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Client Newsletters: Do They Belong in Your B2B Marketing Mix?

KoMarketing Associates

For some, simply sending out emails with current promotions can lead to great click-through rates ( anything over 3.5%) and a decent ROI. A client newsletter is just what it sounds like: a curated newsletter, often centered on specific themes or topics. Be an Industry Resource.

5 Questions to Ask Before Starting a Newsletter


Thinking about a B2B newsletter launch? The good news is that many have gone before you – there are plenty of B2B newsletters around. In some ways, that predictability is almost a drawback with B2B newsletters. So make your newsletter like that.

Trending Sources

10 Insightful Leadership Resources for Content Managers


Many are promoted up through the ranks and simply don’t have the knowledge, skills, or ability to communicate effectively.”. He provides activities that can help you reprogram your brain to accentuate the positive and release the negative for maximum business success on your team.

How to Create an Email Newsletter People Actually Read


You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter!

7 Places to Find Quality Email Newsletter Templates


If you had to guess, how many email newsletters do you think you're subscribed to? If done well, though, email newsletters can do wonders to help you build an engaged subscriber base , keep your business top-of-mind, and nurture leads that are already making their way down the funnel.

17 Ways to Promote Your White Paper for Lead Generation


Now you need to distribute and promote it. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Promote your paper in your blog’s sidebar or widget or with a call to action at the end of the post.

How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences. Email Blasts / Newsletters.

The Go-to Guide to Creating Email Newsletters People Actually Read


Even though email newsletters are one of the most common types of emails to send , they are actually some of the hardest to do right. At the very “least,” you could engage your company’s evangelists, and they could help bring in business.

How to Stretch Your Nonprofit’s Marketing Resources


Instead of looking at your nonprofit’s marketing resources (or lack thereof) as constraints, keep your eyes peeled for new opportunities for creativity. Here are some examples: Create a regular newsletter with curated content.

Where Retailers Fall Down: Mobile Marketing and Newsletters

Content Standard

From email marketers pushing out a seemingly endless stream of promotional messages to mobile marketing teams that have to balance the merits of custom apps versus mobile-specific advertisements, for many brands it quickly becomes a race to push out the most deals, most frequently.

How to Build an Email Newsletter that Wins Business

Hinge Marketing

” — Hinge Email Marketing Guide How can you build a winning email newsletter while avoiding the common mistakes many firms fall into? 1) Position your newsletter for success. As an agency founder myself, their newsletter is an invaluable resource to my practice.

The Importance of Creating Marketing Resources to Improve Writing Quality

Content Standard

This is why creating simple marketing resources in the form of writing guides for inexperienced writers (and experienced writers) is so important to produce high-quality stories, all while making communications more efficient. Will this marketing resource be irrelevant next year?

How to Create an Amazing Content Resource Center

Modern B2B Marketing

Without an effective distribution and promotion strategy, your otherwise brilliant content will sit idle, unread and gathering dust. That’s why a thoughtful strategy for distributing and promoting your content is essential. Why You Need a Content Resource Center.

How Email Marketing Helps Your Small Business [GUIDE]

Vertical Response

With her help, we’ve outlined five ways that email marketing can help your business. By sharing information about your business through emails, you help customers see how valuable your product or service is, Bastian says. Here are a few examples: Newsletters.

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Your Guide to Email Design

Vertical Response

In this guide, we cover the dos and don’ts of email design for commonly sent emails including email newsletters, sales emails, welcome emails and event/invitation emails. And, at the end of the guide, you’ll find a toolkit with time-saving resources. Email Newsletters.

Social media employee advocacy is the heartbeat of your company


Go back to your strategy (ideally with one or two other employees) to help you come up with an employee advocacy component. Employees were afraid to take on any side projects that did not directly result in a promotion, and social media was no shortcut to becoming a VP.

Content Promotion Strategy: 23 Proven Ways to Explode Website Traffic


That being said, there’s a very fine line between effective content promotion and alienating your potential audience by being a spammer. When correctly executed, your content promotion will reach a tipping point where your audience begins to do the legwork on your behalf.

3 Tips to Promote Your Giving Tuesday Campaign


Giving Tuesday is right around the corner and everyone is looking for an edge to help them raise more money on December 1st. Support : Giving stakeholders the resources and tools they need to raise money on your behalf.

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4 Uncommon Ways to Help New Customers Discover Your Business

Vertical Response

Here are four uncommon ways to help new customers discover your business: 1. When creating content for your website or blog, ask yourself ‘Does this help the reader learn something?’ For more marketing tips like these, sign up for the weekly VR Buzz Newsletter. ©

Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content

Modern B2B Marketing

Stop Selling and Start Helping. You can make the switch by changing two letters – just turn “selling” into “helping.” ” That’s right – selling brings you a customer today, but being helpful creates customers for life.

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How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix


Other, more frequently used content marketing tactics include social media, email newsletters, blog posts, ebooks, whitepapers and infographics. You can use media companies to help promote your webinars, but they struggle too because they rely upon the same techniques mentioned above.

How to effectively integrate video content onto your website


The key benefits to a vlog are twofold: firstly, it adds a human dimension to your brand, making you more relatable and identifiable to customers; secondly, it allows you to keep visitors abreast of the latest happenings with your brand, helping them feel more included in the process.

20 Go-To Places for Truly Awesome Newsletter Templates


If you’re using email marketing to promote your content , you’re certainly on the right track. for every dollar invested in newsletters and other forms of email outreach. Know exactly what you’d like your newsletter to look like, but having trouble finding the perfect template?

Inbound in the Channel: 3 Ways to Help Channel Partners Make Money

Computer Market Research

3 Helpful Tips on Inbound Marketing that Will Help your Channel Partners. But before you can help your partners succeed with inbound marketing, you must first realize your own strategy; in other words, how will your content be applied? Here is how you can help….

Turn email pains into gains: Our new editor can help

Vertical Response

Among the powerful design tools included in the app update, you’ll find features that help you tackle some of the most common email marketing challenges. So you’ll find pre-made designs for coupons, invitations, announcements, newsletters, and more.

6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)


Value can be translated into something that is educational, entertaining, helpful, unique, brilliant, visual, inspirational, informative, or even emotional. Before you even create content, consider the audience and persona it''s meant for and where you plan to promote it. Newsletters.

3 Ways to Expand Your Content Marketing Strategy Beyond Blog Posts

KoMarketing Associates

Other marketers have had success with giving white papers as a bonus to new clients or those that have signed up for a newsletter or email mailing list. Email Newsletters. Some forms of content that make sense in a resource content library include: Presentations.

40 Brilliant-but-Easy Ways to Build Your Email List

Vertical Response

There’s a lot to be said for the human touch, and these ideas rely on good old-fashioned human interaction to help you build your email list. Offer them space in your newsletter in exchange for including a link with your opt-in form in their newsletter. Include a sign-up form for your newsletter on every page of the community. Place one on the sidewalk in front of your storefront or office to advertise your newsletter and offer a reward to anyone who signs up.

3 Steps to Increasing Email Deliverability Performance


Have no fear; we are here to help your email performance rates with three easy steps. Promote safe sender application. For nearly 20 years, Michael Noblitt has helped organizations rise through digital transformation.

Skip Marketing 101 and Read This Instead

Vertical Response

You’re going to need some advertising, promotions, publicity, email, or social media, and most likely a combination of all those things. Buzzwords like “experiential marketing” may make it seem like this is something new, but marketing with events like in-store promotions has been around for as long as there have been brick-and-mortar businesses. Events like ribbon-cuttings, fundraisers, and customer appreciation days help build awareness and brand visibility.

After the Webinar: 7 Steps to Ongoing Audience Engagement


Post and promote the on-demand recording. Make sure that your team promotes the webinar via email and social media for the next 30 to 60 days. After that, make the on-demand webinar a call to action in a blog post on a closely related topic, or offer it in a newsletter.

10 Traits Buyers Seek in Salespeople

Your Sales Management Guru

They teach salespeople to explain how, “your product or service”, can help achieve key business goals. Top performers focus on helping buyers achieve their business goals. Are you helping or just selling? Knowing their customers will help you sell them.

Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

The company’s technology helps large brands master their marketing performance by unifying and refining their vast array of marketing data, across every channel and platform, so they can see what’s working and what’s not.

The Importance of Creating Marketing Resources to Improve Writing Quality

Content Standard

This is why creating simple marketing resources in the form of writing guides for inexperienced writers (and experienced writers) is so important to produce high-quality stories, all while making communications more efficient. Will this marketing resource be irrelevant next year?

4 Steps to Get Started with Marketing Automation


This will help you see whether you’re balancing your goals out over your customer lifecycle or not. These tactics will help you build your brand. Nurture those leads with a variety of great content, and help them keep learning. USE YOUR VENDOR’S RESOURCES.

Time to Get Scrappy: Will Guerrilla Article Promotion Tactics Work?

Content Standard

And, with a smart content strategy, we don’t find them through interruption and painfully obvious promotion. Below are a few strategies they’re using for article promotion and content amplification —the question is, are they right for your brand?

Best Random but Interesting Posts, Articles and Resources of 2009


A short but helpful post on how to deep link to a specific point in any YouTube video by minute and second. Josh Catone offers his list of “a large number of very helpful sites that teach you how to do things.&# A helpful reminder about the importance of reminders. There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video?

5 Ways B2B Marketers Can Learn to Love Facebook


You can also use your posts to promote lead generation offers. And you can set up your Facebook page to promote your email newsletter. Tools like Formstack can help. That can help with recruiting and give your employees some incentive to stay active online, too.

9 Email Marketers Explain Why Nobody Opens Your Emails


You craft the content and sent out a weekly newsletter like always, but your open rates and clickthroughs are falling week by week. We asked nine entrepreneurs why newsletters, which may have had high/steady numbers in the past, would have declining open rates.

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Holiday Marketing Without the Heavy Markup: 11 tips for seasonal marketing on a budget

Vertical Response

Here are some types of messages you may want to send during the holidays: Sale or promotion advertisements. Seasonal newsletters. We can help. Use them to advertise all the deals, promotions, or events happening at your business this holiday season. Then upload to YouTube and/or Vimeo (or your own website, if it has the capability), and promote the videos on social media and in your emails. Promote gift cards and gift certificates. Get Our Newsletter.