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When to Use Promoted Tweets in Your Twitter Marketing Strategy

Content Standard

Twitter offers a few different ways for brands to invest into paid advertising, but let’s be clear: the real money is in Promoted Tweets. There is also less opportunity to drive engagement—a critical component of successful marketing on Twitter.

How to Promote Blog Posts: 200+ Ideas from Eight Experts

Webbiquity

Company blogs have become virtually essential, and very powerful, component of digital marketing. According to recent research , more than half (52%) of consumers say blogs have impacted their purchase decisions; and 57% of marketers say they’ve acquired new customers with their blogs.

Trending Sources

The 32 Best Twitter Marketing Tools

Webbiquity

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s

How to Get More Blog Traffic – Content Promotion Checklist [Infographic]

Webbiquity

The first imperative for marketers and bloggers is to create better content , specifically content that is carefully targeted, answers distinct questions, and resonates emotionally with readers or viewers. Content Marketing Social Media Marketing CleverClicks content promotion infographics

The Busy Marketer’s Guide to Promoting Your Content in 30 Minutes or Less

Act-On

We content marketers just aren’t very good at promoting our content. Because so many content marketers are terrible at promoting their content, if you and I can be even adequate at it, we’ll end up looking like rock stars. 10 minutes of content promotion completed.

4 Twitter Tools that Help You With Customer Service

Vertical Response

Twitter has fundamentally changed the way that customer service interactions take place. In addition to responding to your audience , these tools can also help increase brand loyalty and improve your company’s image. Let’s say a customer left you a review via Twitter.

The Best Ways to Promote Your Small Business Event

Vertical Response

Twitter-based tools such as TweetMyEvents or TweetVite are also a great way to get the word out, Mueller says. Remember, VerticalResponse has an easy event marketing tool that includes a Facebook widget to help you promote your event.

How to Promote an Event with Social Media

Paul Gillin

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. They help you publicize to a local community. Limit Twitter messages to 120 characters to allow for retweeting.

15 Ways B2B Marketers Can Use Twitter to Drive Business Results

KoMarketing Associates

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. With the mission to give users the power to create and share ideas and information instantly, this social media platform allows B2B marketers to better connect, converse and engage their audiences. Customer service interactions are increasing on Twitter.

Twitter Vine in Small Business Marketing

Biznology

With the growing popularity of Twitter Vine, small businesses should take advantage of this great marketing app. Twitter Vine is an application that allows Twitter users to create and post six-second looping videos. Setting up Twitter Vine. The latest promotions.

7 Ways Twitter Can Help Juice Your Content Creation

Hubspot

There are plenty of ways marketers can use Twitter for business that you probably already know about, like prospecting, customer service, and lead generation. But as inbound marketers, we know that content creation is also one of our top priorities.

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How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time.

How to use influencer marketing to promote your book

Biznology

I will be presenting a short 15-minute live-streaming webinar today at 11:30AM Eastern Time over at GroupHigh as part of their outreach marketing virtual summit series. Barrett; Search Engine Marketing, Inc. ,

How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

Some people think content promotion isn’t complicated. As a result, brands that wish to rely on these tactics must have patience -- or double down on promotional efforts. The Tactics of Content Promotion. to over $20 on networks like Facebook, Twitter, and LinkedIn.

29 (of the) Best Twitter Guides, Tips and Infographics of 2013

Webbiquity

Twitter became a publicly traded company on November 7 and saw the price of its shares climb 73% on the first day of trading. Does anyone still thing Twitter is for the birds? What are the best ways to drive website or blog traffic with Twitter? Utilize Twitter advertising?

How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

Oftentimes, B2B marketers need to focus on promoting what they already have to gain new customers and strengthen a loyal following. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.

The Basics of Twitter Marketing in 2016

Content Standard

Today, almost every brand you can name has a Twitter account. Through the short-form communication, unique language, and innovative approaches to holding a conversation that have grown from its 140-character constraint, Twitter has become a platform for diverse interactions and engagement.

7 Promotion Tactics to Get Your Content Seen

Act-On

This is marketing, not magical realism. And so, we have to promote our content. It becomes easy to see how the act of publication is just the first step of content marketing. You’ve got to market it, and market it well. They spend as much money promoting a movie as they do in making it. That’s a far cry from what most of us do in content marketing (not all, but most). If we spent as much money or time promoting our content as we did in making it?

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

It has enabled revolutions in real life as well as in digital marketing. Twitter’s 200 million users collectively tap out a billion tweets per week. Nearly 3/4 of active Twitter users are bloggers. So how can marketers and PR professionals use Twitter more effectively?

14 B2B Blogging Best Practices from Creation to Promotion

KoMarketing Associates

Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. While I could ramble on about the importance of blogging within the B2B marketing mix, take a look at these statistics that put its adoption and effectiveness into perspective.

20 Twitter Tricks for B2Bers Who Want to Up Their Game

Act-On

Here: Twitter is old school. That’s not an entrenched belief, but I’m sure you’ve heard a rumor or two of how Twitter has been losing ground over the last year. I’m thinking of when Fizzle pondered if Twitter was still effective (they concluded it was ), or when The New Yorker wrote about “ The End of Twitter ” due to its management woes. Compared to rapid-growth social media networks like Snapchat, Twitter is in kinda shaky territory.

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Pinterest Releases Promoted Pins to All

Vertical Response

Pinterest recently announced that they’ve released their successful Promoted Pin functionality to every U.S.-business Promoted Pins were launched 8 months ago and tested in beta for particular brand advertisers. The pin with the shot of a lantern is the Promoted Pin.

Why Your Twitter Marketing Strategy Is All Wrong

Content Standard

As a digital marketing aficionado, you’re used to rocking your social media plan. But your Twitter marketing strategy? Compared to more visual social platforms, Twitter doesn’t seem to have the ROI it used to. Why Brands Are Rethinking Twitter.

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12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Nowadays, Twitter, its tweets, and hashtags seem to be everywhere around us. An impressive amount of individuals as well as groups and brands are leveraging Twitter to deliver messages (in 140 characters or less!) Twitter Profile : @Intel. Twitter Profile : @Cisco.

43 Bright Ideas for Promoting Your Lead Gen Content

Hubspot

You can''t just put a piece of content up on your website and hope that people will find it -- you''ve got to actively promote it to your audience. . At INBOUND 2014 , I went over the following 43 ways to promote marketing content. Twitter. Internal Promotion.

The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

Learning to use Twitter can be perplexing, because it has it’s own language and coding. In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. How do I begin to learn how to use Twitter?

26 Ways to Promote Your Blog Post

Marketing Action

Sure, we might do a few things to promote them (write a Facebook update, tweet a few times, send it to our email list), but often that’s about it. We’ve done a fine job on the content creation , but left most of the content promotion untouched. 50/50 Post Creation and Promotion.

17 Ways to Promote Your White Paper for Lead Generation

NuSpark

Now you need to distribute and promote it. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Promote your paper in your blog’s sidebar or widget or with a call to action at the end of the post.

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5 Ways Marketing Can Help Sales Succeed

Modern Marketing

Editor’s Note: Today’s post comes courtesy of Brenda Stoltz, the CEO and founder of Ariad Partners , where she provides creative, practical, sales-driven integrated inbound marketing and strategic planning services to software, technology, manufacturing, professional services firms, and other industries. Follow Brenda on Twitter @BSStoltz. There’s often a surprising amount of disconnect between Sales and Marketing teams.

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How Engaging Content Helps You Improve Your Search Rankings

ScribbleLive

Google earns between 65% and 89% of US and global search engine market share. This free service helps website owners and developers monitor and maintain their website presence in Google Search results. How Google Interprets Helpfulness.

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12 Surprising B2B Marketing Spammers on Twitter

Digital B2B Marketing

Mass following is frowned on by Twitter and if carefully managed, your follower ratio eventually makes you look like a spammer. Or at least that’s the approach of these B2B marketers. Twitter Favorite Spam. The Dirty Dozen: Twitter’s B2B Marketing Spammers.

6 Tips for Scaling Social Media Promotion With a One-Person Team

Hubspot

While I primarily apply these tips to Justworks’ Twitter account , they're applicable for Facebook and LinkedIn as well. Why Does Social Promotion Matter? Research has shown that social media has a 100% higher lead-to-close rate than outbound marketing.

How Executive Branding Can Help Your B2B Marketing Efforts

KoMarketing Associates

Executive branding was included in a Forbes list of the top trends in marketing B2B companies need to watch out for in 2017. Below are some of the ways executive branding can help increase the impact of your broader B2B marketing efforts, using real-world social media and blogging examples. Promote Company Happenings. As Dallas Mavericks and co-star of Shark Tank, billionaire Mark Cuban knows a thing or two about promotion and spending the time to make branding count.

10 most inspiring digital marketing stories of 2016

Biznology

Digital marketing is an umbrella term for the marketing of products or services using a digital strategy, technologies and tactics that include search, paid advertising, social media, and many other properties. Here are the 10 most inspiring digital marketing stories of 2016.

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20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers.

5 Twitter Strategies And Tools To Take Your Branded Account To the Next Level

Webbiquity

If you’ve invested the groundwork necessary to build a Twitter account, there’s nothing more satisfying than seeing it actually gain steam. How can you break through a Twitter plateau and take your account to an even greater level of success? Follow him on Twitter @LM_Strain.

5 Ways Snapchat Marketing Can Help Brands Go Local

Content Standard

If you’re working for a music festival like Coachella, taking advantage of Snapchat marketing is a no-brainer. Impressive as those results were, it doesn’t necessarily build a use-case for enterprise businesses that want to know how Snapchat can aid their local marketing efforts.

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Top Tips For Successful Community Building on Twitter

Modern B2B Marketing

Are you struggling to build a strong community for your business on Twitter? You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. Embrace Twitter Lists.

What Is Culture? The Values That Define Who You Hire, Promote and Fire

Marketing Insider Group

What does this have to do with marketing or content? It turns out, content and effective marketing is all about culture. Netflix gets that the employees (and their content) are the best marketing assets in any business. Content Marketing

Leverage your Net Promoter Score

Amplifinity

Much of the content of the conference focused on the power of measuring customer experience using the Net Promoter Score. In the NPS eco-system, customers that respond to this question with a 9 or 10 (1-10 scale) are labeled Promoters. Enter referral marketing.