Biznology

5 tips to help you make business decisions that get results

Biznology

The owner often acts as the marketer, operations manager, and human resources manager all at the same time. This will help you recharge and give you a fresh perspective on your situation, whether you are in the midst of hiring a new employee or preparing a presentation.

11 inspiring case studies of digital transformation

Biznology

VALUE: Judge change by how digital transformation helps create the next business. Their goal, however, was not to reduce expenses, but to take resources that were tied up in maintaining fragmented and complex legacy systems and free them for use in expansion and innovation.

Trending Sources

8 ways to refresh your brain when you’re overworked

Biznology

If you work near any kind of green space, a quick walk can reduce your stress level and even help prevent depression. It may seem counterintuitive to devote precious time to getting organized, but it can actually help you save time once you know what to do and when to do it.

Can content written for print position well in Google?

Biznology

Despite the fact that their content was incredibly resource-rich, it was free of search phrases. moment for writers helps to guide their writing in powerful ways–one that meshes their creative talents with data-driven writing.

New Year’s resolutions for digital marketers

Biznology

How can you help your customer feel better at every step? But take a good look at where you’re investing your time, resources, budget.

Content marketing data: It’s not geeky and it’s not boring

Biznology

Or worse: insurance actuaries helpfully calculating the odds of our death. Here’s a quick exercise to help you put this to good use: what’s the most productive page on your website? Start thinking of it as a resource to be tapped. Data gets a bad rap.

Simple content optimization – SEO for when SEO doesn’t make sense

Biznology

But if your marketing focus doesn’t include creating a steady stream of content for your website, for example, it may not make sense to commit resources to an on-going SEO campaign. WordPress plugins like Yoast and All in One SEO can help.

Google is a lying liar that lies

Biznology

If you dominate image and video search in your vertical it can really help your general ranking everywhere else. I’m going to get a lot of blowback for this. The following list of Google lying liar lies all have exceptions to the rules. And, Google does make examples of bad actors.

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Tools that help generate blogging ideas

Biznology

Here are some tools that can help fuel your creative juices and find some great writing topics. Portent is a fun site that helps you hash out an idea or a title for a blog by just entering a keyword or key phrase into the free online tool.

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50 Facts about online consumer behavior not to ignore

Biznology

80% of companies say they deliver “superior” customer service while only 8% of customers feel the same way ( Lee Resources ). Do these facts help you to better understand online consumer behavior? Does your business need help navigating online consumer behavior?

A couple Google Webmaster Tools tips and tricks

Biznology

Google Just Wants to Help You Help It (HTML Improvements). Google does care about Title and Description duplication and is happy to help you work through it. Too few webmasters move beyond Google Analytics , which is a pity.

You’re doing a terrible job with search and social

Biznology

One thing I have discovered from my clients is that they often do not have the resources or staff to maintain the enormous web garden they have built over time. Feel free to pop me an email or check out my site if you would like to chat more about it — I’d be happy to help.

How to simultaneously attract new prospects and retain loyal customers

Biznology

B2B companies tend to focus more resources on attracting new customers than retaining current customers. Though the book was written to help families develop close relationships, I think our customers fall into similar categories.

Reduce your Twitter followers bloat with @manageflitter @socialoomph @crowdfire

Biznology

While I love to organically earn people’s following, I personally use my own Twitter account, @chrisabraham , to help get me into the attentionsphere of the people I want to influence.

Don’t make it so difficult to get directly in touch with you

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I have been asked for my professional help through Twitter DMs, through FB messages, and though private messages on the forums I’m on.

Internet marketing abhors a closed door so open a window

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If you want to to help Google define your pastime as a business endeavor worthy of indexing and sharing via Search, you should do everything you can to pour your all into Google+ and make sure it’s securely stitched together with your YouTube, the number two search engine after Google itself.

Two more Google Webmaster Tools tips and tricks

Biznology

In a post- RSS and ATOM world, Google needs a little help, especially when everyone’s trying to get so clever. Last week I shared a couple Google Webmaster Tools tips and tricks with you. This week, I have three more, sitemaps, data highlighting, and site speed.

How to build a killer content team

Biznology

I’ve written about how to find SEO copywriting training resources here. Hot tip: Do you need help identifying content opportunities as well as getting the how-to knowledge you need? Do you want to crank up your content success to a Spinal Tap 11?

14 key facts on website speed and 4 top tips when it ‘s slow

Biznology

They require setup and testing but can be a big help with your website recognizing and quickly processing the many elements it has to. Two resources to help are: CSS Delivery Tool —it tells you how many external style sheets your website is using. Do your need help with yours ?

10 Reasons why branding is even more important for start-ups

Biznology

Having encountered this typical reluctance to seek fresh advice, I am summarizing ten common misconceptions or questions about branding by entrepreneurs, along with suggestions that can help a start-up resuscitate their growth at any stage: Is Branding Just About the Name/Look?

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Audienti merges SEO, Advertising, and Influencer Engagement services

Biznology

The service not only stalks all of your online profiles, including social, but helps you identify and creep all of your competitors, too. I have had access to Audienti for a couple years now, back when it was called OMAlab.

Your competitors are doing SEO

Biznology

So, too, is your corporate, resource, journalistic, or ecommerce website. Building an enterprise website is a lot like building a cathedral: you need to start renovating before you’ve completed construction.

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Is your brand making maximizing interest from potential customers?

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Make it about helping the consumer–not immediately trying to get him or her to purchase something. If they opened that email they were sent another email with a broad introduction of your company with additional resources.

Search success hinges on site speed

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Plus, the more plugins you have, the more resources your blog or website require and the more likely your site will bog down under load. Even Google wants to help you.

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Influencer marketing tools of the trade

Biznology

OK, I am super techie — probably more than you even knew — but I am sure you can sort it all out with the help of trouble tickets, chats, and phone calls. We’re off to the races!

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Social media marketing isn’t a popularity contest

Biznology

Media monitoring and media intelligence can help you target smaller segments of your social followers to create specialized campaigns that have a larger ROI. You can likely run several smaller campaigns with the same resources and cost it takes to run larger ones that are not as effective.

Google Search is more Rain Man than Beautiful Mind

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So far, with the limited availability of resources and the amount of competition over keywords, Google doesn’t have to think very hard. These explicit signifiers can help Google quite a lot sort out both who you are and your intent.

Your own personal Fappening

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Part of my practice at Gerris Corp is helping people solve their online reputation crises. ” If it helps to think about it more clearly, what would you be willing to include in a toast at a wedding?

How to effectively integrate video content onto your website

Biznology

The key benefits to a vlog are twofold: firstly, it adds a human dimension to your brand, making you more relatable and identifiable to customers; secondly, it allows you to keep visitors abreast of the latest happenings with your brand, helping them feel more included in the process.

CMOs fail to go beyond brand awareness on LinkedIn

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He stated that “hopefully, we’ll provide useful resources that can help those who follow us perform better; and as a result, engender interest in the Xerox brand along the way.”.

Effective types of native advertising for small businesses

Biznology

Your evergreen content is a wonderful resource for promoted posts on your most popular social media platform. Get a little help from content marketing experts to create new kinds of content.

Essential SEO advice directly from Google

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Are the articles short, unsubstantial, or otherwise lacking in helpful specifics? This news directly from Google is old news for those of us in the SEO game.

Are anonymous communities most authentic?

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But I really love Secret — I can’t help myself. It was a real secret, though it was more of a expression of “holy crap” than a call for help, intentionally. “A s long as the roots of relationship are not severed, all is well.

The most important part of online video happens before you turn the camera on.

Biznology

Here are 3 steps to help you plan and prepare for a constant flow of business video production content. Once you have your videos planned out on paper, you can set up the day of your video production shoot with a professional video production services company or your own in-house resources.

Keep blogging even after you resent your blog

Biznology

If you post a couple of times a week, then you will only receive the commensurate resources; and if you never post, you will be relegated to archive, a static resource not needing more than a periodic diff ping to check to see if there have been any changes.

15 B2B case studies show how content marketing drives ROI

Biznology

DEMANDBASE : A B2B marketing cloud helped B2B marketers make the right content technology investment by using a white paper, infographic, webinar, Slideshare, and a live presentation to spotlight tools that can maximize the power of content.

Google demands your papers with the Hummingbird algorithm update

Biznology

I am sorry, I can’t help you (or I’d have to kill you) but suffice it to say, I like to refer to is as — and I am just trying these out: Link Bourse. Why is Google being such a dick?

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Crafting content that works

Biznology

Even worse, in a world of limited resources, the focus on creating new content means other key parts of the content marketing process are ignored. There’s a growing chorus against content marketing, and with good reason. For too many marketers, content marketing doesn’t work.

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Successful SNS’s should be modeled on the college campus

Biznology

Ultimately, a diversity of visitors helps build a more resilient, invested, and self-identifying community. The future of Social Network Services (SNS) can be discovered on High School and College campuses.

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Is the CMO becoming the Chief Collaboration Officer?

Biznology

We have to be proactive and reach out to peers in different departments to see if we can help. They were very aware of the problem and asked for our help in creating some demo videos for training. In the past, the role of a marketer was much simpler.

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