How Video Helps Sales and Marketing Alignment

Vidyard

It wasn’t very long ago that sales and marketing had virtually nothing in common. Lead quality decreased, sales funnels broke, and bottom lines suffered. But it wasn’t a single tool that bridged the decades-old gap between sales and marketing.

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A Story of How Baseball and Video Helped Create a Winning Sales Development Team

Vidyard

Sure, you can just look at the numbers, at the quotas and accounts and commissions and deals closed…but for Adam Brophy, Manager of the Business Development team at Uberflip, the art of sales is so much more. Adam is a salesman in the sales world. Blog Field Sales Inside Sales

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How Big Data and Marketing Analytics Help Sales

Crimson Marketing

Sales teams used to be key sources of information for buyers, but access to an extraordinary variety and volume of information means buyers are much less reliant on salespeople than ever before. How to use Big Data to help sales.

How customer-hero stories help you connect better

B2B Lead Generation Blog

The answer can make a huge difference in your sales and marketing results. Despite all the time, money, resources spent on improving sales productivity, just 13% of sales people produce 87% of revenue in a typical organization according to the Sales Benchmark Index.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Why helpful, non-promotional content is the key to lead generation success. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

5 Tips to Help Close That Sale

Marketing Insider Group

Sales professionals are always encouraged to adhere to the fundamentals of selling by remembering well-known guidelines such as ABC, which is short for “always be closing.” The post 5 Tips to Help Close That Sale appeared first on Marketing Insider Group.

5 helpful hacks to go above & beyond your sales goals

Biznology

Here are five smart ways to cut through the noise, focus on what’s important, and exceed your sales goals—without raising your stress. And if you hang out on social media all day, your sales goals are toast. What time of day do you make the most sales?

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3 Ways Video Helps Sales Teams Supercharge Your Conference Strategy

Vidyard

Most consist of the generic templates that sales reps love to use. Not to mention the days following the event when your inbox and voicemail fill up with different sales reps trying to regain your attention. Blog Sales

5 ways Marketers can help Sales Reps find content

Genwi

5 ways Marketers can help Sales Reps find content. Has anyone from your sales team ever asked you to email a report, a slide deck or PDF that is already in your content repository? They are busy examining every persona and stage of the sales cycle and attaching content to each.

After A Stroke, My Sales Skills Helped Me Recover. Here’s How.

Outreach

We believe that salespeople are more than the number they carry, and that by celebrating the human side of sales, we help salespeople win bigger. And I had a good room on a high floor (all that sales travel finally paid off—maybe they knew I was a Hilton Diamond member!).

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4 Ways Video Helps Maintain Control and Accelerate the Sales Cycle

Vidyard

We’ve been talking a lot about using video during the inbound/outbound sales process. Here’s an example of how video can help you stay top-of-mind, re-engage a cold lead, and leverage existing marketing content to further qualify and convert your prospects faster.

6 Strategies to Help You Unify Sales and Marketing Teams

Marketing Action

There are many theories out there as to why marketing and sales don’t always get along. In my role as President of NuGrowth Digital , it’s my job to make sure our clients have scalable sales and marketing organizations that drive high-quality results.

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Metrics to Help You Track Brand, Demand, and Expand

Act-On

His monthly magazine, annual Poor Richard’s Almanac and various other printings all served to establish him as an authority and help grow his printing press business. It was educational, with the goal of helping farmers be more successful … the quintessential definition of content marketing.

To Manage Sales You Must Manage Sales Leads

ViewPoint

“Why,” I was asked, “must you manage sales leads in order to manage sales? Sales lead management is a marketing function, isn’t it?”. It was with a slight hesitation that the sales manager added the second sentence about sales lead management being a marketing function.

How Content & SEO Marketers Can Help Each Other Be Successful

ScribbleLive

We’ve discussed content’s relationship with product marketing , demand generation , as well as sales and customer success. These three tips will help content marketers and search engine specialists help each other. It’s just as interesting and helpful to a reader who found it in January as it will be to a reader who stumbles upon it in November. A healthy number of third-party links indicate that a piece of content is credible and helpful.

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How to Help Your Sales Team Close Deals With Content

Hubspot

As marketers, we spend a lot of time planning, writing, and experimenting with content to grow our audience and get prospects into our sales reps’ pipeline. But that doesn’t mean well-crafted content stops playing a role when we hand those prospects over to sales.

7 Best Practices for Optimizing Sales Enablement

Act-On

Marketing and sales have traditionally had a bit of a contentious relationship in many companies. And out of that contentious relationship, a new role was born: sales enablement. Sales Enablement is a strategic, ongoing process to equip the sales team with the tools, resources and skills to make them more efficient, and ultimately improve sales execution and drive revenue. Communications (sales newsletters). Integrate sales enablement across the business.

Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals

Tony Zambito

Marketing and sales still rely on market segmentation and buyer profiling as it has for the last twenty-five plus years. The kind of intelligence sales has relied upon for the past three decades and is often publicly available. coaching by Gilbert Bages.

Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness

Infer

a leading predictive sales and marketing platform that helps companies win more customers, further expanded its open ecosystem today with a new connector for Microsoft Dynamics 365 for Sales. Infer’s Dynamics 365 for Sales connector is available beginning November 1.

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5 Ways Marketing Can Help Sales Through a Tough Month

Hubspot

That’s why revenue isn’t just the sales team's problem -- it’s every department’s problem. An effective marketing team will set up the sales team for success by generating valuable leads and nurturing them until they’re ready to be passed to sales reps.

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Segmentation: 5 Steps to Help You Send Emails That Your Prospects Actually Want to Read

Act-On

I know you probably understand the basic outline of your audience – you know that your most frequent buyer is an HR manager or a sales professional. Another way to understand your buyer is to spend time talking with your sales team.

Please Don’t Let Your Sales Reps Nurture Leads

The Point

Bear with me as I relate a quick story about lead nurturing: A few months back I became a sales lead. Perhaps I was an SQL (Sales Qualified Lead) at one point in the conversation, but no longer. A sales rep should be selling, period.

22 Potential Touchpoints for Your Next ABM Sales Play

The Point

When designing sales plays as part of your Account-Based Marketing (ABM) strategy, it pays to start with a few key questions: 1. Touchpoints in an ABM sales play can be almost any form of communication: email, phone, social media, direct mail, even in-person outreach.

5 Ways Smart Landing Pages Actually Help to Increase Conversions

Reachforce

Having smart landing pages on your website plays an important role in helping more people convert. This post discusses the top five ways smart landing pages can actually help increase conversions. Marketing and Sales Funnel Marketing Tips marketing targeted marketing

Chalk Talks: Personalizing Video for Your Sales Outreach

Vidyard

And smart salespeople know that video isn’t just engaging – it’s also one of the easiest ways you can add personalization to your sales cadence. I’m a Sales Development Manager here at Vidyard! There are two types of videos you can use in your sales cadence.

10 Ways CMOs Can Help Grow Their Companies

Modern Marketing

Whether you are in startup mode or your brand is fully established, your overall goal as a CMO is to help grow it into something bigger that solves problems for more people and provides a greater source of revenue and profitability as a return on the investment of your time and money.

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5 Helpful Tips for Sales and Marketing Cooperation

Marketing Action

As long as people will be people, and as long as sales and marketing have different goals, we will have conflicts of interest between the two. A recent study by the Corporate Executive Board revealed that 87% of the terms used by sales and marketing to describe one another are negative.

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The Eight Best Online Tools for Sales Professionals

Webbiquity

It’s hardly news that B2B sales and marketing teams aren’t always on the same page. According to research from IDC , over 40% of all marketing materials aren’t used by sales teams. But in top-performing organizations, sales and marketing are closely aligned.

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The Art of B2B Sales: How Sun Tzu’s Ancient Wisdom Can Help You Close More Deals Faster

Modern B2B Marketing

In fact, with minor substitutions, we unearth phrases like “The art of sales is of vital importance to the company, a road to either safety or ruin!”. And so it is that sales is the lifeblood of your organization for when it ceases, so does business! What’s a sales landmine?

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5 Ways to Help Inside Account Executives Build Their Own Pipeline

Act-On

In order to capitalize on this skillset, many companies separate prospecting from closing , allowing their sales teams to divide and conquer by focusing on what they do best. This specialization helps both groups stay productive and motivated. Determine Your Sales Pipeline Goals.

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Which Comes First: Lead Nurturing or Inside Sales?

The Point

For a long time, “ lead nurturing ” was thought of as something you did with the leads that sales didn’t want. The theory was: leads come in, the sales team gets the hot ones, and the rest go to lead nurturing. The post Which Comes First: Lead Nurturing or Inside Sales?

7 Tips to Help Your Sales Team Adopt New Technology

ScribbleLive

There is so much opportunity when implementing new technology in your sales organization. New sales technology can increase productivity, accelerate deals, and boost revenue. But getting sales reps to use new technology can be a real challenge. If you’re a sales leader trying to implement a global software platform, it can be difficult to secure adoption. So, what’s a sales leader supposed to do? Make sure the tool is part of your Sales Playbook.

5 Essential Elements to Include in Every Sales Pitch

Webbiquity

Effectively closing sales is the bread and butter of your business. As such, a great sales pitch is key, but perfecting the art is an ongoing endeavor. First and foremost, ditch the the “sales pitch.” Instead, think: sales conversation. Guest post by Ken Sterling.

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8 Questions to Help You Decide if Your Content is Good Enough

The Point

Here are 8 simple questions to help you decide whether that content is good enough. Does the topic help to qualify the prospect as someone suffering from a problem or pain point your product/service can solve? What’s the problem or challenge that your content purports to help address?

Marketing Analytics: 3 steps to help Sales and Marketing improve productivity

B2B Lead Generation Blog

Help her sales team identify the hottest prospects faster in the company’s database. Help her marketing team do more in less time. “We The consultant helped by using marketing automation to enhance AppFolio’s lead-lifecycle performance reporting.

Chalk Talks: Using Video to Accelerate and Close More Sales Deals

Vidyard

If you’re like many sales reps, you can’t be in front of your base as often as you would like to be. So how do you cut through the noise and keep prospects and customers engaged at each stage of the sales cycle? Types of video to use to help overcome these challenges.

3 Questions to Help Your Brand Overcome Channel Conflict

Fathom

In fact, some fear it so much that they end up sacrificing sales on their own e-commerce site. Embracing a realistic approach to how your consumers actually shop [really] helps. Questions to Help Overcome and Avoid Channel Conflict.

How Event Technology Helps B2B Marketers Increase Customer Engagement [Interview]

KoMarketing Associates

Event technology should be able to accomplish both the operational side of event management as well as the sales side of events. It’s the sales side where there seems to be a real lack of technology currently. We think that’s because of the lack of sales-focused event technology.

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How to Drive Sales Effectiveness with Automation

Act-On

A successful sales consultant recently told me a story about an organization that held a webinar that attracted 400 participants. It was an enormous success for the marketing folks, who handed all 400 leads directly to the sales department. What is sales effectiveness?

Myth Busters: 3 Sales Intelligence Assumptions Dispelled

DiscoverOrg

Sales and marketing teams that buy into myths about data providers miss out on serious business value. Myth 1: Contact lists = sales intelligence. Fact: Sales intelligence is more than a list of names and numbers. In the same way that “chocolate muffins” are really just cupcakes, contact lists might be “data,” but they’re not sales intelligence. Sales intelligence includes a depth of information that is both accurate and predictive. It’s sales intelligence.

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