Trending Sources

How Does Content Marketing Help with SEO?

Webbiquity

Content marketing and SEO are often written about and addressed separately. There are many ways in which you can combine content marketing with SEO for more search traffic , but what effect can it actually have on your rankings and why is an integrated strategy beneficial to your business?

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17 Helpful SEO Tools and Tool Reviews

Webbiquity

Which SEO tools are most helpful in conducting a site audit? Helpful SEO Tools. Free and Useful On-Page Optimization Tools by Internet Marketing Ninjas. Ian Cleary (again) explains how to use Google’s free tools to help out with SEO efforts; not just the obvious ones (e.g.,

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How Content & SEO Marketers Can Help Each Other Be Successful

ScribbleLive

Breaking down the silos that separate content marketers from other functions within an organization has been an ongoing theme on our blog recently. We’ve discussed content’s relationship with product marketing , demand generation , as well as sales and customer success. The dynamic between content marketing and SEO is interesting. A handful of search agencies have either made an effort to market themselves as content experts or rebranded entirely to become content shops.

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How Video Helps Sales and Marketing Alignment

Vidyard

It wasn’t very long ago that sales and marketing had virtually nothing in common. It became such a common problem that a billion dollar marketing automation industry sprung up to fix it. But it wasn’t a single tool that bridged the decades-old gap between sales and marketing.

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Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals

Tony Zambito

As digital interactions and media become more intertwined into everyday life, marketers need to respond. Plenty has changed in terms of marketing media in the last fifteen years. Additionally, the effectiveness of B2B content marketing is dropping. coaching by Gilbert Bages.

How Big Data and Marketing Analytics Help Sales

Crimson Marketing

Marketing analytics is the answer. In answer to this challenge, we have also seen impressive new marketing analytics solutions. Marketing teams have access to rich insights into who is talking about your products, what they are saying and what and who is influencing them.

10 Ways CMOs Can Help Grow Their Companies

Modern Marketing

Whether you are in startup mode or your brand is fully established, your overall goal as a CMO is to help grow it into something bigger that solves problems for more people and provides a greater source of revenue and profitability as a return on the investment of your time and money.

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3 Insights to Help Build Your Unified Customer Database

Customer Experience Matrix

The goal was to assess the current state of customer data unification and, more important, to start exploring management practices that help companies create the rare-but-coveted single customer view. But it’s a rich set of data so this post will highlight some other helpful insights.

Two questions to help you find the value of marketing

grow - Practical Marketing Solutions

I was just starting out in this marketing world and we were preparing to present the results of our first online advertising program to our largest client. It made me re-consider how we accounted for the value of marketing. Re-thinking the value of marketing. Market share.

New Tool Helps Marketers Use Email Deliverability Data

Modern Marketing

Email Deliverability is one of the most important, but also one of the most overlooked and misunderstood aspects of email marketing. Marketers know that getting messages to the Inbox is critical to the overall success of their program.

21 Questions To Help You Define Your Content Marketing Strategy

B2B Marketing Insider

This year, I have been talking a lot about how marketing has a marketing problem , how banner ads must die and how content marketing is an imperative for every single brand in today’s digital landscape. Which is totally fine because we’re here to help.

8 Helpful Resources for Creating Beautiful Infographics

Hubspot

Visuals have a huge impact in marketing. Not only do they make content more sharable -- 40 times as much -- but they help us retain information. 8 Helpful Resources for Creating Beautiful Infographics. Marketing Data Design Daily Canonical

Help me solve marketing’s biggest mystery

grow - Practical Marketing Solutions

It was one of the most imaginative, creative and popular marketing campaigns in history. “This changes marketing forever” the headlines trumpeted. Marketing’s biggest mystery begins. It was a marketing triumph. So help me out here.

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3 Ways Agile Helps Scale Content Marketing

Kapost

To an outsider looking in, a bigger content marketing program seems to be better. . But most content marketing job descriptions don’t include phrases like, “Keep producing more content every quarter indefinitely,” or “Hire as many content marketers as the budget will allow.” .

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How Event Technology Helps B2B Marketers Increase Customer Engagement [Interview]

KoMarketing Associates

A survey released by Attend and Demand Metric at the end of 2015 revealed that customer engagement remains a top goal for B2B event marketers. We had a chance to speak to Eric Bisceglia , vice president of product and marketing at Attend, for more insight into the survey results.

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5 Email Metrics to Help Diagnose Your Mistakes

Act-On

Often times, when reviewing email campaign results, it’s easy for marketers to get side-tracked or develop tunnel vision when reviewing very basic outbound email metrics. This metric will help tell you the mailable status of a list, each time you send.

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How Marketing Technology Helps Scale Global Marketing Organizations (with David Rowe, Rimini Street CMO)

Crimson Marketing

Enterprise level marketing professionals understand the increasingly vital role of technology in marketing, but often lack the experience and peer support to optimize technology use for growth in their organizations.

Need Help Navigating Your Complex B2B Marketing Database?

Reachforce

When it comes to marketing data management, there isn’t just a “right” and “wrong” way. What does it take to build a solid marketing database and then manage the complexity so that it’s actually useful to your marketing efforts?

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How Marketing Technology Can Help Tell Brand Stories

Crimson Marketing

When choosing marketing software to tell their stories, marketers typically want to use technology in a way others have not tried before. ” Why choose marketing technology? The post How Marketing Technology Can Help Tell Brand Stories appeared first on.

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14 Content Marketing Tools to Help Your Business Grow

Webbiquity

Consumer and B2B marketers alike consistently identify “producing enough content” as one of their top content marketing challenges. A wide range of online tools can help you either produce content more efficiently or get more value out of what you’re already creating.

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6 Must-Have Types of Customer Help Content

Vertical Response

Helpful content is, of course, an important part of marketing your business. Customer help content may be something you’ve thought about, and maybe even created some. And, help content can lighten the load on your customer support team. Text Help.

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The Cost of Poor Data: How Marketing Automation Can Help

Reachforce

Poor data can negatively impact the marketing campaign, the view of the customer, the hiring process, and more, all of which impact the profit potential of the business. […]. Marketing Automation marketing automation

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Marketing’s Battle: How Big Data and Marketing Technology Helps Win The Game

Crimson Marketing

The best marketers are those who can quickly build a three-dimensional picture of markets and buyers. They’re proactive marketers who can quickly zero in on who, where, when, why, how and under what circumstances customers buy – the buying context – and act on it.

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Metrics to Help You Track Brand, Demand, and Expand

Act-On

Marketing, as an industry, sometimes does what Kevin Bobowski, Act-On’s CMO, calls “putting old wine in new bottles.” Exhibit A might be content marketing, which has become a very popular term since about 2011. Content marketing as a practice , however goes back a long way.

How Content Marketing Can Help Ensure Customer Retention

B2B Marketing Insider

The post How Content Marketing Can Help Ensure Customer Retention appeared first on Marketing Insider Group. Content MarketingHaving a balanced business model is the end all be all for every company.

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Marketing was Hard in 2016. Marketing Automation Helped Those Who Used It.

Modern Marketing

With more data available than ever, marketing automation was a critical component of B2B marketers' tech stack. Below are some thoughts from Modern Marketing experts about marketing automation. Predictive marketing kicks marketing automation up to the next gear.

5 Ways Marketing Can Help Sales Succeed

Modern Marketing

Editor’s Note: Today’s post comes courtesy of Brenda Stoltz, the CEO and founder of Ariad Partners , where she provides creative, practical, sales-driven integrated inbound marketing and strategic planning services to software, technology, manufacturing, professional services firms, and other industries. There’s often a surprising amount of disconnect between Sales and Marketing teams. Sales is there to support Marketing, and vice versa.

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7 Helpful Resources Every Email Marketer Should Bookmark

Hubspot

With the state of email marketing constantly in flux these days, and with a nearly endless supply of tips and tricks floating around, separating the valuable resources from the noise can be a real challenge. 7 Websites Every Email Marketer Should Bookmark.

5 ways Marketers can help Sales Reps find content

Genwi

5 ways Marketers can help Sales Reps find content. Marketers are becoming publishers, creating more content than ever. Marketers are wasting resources, sales reps are wasting time, and buyers are frustrated. It will help elevate the overall quality and usability.

Industrial Marketing Content that Helps Buyers

Industrial Marketing Today

It is very common to find marketing content from manufacturers and industrial companies that is all about how great their products are or that their technology is innovative. Sellers may be too close to the forest to see the trees and firmly believe their marketing content is helpful to their buyers. So ask yourself this question, “Is my industrial marketing content really helping my buyers make a more informed decision and is it moving them closer them to a RFQ?”.

Help. I’m enslaved by my smartphone.

grow - Practical Marketing Solutions

From a marketing perspective, Apple sells this to us as intuitive and smart automation. Sellas is an in-the-trenches digital marketer & owner at B Squared Media , blossoming blogger, and a purveyor of psychographics. The post Help. By Brooke B.

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The H.E.L.P. Method For Writing Business Content

Modern Marketing

Content should foster helpfulness and facilitate improvement. The promotional objective was to share Oracle Marketing Cloud’s positioning in a SiriusView Report. ” Method for blogging , and any business writing: Ask yourself: Is this content… Helpful ?

6 Tips to Help You Tell a Story with Your Content Like Ridley Scott

B2B Marketing Insider

Marketing pro, Bill McKendry answers this question perfectly with a quote from Antoine de Saint-Exupery. “If The post 6 Tips to Help You Tell a Story with Your Content Like Ridley Scott appeared first on Marketing Insider Group. Content Marketing

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5 Ways Smart Landing Pages Actually Help to Increase Conversions

Reachforce

Having smart landing pages on your website plays an important role in helping more people convert. This post discusses the top five ways smart landing pages can actually help increase conversions. Marketing and Sales Funnel Marketing Tips marketing targeted marketing

How Well Do You Know Your Customers? 4 Tips to Help You Boost Your Marketing Effectiveness

B2B Marketing Insider

But if brands are blindly throwing marketing messages out, they’ll […]. 4 Tips to Help You Boost Your Marketing Effectiveness appeared first on Marketing Insider Group. Marketing Strategy customer marketing effectiveness marketing

6 Critical steps to help fight for your online privacy

grow - Practical Marketing Solutions

This helps to reduce the chance that your residential address will appear publicly on directory sites like Whitepages, Superpages, AnyWho, etc. Kerry hosts the weekly Marketing Smarts podcast. By Kerry Gorgone, {grow} Contributing Columnist.

How Engaging Content Helps You Improve Your Search Rankings

ScribbleLive

Google earns between 65% and 89% of US and global search engine market share. This free service helps website owners and developers monitor and maintain their website presence in Google Search results. How Google Interprets Helpfulness.

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Segmentation: 5 Steps to Help You Send Emails That Your Prospects Actually Want to Read

Act-On

The percentage of emails being considered SPAM is hovering somewhere around 70%, This means that email marketers need to be savvier than ever when figuring out how to reach potential customers. The answer to these email marketing woes is segmentation and personalization.

5 Proven tips to help with your blogging confidence

grow - Practical Marketing Solutions

The post 5 Proven tips to help with your blogging confidence appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post 5 Proven tips to help with your blogging confidence appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

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5 Ways Snapchat Marketing Can Help Brands Go Local

Content Standard

If you’re working for a music festival like Coachella, taking advantage of Snapchat marketing is a no-brainer. Impressive as those results were, it doesn’t necessarily build a use-case for enterprise businesses that want to know how Snapchat can aid their local marketing efforts.

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