Marketing Insider Group

APRIL 22, 2021

Whether you’re thinking about launching a business in 2021 or working on growing one, you probably recognize and understand the importance and value of tools. How do you know which are a waste of time and which can actually help you grow your business and reach your goals? Use it to eliminate busy work and get more done.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Thinkers360

MARCH 31, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (APAC). Join Enterprise Lite to work with all of these analysts and influencers! Want to be on this list or know others who should be on this live and annual leaderboard?

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Thinkers360

MARCH 22, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (Europe, Africa & Middle East). Join Enterprise Lite to work with all of these analysts and influencers! Want to be on this list or know others who should be on this live and annual leaderboard?

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Optinmonster

APRIL 11, 2024

Uncanny Automator helps you connect OptinMonster with multiple apps and WordPress plugins. Example 1: The Personalized Welcome Business: You’re running a real estate company that helps people find properties on the East Coast of the US. Problem: Your email list is not growing well, and website visitors don’t subscribe.

Automation 84

Automation Marketing Websites Work Management Conversion 84

Martech

MARCH 28, 2024

There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. The AI-powered tools your team uses depend on what they’re trying to do and the access they have to the tools that will help them do it. Grain will help you take better notes in meetings.

Marketing AI 128

Marketing AI Work Management Marketing Management Examples 128

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 B2B thought leaders, analysts and influencers you should work with in 2024 (North America). Join Enterprise Lite to work with all of these analysts and influencers! Want to be on this list or know others who should be on this live and annual leaderboard?

B2B Thought Leadership 127

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 127

Optinmonster

FEBRUARY 15, 2024

I’ve got very exciting news to share with you today, but first, a question: If I said there was a simple way to grow your email list 600%, would you be interested in knowing what it is? Smart marketers know that one of the best ways to grow your list is by offering your website visitors a lead magnet. You deliver the lead magnet.

Small Business Marketing 96

Small Business Marketing Leads Lead Marketing Qualified Leads 96

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? A good email list brings in new prospects, increases engagement with your community, and provides you with valuable customer and performance data to keep refining your efforts. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Thinkers360

MARCH 8, 2024

Top 50 Global Thought Leaders and Influencers on Business Continuity 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Business Continuity influencers!

B2B Thought Leadership 125

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 125

Thinkers360

MARCH 1, 2024

Top 50 Global Thought Leaders and Influencers on Education 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Education influencers! 50 EUR ING.

Education 128

Education B2B Thought Leadership Thought Leadership Lead Ranking 128

Top Rank Marketing

APRIL 1, 2024

When you don’t know what content already exists — or the quality of that content — any efforts to create new content may actually work against your overall search performance. This process will help you understand everything that has been published on your website so you can make an informed choice about how to use it more strategically.

SEO 93

SEO Content Keywords Analysis 93

Thinkers360

APRIL 7, 2024

Top 50 Global Thought Leaders and Influencers on Diversity and Inclusion 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Diversity and Inclusion influencers!

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 92

Ahrefs

FEBRUARY 29, 2024

At Ahrefs, multiple team members have worked in these roles, so we’ve compiled a list of our top tips to help you get more buy-in for SEO projects. Start by identifying all the key influencers and decision-makers within the organization. … Read more ›

Buy 100

Buy SEO Tips Organization 100

Martech

APRIL 18, 2024

Looking at those pieces today, two insights struck me: The basic approach and strategy of selecting technology tools to help us with marketing tasks hasn’t changed much (the good news). Which marketing tasks could benefit from the help of AI tools? Everything else has changed dramatically (the not-so-good news). Available resources.

Marketing AI 61

Marketing AI Paid Search Agency Generation Enterprise Management 61

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. We’ve compiled an updated list of the best tips you must know before you begin optimizing your online presence. Here’s the thing— hashtags exist to help social media platforms find the most relevant content pieces for their audience.

Social Media 154

Social Media SEO Cost Per Click Media 154

Martech

APRIL 4, 2024

I’ve worked with some exceptional email marketers over the years and they share 10 personality traits that have helped them excel. Dig deeper: 9 steps to make an email reactivation program that really works 2. They help others find solutions. Dig deeper: 4 emails that customers will love — and help them love you 3.

Email Marketing 91

Email Marketing Effectiveness Work Management Planning 91

Thinkers360

MARCH 22, 2024

Top 50 Global Thought Leaders and Influencers on Legal & IP 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Legal & IP influencers!

B2B Thought Leadership 104

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 104

Litmus

NOVEMBER 30, 2023

Email geeks, we see all the hard work you put into your email marketing campaigns. Once you have a great idea, there’s the copywriting, the design work, the coding, the endless back-and-forth editing, and then finally, the operational side of pulling lists or behavioral triggers and actually pressing, “Send.” It’s a lot of work.

Deliverability 108

Deliverability CAN-SPAM Opt-out Opt-in 108

Thinkers360

APRIL 14, 2024

Top 50 Global Thought Leaders and Influencers on Health & Safety 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Health & Safety influencers!

B2B Thought Leadership 70

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 70

Top Rank Marketing

FEBRUARY 12, 2024

Even if you have a general idea of how and why B2B influencer marketing works , you still might wonder how it plays out in practice. Our agency has partnered with brands to create countless B2B influencer marketing campaigns and strategies, so we’ve helped put many of these techniques into action.

Tactics 112

Tactics B2B Marketing Advertising Agencies Paid Search Agency 112

Martech

APRIL 17, 2024

Call on vendor and tech partners to help us succeed. Email was the one action that preserved and grew revenue, saved jobs and helped stabilize the financial future. The list of changes marketers must cope with now isn’t getting shorter. Use incremental innovation to create change. Fast-forward to 2024.

Enterprise Management 88

Enterprise Management Marketing Automation Services Work Management Marketing Management 88

Martech

NOVEMBER 16, 2023

An important thing to keep in mind is that learning is a continuous process that helps us grow, and there’s no shame in that. For instance, one easy tactic is compiling a list of questions in advance for future projects — most likely unknown at this point. Compiling a list of questions should not be a challenge.

Work Management 90

Work Management Marketing Management Wiki Vendors 90

Engagio

MARCH 19, 2024

Prescriptive Sales Dashboards offer a unified and prioritized view of a seller’s territory / account list where sellers spend most of their time (i.e. Show me accounts I should reach out to,” is the straightforward prompt that stack-ranks a list of accounts showing exactly that, the accounts you should reach out to… and tells you WHY.

Demand Generation 87

Demand Generation DemandBase Outreach Forecasting 87

Litmus

APRIL 18, 2024

This means access to lots and lots of data, and that multiple systems and teams need to work together to feed the right information at the right time into email marketing campaigns—no easy feat. The top used tools on this list, Google Postmaster and MX Toolbox, are free.

Email Marketing 70

Email Marketing Marketing Automation Services Work Management Planning 70

Thinkers360

MARCH 16, 2024

Top 50 Global Thought Leaders and Influencers on Security 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Security influencers! 50 Jeff Daniels, Ph.D.

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 92

Convince & Convert

FEBRUARY 21, 2024

Even if you have a rule against it, your employees probably use ChatGPT for work. AI is rewriting how work is done, and the vast majority of this new hybrid-AI work is happening with the help of ChatGPT. These are powerful tools that can help your organization. This list of considerations applies to all AI tools.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Martech

APRIL 5, 2024

Users may also not be properly trained to use the martech platforms and may not receive the necessary support to learn how to better use them in their day-to-day work. Here are some steps that can help you optimize martech utilization. Are marketing teams prepared to use this data to enhance their work within these platforms?

Peer-to-peer 101

Peer-to-peer Paid Search Agency SMS Gartner 101

Thinkers360

FEBRUARY 16, 2024

Top 50 Global Thought Leaders and Influencers on Supply Chain 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined). Join Enterprise Lite to work with all of these Supply Chain influencers!

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 98

Walker Sands

MARCH 13, 2024

The latter is a change in habit from being a Managing Partner that I’m still working towards as a member of the broader team. All this said, I continue to be grateful to have amazing co-workers and such an exceptional demand generation team; willing to help and offer support no matter what the situation has been.

Demand Generation Agencies 110

Demand Generation Agencies Demand Generation Demand Advertising Agencies 110

Choozle

APRIL 9, 2024

Inclusive language also helps to break down stereotypes and biases by challenging assumptions and promoting a more open-minded perspective. Sometimes, people may not be aware of the harm caused by their language, so your intervention can help raise awareness and promote positive change.

Peer-to-peer 65

Peer-to-peer Education Guidelines Lead Scoring 65

Martech

MARCH 6, 2024

The old “shotgun” approach to cold emailing won’t work anymore. DKIM (Domain Keys Identified Mail) works alongside SPF, ensuring your emails’ integrity hasn’t been tampered with. BIMI (Brand Indicators for Message Identification) is a relatively new way of verifying your brand which helps boost trust in your emails.

Outreach 111

Outreach Effectiveness CAN-SPAM Domain 111

Martech

JANUARY 24, 2024

Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology. In addition, you might want to include programmatic marketing material like buys, ad rates, campaign themes and calendars, checklists, mailing lists or other data commonly attached to assets in your DAM.

Digital Asset Management 110

Digital Asset Management Work Management Marketing AI Marketing Management 110

Martech

APRIL 8, 2024

Answer: As a marketing expert, I can provide you with some interview questions that can help assess a candidate’s skills and experience in business analysis and analytics. Describe a situation where you had to work with cross-functional teams to identify and address inefficiencies in business processes.

Business 74

Business Best Practices Marketing AI Forecasting 74

Martech

FEBRUARY 29, 2024

As email providers like Gmail continue to crack down on poor sending practices, it’s more crucial than ever for marketers to build and maintain a clean, engaged email list. Use only zero and first-party data This is critical — no buying email lists ever! Dig deeper: How to send more emails and grow your subscriber list 3.

Practices 101

Practices Ad Building Privacy Policies Deliverability 101

Martech

FEBRUARY 12, 2024

What could she do with her team in the next fiscal that would help her company overcome the slump in revenues they had experienced in the previous three quarters? Out came a long list. On that list were two challenges that she was very familiar with — data quality and organizational silos. It was planning time.

Paid Search Agency 107

Paid Search Agency Planning Ad Building Enterprise Management 107

Binary Demand

JUNE 12, 2023

In this article Overview Understanding B2B email marketing Importance of B2B email marketing How does it work? Building email lists Defining email segmentation Conclusion [ps2id id=’B2B-email-marketing’ target=”/]What is B2B Email Marketing? The answer to your question lies in the statistics listed below.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

In this article Overview Understanding B2B email marketing Importance of B2B email marketing How does it work? Building email lists Defining email segmentation Conclusion [ps2id id=’B2B-email-marketing’ target=”/]What is B2B Email Marketing? The answer to your question lies in the statistics listed below.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98