The 17 Best Social Media Management Tools
MARCH 27, 2017
Fortunately, social media management tools are increasing in number and sophistication as well. For example: one of the sources used for this post was Ian Anderson Gray’s 5 Best Social Media Management Tools. Sample review: “Buffer is a great automation tool.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Standard web analytics tools provide only a very narrow view of social media activity: clicks through to your brand website. The analytics tools built into social networks provide a bit more detail, though only within their own platforms. These tools can help you find out.
9 Criteria for Selecting a Social Media Monitoring Tool
MARCH 23, 2011
Social media monitoring tools are increasing essential for companies of all sizes as the explosion of social media content renders manual monitoring efforts hopeless. With almost 200 social monitoring tools (and new entrants still coming to market), available at a range of price levels from free to if-you-have-to-ask-you-can’t-afford-it, how does an organization select the right social monitoring tool for its needs?
11 Free Sales Tools to Pump Up Your Pipeline
JANUARY 17, 2017
But when your job depends on finding new leads, collecting data on leads, having meaningful conversations, managing opportunities, and helping close revenue, any time you can save on these tasks is worth its weight in gold. When it comes to social tools, it’s hard to beat Hootsuite.
Social Media Marketing Tools For B2B Marketers
APRIL 12, 2013
It’s true; the right post on a LinkedIn group might generate more leads than hundreds of costly PPC ads. At the time, there were impressive social media marketin g tools on the market, such as Hootsuite, Sprout Social and Wildfire.
The 10 Best Customer Service and Customer Engagement Platforms
APRIL 27, 2017
Producers of a wide array of products—from vehicles to machine tools to jet engines to officer copiers—now have access to the kind of user and usage data that, not long ago, only SaaS software developers could capture. Customer Service Management Tools. Owned by Salesforce.com.
What is the Social Enterprise?
OCTOBER 6, 2011
by Jesse Noyes | Tweet this Walking into Salesforce.com’s massive Dreamforce conference recently, a long banner greeted you. So what are the tools a social enterprise will employ?
What Salesforce’s Acquisition Of Radian6 Means for Sales People
Sales Intelligence View
MARCH 30, 2011
Salesforce.com shakes the SaaS world again with this mornings announcement that they have acquired social monitoring company Radian6 for $326 Million. With Radian6, salesforce.com is gaining the technology and market leader in social media monitoring.
11 Features to Bring Salesforce Chatter to Life
MARCH 28, 2011
Salesforce.com’s slick demos show how users can seamlessly collaborate through it’s micro-blogging system Chatter. Behind this seemingly simple tool, there are an exploding number of features. Here are 11 tools to help you make these slick demos a part of your life. LinkedIn. by Andrew Sinclair | Tweet this. At its core, Chatter is about creating news feeds from people and recording updates.
Going Big on Small: Joe Payne on HubSpot’s $32M Round
MARCH 8, 2011
The pattern of conversations will look something like this: First there will be a burst of emotion (observers will shout congratulations from the rooftops and laud HubSpot for attracting Google Ventures and Salesforce.com as investors). And as niches go, HubSpot’s is a compelling one: They sell demand generation and web traffic tools to companies with fewer than 100 employees. LinkedIn. by Joe Payne | Tweet this.
6 Brilliant Uses of Video
MAY 16, 2011
Salesforce.com’s CRM Demo Video. Salesforce.com knows video because they know what viewers want. This is a concept that Black & Decker’s training leader Rob Sharpe used to his company’s advantage when he inspired staff to create their own how-to videos, designed to help contractors and DIY’ers make optimal use of Black & Decker’s tools. LinkedIn. by Joe Chernov | Tweet this. If a picture is worth a thousand words, how much is a video worth?
10 Most Popular B2B Lead Blog Posts of 2016
B2B Lead Generation Blog
DECEMBER 12, 2016
I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. My methodology was compiling the aggregate social shares across Twitter, LinkedIn, Facebook, and Google+.
“Revenue” Turns One
APRIL 13, 2011
It’s an effective tool for creating brand awareness, even thought leadership. LinkedIn. Content Marketing AdAge Carbonite David Friend Eloqua engagement Facebook inbound links infographics Phoenix Suns publishing Radian6 revenue Salesforce salesforce.com SxSW The Blog Tree Twitter
The 4 Stand Out Aspects of Salesforce Summer 11
JUNE 10, 2011
While this release is not heavy on features by Salesforce.com standards, the company has been on an acquisition spree as of late and the Dreamforce keynote only a few months away, so I expect to see a lot more in the works. Salesforce.com’s development of numerous Force.com features and tools. I believe that Chatter will be an integral part of all Salesforce.com products in the future. LinkedIn.
May The Force Be With You: 4 Takeaways From Cloudforce 2011
MARCH 4, 2011
Salesforce.com thinks the SaaS industry is ready for a re-launch. Cloud 2 ” is now the fundamental underpinning of Salesforce.com’s application strategy. Social, with collaborative tools built right in. Salesforce has been arguing for years that customer service starts by searching Google, asking friends on Facebook, and Tweeting for help on Twitter. Salesforce.com is committed to building a powerful development platform. LinkedIn.
Next-Generation Marketing Automation Systems Target Small Business
Customer Experience Matrix
JANUARY 22, 2014
Before jumping into the new systems, it helps to define a set of standard features to measure them against. nurture campaigns), and share leads with a CRM system like Salesforce.com. Synchronization with Salesforce.com and SugarCRM are due by mid-2014.
New Marketing Automation Options for Small Business in the VEST Report
Customer Experience Matrix
JANUARY 24, 2015
I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries.
AdWords Conversion Import for Salesforce: Unpacking what it means for B2B marketers
JUNE 17, 2016
If you engage with these leads through other marketing channels, like LinkedIn or email, their impact is not considered by AdWords. For example, Salesforce might run an ad that directs to a salesforce.com domain.
Fast Growth Marketing: From 0 to 500,000 Users
B2B Lead Generation Blog
SEPTEMBER 12, 2016
I first met Fowler when he was co-founder of the cloud-based contact management platform Jigsaw which he sold to Salesforce.com for $175 million (now Data.com). Our goal with Owler to become a must use tool that gives a lot of very crisp information in a way that people can absorb it.
Top 50 B2B Marketing Influencers On Twitter
B2B Marketing Insider
JANUARY 24, 2013
To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword.
Vidyard Expands Ecosystem, Adds SalesLoft to Increase Sales Effectiveness With Personalized Video Emails
MARCH 9, 2017
Vidyard for SalesLoft helps modern sales organizations increase their email response rates by up to 8X through the use of highly engaging, customized, and personalized video emails.
Lead Qualification Best Practices: Sniff: “Inspect What You Expect”
Modern B2B Marketing
NOVEMBER 6, 2012
This process happens before an initial call and helps our Sales Development Representatives prepare for a relevant conversation with a lead. Here at Marketo, we believe taking a few extra few minutes to “sniff out a sales lead ” helps facilitate a more relevant conversation.
Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
Customer Experience Matrix
FEBRUARY 21, 2014
I had a fascinating chat earlier this week with a client who described his vision for using DemandBase to tailor messages to Web site visitors from target accounts, using Bizo to further tailor messages to individuals by title, using all this data to synch inbound and outbound campaigns in Eloqua , and eventually driving everything with predictive model scores from a tool like Lattice Engines.
LeanData Grows Customer Base by 400% and Releases Update to Account-Based Marketing Suite
APRIL 8, 2015
This will ultimately help marketers be much more aligned with sales and revenue objectives and have a more engaging, personalized relationship with their audience.”. “We’re Account Alignment : For sales operations professionals, this tool will ease the account reassignment process, and utilizes your business rules to ensure that the right lead gets to the right rep saving countless hours of manual effort and confusion. Solution Includes Account-Based Nurturing for Marketo. Download.
5 Ways Sales & Marketing Can Bond at Dreamforce
AUGUST 19, 2011
Nothing helps you speak the same language than swapping stories with your counterparts. New products and tools galore abound. LinkedIn. Sales & Marketing Alignment Adobe Dreamforce Dreamforce 2011 NetApp sales and marketing sales and marketing alignment Salesforce salesforce.comby Jesse Noyes | Tweet this Dreamforce is one of those unique events that bring together sales and marketing under the same roof.
50+ Expert Resources for Internet Marketers
FEBRUARY 7, 2014
Whether you’re heavily involved in the world of SEO – or maybe it’s lead generation that is more your thing? – whatever your focus or status, the resources below are sure to help you stay up-to-date with the latest trends in the industry.
Dreamforce 2011: Marc Benioff on the Birth of the Social Enterprise #DF11
AUGUST 31, 2011
But each year, the biggest draw is talks salesforce.com CEO and cloud computing forerunner Marc Benioff gives. It gives a glimpse into the products and features salesforce.com will unveil throughout the week. That meant the end of the Jigsaw brand, which Salesforce.com bought last year.
Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
Modern B2B Marketing
NOVEMBER 15, 2012
salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Thanks to Jep Castelein and his LeadSloth blog for helping with this list. No (except salesforce.com Radian6). No (except salesforce.com Buddy Media).
How Data Science Is Transforming Sales and Marketing
SEPTEMBER 15, 2014
In recent years, predictive analytics techniques and technologies have helped elect presidents, discover new energy sources, score consumer credit, assess health care risks, detect fraud – even target prospective buyers. What in the world is data science? And why should you care?
The Sales Game Has Changed: Here's How to Adapt
APRIL 3, 2012
In fact, what Salesforce.com calls the Social Enterprise starts with developing a Customer Social Profile and interacting in modern ways. Let's dive into how the sales game has changed in recent years, and the tools sales professionals have used with success to adapt to this new landscape.
Pinterest FAQs, Browser Bookmarks, and More in HubSpot Content This Week
FEBRUARY 9, 2014
From checking out the best content on the web for inspiration, to leveraging tools that make you more efficient, to reading up on advice from industry experts, there are quite a few educational resources online that can help you become a better marketer.
11 Ways to Make Social Media Marketing Less of a Time Suck
JULY 30, 2012
Take a look at one of the worksheets in the template; this one's to help you organize your Twitter updates, specifically: Using a template like this, you can set aside an hour on Friday before you leave the office and input all of your social media updates for the following work week.
THE HACKIES: A CMO’s guide to integrating marketing technologies
APRIL 4, 2017
You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Is your marketing team having challenges in seamlessly planning and executing campaigns with the tools they use? We have consulted with clients that use Salesforce.com (SFDC) for their CRM, and we were tasked with integrating their newly-purchased marketing automation platform (MAP) with it. Getting help.
60 Marketing Acronyms Every Industry Pro Should Know
JUNE 19, 2014
Examples: Salesforce.com, Google. A famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell. Have you ever heard an acronym but you didn''t know what it meant?
Online Marketing News in 2009: The Year’s Hottest Events
Modern B2B Marketing
DECEMBER 15, 2009
Linkedin and Twitter integrate. Salesforce.com announces Chatter, social computing for enterprise companies. Google Removes Page Rank from the Webmaster Tools. Twitter announces an API to help control, standardize and mainstream retweeting. LinkedIn to Launch Pay for Whitepaper Downloads. Here is our 2009 year in review. Take a moment to reflect on the year’s most interesting, exciting and sometimes surprising online marketing news.
14 Sanity Saving Apps For Business Travelers
JULY 11, 2011
Luckily, the connectivity to travel information, news, music, social networks mobile apps provides can help keep you sane – even after your fifth whole-body scan of the week. Great little tool to share interesting photos and other content I stumble upon (lowercase) on the road.
Marketo Sales Insight Expands Salesforce Access to Marketing Data
Customer Experience Matrix
JUNE 9, 2009
Marketo today officially launched “Sales Insight”, an application that makes prospect activity history directly available to sales people from within Salesforce.com. The idea is to help the sales rep decide who to call first. The system can also open a window to LinkedIn to let the sales rep find network contacts of her own. Marketo is a Force.com application that works only with Salesforce.com, while Eloqua works with several CRM products.