9 Email Marketing Best Practices to Generate More Leads
SEPTEMBER 1, 2011
I’m here at the Dreamforce event in San Francisco to learn about some of the new tools and techniques Salesforce.com and other vendors are promoting to businesses like yours. If not, keep working.
Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
Modern B2B Marketing
NOVEMBER 15, 2012
salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Thanks to Jep Castelein and his LeadSloth blog for helping with this list. Custom = The solution can at least partly support this capability with custom work. No (except salesforce.com Radian6).
Segmentation, Social Media Drive Lead Nurturing Success for iDirect
SEPTEMBER 6, 2011
In order to improve the pace and rate at which raw inquiries converted to opportunities and deals, iDirect made the decision to improve both the systems used to manage leads and the processes behind them. Custom workflow helps profile leads, identify high-potential opportunities.
Smashmouth Review - Genius.com Accelerates The Close Part 1
JUNE 25, 2009
Genius.com helps you take back some of that control that the buyers are claiming. Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration. Does it work?
Demandbase: A New Twist In The Lead Management Automation Market
JULY 31, 2009
In fact, 88% said Web sites were important in helping them decide what to buy. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. Stuff to help sales management get the new guys/gals up to speed.