Biznology

5 tips to help you make business decisions that get results

Biznology

The owner often acts as the marketer, operations manager, and human resources manager all at the same time. This will help you recharge and give you a fresh perspective on your situation, whether you are in the midst of hiring a new employee or preparing a presentation.

11 inspiring case studies of digital transformation

Biznology

VALUE: Judge change by how digital transformation helps create the next business. Their goal, however, was not to reduce expenses, but to take resources that were tied up in maintaining fragmented and complex legacy systems and free them for use in expansion and innovation.

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B2B marketing lessons from Michael Brenner

Biznology

If you offer information that helps your customers and prospects succeed in their businesses, you’re on the right track. Take advantage of underleveraged internal resources. Help them tell their stories and share their experience and advice with customers.

8 ways to refresh your brain when you’re overworked

Biznology

If you work near any kind of green space, a quick walk can reduce your stress level and even help prevent depression. It may seem counterintuitive to devote precious time to getting organized, but it can actually help you save time once you know what to do and when to do it.

Socialize your videos for business development

Biznology

Sharing their insights in bite-size videos can help satisfy buyers’ cravings and extend your brand almost indefinitely. Packaging your SMEs in two-minute — or thirty-second — chunks will provide a long-lasting research resource for future buyers.

4 email marketing mistakes you might be making

Biznology

Successful email marketing tips and tricks are everywhere, yet even with the plentiful resources and the availability of marketing software, mistakes can still be made. If you are trying to manage your campaign without the help of a professional email marketing system, it’s likely you aren’t noticing much growth. Use these helpful tips to maximize success and your email marketing campaign will help your business grow exponentially.

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Getting to ABM: notes from the field

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It took us about a year to identify the resources and prepare the background, like doing our persona research and developing our analytics. Everyone started talking about how to help. I credit Matt Heinz with helping us think this through.

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Google is a lying liar that lies

Biznology

If you dominate image and video search in your vertical it can really help your general ranking everywhere else. I’m going to get a lot of blowback for this. The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors.

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Five habits of highly-effective entrepreneurs

Biznology

This holistic view of your company can help you find inefficiencies. Successful entrepreneurs are creative and look for new opportunities to use resources to improve a process or idea. Use resources to further your business and find ways to let technology streamline your inefficiencies.

2 applications of marketing AI

Biznology

Fortunately, the industry is full of resources to help you get started in the interim. The major hole in our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing is the lack of information on marketing artificial intelligence (AI). We talk about how to transform your marketing organization to take advantage of big data, but we don’t address the crying need of CMOs and marketing analysts to incorporate AI into their marketing tech stack.

Good news for business — costs of B2B video production content is at an all time low!

Biznology

For companies that are serious about quality, they should be looking for a corporate video production company to help them craft out their B2B video production content.

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Tools that help generate blogging ideas

Biznology

Here are some tools that can help fuel your creative juices and find some great writing topics. Portent is a fun site that helps you hash out an idea or a title for a blog by just entering a keyword or key phrase into the free online tool.

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Capture the future’s biggest competitive advantage for yourself

Biznology

Imagine a world where exponential growth publishing helps every person rise by becoming as capable as the best person on Earth. With coopetition a leading cloud vendor could help this expand rapidly to make their big competitors decline.). Lesson for leaders.

A couple Google Webmaster Tools tips and tricks

Biznology

Google Just Wants to Help You Help It (HTML Improvements). Google does care about Title and Description duplication and is happy to help you work through it. Too few webmasters move beyond Google Analytics , which is a pity.

How promotional merchandise magic can make the difference in your marketing campaigns

Biznology

Relying on a resource like the British Promotional Merchandise Association can help your company make that ever-important impression and connection with your customers. The right promotional products can help make your brand and your message memorable. Image credit: BPMA.co.uk.

Simple content optimization – SEO for when SEO doesn’t make sense

Biznology

But if your marketing focus doesn’t include creating a steady stream of content for your website, for example, it may not make sense to commit resources to an on-going SEO campaign. WordPress plugins like Yoast and All in One SEO can help.

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New exponential publishing drives business growth and revenues

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Change everyone’s personal success: Online actions are turned into embedded triggers designed to auto-display the world’s best knowledge, tools, resources, and commercial options for that step. It will help many people-first companies use it to remain leaders.

How can you outperform the winners-eat-everything digital economy?

Biznology

This Media 2025 Exponential Roadmap gives publishers and media critical elements they need for victory: You see what’s coming while you still have resources, talent, communication channels that reach everyone, and are early enough to act. Lesson for leaders.

You’re doing a terrible job with search and social

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One thing I have discovered from my clients is that they often do not have the resources or staff to maintain the enormous web garden they have built over time. Feel free to pop me an email or check out my site if you would like to chat more about it — I’d be happy to help.

50 Facts about online consumer behavior not to ignore

Biznology

80% of companies say they deliver “superior” customer service while only 8% of customers feel the same way ( Lee Resources ). Do these facts help you to better understand online consumer behavior? Does your business need help navigating online consumer behavior?

Don’t make it so difficult to get directly in touch with you

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I have been asked for my professional help through Twitter DMs, through FB messages, and though private messages on the forums I’m on.

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Reduce your Twitter followers bloat with @manageflitter @socialoomph @crowdfire

Biznology

While I love to organically earn people’s following, I personally use my own Twitter account, @chrisabraham , to help get me into the attentionsphere of the people I want to influence.

Internet marketing abhors a closed door so open a window

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If you want to to help Google define your pastime as a business endeavor worthy of indexing and sharing via Search, you should do everything you can to pour your all into Google+ and make sure it’s securely stitched together with your YouTube, the number two search engine after Google itself.

Two more Google Webmaster Tools tips and tricks

Biznology

In a post- RSS and ATOM world, Google needs a little help, especially when everyone’s trying to get so clever. Last week I shared a couple Google Webmaster Tools tips and tricks with you. This week, I have three more, sitemaps, data highlighting, and site speed.

How to simultaneously attract new prospects and retain loyal customers

Biznology

B2B companies tend to focus more resources on attracting new customers than retaining current customers. Though the book was written to help families develop close relationships, I think our customers fall into similar categories.

Social media employee advocacy is the heartbeat of your company

Biznology

Go back to your strategy (ideally with one or two other employees) to help you come up with an employee advocacy component. It’s to help you identify one or two leaders within your company and show them how to take the reins, whether they’re inside or outside the marketing department.

Lead exponential digital growth through publishing and advertising

Biznology

This platform delivers humanity’s combined knowledge and resources as an embedded part of continuously connected living and working. Success is embedded in every step with active knowledge, active resources, and active commerce. Lesson for Leaders.

14 key facts on website speed and 4 top tips when it ‘s slow

Biznology

They require setup and testing but can be a big help with your website recognizing and quickly processing the many elements it has to. Two resources to help are: CSS Delivery Tool —it tells you how many external style sheets your website is using. Do your need help with yours ?

Your competitors are doing SEO

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So, too, is your corporate, resource, journalistic, or ecommerce website. Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction.

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10 Reasons why branding is even more important for start-ups

Biznology

Having encountered this typical reluctance to seek fresh advice, I am summarizing ten common misconceptions or questions about branding by entrepreneurs, along with suggestions that can help a start-up resuscitate their growth at any stage: Is Branding Just About the Name/Look?

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Search success hinges on site speed

Biznology

Plus, the more plugins you have, the more resources your blog or website require and the more likely your site will bog down under load. Even Google wants to help you.

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Audienti merges SEO, Advertising, and Influencer Engagement services

Biznology

The service not only stalks all of your online profiles, including social, but helps you identify and creep all of your competitors, too. I have had access to Audienti for a couple years now, back when it was called OMAlab.

Social media marketing isn’t a popularity contest

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Media monitoring and media intelligence can help you target smaller segments of your social followers to create specialized campaigns that have a larger ROI. You can likely run several smaller campaigns with the same resources and cost it takes to run larger ones that are not as effective.

How to build a killer content team

Biznology

I’ve written about how to find SEO copywriting training resources here. Hot tip: Do you need help identifying content opportunities as well as getting the how-to knowledge you need? Do you want to crank up your content success to a Spinal Tap 11?

Influencer marketing tools of the trade

Biznology

OK, I am super techie — probably more than you even knew — but I am sure you can sort it all out with the help of trouble tickets, chats, and phone calls. We’re off to the races!

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Creative strategies to improve your brand’s online reputation

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Tracking your brand mentions online can help you find problem areas with our reputation. This will help you find strategic opportunities in real-time. Your current employees can be great resources to driving a better online reputation.

Your own personal Fappening

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Part of my practice at Gerris Corp is helping people solve their online reputation crises. ” If it helps to think about it more clearly, what would you be willing to include in a toast at a wedding?

How to improve sales with online chat software

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With live chat, customer support team becomes an invaluable resource for the company. Here some ways that using live chat can help your customers and make your business make more profit.

Google Search is more Rain Man than Beautiful Mind

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So far, with the limited availability of resources and the amount of competition over keywords, Google doesn’t have to think very hard. These explicit signifiers can help Google quite a lot sort out both who you are and your intent.

3 steps to lead online marketing in tomorrow’s digital Earth

Biznology

This 30-minute webinar recording will show you how to take back leadership from the giant tech platforms, with new exponential growth publishing strategies, technology, and resources. His new Expandiverse Technology helps build a digital Earth and has over 650 patent citations. Giant tech platforms are winning the wars in advertising revenues, content displays, and escalating e-commerce.