Vision Edge Marketing

FEBRUARY 21, 2023

– a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create a competitive edge for you and a superior experience for your customers. This same concept applies to organizations of all kinds. Organizations must do the same. Tastes change. Markets evolve.

Work Management 234

Work Management Marketing Management Customer Satisfaction Lead Scoring 234

Act-On

NOVEMBER 15, 2023

With these goals in mind, you can more effectively focus on the strategies and tools that help you get there. Research finds that over half of organizations report higher-quality leads because they use personas. Sales enablement best practices can help you close the deal, and become the sales team’s new best friend.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

Vision Edge Marketing

OCTOBER 10, 2023

Processes form the backbone of every customer-centric organization. In this article, we will explore three reasons to perform process mapping and how it positively impacts business performance, 6 ways process maps help your business and seven steps for effective process mapping. Question : Why don’t organizations map their processes?

Process 229

Process Optimization Work Management Marketing Management 229

Vision Edge Marketing

JANUARY 9, 2024

There are many top and bottom-line benefits of a customer-centric strategy and selecting the right measures. Facts: Not just for large companies, embracing, and successfully implementing, customer-centricity at any scale can help businesses grow into larger companies. You must go broader. However, they often go untracked.

Customer Satisfaction 206

Customer Satisfaction Marketing Management Loyalty Paid Search Agency 206

Marketing Insider Group

APRIL 17, 2023

Whether your content is poorly aligned with search intent or lacking the right amount of backlinks, you have to optimize your content to rank on SERPs if you want to generate organic search traffic. Ahrefs’ article proves the gravity of Google’s role in organic search traffic, and shares some effective tips on how to rank.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Marketing Insider Group

MAY 30, 2023

In this guide, we’ll explore various methods for measuring your small business’s marketing success. Whether you run a dog training business , dance studio, or flower shop, these tips will help you allocate your resources more effectively and make informed decisions that benefit your future marketing efforts.

Work Management 288

Work Management Marketing Management Budget Programs Allocation 288

Convince & Convert

APRIL 12, 2024

So if we know how important social media is to connect with consumers and bring them along the social media marketing funnel, why do we find it difficult to prove ROI to leadership within an organization? Measure social data among other marketing metrics to show impact. Define the role and responsibilities of the social team.

Social Media 138

Social Media ROI Media Cross-Selling 138

Marketing Insider Group

NOVEMBER 30, 2021

In this article we’ll cover 4 ways to measure brand awareness as well as actionable ways to start increasing it. Brand awareness drives many of the important factors brands use to assess marketing strategies, including organic traffic and word-of-mouth marketing. Brand awareness drives organic traffic, conversions, and sales.

Brand Identity 301

Brand Identity Branding SERP Paid Search Agency 301

Marketing Insider Group

JUNE 1, 2021

However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Your efforts, campaigns, and strategies are all trackable and measurable. How and what you measure should align with the goals in your content strategy. What Will Your Measure?

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Sword and the Script | B2B

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Sword and the Script Media can help with B2B marketing, PR and social media. Successful B2B software companies think hard about marketing measure Measurement has long been an Achilles heel for marketing.

Marketing Automation Services 73

Marketing Automation Services Budget Programs Marketing Budget Peer-to-peer 73

Vision Edge Marketing

APRIL 26, 2022

Well-designed performance management dashboards serve as a performance measurement vehicle and provide insights into areas where improvements can be made and to direct decisions and future planning. There are several factors that can impact the success of developing and deploying an actionable performance measurement dashboard.

Work Management 223

Work Management Marketing Report Paid Search Agency Planning 223

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. Here’s 8 of our favorite digital marketing best practices that help secure a positive ROI. Pain Points.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Vision Edge Marketing

FEBRUARY 28, 2023

Marketing Operations (MarketingOps) and Operational Excellence (OpEx) are two interrelated concepts that, when leveraged together, can drive significant top and bottom-line results and give your organization a competitive edge. There are two important ways in which operational excellence creates a culture of excellence within organizations.

Work Management 172

Work Management Planning Marketing Management Customer Satisfaction 172

Martech

MARCH 14, 2024

Alicia Arnold is managing director and digital transformation consultant at AK Arnold and her emphasis in her Wednesday session at MarTech will be on measuring customer experience. After all, if you can’t confidently measure it, how do you know if your efforts are improving it?

Conference 103

Conference Digital Transformation Sample Touchpoints 103

Top Rank Marketing

NOVEMBER 9, 2023

If you can’t measure it, you can’t make sense of it. But don’t mistake that to mean it doesn’t make a real, concrete, and measurable revenue impact. Here, we’ll shine a spotlight on value-based measurement methods that can help demonstrate the bottom-line impact of a high-performing SEO strategy.

Lead Scoring 129

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 129

Martech

MARCH 29, 2024

Scott Middleton said McKinsey killed it by promoting an “agile transformation office” and moving away from self-organizing teams, promoting processes over people. Why do some organizations realize results like these from applying agile methodologies while others simply engage in theatrics? Are your marketers overwhelmed?

Planning 116

Planning Business Work Management Word of Mouth 116

Top Rank Marketing

MARCH 25, 2024

In B2B, marketing goals are often more granular and incremental compared to simply generating an instant sale, so measurement is nuanced. Organic SEO content plays a powerful role in brand building, serving as perpetual magnets to attract visitors from the 95% out-market audience. Put user value at the center of your B2B SEO content.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Martech

MARCH 18, 2024

There are many possibilities, depending on the human user’s industry and main objectives: Before we start, in addition to your other context, you are also an expert in small organizations who are early in their data journey. What are three tools a small organization with a limited budget can adopt to make their marketing more data-driven?

Budget Programs 111

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 111

Salesforce Marketing Cloud

APRIL 10, 2024

In short, digital sovereignty is how your organization manages and maintains autonomy in their digital environment. It encompasses organizations’ right to control their own digital data and infrastructure — especially the ability to make decisions about how it’s used. Why is digital sovereignty important?

Privacy 59

Privacy Allocation Ethics API 59

Seismic

MARCH 26, 2024

How to identify the ideal mix of online and offline learning elements Strategies for creating and delivering engaging learning content Tips for measuring the success of your blended learning program I’ve worked with Seismic Learning since 2014 in roles from sales development to account management, and now as a Product Manager.

Peer-to-peer 115

Peer-to-peer Effectiveness Training Advertising Mediums 115

Launch Marketing

NOVEMBER 1, 2023

In a B2B (business-to-business) organization, the lead of your marketing department plays a critical role in shaping and executing the marketing strategy. With responsibilities that encompass a range of strategic and leadership functions, finding the right fit for your organization is key, but it is not easy. Why ask this?

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127

Martech

OCTOBER 6, 2023

Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement. New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels. In your inbox.

Lead Ranking 135

Lead Ranking Analytics Multi-Touch Attribution Lead Scoring 135

Oktopost

MARCH 10, 2022

Yet, organic social media is one channel that still delivers consistent results. Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for. Why Measure Social ROI.

Social Media 174

Social Media ROI Media Brand Identity 174

Martech

MARCH 8, 2024

As organizations grapple with the complexities of AI adoption, a strategic framework becomes essential for assessing readiness and ensuring successful implementation. You must examine your existing infrastructure, skillsets, data governance and success measures. How confident are you with your team’s readiness for change?

Work Management 126

Work Management Marketing Management User-Generated Content CMO 126

Martech

FEBRUARY 12, 2024

What could she do with her team in the next fiscal that would help her company overcome the slump in revenues they had experienced in the previous three quarters? Customer Relationship Management (CRM) tools should also help marketing ops teams track and manage customer information throughout the customer journey. It was planning time.

Paid Search Agency 108

Paid Search Agency Planning Ad Building Enterprise Management 108

Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. How To Measure ROI of Content Marketing What Are Content Marketing Metrics?

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Martech

APRIL 24, 2024

Fortunately, marketers now have powerful new tools to help them understand and predict customer behaviors at scale — artificial intelligence (AI) and agile ways of working. Then, determine who in the organization represents or owns the data you need. However, meeting these heightened expectations is no easy feat.

Marketing AI 59

Marketing AI Churn Rate Transparency Budget Programs 59

Convince & Convert

JANUARY 31, 2024

These tips will help you streamline and harmonize your workflow and advance your goals. Here are some tips to make a plan: Build a content calendar : Your content calendar will help you outline what content you will create and where and when it will be published. Which KPIs will I use to measure performance? I have the solution.

Social Media 129

Social Media Efficiency Work Management Marketing Management 129

Seismic

FEBRUARY 22, 2024

At Shift 2023, experts from our award-winning Professional Services team led breakout sessions designed to help our customers navigate complex enablement journeys. In our “Shift into the New Year” series, we’re continuing to share best practices to help you develop plans for 2024 and beyond. What does it mean to measure success?

Sales Cycle 81

Sales Cycle Analytics Lead Scoring Lead Ranking 81

Contently

APRIL 20, 2023

When you find the right metrics to prove the value of your content, you can showcase how important your work is to the organization. But to truly maximize content value, you need to have a way to measure your content’s impact. This data can help you make data-driven decisions to optimize your content strategy.

Lead Scoring 125

Lead Scoring Lead Ranking Traffic Organization 125

Martech

DECEMBER 18, 2023

Many companies know this but continue to use systems that provide information to various parts of the organization. This is where organizations face their most significant obstacle — lack of leadership with vision. How did your integration effort help the last marketing campaign? Part one can be found here.

Planning 143

Planning Marketing AI Customer Surveys Guidelines 143

Top Rank Marketing

DECEMBER 27, 2023

When developing content optimized for search, the basic advice to write helpful content is a good place to start. In fact, there are seven steps involved in developing an SEO process that will help your content rank consistently. These goals should be measurable and aligned with your business objectives.

Process 105

Process SEO B2B Marketing Lead Scoring 105

Seismic

FEBRUARY 6, 2024

By embracing a comprehensive evaluation process, you can ensure that your sales team operates efficiently and contributes to your organization’s goals and objectives. Evaluating vs. measuring sales performance The words ‘evaluating’ and ‘measuring’ are often used similarly when referring to sales performance.

Peer-to-peer 103

Peer-to-peer Customer Satisfaction Conversion Rate Training 103

Tiecas

MARCH 15, 2024

How can a B2B industrial marketing agency develop a strategic roadmap and help you execute it for success? Unfortunately, a strategic roadmap only in someone’s head won’t help you implement it. Targets Effectively: It helps you truly understand your ideal customer, their pain points, and where to find them.

Advertising Agencies 92

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 92

Martech

OCTOBER 10, 2023

Governance in the context of customer journey operations refers to the set of policies, procedures, and controls that an organization establishes to ensure effective and efficient management of its marketing efforts towards customer journey orchestration. If your organization is particularly siloed, this is especially important.

Customer Satisfaction 121

Customer Satisfaction Enterprise Management Work Management Multi-Channel 121

Top Rank Marketing

NOVEMBER 20, 2023

Learning about your audience involves identifying the businesses, roles within organizations, or personas who are most likely to benefit from your offering. This will help you identify existing assets that can be leveraged in your new campaign as well as content that is outdated and either needs to be removed or refreshed.

Planning 118

Planning Allocation Process B2B Marketing 118

Martech

FEBRUARY 21, 2024

The data you need at this stage Let’s look at the data that is most helpful at this stage in the customer journey and what these types of data enable marketers to do and measure. This can involve offering loyalty programs, providing exceptional customer service and offering relevant product recommendations.

Marketing AI 97

Marketing AI Optimization Allocation Customer Satisfaction 97