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The 32 Best Twitter Marketing Tools

Webbiquity

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective? SEO Keyword Guides and Tools. How to Find Keywords Your Competitors Don’t Know About by Feldman Creative.

Trending Sources

How Does Content Marketing Help with SEO?

Webbiquity

Content marketing and SEO are often written about and addressed separately. There are many ways in which you can combine content marketing with SEO for more search traffic , but what effect can it actually have on your rankings and why is an integrated strategy beneficial to your business?

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10 Tools to Help Enhance Your Content Creation Efforts

Marketing Insider Group

The post 10 Tools to Help Enhance Your Content Creation Efforts appeared first on Marketing Insider Group. Content Marketing content creation content tools google infographics keyword planner keyword research memes Search Marketing SEO Social Media Twitter

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Why You Should Consider Using Twitter for B2B Leads

Act-On

Every day there are new B2B opportunities waiting for you on Twitter, LinkedIn and the other social media channels. Many marketers recognize Twitter’s usefulness for engagement and brand awareness. B2B marketers who use Twitter generate twice as many leads as those who don’t.

Why you should consider centralizing your search keyword lists

Biznology

Last month, I wrote about 2 challenges to keyword collaboration. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Keyword collaboration isn’t just important for digital marketing.

4 Ways to Find Marketing Qualified Leads on Twitter

KoMarketing Associates

This week, we’re happy to welcome a guest post from Socedo’s Teena Thach, social media and marketing specialist. You already know that social media platforms like Twitter have the potential to build your client base – and your bottom line.

7 Ways Twitter Can Help Juice Your Content Creation

Hubspot

There are plenty of ways marketers can use Twitter for business that you probably already know about, like prospecting, customer service, and lead generation. But as inbound marketers, we know that content creation is also one of our top priorities.

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How to Figure Out What Keywords Your Potential Customers are Using

Hubspot

A big piece of the inbound marketing puzzle is SEO and content. At the center of those pieces are keywords. There's a plethora of blogs on SEO and keywords out there – but not much on this specific topic, hence this blog. So, What is a Keyword? 3) HubSpot Keyword Grader.

Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

Who are the top B2B Marketing influencers on twitter? Earlier this month, I released the 20 B2B Marketing Blogs you need to read. I hope you find this to be a valuable resource for your B2B Marketing efforts. Top B2B Marketing Influencers – Companies.

20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. ” Twitter Tools.

21 Questions To Help You Define Your Content Marketing Strategy

Marketing Insider Group

This year, I have been talking a lot about how marketing has a marketing problem , how banner ads must die and how content marketing is an imperative for every single brand in today’s digital landscape. Which is totally fine because we’re here to help.

The best automagical Twitter following tools for your business

Biznology

If you haven’t read them yet, be sure to check out Social media content discovery and curation for the win , Your social media marketing automation solution , My online influencer research and engagement process , and Tools I use to amplify social campaigns.

The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

Learning to use Twitter can be perplexing, because it has it’s own language and coding. In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. How do I begin to learn how to use Twitter?

Why Your Keyword Strategy Is Incomplete Without User Intent

Hubspot

Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. 2) User Intent Supplies Unique Keyword Suggestions.

The Most Common Keywords Found in the Top-Shared Articles [New Data]

Hubspot

There are handy formulas for writing headlines , but it can also be helpful to know what words and topics perform well. We've highlighted the most common keywords found in the top shared articles on Facebook, Twitter, LinkedIn, Google+, and Pinterest for each category. Marketing.

4 Video Marketing Strategies to Help You Get Better Results Right Now

Vidyard

Whether you’re just dipping your toes into video marketing, or maybe you have hundred and hundreds of amazing videos on your YouTube page, or even better, in a video marketing platform. Here are four strategies to help you drive real business results with your video marketing.

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Twitter Introduces 'Negative Keyword Targeting,' and Other Marketing Stories of the Week

Hubspot

Happy Sunday, marketers! We’re about to take you on a little journey through today’s latest marketing updates, which will carry you into 2013 and beyond. Before getting started, let’s make sure you have your 2013 marketing goals in order. What’s a marketer to do?

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Reduce your Twitter followers bloat with @manageflitter @socialoomph @crowdfire

Biznology

I’ve said it many times before: if you want your Twitter profile to be strong and if you want to develop both influence and clout, you’ll need to prune your Twitter following as rigorously as you would a prize Bonsai.

12 Surprising B2B Marketing Spammers on Twitter

Digital B2B Marketing

Mass following is frowned on by Twitter and if carefully managed, your follower ratio eventually makes you look like a spammer. Or at least that’s the approach of these B2B marketers. Twitter Favorite Spam. The Dirty Dozen: Twitter’s B2B Marketing Spammers.

5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles

KoMarketing Associates

While competitors may seem intimidating, marketers fail to realize there are opportunities lying discretely in their online footprint. One such location is in your competitors’ Twitter profiles. And Twitter is a good place to start. Twitter Counter for network history.

3 Twitter Tools That Help You Manage Your Account(s)

Marketing Action

If you Google “Twitter Tools,” get ready to be bombarded with about 1.3 You can also create lists which allow you to group people of similar industries/interests together to help keep your list of contacts organized. Twit Cleaner is all about quality, not quantity of Twitter followers.

Ready, Set, Tweet! Twitter Basics for B2B Marketers

Marketing Action

Are you spending time on Twitter? I’m talking about actually engaging with people, posting relevant tweets with images and calls to action, favoriting, reweeting, and following like-minded marketers and relevant companies. Basic Twitter Vocabulary. Your Twitter Brand Page.

How to Use Hashtags on Twitter With #Confidence

Marketing Action

I tried to explain Twitter to my father over the Christmas holiday. They start with a hash sign (#), which is immediately followed by a keyword. Hashtags are widely used on social media, but for this post we’ll focus on using hashtags on Twitter.

Why You Should Consider Using Twitter for B2B Leads

Act-On

Every day there are new B2B opportunities waiting for you on Twitter, LinkedIn and the other social media channels. Many marketers recognize Twitter’s usefulness for engagement and brand awareness. B2B marketers who use Twitter generate twice as many leads as those who don’t.

Top Tips For Successful Community Building on Twitter

Modern B2B Marketing

Are you struggling to build a strong community for your business on Twitter? You can be successful by making a plan, delivering quality content, organizing with Twitter lists, participating in active Twitter chats, and knowing your Twitter analytics. Embrace Twitter Lists.

How to Build Your Twitter Following (for Free)

Marketing Action

Twitter is great, but you need followers to make it pay off. While you can just head over to Twitter Ads and create a Followers campaign, that will cost you up to $3 per follower. If those two options are a bust, what’s a Twitter marketer to do? Add Twitter cards.

8 Questions To Help You Define Your Content Strategy

Marketing Insider Group

The latest research from the Content Marketing Institute showed us that everyone is creating content and yet only about a third of us have a document content strategy. Defining Your Content Marketing “Why?”. What gap in your marketing performance is lacking? Content Marketing

How Twitter Amplifies a Customer Attack

Paul Gillin

Were he speaking it today, he might refer instead to Twitter. Twitter is the enigma of social networks. The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. It’s helped Twitter become a core utility for arranging everything from book signings to mass protests. About 40% of messages on Twitter include a URL.

How to Use Twitter Audience Insights for Your Content Strategy

Fathom

It seems marketers and brands are finally acknowledging that no one will engage with content they don’t care about, no matter how much the company cares about it or how many relevant keywords it contains. First, make sure your selected audience is ‘All Twitter Users.’

51 Ridiculous Keywords Google Won't Let Me Track Anymore

Hubspot

This post originally appeared on Inbound Ecommerce , the ecommerce section of HubSpot''s Inbound Marketing blog. and a Twitter account.) We''ve been trying to provide you with content on how to deal with the changes if keyword traffic analysis was part of your strategy.

10 Beginner Twitter Tips for A/E/C Firms

Marketri

Some professionals are willing to dip a toe into the more simple networks like LinkedIn, where the business benefits are more apparent, but social networks like Twitter are often deemed too “new” or foreign for A/E/C professionals to try. Create a keyword strategy.

5 Ways to Respond to Twitter Killing Off Lead Generation Ads

Modern B2B Marketing

Author: Scott Minor Many marketers, including our team at Marketo, use Twitter as an effective platform for reaching potential and existing customers. ” What’s a digital marketer to do without Twitter ads? Social Media Marketing b2b Consumer

ManageFlitter is my favorite follow/unfollow Twitter tool

Biznology

I suggested that nobody offered a web service that allowed Twitter marketers to simply and easily follow other Twitter accounts based not on keywords or hashtags or location or popularity but based simply on Twitter handles.

How to bootstrap your influencer marketing program

Biznology

As influencer marketing programs become more popular, businesses are wondering how they can create their own influencer programs without emptying their piggy bank to hire influencers experts to do it for them. Now, let’s explore the nuts and bolts of influencer marketing.

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Five levers of relevance for digital authors

Biznology

This is why I emphasize keyword research to understand topics of interest to our audience. Keywords are the best clues to relevance. Once you have the keywords, you already have a baseline of relevance. Keyword research gets you in the game, cognitive levers help you win it.

On the limited value of branded content

Biznology

Those who have read our book Outside-In Marketing: Using Big Data to Guide Your Content Marketing know we approach the problem of content marketing head on. Though the interviews helped us understand the skepticism, they did not resolve the conflict we had with the skeptics.

How Twitter Bots Taught Me about Competitive Intelligence

Content Standard

Let’s get something out of the way to start: when it comes to marketing tasks, bots don’t really work. As marketers, we like to tell ourselves that this is because bots don’t stop to think about how to craft meaningful, personalized experiences for their audiences.

A guide to getting started on using hashtags on LinkedIn

Biznology

For platforms, like Twitter and Instagram , hashtags are an essential ingredient to the social posting recipe. Up until recently, hashtags were frowned upon when used on LinkedIn because they were a telltale sign of cross-posting content from Twitter (a big no-no).

11 Twitter "Tips" and "Tricks" That Don't Actually Work

Hubspot

Unfortunately, in the social media marketing space, you''ll find lots "get rich quick" type schemes -- but some of those "tips" and "tricks" people peddle won''t actually work. Here are the most egregiously inaccurate suggestions for building your business on Twitter. To Twitter!