Resources to Help You Execute Your Marketing Strategy in 2019

Act-On

Marketing Strategy

15 Resources To Help Improve Your Personal Branding

Marketing Insider Group

Strong personal branding will help you sustain a solid career, develop a deeper relevant network and help you advance your agenda. This pre-cleaning and straightening up helps her get the ‘big things’ accomplished by the person she hired.

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10 Insightful Leadership Resources for Content Managers

ScribbleLive

He provides activities that can help you reprogram your brain to accentuate the positive and release the negative for maximum business success on your team. The book provides readers with a week-by-week guide including questions and action items to help you make the most of the material.

How to Be an Ally: 23 Resources That Can Help

Hubspot

If you want each of your employees to invest time and energy into their work, you need to invest resources to ensure they feel included and valued. Here, we've cultivated a list of resources to help you gain awareness on different perspectives, and ultimately become a more effective ally.

A Practical New Resource for SMBs: B2BMarketing.Technology Launches

Webbiquity

B2B marketing professionals are faced with an expanding universe of tools to help them produce, distribute, and measure the results of content marketing (among many other tasks) more effectively.

How Employee Advocacy Benefits Human Resources

Biznology

Implementing an employee advocacy program has a slew of benefits for your marketing team, but you might be surprised to hear it helps your human resources department as well. Additionally, your program will help HR reach its KPIs too. Sure, you can use employee advocacy to promote marketing content, product announcements, events and more, but it can also help your human resources department. How Employee Advocacy Helps With Recruiting.

Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

To help our fellow B2B marketers in their paid efforts, we compiled a thorough list of resources and guides for seven paid platforms. These will be able to rescue and guide you when needed, as they have helped us stay informed of changes, updates, and even some cool marketing tricks. On the other hand, Bing Ads also has a great resource section with tons of guides as well as an insights page with industry trends and success stories.

The 9 Best Free HTML and CSS Resources to Help You Build Better Emails

Hatchbuck

Email has changed a lot since then, however, and there are a lot of resources available to help bring your emails to life. Fortunately, there are a number of resources online to help you learn and master HTML and CSS. There are additional resources available to paid Codecademy subscribers, but these basic courses are available to everyone for free. The post The 9 Best Free HTML and CSS Resources to Help You Build Better Emails appeared first on Hatchbuck.

The Ultimate Guide to Human Resources

Hubspot

From the first point of contact with this HubSpot employee and throughout my onboarding process, she was the prime example of what I believed a person in human resources should be. Remarkable Human Resources (HR) employees are critical at every company. Mid-Level Human Resources Roles.

8 (Free) Google Resources B2B Marketers Need To Know

KoMarketing Associates

In this blog post, I wanted to highlight eight key (and free ) Google resources that B2B marketers should keep bookmarked for future reference. PageSpeed Insights analyzes the content of a web page, and then generates suggestions to help marketers make that page faster.

9 Essential Social Media Resources

Marketing Insider Group

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. Here are the few tips which can help you to get yourself heard and noticed amongst your target audience using social media.

How I Helped SAP Achieve 7x Content Marketing ROI (With A Little Help From My Friends)

Marketing Insider Group

The head of marketing is tasked with modernizing the marketing strategy but with limited to no budget or resources to do so. The post How I Helped SAP Achieve 7x Content Marketing ROI (With A Little Help From My Friends) appeared first on Marketing Insider Group.

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1500+ Free Responsive Email Templates [the biggest resource on the web]

SendX

We have created the most exhaustive resource for all the free responsive template that are present on the web. We have already spent 100+ hours doing that and compiled this resource so that you don’t have to do it. Litmus helps you design, build and test emails quickly and easily.

Something For Nothing: Why Free Resources Are Great For Branding

Altitude Branding

The advent of free online resources has made it easier than ever for a business to produce the essentials of a great brand. So how can your business make something out of nothing, and why are free resources the key to great branding? . These tools will help you to do that. .

8 Essential Social Media Resources

Marketing Insider Group

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. Here are the few tips which can help you to get yourself heard and noticed amongst your target audience using social media.

183 Content Strategy Resources to Help You Up Your Content Game

MarketMuse

If you’re a seasoned content strategist it’s easy to get stuck in a rut.

8 Essential Resources for Competitive Analysis in B2B Online Marketing

KoMarketing Associates

Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. While much of what I wrote still remains true, the tools and resources continue to evolve and improve. In this article, I’ll detail eight resources I find essential when tackling competitive analysis and uncovering opportunities to better aid our client’s SEO programs; particularly those in B2B markets.

4 Resources for Your Team to Get Up to Speed on Mobile Marketing

Modern Marketing

Here are four mobile marketing resources I've found useful but have no affiliation with except that I incorporate them in my own company to enhance our efforts: 1. The focus on video content makes this mobile marketing resource particularly effective.

Building an agile marketing team – use resourcing for competitive advantage

Ledger Bennett

Flexibility Lack of flexibility and understanding of the right combination of in-house/agency/freelance resource needed at different times Connector. How do you change your marketing resources to reflect the constant changes in demand from the business? .

Essential LinkedIn Guides and Resources for B2B Marketers

KoMarketing Associates

Resources like LinkedIn’s State of Sales 2017 report further support why this social media network can be so impactful for B2B marketers. This might be based on role requirements (such as the Marketing Solutions Help Center ) or simply a function of time, interests, and focus. LinkedIn Platform-Specific Resources. Here are a series of additional resources that provide quick takeaways and reference points to get B2B marketers started with LinkedIn advertising as well.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

Since “the demise of Google’s Keyword Tool, the most popular of its kind, has left marketers scrambling for alternatives,” Pam Dyer helpful reviews 10 other options here, including both free tools like Ubersuggest (which “makes good use of Google Suggest and other suggest services.

OneSpot Gift Guide: Top Resources to Help You Deliver Individualized Content Experiences in 2019

OneSpot

Going into the final leg of the holiday season, we’re excited to share with you our ultimate gift guide for marketers—our top resources and blog posts on personalization and individualization to help you kick off your strategy into the new year. Personalization Software Solutions: When to Build vs. Buy – Most enterprise companies have budget, resources and technical talent in-house to build software.

Account-Based Marketing for B2B Demand Gen: 7 ABM Resources

TrueInfluence

Use these seven ABM resources to plan, launch and measure your account-based marketing campaigns. Resource #1: 4 Reasons Why B2B Marketers Can’t Afford to Ignore ABM. This study shows that ABM helps sales and marketing B2B demand gen teams make better use of budgetary dollars.

15 Free Social Media Training Courses and Resources

Hootsuite

And Hootsuite’s blog offers several helpful posts from how to create a social media strategy to social media advertising 101. 15 of the best social media training courses and resources. These courses and resources offer the best social media marketing training. Resources Social

The Definition of Human Resources in 300 Words or Less

Hubspot

It's likely you already have an understanding of what Human Resources does -- at the very least, you probably know they have tasks that include recruiting and hiring employees, and dealing with an organization's culture. What is Human Resources? Human Resources

7 Resources To Help You Follow Through On Your 2019 Sales Resolutions

Outreach

No matter whether your sales organization is striding, walking, or hobbling into the new year, you’ll find these New Sales Resolutions helpful to increase efficiency and revenue so you can hit your number every month, every quarter, and every year.

A Resource Guide to Marketing Content Success

KoMarketing Associates

When looking for marketing content help, look for resources that tackle a specific angle—this will likely give you the most actionable advice. Insight from experts like Lee Odden, Ann Handley, and Andy Crestodina can help you figure out how to make your content stand out.

15 Free Resources to Discover & Learn Google Analytics (from Google)

KoMarketing Associates

To answer these and the many other questions you may have about Google Analytics, I’ve compiled a list of 15 free resources offered by Google to help you learn how to implement GA and develop data-driven marketing strategy using all the features it has to offer. The Google Digital Garage is the runner-up resource when it comes to learning Google Analytics. The team has done, and continues to do, a great job of curating Google Analytics resources from across the web.

Top 10 B2B Marketing Resources

The Mx Group

You need to be knowledgeable about a broad array of concepts and strategies, so it’s important to have a go-to library of resources and tools to help you stay on top of your game. CMI is a one-stop shop to help you create better marketing content. Resources

7 Helpful Resources Every Email Marketer Should Bookmark

Hubspot

With the state of email marketing constantly in flux these days, and with a nearly endless supply of tips and tricks floating around, separating the valuable resources from the noise can be a real challenge. Here's another great resource for finding email inspiration.

Your 2017 Resource Guide to Digital Marketing Conferences

Act-On

In this guide we hope to dispel myths, share resources, and highlight a few helpful best practices so you can get the most out of conference season. Marketing Conference Resources. Sean O’Rouke created a very helpful collection of the top conferences to attend in 2017 (178 so far). It’s in a sortable and handy Google Doc that’s updated regularly and provides more resources than just information about conferences. These resources are sure to help!

Overcoming the Two Biggest Resource Constraints of B2B Demand Generation

Sales Engine

If you are ready to make demand generation a priority, you will likely be challenged by resource constraints. The First Challenge: Headcount To prevent demand generation from being permanently relegated to the back burner, you must devote personnel resources to each part of it.

15 Search Intent Tips, Examples, and Resources for SEO Keywords

Content Marketing Institute

Mostly, I want to share a perspective to help you suppress your excitement about choosing the perfect keyword scenarios for SEO. The post 15 Search Intent Tips, Examples, and Resources for SEO Keywords appeared first on Content Marketing Institute.

Overcoming the Two Biggest Resource Constraints of B2B Demand Generation

Sales Engine

Feeding Sales is a Process , Not a Series of Projects Every department within a company has ongoing projects they try to maintain, but the challenges and emergencies that pop up every day require immediate response, and it can be very easy to divert all of your time and resources to addressing them.

How to Create an Epic B2B Website Resources Page

Golden Spiral

But in order for your content marketing efforts to work, you need to consider the user experience of the resources section of your website. Tips for a great website resources page: Make it easy to sort content by pain point and topic, rather than type of content.

1 Exercise That’ll Help You Craft a Brand Voice Your Audience Will Love

Contently

The post 1 Exercise That’ll Help You Craft a Brand Voice Your Audience Will Love appeared first on Contently. Brands Content Marketing Resources Storytelling brainstorm Brand Brand Voice content strategy series Tools

Content Marketing Support Resource

Avitage

This makes it a good book to share with senior executives and others to help explain “why we’re taking this approach to marketing” We all need that. I’ve just completed reading Rebecca Lieb’s new book, Content Marketing: Think Like a Publisher – How to Use Content to Market Online and in Social Media. I’m immediately buying copies for my people and to use with customers.

How Does Your Content or Resource Center Measure Up?

Heinz Marketing

Living in the age of content marketing we rely on content to not only help drive visitors to our website, we use it to help nurture leads in our pipeline. When is the last time you took an audit of your content or looked at the metrics behind your resource center? .

10 Resources to Help You Teach Inbound Marketing

Hubspot

To help make this transition easier, below are some free resources you can use when you're teaching your class and even some tools you can pass on to your students. Especially when you're teaching tactical, "real-world" concepts, it can help to bring in outside talent.

9 Resources to Help You Become a Better Leader

Hubspot

If you're on that leadership development path and looking for some more materials to help you along that journey, we've got you covered. Below are some of our favorite podcasts, tools, tips, and resources to become a better leader. 9 Resources to Help You Become a Better Leader.