results in leads of the highest quality that engage with your brand and convert to revenue. You can measure your lead generation program’s success by: The quality of leads generated. The leads that convert to revenue.
    [Help, Twitter] 5 Proven Ways to Stay Productive at Work During the Summer Slump
    Now’s the time… In particular, think ahead about things which will help you later on in the year, but that you won’t have time to deal with then. Answer every message, while intermittently browsing Facebook, in between checking Twitter and taking a call from your mom, and before you know it it’s nearly the end of the day and you’ve got nothing to show for it.
  • ENGAGIO  |  WEDNESDAY, JUNE 14, 2017
    [Help, Twitter] Setting Benchmarks, Aligning Your Team and Orchestrating ABM: Q&A with Katie Bullard
    DiscoverOrg helps companies generate more revenue with the most accurate sales and marketing intelligence. Don’t forget to connect with Katie on LinkedIn and follow her on Twitter at @Katie_E_Bullard, or learn more about DiscoverOrg. Making the shift from a traditional demand gen strategy to an Account Based Marketing strategy doesn’t happen overnight. After all, ABM means different things to different companies. What works for Engagio may not work for you.
    [Help, Twitter] Study: Facebook Surpasses LinkedIn as Most Important B2B Social Media Platform
    B2B-focused marketers also appear to find value in Twitter (75 percent) and YouTube (45 percent). The majority of marketers (88 percent) claim that social media marketing has helped them increase exposure. About 78 percent claim that it has also helped them increase traffic, and 69 percent state that it has helped them develop loyal fans.
    [Help, Twitter] The right time to ignore popular marketing advice
    He crafts words and pictures that help clients stand out online and reach their customers. You can find his homebase at [link] and connect with him on Twitter @marsdorian. The post The right time to ignore popular marketing advice appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mars Dorian, {grow} Contributing Columnist. The web is full of marketing advice that sounds good but is divorced from reality.
  • HUBSPOT  |  WEDNESDAY, JUNE 14, 2017
    [Help, Twitter] Does Influencer Marketing Actually Work? A HubSpot Blog Experiment
    Partnering with influencers could help us reach new readers while bringing our current ones fresh insights and promoting worthy thought leaders. The influencers were responsible for 4,143 of those views -- each sharing their link on Facebook and Twitter within three days of the launch date, with several sharing the link on LinkedIn as well. If the writing isn't relevant, insightful, or helpful, it doesn't seem to matter who's got the byline -- the post tends to strike out.
    [Help, Twitter] Who should own lead generation for a complex sale?
    And they leverage their social network via LinkedIn and Twitter, and monitor news feeds about key accounts. Effective lead-gen requires continuity, and losing focus and continuity for up to 33% of the time is not going to help anyone.”. So, who should own B2B lead generation: sales, marketing or both? You might be thinking, “isn’t the answer obvious?”. It’s not. Let me explain. I hear the same problem over and over.
    [Help, Twitter] How to Create an Infographic From Start to Finish in 5 Steps
    Of course, if you’re tight on both time and budget, you could look to create your own infographic with help from a free online infographic tool. Get the conversation started by dropping a line in the comments section or connecting with me on Twitter ! In the past year, a number of KoMarketing clients have come to us looking for assistance in creating a standout infographic.
    [Help, Twitter] The average enterprise uses 91 marketing cloud services
    It includes Facebook, LinkedIn, and Twitter (although those are in the social category, separate from marketing ). If you’re thinking that an enterprise using 1,000 different cloud services is ridiculous, then it might help to understand that software in the age of the cloud is structurally quite different than the giant on-premise suites of classic enterprise software. This past weekend, I caught up on Mary Meeker’s latest Internet Trends report for 2017.
    [Help, Twitter] What’s Your Employer Value Proposition?
    But there are steps you can take to help great people gravitate to your firm. Let’s take a look at a couple of solid examples to get started: Accenture: Help Build the Future. At Jacobs, we help prepare people for new opportunities and challenges in their careers. Think instead about how your firm helps clients, is advancing the industry or creating some greater good. Get more brand development tips and strategies by following us on LinkedIn and Twitter.
    [Help, Twitter] How to Assess the Relevancy of 3rd Party Intent Data
    Intent data can help you keep the pulse on your target audience at every stage of the buying journey. This type of data can help you identify in-market buyers who haven’t yet engaged with you, prioritize your existing leads, nurture leads with personalized emails, invest in advertising more strategically, personalize your website, and more. This data then helps organizations determine where to aim their outbound marketing efforts.”.
  • ACT-ON  |  FRIDAY, JUNE 9, 2017
    [Help, Twitter] You Need to Understand These 6 Things About What B2B Buyers Want
    Only after maybe your third or fourth visit will they activate a little pop-up in the lower right-hand corner of the screen, with some nice person offering to help if you want to know anything more. I wanted to add tracking code to the final confirmation page of the survey, so I could see which channels (email, advertising, Twitter, LinkedIn) generate the most completed surveys. Survey tool #1’s site had a help section. In survey tool #2, the help section was hard to find.
  • VIDYARD  |  THURSDAY, JUNE 8, 2017
    [Help, Twitter] 6 Video Podcasts B2B Businesses Can Learn From
    For context, 21% of Americans also use Twitter. To help you learn from this awesome medium, I wanted to look at what the most popular video podcasts have going for them, and understand how you can apply this to your marketing efforts. Being able to broadcast a message about current events across the vast distances was an incredibly novel idea, and helped keep people connected with those vast differences were otherwise physically difficult to maneuver.
    [Help, Twitter] On the limited value of branded content
    To help us understand the depth and breath of the problem, we interviewed three skeptics of content marketing for the book: Schaefer, Ben Edwards , and Kristina Halvorson. Though the interviews helped us understand the skepticism, they did not resolve the conflict we had with the skeptics. I’ve been having an ongoing discussion with Kristina on Twitter , and I think we made a breakthrough together.
    [Help, Twitter] 6 types of content your readers hate
    Consider Campbell’s Soup ‘s Twitter mistake when it tweeted a SpaghettiOs image in honor of Pearl Harbor Day. Avoiding the above mistakes can improve your content marketing campaign and help you build trust with your target audience. When creating content for your blog, social media profiles, email subscribers, and other purposes, you don’t want to irritate your readers.
    [Help, Twitter] Marketers, Are You Ready For Voice Search?
    It’s helpful when our hands are otherwise occupied (like in the car). Here’s what they found: The chief reason users are starting to gravitate towards AI to help with search is that systems like Alexa and Siri can take search to the next level. Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on Twitter. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Brooke B. Sellas, {grow} Contributing Columnist.
    [Help, Twitter] How Executive Branding Can Help Your B2B Marketing Efforts
    Below are some of the ways executive branding can help increase the impact of your broader B2B marketing efforts, using real-world social media and blogging examples. While someone may still be reviewing her posts, Martha’s voice on Twitter and her blog do a great job of promoting her content and brand in a simple and effective way. When he launched Mashable all on his own, his personal twitter account was @Mashable.
  • HUBSPOT  |  TUESDAY, JUNE 6, 2017
    [Help, Twitter] How to Work with Influencers: The Ultimate Guide
    According to Twitter , if you really only trust your friends and family for this information, you’re part of the majority. When TomTom gifted influential “lifestyle and fitness enthusiasts” with its new fitness tracker, 47% of whom shared it, that helped the brand gain exposure from numerous posts: Source: IMA. In other words, it helps brands that join the network connect with the influencers that best align with their products and services.
    [Help, Twitter] 19-Year-Old Shows Anybody Can Become Known With Commitment
    Baseball Lifestyle 101 also uses their Snapchat , Facebook and Twitter accounts to connect with their audience. Establishing these strategic and complementary relationships helped both parties. You can connect with Baseball Lifestyle 101 via their website or on Instagram , Snapchat (baseball_LS101), Twitter, and on iTunes , YouTube , and Facebook. By Danielle Conte, {grow} Community Member.
  • HUBSPOT  |  MONDAY, JUNE 5, 2017
    [Help, Twitter] How to Easily Create Professional-Looking Videos for 4 Popular Social Media Platforms
    We’re breaking down what performs best on four of the top networks: Instagram, Facebook, Twitter, and YouTube, so you can easily create videos that truly shine no matter where you share them. The following examples from Persnickety Prints, a photo printing company, show how video can help communicate both your mission and craft, two essential pieces of content for small business video marketing. Let us help you tell yours. Video is dominating social media marketing.
  • SNAPAPP  |  FRIDAY, JUNE 2, 2017
    [Help, Twitter] 101 Ridiculously Effective Ways to Use Interactive Content in Your Marketing Today
    So we decided to extend an olive branch, honest-to-goodness people helping people, and came up with 101 different interactive content ideas for you to start using today. . Use a real-time poll to drive social twitter engagement by asking for people’s opinions on a new or key industry topic. Target event hashtags on Twitter and allow booth visitors to vote in real time. It could also help promotion for email sends and social posts with a compelling CTA for the quiz.
    [Help, Twitter] Marketing with Video Content in the Digital Age [Interview]
    Is this format going to help my KPIs? For example, you could be on an iPad in the morning, thinking about buying a new pair of yoga pants, and throughout the day, as you move along a path to a potential purchase, a brand that’s responsive to your contexts, mindset, content consumption and locations, could find unique ways to use data, strategy and creative to help you along the customer journey to make a purchase. Find him on Twitter: @thejongardner.
    [Help, Twitter] Why Joe Pulizzi and I disagree on today’s content marketing dynamics
    It’s a short read, and if you didn’t catch this post before, reading it now might help you understand the points I am about to make in defense of my position. If you have an intermediary between you and the audience like Facebook, Google, Twitter, LinkedIn, etc, you do not have a relationship with your audience. The post Why Joe Pulizzi and I disagree on today’s content marketing dynamics appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • ACT-ON  |  THURSDAY, JUNE 1, 2017
    [Help, Twitter] How To Use Social Media To Convert More B2B Leads With Daniel Kushner
    Oktopost’s Daniel Kushner believes his company can help. It’ll be the blog title, put in the link, and send that out to Twitter. Michelle : For people who think of social as Facebook or Twitter, and how they use those platforms socially, can social media be an effective marketing channel? When we look at B2C, and I like to use Nike as an example, if you go over to their Twitter account you’ll see that Nike will post a single tweet maybe every couple of days.
  • ENGAGIO  |  WEDNESDAY, MAY 31, 2017
    [Help, Twitter] ‘Orchestration’ is the Common-Sense Approach Marketing and Sales Needs
    I recently had a bit of a debate on Twitter with Kyle Porter. I can’t help but daydream about that impeccably dressed, yet insufferably misguided sales rep from my first job as I imagine him eating his words… and also potentially his pocket square. I remember sitting in a sales and marketing meeting when I was fresh out of college as a marketing coordinator. The meetings were on Monday mornings and normally more than a little droll.
    [Help, Twitter] STOP: Don’t Use Influencer Marketing Without Reading This Post
    Think of it this way: it’s easier and more efficient for the FTC to crack down on the brands that pay influencers than it is for them to chase down the millions of individual video bloggers, Twitter celebrities, and other people who’ve managed to monetize their online followings. all of which is covered in this helpful post by Erika Heald ), you’ll want to include your expectations about compliance, as well. Find Kerry on Twitter.
  • HUBSPOT  |  WEDNESDAY, MAY 31, 2017
    [Help, Twitter] May Social Media News: The Fight Over the Disappearing Message Continues
    Here are a few of the highlights we gleaned with the help of The Motley Fool : Snap Inc. That's the largest social media IPO since Twitter's back in November 2013. This is a clear nod to Twitter's dominance in livestreaming -- the app broadcasts pro football, hockey, baseball, and basketball games, as well as live news coverage that attracts millions of viewers. Twitter News. HELP ME PLEASE. 12) Co-founder Biz Stone returned to Twitter.
    [Help, Twitter] New B2B Persona Research From Salesforce and LinkedIn Study
    To do a detailed audience analysis to help marketers understand how they can improve marketing accuracy. This data helps us determine just how fluid it is. The other ideas are really just to help people understand the effectiveness that they have with obtaining email addresses, and then the fact that we need to realize standard best practices. I want to help marketers do better. Mathew Sweezey: So I am @msweezey on Twitter.
    [Help, Twitter] 10 B2B Marketing Presentations to Favorite on Slideshare
    Their third annual report helps B2B marketers evaluate their own priorities, investments, and objectives against a range of focal points. For B2B marketers, the information herein can help guide forward-thinking marketing focus and areas of opportunity and challenge in the future. For B2B marketers, this information can help in further evaluating SEO strategy and finding new opportunities for organic growth while being careful not risk penalty for short-sighted tactics.
  • WEBBIQUITY  |  TUESDAY, MAY 30, 2017
    [Help, Twitter] Four Data-Driven Metrics for Managing Your Customer Experience
    You should test programs designed to reduce churn to see if they can help your business. These tools can help you identify problem areas that require immediate attention, and can even help protect you from accidentally removing a part of your business customers love. Follow Josh and Fieldboom on Twitter. Guest post by Josh Brown. As business leaders try to adopt a more data-driven approach to their operations, they face a common challenge.
  • ACT-ON  |  TUESDAY, MAY 30, 2017
    [Help, Twitter] 8 Powerful Tips for Going Viral on LinkedIn Pulse
    In addition, you can identify influencers in your industry, which helps with promoting your content and increasing your company’s exposure. Start engaging with the editors on Twitter, so they get to know your name. We’ve all heard the story. Somebody publishes a post on LinkedIn, and nearly overnight it goes viral, soliciting massive amounts of traffic, shares, and comments — and, consequently, a sharp spike in both leads and sales.
  • ENGAGIO  |  MONDAY, MAY 29, 2017
    [Help, Twitter] 5 Online Advertising Tactics that Really Successful ABM Programs Use
    Custom Audiences on Facebook and Tailored Audiences on Twitter ). All these methods help you focus your ad budgets where they’ll make the most impact: exposing more of your ads to the people you need to influence and fewer of the others. Instead, your advertising partners can help you generate impressions wherever your target personas are, engaging with them on mobile, social, video and premium sites that might not be directly related to your market.
  • HUBSPOT  |  MONDAY, MAY 29, 2017
    [Help, Twitter] How to Host an Instagram Takeover in 7 Easy Steps
    Plus, Instagram takeovers help cultivate good-faith relationships between influencers that can create inroads for future collaboration and cross-promotion. Ideally, your Instagram takeover will achieve multiple positive results, but choosing a primary goal of the campaign will help determine which type of guest to invite. Determining the goals of your Instagram takeover will help you decide who to choose to host it.
  • HUBSPOT  |  MONDAY, MAY 29, 2017
    [Help, Twitter] 10 of the Best Ads from May: Hot Dogs, Rhinos, and an Accidental Viral Hit
    Sudan is the last male Northern White Rhino on Earth, and he needs some help finding a mate. Since Sudan can't mate under normal conditions, scientists at Kenya’s Ol Pejeta Conservancy need to raise money for research into Artificial Reproductive Techniques to help him breed through one of the 7,000 Southern White Rhinos currently in existence. Image Credit: Tom Wysocki on Twitter. In May, agencies got creative with alternative advertising mediums.
    [Help, Twitter] Effective Marketing Strategies for B2B Companies
    There are many types of content that B2B buyers find compelling if the messages help to educate them and solve their pains. When reporting the best social media platforms for launching a product, 81% of technology B2B marketers said they use LinkedIn, while 71% said Twitter and 54% each said Facebook and YouTube. As a business to business (B2B) company, lead generation is an essential part of your marketing and sales strategy.
    [Help, Twitter] Effective types of native advertising for small businesses
    Are you extremely active on Facebook or Twitter ? Get a little help from content marketing experts to create new kinds of content. Not many small businesses currently take advantage of native advertising , so the small businesses that do gain a significant advantage over the competition. Native advertising is advertising that looks like the rest of the content on a page, even though it’s promoted and paid for.
  • RADIUS  |  WEDNESDAY, MAY 24, 2017
    [Help, Twitter] Future Of B2B Marketing And Sales: 20 Experts Share Their 2017 Predictions
    Being able to filter through the deluge of noise can help you focus on the right trends. Looking out for technologies, strategies, and organizational thinking that helps your company excel. To help answer this question, we reached out to thought leaders in the B2B space. 1) Jon Miller, CEO and Co-founder, Engagio – Twitter. “In 2) Scott Vaughan, CMO, Integrate – Twitter. 3) Dave Rigotti, VP of Marketing, Bizible – Twitter.
  • HUBSPOT  |  WEDNESDAY, MAY 24, 2017
    [Help, Twitter] How to Leverage User-Generated Content in Your Marketing Strategy
    In this article, we'll focus on why brands should let their users help create value in content. It helps build your community through social proof, and provides you with user-created value that leads to more opportunities for engagement. Here are just some of the advantages for brands: UGC helps brands understand their target audience better. This is highly evident on social media, especially on Facebook and Twitter where users can communicate with brands directly.
    [Help, Twitter] 15 Ways B2B Marketers Can Use Twitter to Drive Business Results
    The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Twitter offers B2B marketers the chance to attract prospects, interact and engage with clients, increase brand awareness, better understand their audience and much more. Twitter offers B2B marketers another avenue to participate in conversations with prospects.
    [Help, Twitter] 5 Ways To Make Your Social Media Shine at Your Next Event
    It can also help you keep tabs on sentiment, what’s resonating with attendees, and provide a unique way to engage in real time. For example, creating an Instagram Story throughout the day will showcase visual highlights, while posts on Twitter will highlight quotes or learnings from guest speakers. Marketo’s branded hashtag trending on Twitter. Create Stories on Instagram and Snapchat , an album on Facebook , or a Moment on Twitter.
  • WEBBIQUITY  |  TUESDAY, MAY 23, 2017
    [Help, Twitter] Nine Winning Digital Marketing Strategies From The B2B World
    The Crazy Egg explainer video that takes you through their heat map tool is a great example of how videos can help simplify a concept. The catchy graphics and simple storytelling technique, focused on how the tool helps in solving a problem rather than listing out product features, is perfect for grabbing audience attention. In fact, 88% of marketers believe that interactive content helps in differentiating them from their competition. Guest post by Cheryl Joy.
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