The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent.

Long Tail Keywords: Win at SEO and Acquire More Qualified Leads

Marketing Action

And that means you need to know about long tail keywords. Find the right long tail keywords, and you’ll gain a serious advantage over your competitors. A long tail keyword is any search phrase that has three or four words in it – or more.

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Using Long Tail Keywords Strategically

Marketing Action

The longer your keyword, the fewer your results – but the more targeted, bringing you better-qualified buyers. “Long tailkeywords often contain as many as five to seven words. It’s now estimated that over 70% of Google search terms are long tail.

Are you using social media for search keyword research?

Biznology

Google took away your keyword data. If you’ve used only free tools, you might be wondering how they can help you with search keyword research. Yes, using more accurate paid social listening tools is better, but even the free tools can help.

The Long Tail of Blogger Outreach

Biznology

He didn’t see the value of investing limited budget, time, and resources on the long tail when those treasures would better be used to woo the high-fliers, professionals, top-cows, and A-listers. Image via Wikipedia. I had breakfast with John Bell of Ogilvy a number of years ago.

Cognitive content strategy

Biznology

Here is an example of a Twitter conversation related to the topic: The goal is no different for small sites and large sites: you need to help your users find the content that answers their questions in the fewest number of clicks. Humans don’t like long lists of things.

The Ultimate Guide for Mastering Long Tail Search

Hubspot

When marketers and SEOs decide to target a highly competitive keyword, it could take months or even years to see meaningful movement in the SERPs. But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines.

How to Identify Long-Tail Keywords to Fuel Your PPC Strategy

Hubspot

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. 2) Localize Your Keywords.

An SEO’s Guide to Bottom-of-Funnel Keywords

Act-On

If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now. No one would complain about being #1 for a term like “best company,” but will it help you sell specific products or services?

3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017

Modern B2B Marketing

Author: Nate Dame Though it might make for a catchy, clickbait title, keywords are not dead. As long as people use words to communicate with search engines, keywords will never die. Keywords Rely on “User Intent”. Long-Tail Keywords are Vital to a Sound SEO Strategy.

4 Helpful Tools for Identifying the Right Keywords

Hubspot

The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they are associated with more qualified traffic and users that are most likely further down their path of intent. Location-Based Keywords.

Long-Tail Keywords for SEO Success

KEO Marketing

Most people understand that the days when search engine optimization meant simply packing content with keywords are now long gone. However, it may be surprising to learn just how far from basic keywords we have traveled. Namely, the Keyword Planner tool from Google.

10 Valuable SEO Resources: Keyword Research, Tools, and Local SEO

Webbiquity

How can you identify the highest-value keywords for your content? Which keyword research and other SEO tools are most effective? SEO Keyword Guides and Tools. How to Find Keywords Your Competitors Don’t Know About by Feldman Creative.

17 Helpful SEO Tools and Tool Reviews

Webbiquity

For nearly as long as there have been people working on search engine optimization, there have been SEO tools. The first tools handled only the most rudimentary tasks, like rank checking or keyword density analysis. Which SEO tools are most helpful in conducting a site audit?

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Are Keywords Market-Shares?

Biznology

The Internet offers so many opportunities to mathematically create world-views that can help us make marketing decisions on expected sales and where they’d be coming from. I’ve often told clients using my SEO services that the number of keywords they’d use in their websites would influence sales volume. But many still want only very few keywords taken from the very many that are actively searched for… Are Keywords Market-Shares? Photo credit: Wikipedia.

How to Do Keyword Research: A Beginner's Guide

Hubspot

While Google''s kept us on our toes with all those algorithm changes they keep rollin'' out , one thing has stayed pretty consistent for inbound marketers looking to optimize for search: keyword research. Well, needing to do keyword research has stayed the same.

8 Keyword Research Tools for Search Engine Marketing in China

KoMarketing Associates

When I am thinking of a keyword research project, I like to think of it like fishing. It’s the same with keyword research – you have to cast a wide net to find the right “fish.” Let’s take a look at what I consider the 8 most valuable keyword research tools in China.

A Keyword Primer: Finding and Using Keywords Effectively

Marketing Action

Keywords are important for every business online today. They help drive traffic to your business website and when chosen and used well, draw visitors who become customers. Keywords define a business, and represent the essence of the products and services that are offered.

An SEO?s Guide to Bottom-of-Funnel Keywords

Act-On

If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now. No one would complain about being #1 for a term like “best company,” but will it help you sell specific products or services?

How to Figure Out What Keywords Your Potential Customers are Using

Hubspot

At the center of those pieces are keywords. But when I - as an Inbound Marketing - am putting together campaigns, strategies, and content calendars, I'm often asked, How can you tell people are using or searching for certain keywords? So, What is a Keyword?

Topics Over Keywords: A Simple Framework for More Effective Content Creation

Hubspot

We create great content but we still don’t seem to rank high in Google for our target keywords.". "So, So, I’ve done my keyword research. One of the ways in which content producers will evaluate the performance of content is by looking at keyword rankings within the search engines.

11 (of the) Best SEO Tools and Keyword Research Guides of 2012

Webbiquity

Fortunately, there are a large and growing number of tools available to help SEO practitioners adapt and carry on their valiant efforts to help Google bring the most relevant (usually anyway) results to the top. Keyword Research Guides and Tools.

Your keywords suck and are outdated

Biznology

“How do I clean bad search results from Google” Folks don’t often get onto Google with a set of keywords or a professional industry style guide to help them choose the la phrase juste. Google Wants You To Use Keyword Metatags… No, Really (searchenginewatch.com).

How to Find and Target High-Value Keywords for Your Business

Hubspot

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. How to Find New Keywords. Top Keyword Research Tools to Try.

Why Your Keyword Strategy Is Incomplete Without User Intent

Hubspot

Keyword research has long been heralded as a pillar of a proper SEO strategy. In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. 2) User Intent Supplies Unique Keyword Suggestions.

6 Ways That Nonprofits Can Improve Their Keyword Research

Hubspot

When it comes to success with SEO, long-tail is the name of the game. To understand this difference, take a look at the following examples of long-tail keywords: “keyword research tips for nonprofits”. 4) Mix Long-Tail and Head Terms.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are in, and how your content or offers align with those search terms people use to look for what you do.

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Yodle: Managing the Long Tail for the Long Tail!

Buzz Marketing for Technology

Enter Yodle Yodle helps small service based business get a web presence and then help them promote their business by buying lots of niche keywords and syndicating the results to local businesses. (ex

A Cold, Hard Lead Conversion Case for Low-Volume Keywords

Hubspot

Not all keywords are created equal. As marketers, we're often conditioned to go after attainable high-volume keywords. We always knew that targeting some low-volume keywords was a sound strategy, but one surprising discovery backed it up with cold, hard evidence.

Long Tail SEO - 60+ Articles

Aggregage

One of the value propositions for Browse My Stuff is that it organizes content in a way that should be good to help long tail SEO ( search engine optimization ). I thought it would be helpful for me to share what I’ve found so far. long-tail keywords - Wordtracker.

How to Find the Best Keywords for Optimizing Your Website Content

Hinge Marketing

Keyword research has become harder and harder as Google continues to hide more information from webmasters. Because of this, content publishers can focus more on the experience of their readers as opposed to stuffing keywords in content in order to be found in search engines.

51 Ridiculous Keywords Google Won't Let Me Track Anymore

Hubspot

If you''re not sure what changes I''m talking about, earlier this month, Google decided to encrypt all keyword data -- except for keyword data from ads, of course. Sometimes I''ll find keyword phrases that are basically blog articles writing themselves! Keyword fish?

How to Build a Keyword Strategy That Turbo-charges Your School's SEO

Hubspot

With majority of prospective students researching colleges, graduate programs, and private schools online, schools keyword research and SEO fueled content creation should no longer be optional. Start by choosing the keywords that draw these potential applicants to your site.

How To Get Super Smart On Keyword Research In One Hour

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer Are you mystified by what goes in to keyword research? Of all the aspects of Internet marketing, keyword research remains the most mysterious and least understood. Keyword research can be fairly technical and confusing.

Balancing SEO and PPC to Maximize Search Results

Webbiquity

Great SEO can get sites to the top of organic search rankings, provide valuable traffic from long-tail or high-traffic keywords and play a crucial role in driving growth to your company. With pretty minimal effort and investment, competitors can start driving traffic from the same keywords you spent months attempting to rank for. SEO strategies are often thought of as long-term and sustainable approaches to digital marketing. Keywords Explorer 2.0

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7 Amazing Tips to Help Boost A Blog Post’s Organic Ranking

Hubspot

First things first, Google the target keyword in your blog post title and assess the competition around that keyword/ topic. With this in mind, try to choose a blog that has less competition around its target keyword. Do not stuff your blog with keywords!

Drive Organic Search Strategy with an Open Mind

Captora

Organic search strategies are the long-term campaigns you need to get an edge against your competitors. Long-Tail Logic Explained. The trick with organic search strategy is to focus on long-tail keywords, not head terms, to increase conversions.

4 Old Marketing Habits That You Need to Replace

Lead Liaison

As long as they received a few customers out of the deal, they were happy. Therefore, they created super short blog posts, ranked each post for specific keywords, and watched the traffic fly to their websites. Relying on Exact Match Keywords.

7 Keyword Research Mistakes That Stifle Your SEO Strategy

Hubspot

Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. there are kind of a lot of keywords out there.

Want to Dominate Organic Search? How Blogging Can Help

Hubspot

Since we haven''t explained the connection between blogging and SEO in-depth for a long time, we figured it''s high time we get to it. Because examining important topics from multiple angles allows you to naturally target a variety long tail search terms. and keywords.