Align Industrial Websites with Sales Process
Industrial Marketing Today
FEBRUARY 3, 2012
make sure the site is aligned with your sales process. Here are some of my thoughts to help you better align an industrial website with your sales process. Define your sales process in details. After the sales process is clearly mapped out, examine what steps can be handled by your website. Even though the last bullet point is not directly related to your website, it is important for optimizing the processes of handoff between marketing and sales.