80% Of Our Visitors Take Our Desired Content Path: Using Form URL (Form Page) Data to Inform Our Content Marketing


Tracking how many times that gets clicked is useful information, but to really understand our content path, we need to know more. We can’t get that information with CTA tracking. There were also a handful of other URLs.

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Drive More Revenue With Content Marketing With Form URL Analysis


Tracking the URL of form downloads within your attribution solution seems like a particularly nerdy thing to get excited about. But when I learned what types of reports I was now capable of making and the amount of insights that I could draw from tracking form URLs, I got excited.

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Trending Sources

Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines


Update #1: Facebook will now prioritize link posts over photo updates that have URLs in the captions. In link format, users see additional information about a link like a headline and meta description. Photo posts with the URL in the caption don''t display that information.

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How to Easily Create Custom Pin It URLs for Pinterest


After all, adding these Pin It buttons gives fans another outlet for sharing your stuff with their networks -- which helps drive more traffic to your website while organically increasing your Pinterest following. You can download the free Pin It URL Generator here.

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How Does Content Marketing Help with SEO?


Efficient use of meta data, URL addresses and sitemaps all fall under this category and can help to naturally increase your chances of naturally appearing high in search results. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately.

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Data Security: Spotting a scam before disaster


million in 2015 to $4 million in 2016, and the average cost to a business for each lost or stolen record of sensitive and confidential information rose from $154 to $158. These data security tips will help you protect your reputation and your customers.

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How do you migrate to a new site search engine?


Maybe “there will be ads” is enough, but I often help clients show the revenue improvements and cost savings that stem from making the search results better. Consultants like me can help with this if you don’t know how.).

How a Content Refresh Can Help You Stay Relevant

Modern B2B Marketing

Fortunately, these indicators will help you determine which gems to polish: It’s evergreen. That content is clearly already performing well, but a little refresh could put it over the top and really help it climb the rankings.

LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck

Customer Experience Matrix

In particular, LeadLiaison helps marketers create content, a critical bottleneck that is not addressed by most marketing automation systems. Content is served through short URLs to track consumption and sharing.

5 Reasons Mastering Marketing Attribution Helps You Become A Better Business Leader


Give Only As Much Information As Needed, Like Contribution To Revenue. Quantity and quality of information is important when communicating to the board or CEO. So how do you decide what's necessary information and what's not? Is this high quality information?

Help! What Do I Do Without My Analytics Data?

KoMarketing Associates

We need those numbers to make informed decisions! You will unfortunately lose a little bit of information as data isn’t recorded when the profile is in the trash can, but a few days of lost data is better than a lifetime of lost data. Sort the file by URL. Last week I turned 34.

Optimizing your site information architecture (IA) for Panda


In these cases, our only option is to help Google crawl and index our content so that the most important content takes its rightful place in Google’s index, and hopefully Google’s search engine results pages (SERPs). The main keyword was placed in the URL closest to the root.

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Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google's Next Algorithm Update


We''ll dive into more details on what the update will entail and give you some tools to help diagnose your site''s mobile-readiness. Enter your website''s URL into Google''s Mobile-Friendly Test and it will let you know if you''ve got a mobile-friendly page on your hands.

7 Ways Twitter Can Help Juice Your Content Creation


These chats can not only help you shape your content with fascinating quotes and new insights -- they can actually teach you about new things that''ll make you a more diverse content creator.

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How a Content Refresh Can Help You Avoid the Web’s Black Hole

KoMarketing Associates

When logging in to SEMrush, simply plug in the URL of the page you’re looking to update and see how it’s performing from an organic keyword search perspective. Armed with this information, you could then determine a new keyword to focus the post on if it made sense to do so. This will bring more traffic to the page and also help search engines understand what the linked page is all about. Hopefully, the steps above help get you on your way.

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7 Amazing Tips to Help Boost A Blog Post’s Organic Ranking


If the top position holders are high authority sites such as New York Times, Forbes, INC.com, or (generally speaking) websites with.edu or.gov urls, chances are your blog is not going to out rank them. URL optimization - Findings show shorter, keyword rich URLs rank higher.

15 Questions to Ask When Hiring an SEO Professional (Seriously)


Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes from inside your company, or from an expert SEO consultant or agency. ” 13) How can you help with conversion rate optimization?

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Eight steps to thriving on information overload

Buzz Marketing for Technology

« Professional services network offsite: Tapping the Power of Collaboration | Main | Audio stream of radio interview on Facebook, networks, connectivity, and media » Eight steps to thriving on information overload. Set information objectives. Select your information sources.

The 28 Best Miscellaneous Online Tools for Marketers


Hopefully you’ve found the posts helpful and have perhaps even implemented some of the tools covered. Discover who is hosting any website—get information about the web host, IP address, name servers and more. Enter any URL and create a trackable shortened link.

Want to Dominate Organic Search? How Blogging Can Help


Because every time you write a new blog post, you create a new URL for your site -- and every new URL is a new opportunity for your website to be ranked in search. 4) Include authorship information. We always hear that blogging is important for our search engine rankings.

4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance


Having this information at our fingertips helps us improve engagement on our Page because we can start to post more of the content that our fans really want to see. At the end of the day, we do social media marketing to help our businesses achieve their goals.

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Are Your Employees Happy? Here Are 10 Feedback Tools to Help You Find Out


Only with this information can leadership address issues, make changes, and improve their employee engagement. To get you started gathering this information, we've put together a list of some of the best employee feedback and culture tools. This post originally appeared on Agency Post.

How Microdata Can Help Your E-commerce Site


Microdata (a form of structured data) is a type of HTML language (HTML5) that helps search engines better understand the content of your site and what it means. Microdata defines pieces of the content as specific types of information (such as reviews, recipes, events, videos and more) which then allows Google to create rich snippets. They also include valuable information for searchers which makes them look more reputable and trustworthy.

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How to Use Analytics to Get a Promotion: 10 Metrics That'll Help Your Cause


Let's look at which metrics can help you show your work in certain areas. 2) Use Tracking URLs. This is where tracking URLs come in. Tracking URLs allow you to differentiate how people found your website based on UTM parameters in the URL.

Google Launches New 'Disavow' Tool to Help Protect You From Bad Inbound Links


Only include one URL per line. Here's what your final document might look like according to Google: In this example, the three pound signs are simply comments that Google ignores, but might help you with your record keeping.


4 Social Contests that Help You Grow Your Email List and Reach New People

Vertical Response

Each contest is paired with an app or online tool to help you create and manage your contest with ease. Rafflecopter can help you run a giveaway on Facebook. You can ask for additional information too, but you should keep the form as short as possible. You’ll see a running list of all the information that you collect. Binkd can help you run your ‘tweet to win’ contest. Woobox can help with a variety of other social contests too.

7 Local Business Listing Sites You Should Claim Now

Vertical Response

But, once you claim your listing, you can control what information and images are shown on these sites about your business, which is certainly worth the effort. Updating means you’ve created an account and just need to add new information to the page.

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How a Multilingual Content Marketing Approach Can Help You Reach and Engage With New Audiences

Content Standard

It found that 60 percent of respondents said they rarely or never make purchases from English-language sites, and 56 percent either spend more time on sites in their own languages or boycott English-language URLs altogether.

Why you should consider centralizing your search keyword lists


When all five roles are using the same keywords as the content strategists and information architects (IAs) who work on your website, that’s when the magic we call content marketing happens. Its technology and expertise help the organizers run the tournament.

New Tool Helps SEO, SEM Consultants Pinpoint Local Clients


The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. Clicking on any businesses opens a small pop-out with additional information (which is also displayed in the left sidebar).

Six Ways to Search-Optimize a Blog


Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. Sitemaps help the search engines more fully and accurately index a website or blog.

The 4 Critical Elements of an Effective Business Website


That means creating a site that your target visitors will be glad they found once they arrive, and will spend some time with because the site provides the information they need in an easy-to-find manner. Information Architecture. Is it easy to add meta tags and customize page URLs? Information Architecture. Then put yourself in their shoes: why are they looking for information?

Making SEO a Priority During Website Launch Planning


Hopefully this post will help put you in the right direction. Secondly, by making SEO a priority you’re also helping address items that are important to usability, website experience, and data tracking. Update canonicals if URLs are changing. Case in URLs.

How to Get More Blog Traffic – Real World Data


But it makes sense: the more often your blog is “seen&# on other sites, the more people will bookmark it, subscribe to your RSS feed, and type in the URL directly. Syndication is also helpful. Every blogger wants more traffic. How to get it?

10 Helpful Uses of RSS Feeds for Marketing


By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). 10 Helpful Marketing Uses of RSS Feeds. Use it to help brainstorm blogging ideas. RSS can help you streamline your social media monitoring.


One easy tip to increase content sharing immediately

grow - Practical Marketing Solutions

In this world of extreme information density , creating great content is certainly no guarantee that anybody will see it. I know this sounds preposterous, but many standard tweet buttons only post the URL and not the name of the post! Shortened URL. Shortened URL.

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Information Literacy and Big6

Buzz Marketing for Technology

Introduction to Information Literacy. Information Literacy. : What is "information literacy" and why is it important to our teaching? Information Literacy Overview. Information Problems worksheet. Essential Questions: How do we help students understand their learning tasks? Essential Question: How do formative evaluations guide the information problem-solving process? Information Seeking Strategies: Consider your options. Reading URLs.

The Facebook Sharing Debugger is an essential content marketing tool


They keep it through thick and thin until — and only until — you manually scrape (rescrape) the original source page via a URL using the Facebook Sharing Debugger. The Batch Invalidator will let you refresh this information for multiple URLs at the same time.

Are marketers getting lost in the Dark Funnel?

grow - Practical Marketing Solutions

How informed are they? Their’s is a much richer information ecosystem. These missing pieces confound marketers as consumers increasingly look to their trusted friends on social networks, review sites, and other sources to inform their buying decisions. How informed are they?

The Pros Dish: Email & Website Design Tips

Vertical Response

We sat down with VerticalResponse design pros who dish their helpful tips. If they’ve got to hunt around for a link or type in your URL, chances are you’ll lose them. Request more information? Do you have recommendations that can help me work with a designer?