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5 Questions to Ask Before Starting a Newsletter


Thinking about a B2B newsletter launch? The good news is that many have gone before you – there are plenty of B2B newsletters around. In some ways, that predictability is almost a drawback with B2B newsletters. So make your newsletter like that.

Client Newsletters: Do They Belong in Your B2B Marketing Mix?

KoMarketing Associates

For some, simply sending out emails with current promotions can lead to great click-through rates ( anything over 3.5%) and a decent ROI. A client newsletter is just what it sounds like: a curated newsletter, often centered on specific themes or topics. Be an Industry Resource.

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10 Insightful Leadership Resources for Content Managers


Many are promoted up through the ranks and simply don’t have the knowledge, skills, or ability to communicate effectively.”. He provides activities that can help you reprogram your brain to accentuate the positive and release the negative for maximum business success on your team.

How to Create an Email Newsletter People Actually Read


You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter!

7 Places to Find Quality Email Newsletter Templates


If you had to guess, how many email newsletters do you think you're subscribed to? If done well, though, email newsletters can do wonders to help you build an engaged subscriber base , keep your business top-of-mind, and nurture leads that are already making their way down the funnel.

How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences. Email Blasts / Newsletters.

The Go-to Guide to Creating Email Newsletters People Actually Read


Even though email newsletters are one of the most common types of emails to send , they are actually some of the hardest to do right. At the very “least,” you could engage your company’s evangelists, and they could help bring in business.

How to Create an Effective Email Newsletter for Your Business


Newsletter marketing is the most effective way for business to stay “top-of-mind” with customers and sales prospects. There are many metrics by which to gauge the effectiveness of your newsletter, including: Increased rate of subscribers – measures your reach.


How to Stretch Your Nonprofit’s Marketing Resources


Instead of looking at your nonprofit’s marketing resources (or lack thereof) as constraints, keep your eyes peeled for new opportunities for creativity. Here are some examples: Create a regular newsletter with curated content.

How to Build an Email Newsletter that Wins Business

Hinge Marketing

” — Hinge Email Marketing Guide How can you build a winning email newsletter while avoiding the common mistakes many firms fall into? 1) Position your newsletter for success. As an agency founder myself, their newsletter is an invaluable resource to my practice.

The Importance of Creating Marketing Resources to Improve Writing Quality

Content Standard

This is why creating simple marketing resources in the form of writing guides for inexperienced writers (and experienced writers) is so important to produce high-quality stories, all while making communications more efficient. Will this marketing resource be irrelevant next year?

Where Retailers Fall Down: Mobile Marketing and Newsletters

Content Standard

From email marketers pushing out a seemingly endless stream of promotional messages to mobile marketing teams that have to balance the merits of custom apps versus mobile-specific advertisements, for many brands it quickly becomes a race to push out the most deals, most frequently.

Social media employee advocacy is the heartbeat of your company


Go back to your strategy (ideally with one or two other employees) to help you come up with an employee advocacy component. Employees were afraid to take on any side projects that did not directly result in a promotion, and social media was no shortcut to becoming a VP.

How to Create an Amazing Content Resource Center

Modern B2B Marketing

Without an effective distribution and promotion strategy, your otherwise brilliant content will sit idle, unread and gathering dust. That’s why a thoughtful strategy for distributing and promoting your content is essential. Why You Need a Content Resource Center.

3 Tips to Promote Your Giving Tuesday Campaign


Giving Tuesday is right around the corner and everyone is looking for an edge to help them raise more money on December 1st. Support : Giving stakeholders the resources and tools they need to raise money on your behalf.

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Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content

Modern B2B Marketing

Stop Selling and Start Helping. You can make the switch by changing two letters – just turn “selling” into “helping.” ” That’s right – selling brings you a customer today, but being helpful creates customers for life.

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How to effectively integrate video content onto your website


The key benefits to a vlog are twofold: firstly, it adds a human dimension to your brand, making you more relatable and identifiable to customers; secondly, it allows you to keep visitors abreast of the latest happenings with your brand, helping them feel more included in the process.

How to Incorporate Webinar Promotion into Your Multi-channel Marketing Mix


Other, more frequently used content marketing tactics include social media, email newsletters, blog posts, ebooks, whitepapers and infographics. You can use media companies to help promote your webinars, but they struggle too because they rely upon the same techniques mentioned above.

Inbound in the Channel: 3 Ways to Help Channel Partners Make Money

Computer Market Research

3 Helpful Tips on Inbound Marketing that Will Help your Channel Partners. But before you can help your partners succeed with inbound marketing, you must first realize your own strategy; in other words, how will your content be applied? Here is how you can help….

6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)


Value can be translated into something that is educational, entertaining, helpful, unique, brilliant, visual, inspirational, informative, or even emotional. Before you even create content, consider the audience and persona it''s meant for and where you plan to promote it. Newsletters.

3 Ways to Expand Your Content Marketing Strategy Beyond Blog Posts

KoMarketing Associates

Other marketers have had success with giving white papers as a bonus to new clients or those that have signed up for a newsletter or email mailing list. Email Newsletters. Some forms of content that make sense in a resource content library include: Presentations.

3 Steps to Increasing Email Deliverability Performance


Have no fear; we are here to help your email performance rates with three easy steps. Promote safe sender application. For nearly 20 years, Michael Noblitt has helped organizations rise through digital transformation.

Publishing Frequency: Why (and How) We’re Changing Things Up

Content Marketing Institute

So, it should come as good news that starting this month we’ll help free up your inbox on the weekends. Some of you might be wondering about two weekend stalwarts – the PNR: This Old Marketing podcast and the Content Strategy for Marketers newsletter.

After the Webinar: 7 Steps to Ongoing Audience Engagement


Post and promote the on-demand recording. Make sure that your team promotes the webinar via email and social media for the next 30 to 60 days. After that, make the on-demand webinar a call to action in a blog post on a closely related topic, or offer it in a newsletter.

The Importance of Creating Marketing Resources to Improve Writing Quality

Content Standard

This is why creating simple marketing resources in the form of writing guides for inexperienced writers (and experienced writers) is so important to produce high-quality stories, all while making communications more efficient. Will this marketing resource be irrelevant next year?

4 Steps to Get Started with Marketing Automation


This will help you see whether you’re balancing your goals out over your customer lifecycle or not. These tactics will help you build your brand. Nurture those leads with a variety of great content, and help them keep learning. USE YOUR VENDOR’S RESOURCES.

Origami Logic Scores Gold with “Brand Olympics” Campaign

The Point

The company’s technology helps large brands master their marketing performance by unifying and refining their vast array of marketing data, across every channel and platform, so they can see what’s working and what’s not.

Time to Get Scrappy: Will Guerrilla Article Promotion Tactics Work?

Content Standard

And, with a smart content strategy, we don’t find them through interruption and painfully obvious promotion. Below are a few strategies they’re using for article promotion and content amplification —the question is, are they right for your brand?

10 Ways to Grow Your Email List Like a Boss

Modern Marketing

Plenty of folks offer a free ebook, training tool, or PDF worksheet in exchange for an email address, but these resources aren’t always worth reading. Give them a resource that will leave them saying, “I got all this for just an email address?” Promote Far and Wide.

Best Random but Interesting Posts, Articles and Resources of 2009


A short but helpful post on how to deep link to a specific point in any YouTube video by minute and second. Josh Catone offers his list of “a large number of very helpful sites that teach you how to do things.&# A helpful reminder about the importance of reminders. There’s no magic to linking to a YouTube video, but want to know how to link to a specific point, by minute and second, in a video?

5 Ways B2B Marketers Can Learn to Love Facebook


You can also use your posts to promote lead generation offers. And you can set up your Facebook page to promote your email newsletter. Tools like Formstack can help. That can help with recruiting and give your employees some incentive to stay active online, too.

9 Email Marketers Explain Why Nobody Opens Your Emails


You craft the content and sent out a weekly newsletter like always, but your open rates and clickthroughs are falling week by week. We asked nine entrepreneurs why newsletters, which may have had high/steady numbers in the past, would have declining open rates.

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8 Killer Tips for More, Better, Earned Media


It might be the result of your deliberate promotional strategy, such as when you send out a press release and then get a story in a newspaper or magazine. That trust goes a long way to helping convert tire-kickers into buyers, so earned media is very valuable.

10 Free Templates Every Small Business Needs in 2018


But then there are the less glamorous aspects -- from tight budgets and limited resources to lack of direction and leadership -- that can really start to weigh on you. 3) Company Newsletter Template. Try sending a monthly company newsletter.

Mid-Year Marketing Check-In with Measurement


Take time to review your performance in the coming weeks with the resources provided in this post. Even the most seasoned professionals may find this list useful to help generate thought provoking “why” questions about your marketing performance. Additional Resources.

Content Marketing Tips for Lead Nurturing

B2B Lead Generation Blog

Third-party resources and content can also be effectively utilized to bring you an aspect of credibility through the halo effect. Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. Keep your emails brief, relevant, helpful, informational, but not promotional.

11 Content Curation Tools Every Marketer Needs


And helping solve this problem through content curation presents a huge opportunity for brands to build a relationship with their audience. 3) Content Curation Should Offset Promotional Content. Customers grow tired of brands ceaselessly promoting their own wares. 3) Newsletters.

From Scratch: Four (Free) List Building Strategies


Let’s explore the four time-centric strategies based on your current budget and staff resources. Keep in mind that helping is the new selling. One can be promotional – an offer of some sort.

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How A CMO Uses Storytelling To Engage Audiences

Modern Marketing

Duerksen : Storytelling is core to our overall marketing strategy in that we position each brand as an educational resource for our customers. For a recent example from each team see: MakeMusic's December newsletter targeted music educators. Jeremy Duerksen is CMO at Peaksware.

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3 Steps to Webinar Success


Once you’ve got your topic, it’s time to start planning everything from the actual presentation to the promotion that will drive registration. Creating and sending promotional messages. This should help with technical questions (e.g.