Trending Sources

Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

Modern B2B Marketing

Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. As recently as this year, salesforce.com’s own customers have rated Marketo as the best marketing solution , continuing a five-year streak of similar affirmation from the salesforce.com customer base.

LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck

Customer Experience Matrix

In particular, LeadLiaison helps marketers create content, a critical bottleneck that is not addressed by most marketing automation systems. Identities are hidden in both directions, so the parties can’t easily circumvent the service to work together directly in the future.

Hushly Helps Marketers Connect With Anonymous Web Site Visitors

Customer Experience Matrix

Rego has shown me a couple of approaches over the past few years, none of which quite worked out. On the vendor side, Hushly creates anonymous lead records in the client’s Salesforce.com instance, so companies can track their interactions with anonymous prospects and keep the history once the prospect identifies herself. When this blog last left Geoff Rego in 2010 , he had just sold the assets of pioneering B2B marketing automation vendor Market2Lead to Oracle.

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Intelliverse® Integrates HG Focus to Help Companies Accelerate Sales

HG Data

For 30 years, Intelliverse® has worked with companies of all sizes and industries to increase and accelerate sales, while also improving the predictability of their sales process. We’re glad to be a part of your efforts to help companies accelerate sales.

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Highspot Sales Enablement Helps Sales People Find Content and Marketers Measure What Works

Customer Experience Matrix

“Sales enablement” is something of a catch-all term for a wide range of solutions that help sales people do their jobs better. Highspot has staked out the corner of this world occupied by systems that help sales people find the right marketing materials. It has now redefined its core mission as improving results by showing which content is working.

B2B: How To Get Marketing and Sales To Work Together And Stop Fighting

The Forward Observer

But marketing and sales CAN work better together and be aligned. For Marketing to speak this it needs to do some math and work backward from sales: 1. With marketing automation software and a CRM (like HubSpot and Salesforce.com ), companies can avoid that.

Influitive Helps Marketers Build an Army of Advocates

Customer Experience Matrix

Marketing automation vendors have mostly worked on making it easy to post and share messages and to capture social data. managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter). Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message.

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Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater

The Point

In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns. It was the third time they had worked on such a request.

Forbes Insights: Value First

The ROI Guy

Although helping sales reps consistently find the right content for each selling situation is deemed important and is garnering much attention / investment, it’s not the top way to create higher performing reps and drive the most revenue.

8 Key Business Takeaways From Yahoo! CEO Marissa Mayer

Modern Marketing

Expected to draw a whopping 135,000 attendees, the Salesforce.com annual annual event is focused on cloud, mobile, social, and connectivity. Empower your employees to craft ideas and help them bring them to life.

9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity

Whether you’ve a selection team working on this or the entire project has been delegated to you, here are nine critical considerations to keep in mind as you review and evaluate your options. Be sure to get clarity on what kind of training is offered upfront, how much personalized assistance is offered as part of the package, how to get questions answered and how robust the internal help system is for ongoing use.

Tools 67

Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?

LeadSloth

If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com. By the way: tomorrow I’m presenting a webinar with SalesFUSION, a Marketing Automation vendor that focuses heavily on Microsoft Dynamics CRM (but also supports Salesforce.com, of course).

Microsoft’s $1.2 Billion Ticket to “Social Business”

Modern Marketing

Indeed, as Gartner analyst Larry Cannell explained to ComputerWorld , Microsoft has fallen behind enterprise competitors like SAP, Oracle and Salesforce.com when it comes to cranking out truly social tools. Incorporating Yammer, which works much like a Twitter for the office, will help shake off the dust. Social Media b2b marketing Chatter Eloqua marketing automation Microsoft Salesforce salesforce.com social business social enterprise Yammer

Getting the Most from Salesforce.com: A Conversation with David Taber

The Point

Salesforce.com is a dominant player in the CRM category and an integral part of many companies’ lead management, database marketing, and demand generation programs. Unfortunately, the data in most CRM systems isn’t tight enough to help marketing.

Top tools to keep your contacts in order. in theory

Biznology

I used to love Scrubly when it worked for me. I love it and would probably recommend it if Scrubly’s tech team could actually make my install work. Until then, highly recommended when it works. EasilyDo: it works if you work it !

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Gamification of the Sales Process

Sales Intelligence View

Currencies are ways to give people incentives based on various motivations in a digital world: the need for financial reward, the need to do good, the need to help one’s community, the need for recognition and influence, the need for pleasure. What is Gamification?

ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub

Reachforce

New solutions provide continuous marketing data enrichment and insights to help marketers maximize revenue. It was clear what we needed to do to help, and the results are huge. B2B Lead Generation #MUS13 eloqua integrations marketo integrations salesforce.com integrations

Four Signs That You May Need Marketing Automation Help

Modern B2B Marketing

Day in and day out services consultants see what is working, what is innovative, and what is practical and they can share that insight with you. A services team can help with the heavy lifting by rolling up their sleeves and working right beside you.

Marketing Automation Systems are on the Rise

Webbiquity

How Does it Work? These systems will help you win business. Guest post by Gene Morris. Two common business terms combined describe the an increasingly popular outreach tool: marketing automation.

Why Eloqua is Working with Habitat for Humanity

Modern Marketing

Social activities used to be a big component of what makes a “cool&# place to work with sponsored Happy Hours or company-wide outings complete with zip lines and white water rafting. However, I think maybe tough economic times or perhaps a greater awareness of our world around us has helped redefine the definition of what makes a company cool. Not to mention, we helped a lot of people eat as a result of those 15 minutes. Find what works for you and your organization.

Dreamforce ’12: Tap into Marketo’s Social Marketing Experts

Modern B2B Marketing

Marketing Automation can help! Marketo cofounder and VP of Marketing Content and Strategy Jon Miller and Copyblogger Media founder and CEO Brian Clark will provide you with an inside look at the strategies that worked for them in social, content and campaigns, and the advantage they can provide you in your own industry. B2B Marketing Salesforce.com b2b marketingby Jen Howard The countdown continues.

6 Brilliant Uses of Video

Modern Marketing

But it took a master’s touch to make it work. Salesforce.com’s CRM Demo Video. Salesforce.com knows video because they know what viewers want. This is a concept that Black & Decker’s training leader Rob Sharpe used to his company’s advantage when he inspired staff to create their own how-to videos, designed to help contractors and DIY’ers make optimal use of Black & Decker’s tools. by Joe Chernov | Tweet this.

What Salesforce’s Acquisition Of Radian6 Means for Sales People

Sales Intelligence View

Salesforce.com shakes the SaaS world again with this mornings announcement that they have acquired social monitoring company Radian6 for $326 Million. With Radian6, salesforce.com is gaining the technology and market leader in social media monitoring.

SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling

Customer Experience Matrix

This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow.

Top 40 Twitter Feeds You’re Not Following

Modern Marketing

So to help remedy the situation, we present our pick for top 40 Twitter handles you may have missed. Dan Darcy – Dan, VP of Product Marketing for salesforce.com, shares views on tech, social media and business. Anthea Watson – Anthea knows how data and political campaigns come together, and is working on President Barack Obama’s 2012 campaign. John Wihbey – Working at Harvard’s Shornstein Center, John keeps us apprised on the intersection of tech and journalism.

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. Salesforce.com. From the group introduction: Salesforce.com.

Salesforce.com Best Practices: Thought Leadership with David Taber, Author of Salesforce.com Secrets of Success

Modern B2B Marketing

David is the author of the new Prentice-Hall book, " Salesforce.com Secrets of Success ," which covers the people, policy, and process issues surrounding effective CRM solutions. David is the CEO of SalesLogistix, a specialist Salesforce.com implementer focused on improving business processes for Sales and Marketing alignment and effectiveness. The features were working, but the business wasn't getting the payoff.

The Biggest Contributor to B2B Revenue

B2B Lead Generation Blog

Salesforce.com. Her company, The Bridge Group , has helped over 305 companies design and optimize various inside sales operations. In the first case, often an inbound model works best, with reps following up on marketing leads.

[VIDEO] How to Get 30% Response Rates with Prospecting Emails

DiscoverOrg

We’ve helped solve <THIS ISSUE> by <VALUE PROP> for companies like <X, Y, and Z> Can we put 15 minutes on the calendar <DAY & TIME> on or<DAY & TIME>? What has worked for you?

Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

Finding enough of them to be useful is a major limitation for systems that rely on machine intelligence to help target marketing messages. Users create the marketing messages, helped by Mariana’s suggestions for which topics would interest each persona.

CRM Expert David Taber Discusses How Marketing Automation Enhances CRM and Putting Your Leads on a Diet

Modern B2B Marketing

by Jason Miller David Taber is a CRM expert and the author of the book, “Salesforce.com Secrets of Success,” which covers the people, policy, and process issues surrounding effective CRM solutions. B2B Marketing Salesforce.com Thought Leader Interviews

Dreamforce Session Recap: Write Awesome Emails, Understand the Marketing Technology Landscape, and Rock Your Inbound and Outbound Marketing

Modern B2B Marketing

Dreamforce-goers have braved the elements of San Francisco, surviving a few rainy days under Salesforce.com’s huge inflatable structure connecting Moscone North and South. And then do an audit — a deep audit of how your campaigns work when a person first interacts with them. .

The 10 Best Customer Service and Customer Engagement Platforms

Webbiquity

Email-based help desk software with performance reporting and integrations to popular web chat and voicemail apps. Sample review: “These top customer support tools will help you grow…(check out) HelpScout for nurturing and improving relationships with customers.”

Terminus Offers Targeted Display Ads for B2B

Customer Experience Matrix

Despite my best efforts, and much cooperation from Adobe, I’m sure it still misses many nuances of how Adobe components do or don’t work together. For many smaller companies, a suite like Adobe, Oracle , IBM , Salesforce.com , SAS , or Teradata isn’t an option and would be overkill if it were.

The 17 Best Social Media Management Tools

Webbiquity

The tools here can help marketers and social media managers monitor brand mentions, schedule posts across multiple social networks, manage multiple social media accounts, redirect posts for customer service followup, track performance metrics, and more.

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Live Blog DF 12: Content and Social Marketing Secrets from Copyblogger and Marketo

Modern B2B Marketing

And it is social that has helped create even more sources of information. Attention: This is the heart of the agile content marketing approach as you’re discovering in real-time what works, what doesn’t, and what to try next. by Dayna Rothman What a whirlwind Dreamforce has been!

The 4 Stand Out Aspects of Salesforce Summer 11

Modern Marketing

While this release is not heavy on features by Salesforce.com standards, the company has been on an acquisition spree as of late and the Dreamforce keynote only a few months away, so I expect to see a lot more in the works. Salesforce.com’s development of numerous Force.com features and tools. I believe that Chatter will be an integral part of all Salesforce.com products in the future.

3 Skills Demand Generation Marketers Must Master Or Risk Going Extinct

bizible

These specialized hunters understand the landscape and can use environmental information to help them make the best guess as to where their targets will be. CRM platforms such as Salesforce.com are largely organized around account and opportunity objects.

11 Tips for Surviving Dreamforce 2012 from the Salesforce MVP’s

Modern B2B Marketing

There will be a discussion panel featuring women who work in and around the Salesforce community followed by social time (i.e. This year there will also be a special “Women in Tech” track that will highlight sessions which are of particular interest to ladies working in our industry.

How to Improve Lead Routing for More Sales

B2B Lead Generation Blog

In this post, I’m going to share seven tips to help you improve lead routing for more sales. Management support to help keep sales team accountable? I helped a client develop a service level agreement to improve lead routing and increased their leads-to-opportunities by over 200%. . Routed leads via automated rules in Salesforce.com. And if a sales lead goes more than 48 hours, they get a call to see if that contact needs to reassigned or if they need help.