help Lead Related Topics 
KoMarketing Associates
MARCH 15, 2022
While many marketers are still leveraging email to drive leads, new research indicates that they are also finding success utilizing webinars to connect with customers. At the moment, however, the majority of marketers (49%) still claim that they are primarily using email to drive leads into their pipeline.
Optinmonster
FEBRUARY 15, 2024
Smart marketers know that one of the best ways to grow your list is by offering your website visitors a lead magnet. A lead magnet is a valuable piece of content offered to website visitors in exchange for contact details, like an email address. Your visitor gains access to the lead magnet by joining your email list.
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KoMarketing Associates
OCTOBER 27, 2021
DemandGen recently published its “2021 Lead Nurturing & Acceleration Benchmark Survey Report,” and statistics indicated that marketers are achieving their nurture initiatives using webinars (48%), thought leadership articles (41%), email newsletters (40%), and customer content (39%).
Square 2 Marketing
DECEMBER 12, 2023
They call, they email, they connect on LinkedIn and they’ll do anything to uncover leads and help feed your pipeline. But did you know that there’s another way to help your BDR team drive effective, efficient and high-quality revenue generation? Serve them people who have expressed interest in what you do.
Advertiser: ZoomInfo
If you’re looking to perfect your cold calling techniques, download ZoomInfo’s latest eBook for a number of cold calling tips to help generate more leads to fuel your funnel. What’s the verdict? The cold call still works.
Act-On
APRIL 10, 2024
Luckily for marketers, lead scoring exists. Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. Score those strong purchase indicators highly and send these white-hot leads to sales.
SendX
NOVEMBER 24, 2022
In elementary economics, there is a term that you may have likely heard of before. It is called complementary products. These are products that consumers can also purchase in addition to the initial product they bought.
Speaker: Ruth Stevens, President of eMarketing Strategy
As a B2B marketer, lead generation is likely your Job One. But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results.
Speaker: Kellie de Leon, Vice President of Marketing & Strategy, The Mx Group
Chances are, you’re under the gun to convert more leads from your website. Kellie de Leon, VP of marketing and strategy at B2B agency The Mx Group, works with marketers every day to help them create and execute customer-centric strategies and content that increase web engagement and conversion. But how do you go about this?
Speaker: Steve Benson, Founder and CEO, Badger Maps
Implementing the right coaching strategy leads to a better relationship between the sales manager and their team and enables everyone to bring out their true potential. Fortunately, Steve Benson is here to help you create that approach.
Speaker: Gary Galvin, CEO, Galvin Technologies
Gary Galvin will help you define metrics to drive success, empower your sales team, and create a culture driven by results and accountability. Quickly find and add information related to accounts, contacts, leads, opportunities, and activities. This means enabling everyone to understand what to get done and who’s doing it.
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You spend time, energy, and money doing demand generation to capture leads, but it's how you manage them that makes the difference between success and failure. This lead generation checklist will help you better manage your leads and give you the best chance of success. Download the checklist today!
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. One of the biggest responsibilities and challenges for marketers is generating leads. In this webinar, you will learn: The fundamentals of effective lead generation.
Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA and Bill Pappa, Sales and Marketing Leader at Ai Media Group
Sales professionals who focus on relationship building generate more leads and raise their brand awareness. Because this can take time, having regular engagements can help you cultivate these relationships more efficiently. Building strong personal and professional relationships with clients is a critical success factor.
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Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust.
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