Biznology

MAY 25, 2018

Ah yes, press releases: a staple of the business collateral landscape that has not just survived the transition from the print to the digital world, but has thrived. Indeed, thanks to the “evergreen” nature of web content, press releases are the brand marketing gift that keeps on giving. Anything New. The Bottom Line. Like this post?

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Press Marketing Management Brand Identity Branding 178

Zoominfo

NOVEMBER 1, 2022

In this post, we’ll meet three ZoomInfo customers — Alan, Nic, and Thomas — to learn how ZoomInfo has helped them streamline their workflows, improve their performance, and grow in their careers. If you bought a press release from us a year ago, we’d try to sell you more press releases.

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Zoominfo Marketing Analytics Tools Press Intent Data 130

KoMarketing Associates

APRIL 6, 2017

That being said, many marketers believed that artificial intelligence (AI) may one day be able to help them resolve some of these issues. Sixty-one percent of marketers stated that AI may help them search for anomalies in their current SEO strategy, and 58 percent think it will keep their SEO plan current based on the competition.

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Customer Surveys Press SEO Planning 136

Benchmark Email

OCTOBER 24, 2023

Creating engaging newsletter content can be a challenging task, especially when you’re pressed for time or ideas. Fortunately, artificial intelligence has evolved… The post 10 AI Prompts to Help You Generate Newsletter Content appeared first on Benchmark Email.

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Marketing AI Newsletter Generation Advertising Benchmark 98

Champion Communications

JULY 4, 2023

Her work has been featured in respected publications like Pharma Tech Focus, Verdict, and Glass Mag. In this blog post, we’ll delve into the lessons we learned from Allie and explore the strategies that can help PR professionals maximise their relationships with journalists.

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Press PR Public Relations Research 62

Trade Press Services Newsletter

APRIL 4, 2024

Podcasts offer a Swiss army knife of benefits,” says Dr. Jeremy Weisz, co-founder of Rise25 , an organization that helps businesses connect to their dream clients through podcasting. Feature the episode in your press kit , on your LinkedIn profile, and on your website to drive additional reach.

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Impressions Practices Best Practices Thought Leadership 297

Hubspot

JUNE 13, 2019

To thrive as a small business, you need press coverage. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public relations (PR). Why is press release distribution important? How to distribute your press release. What is Press Release Distribution?

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BenchmarkONE

APRIL 2, 2020

When it comes to getting press for your business , it’s already a difficult undertaking, even at the best of times. How do you succeed at getting press for your business when every dollar matters? . Luckily, there is a myriad of opportunities out there that can help you get the exposure you need without spending a pretty penny.

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Press Tips Business B2B Thought Leadership 88

ClickDimensions

DECEMBER 29, 2020

Did you know that the first press release was sent in 1906? When Ivy Lee, famed publicist and father of modern public relations, sent that first press release detailing a train wreck for his client the Pennsylvania Railroad, the world was a decidedly different place. In fact, press releases are still very relevant.

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Press Relevance Marketing Budget Blast Campaigns 69

Trade Press Services Newsletter

MARCH 7, 2024

A published book enables authors to be seen as thought leaders in their fields, which can help grow their client base, expand their social media following, and create greater awareness of their products and/or brands through multiple media outlets. Revenue, however, is not the only benefit. Please schedule a call with one of our experts.

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Paper Thought Leadership Planning Storytelling 311

BenchmarkONE

JANUARY 6, 2021

BenchmarkONE helps SMBs and digital marketing agencies streamline sales and marketing to save time and scale. The post PRESS RELEASE: BenchmarkONE Launches The Free Forever Plan appeared first on BenchmarkONE. Request an instant demo or interactive tour of BenchmarkONE here. . About BenchmarkONE.

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Press Marketing Automation Services Planning Work Management 80

Biznology

AUGUST 12, 2016

Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around. How can you make your press releases more effective and stand out against the rest?

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Press Effectiveness Tips Buzz 80

SmartBug Media

AUGUST 8, 2019

Securing widespread press coverage isn’t something that happens overnight. However, before beginning any press outreach, an excellent starting point for your media relations strategy is creating the right digital collateral packaged in the form of an electronic press kit. A Selection of Important Press Releases.

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Press Digital Asset Management PR Case Studies 85

Walker Sands

OCTOBER 20, 2021

With every media interview comes the opportunity to get your B2B company’s story into the press, but talking about your company alone won’t help you make headlines. Knowing who will eventually read, watch or listen to your interview will help you tailor your messages to ensure relevance to readers. Preparing for the Interview.

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Press Media Sample Rules 59

B2B Digital Marketer

AUGUST 12, 2021

With so many people focusing on new media and social media, should you even think about PR and press releases? What is a press release ? Yet, there’s a general perception that PR and press releases are antiquated, that it no longer applies in today’s world of digital media. In short, press releases still work!

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Martech

AUGUST 2, 2023

This, in turn, helps with ad spend and targeting. “We I had a client where their call tree was leaving people in silence for a minute and a half and no one had any idea until we got CallRail and started doing those call work recordings,” said Callan “It’s like ‘press one for sales’ and they’d sit there for a minute and a half. “We

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Analytics Paid Search Agency Advertising Agencies Keywords 94

Trade Press Services Newsletter

NOVEMBER 2, 2023

Create and Distribute a Press Release and Add It to Your Press Kit. Writing and distributing a press release to announce your accomplishment should be the first thing you do after receiving the good news. Add the release and any media coverage you obtain to your press kit. Thank Those Who Helped You Get There.

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Thought Leadership Peer-to-peer Press Trade Show 130

Zoominfo

AUGUST 16, 2021

At the company level, you can dive into corporate news around awards, events, mergers & acquisitions, and press releases. It helps me find someone’s contact and company details really quick.” Plus, the UX is extraordinary. Why thank you—we agree.

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Zoominfo Business Buyer Intent Mobile Marketing 130

Marketing Insider Group

MARCH 9, 2023

Management consulting firms As early as the late 19th century, these firms helped businesses solve complex problems and improve performance. As part of their work, management consulting firms conduct research to help executives understand business trends. You’ll find these firms quoted often in the press.

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Stats Advertising Agencies Paid Search Agency Work Management 291

flux.la

JANUARY 21, 2020

At Flux.LA , we specialize in press marketing. Since a lot of our questions on social media were about how to get press, we found it quite pressing to write this step-by-step formula to getting more media coverage. Help a Reporter Out (or HARO for short) is a very useful resource to get quoted in leading publications.

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Press Features Tips eCommerce 69

Navigate the Channel

JULY 31, 2023

We feel privileged to work with a client in the building industry who not only has a quality product, but one that helps to address how the world and siding industry are changing,” Elton Mayfield, ER Marketing’s president and co-founder, said. It’s the differentiator the ER Marketing team is pleased to highlight. “We

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Ideal Customer Profiles Profiling Product Advertising Agencies 65

Lake One

AUGUST 13, 2020

It allows your customer base to grow by helping more people find out who you are and what you do in a more engaging way. Well, video helps cut through all of that noise and grab the attention of your prospects. We can help with that. What are the Benefits of Video Marketing for Business. Image Source: Dreamgrow.com.

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Press Video Marketing B2B Marketing Paid Search Agency 92

Trade Press Services Newsletter

SEPTEMBER 7, 2022

If you are using press releases—and no other forms of PR content—in your marketing strategy, you are missing out on the benefits other types of PR content can deliver. While press releases are still an effective form of sharing news, PR has evolved and so should your approach. But this is just the starting point.

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PR Thought Leadership Press Lead Scoring 130

Brandpoint

MARCH 5, 2019

Simply sending a press release about a new product is not enough to make a significant impact in your outreach efforts. One report found that just 3 percent of journalists worldwide rely on press releases from a newswire. The post How to Launch a Product Without a Press Release appeared first on Brandpoint. How-to content.

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Press Product Screencast FAQ 69

Trade Press Services

FEBRUARY 19, 2024

Getting published can help boost a brand’s visibility, credibility and reputation. An expert immigration attorney will help you hone your field of expertise and explain other best practices for the O-1A.” Speaking engagements can also help establish enduring business relationships. Do leverage press and media exposure.

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Marketing AI Press Peer-to-peer Paid Search Agency 99

Litmus

AUGUST 6, 2021

You already know Litmus will help you create better emails faster, but is your team or manager onboard? In short, Litmus helps protect your brand reputation, streamline your email workflow, and maximize your email program’s ROI. The post Need Help Getting Buy-in for Litmus? We’ve got your back. Step 1: Educate your team.

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Buy Press Education ROI 103

ClickDimensions

APRIL 24, 2019

Your company just secured some great press coverage – congrats! Here are four simple ways you can maximize your press coverage by marketing it: 1. Depending on the social platform as well as the magnitude of the news and where it was featured, you may want to promote the press coverage multiple times on your social channels.

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Press Media Blast Campaigns Paid Search Agency 55

Velocity Partners

FEBRUARY 12, 2019

This is marketing as press secretary. It’s about interpreting the laws and established norms in the market to deduce a strategy that can help the business navigate them successfully. At the same time, by definition, the attorney general has to spend a lot more time studying than the press secretary does. It’s a tall order.

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Press Advertising Agencies Broadcasting CMO 49

Martech

SEPTEMBER 25, 2023

She had obtained a few dribbles of funding that had been put to good use and helped the sales team make the last quarter. For example, your weekly marketing reports show that your recent press release drove an uptick in the number of visitors to your website — or at least that’s what it seems like.

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Marketing AI Marketing Attribution Work Management Marketing Management 118

ClickZ

DECEMBER 10, 2019

Merging data from these two sources can help realize the promise of a delivering true, 360 degree view of the customer. Colleen Scollans began her career at Oxford University Press (OUP) in the sales department before going on to head up OUP’s US-based marketing department, where she managed a team of nearly three hundred marketers.

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Work Management Press Marketing Management CMO 83

BenchmarkONE

JULY 15, 2020

BenchmarkONE helps SMBs and digital marketing agencies streamline sales and marketing to save time and scale. The post PRESS RELEASE: Benchmark Email Launches BenchmarkONE K12 Edition for School Communicators appeared first on Hatchbuck. Learn more about the K12 Edition here. . About BenchmarkONE.

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Advertising Benchmark Press Marketing Automation Services Work Management 52

SmartBug Media

FEBRUARY 25, 2020

A major reason why public relations professionals are well suited to help with blog content creation is that, by nature, PR pros are storytellers. Because they are more focused on liaising with the press, their writing style is less sales-y than marketing writing tends to be. Collaborating will only help on both fronts.

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Public Relations PR Blogger Thought Leadership 93

seo.co

OCTOBER 4, 2021

Local event attendance is a great local SEO strategy in itself, since you have the perfect opportunity to submit a press release and write new content featuring local keywords, but if you can capitalize on your competitors being there too, you can sweeten the deal.

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SEO Domain Ideal Customer Profiles Comparison 98

Trade Press Services Newsletter

FEBRUARY 1, 2024

Incorporating just one new skill into your marketing efforts can help transform old strategies into new, fresh initiatives. The post Groundhog Day Marketing: Six Tips to Get Out of a Marketing Rut appeared first on Trade Press Services.

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Tips Peer-to-peer Marketing & Strategy Marketing 246

Square 2 Marketing

APRIL 10, 2023

New Service Helps Businesses Achieve Sustainable Revenue Growth PHILADELPHIA – Square 2, a data-driven digital marketing and sales agency dedicated to helping clients grow revenue, is excited to launch a new service called RGS, the Revenue Generation System. Businesses run on systems.

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Press Generation CMO Paid Search Agency 52

Metadata

JANUARY 31, 2024

These follow-up emails are important and should play a big part in your post-event distribution strategy, but that can’t be the only button you press. But she also synced up the conference with the launch of Content Lab, their new AI-powered feature designed to help customers repurpose content at scale. Wanna buy our product?”

Marketing AI 52

Marketing AI Optimization Marketing & Strategy B2B 52

Adobe Experience Cloud Blog

APRIL 5, 2018

Even if you’re not looking to enter those markets directly, there are numerous ways VR could help your company, especially in B2C and considered purchase contexts. She received a great deal of press due to this integration, which helped her promote her album. . VR can help your business in manifold ways.

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Business Marketing Management Storytelling Thought Leadership 134