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Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines

Hubspot

Update #1: Facebook will now prioritize link posts over photo updates that have URLs in the captions. In link format, users see additional information about a link like a headline and meta description. Photo posts with the URL in the caption don''t display that information.

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How to Easily Create Custom Pin It URLs for Pinterest

Hubspot

After all, adding these Pin It buttons gives fans another outlet for sharing your stuff with their networks -- which helps drive more traffic to your website while organically increasing your Pinterest following. You can download the free Pin It URL Generator here.

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Trending Sources

8 Things Your Website Needs to Increase Traffic and Sales

Vertical Response

If you’ve been scratching your head trying to understand why your website isn’t getting much traffic , keeping visitors’ attention or converting visits to actual sales, we’ve got some tips to help solve this issue.

How Does Content Marketing Help with SEO?

Webbiquity

There are many ways in which you can combine content marketing with SEO for more search traffic , but what effect can it actually have on your rankings and why is an integrated strategy beneficial to your business? Guest post by Sam Allcock.

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How to Get More Blog Traffic – Real World Data

Webbiquity

Every blogger wants more traffic. So where does blog traffic come from, and how does this change over time? What’s important here isn’t the specific results from this blog, but what those results say about how to get more traffic to your blog.

The 26 Best All-in-One SEO Tool Suites

Webbiquity

finding opportunities for guest posting or product reviews), social media and email contact information, website outbound links, advertising opportunities, competitor backlinks, industry influencers, link building opportunities, and more. 15) URL Profiler. SEO has a lot of moving parts.

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7 Factors That Could Be Skewing Direct Traffic In Google Analytics

EMagine B2B Blog

The common definition of direct traffic is when visitors reach your website by typing in your website’s URL or having a page of your site bookmarked. Direct traffic, at least in Google Analytics, is often made up of a variety of things.

Want More Traffic to Your Website? Try These 5 Tools & Tips

Hubspot

When trying to diagnose a potential Google penalty, it's important to look at the dates you noticed a decline in traffic. Because we didn't have access to the submitted website's analytics, we used SEMRush to look at traffic trends. to help with keyword research.

How a Content Refresh Can Help You Stay Relevant

Modern B2B Marketing

Fortunately, these indicators will help you determine which gems to polish: It’s evergreen. What had (or still has) the most traffic, was downloaded most frequently, was shared extensively on social, or contributed to the most sales?

Help! What Do I Do Without My Analytics Data?

KoMarketing Associates

Well, around the same time I was realizing I’d lost a year of life, I had several clients who had lost their traffic data or were trying to make important decisions about their site without data. And let’s be real, for marketers, losing traffic is essentially like losing a piece of your life.

A Breakdown of All Your Website's Traffic Sources (What Means What?)

Hubspot

The first place I always start when evaluating a business' marketing is figuring out where the heck all their site traffic, leads, and customers come from. We can still see all of that information. any website sending traffic your way via an inbound link. 6) Direct Traffic.

5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads

The Forward Observer

Are you struggling to find the right combination of things to unlock the power of a successful blog that builds traffic and generates leads? A blog is by far the most important means of increasing the right kind of traffic to your site and converting visitors to leads.

15 Questions to Ask When Hiring an SEO Professional (Seriously)

Webbiquity

The majority of sites generate between 40% and two-thirds of their total traffic from search. 1) What are the most important factors in search engine ranking, and how will you help me get better results? Total keyword phrases driving traffic. Total traffic from organic search.

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How a Content Refresh Can Help You Avoid the Web’s Black Hole

KoMarketing Associates

may vary, one thing remains consistent: new content is being added and chances are, only a few pieces of that content drive the majority of your traffic. Regardless of the changes that need to be made, you should always be looking for ways to improve visibility, keep visitors on your site, and take advantage of the traffic coming through. Armed with this information, you could then determine a new keyword to focus the post on if it made sense to do so.

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7 Amazing Tips to Help Boost A Blog Post’s Organic Ranking

Hubspot

But are they bringing in traffic? If the top position holders are high authority sites such as New York Times, Forbes, INC.com, or (generally speaking) websites with.edu or.gov urls, chances are your blog is not going to out rank them.

How To Analyze and Grow Website Visits

Webbiquity

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. One of the most actionable reports for SMBs is the All Traffic report. Referral Traffic.

Want to Dominate Organic Search? How Blogging Can Help

Hubspot

Because every time you write a new blog post, you create a new URL for your site -- and every new URL is a new opportunity for your website to be ranked in search. 4) Include authorship information. We always hear that blogging is important for our search engine rankings.

4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance

Hubspot

Having this information at our fingertips helps us improve engagement on our Page because we can start to post more of the content that our fans really want to see. 3) Organic Traffic & Leads Generated.

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How Microdata Can Help Your E-commerce Site

Fathom

Case studies from retail firms around the world have documented up to 30% increases in organic traffic just from adding a few lines of extra HTML code to their sites. Microdata (a form of structured data) is a type of HTML language (HTML5) that helps search engines better understand the content of your site and what it means. They also include valuable information for searchers which makes them look more reputable and trustworthy.

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4 Unique Ways to Get Traffic to Your Blog from LinkedIn Answers

Hubspot

What’s even more awesome is that you can get high-quality traffic to your blog from LinkedIn Answers , and get some really qualified leads as well. Let me know if you find it helpful, or if you have any more questions!”

Take Your Web Traffic Into Your Own Hands

Marketri

Optimized URL’s: Use a primary keyword as part of your URL for better optimization. Blogging: Although blogging is one component of content marketing, it’s so integral to growing Web traffic that I think it warrants its own separate point.

How a Multilingual Content Marketing Approach Can Help You Reach and Engage With New Audiences

Content Standard

It found that 60 percent of respondents said they rarely or never make purchases from English-language sites, and 56 percent either spend more time on sites in their own languages or boycott English-language URLs altogether.

Why you should consider centralizing your search keyword lists

Biznology

When all five roles are using the same keywords as the content strategists and information architects (IAs) who work on your website, that’s when the magic we call content marketing happens. Its technology and expertise help the organizers run the tournament.

Making SEO a Priority During Website Launch Planning

Act-On

Hopefully this post will help put you in the right direction. First, you’re thinking about a traffic source that sends a lot of very valuable traffic to your website. I’ve heard horror stories over websites dropping 90% of their traffic after launch. Case in URLs.

New Tool Helps SEO, SEM Consultants Pinpoint Local Clients

Webbiquity

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. Clicking on any businesses opens a small pop-out with additional information (which is also displayed in the left sidebar).

Six Ways to Search-Optimize a Blog

Webbiquity

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. Content syndication and blog directory sites provide valuable backlinks as well as driving traffic directly to your blog.

Marketers Are Dramatically Underreporting Results from Twitter

Digital B2B Marketing

It is happening because web analytics packages are dramatically underreporting traffic from Twitter. When your web analytics package doesn’t recognize that traffic is coming from Twitter, Twitter doesn’t get the credit it deserves. See actual referrers for campaign traffic.

The 4 Critical Elements of an Effective Business Website

Webbiquity

That means creating a site that your target visitors will be glad they found once they arrive, and will spend some time with because the site provides the information they need in an easy-to-find manner. Information Architecture. Is it easy to add meta tags and customize page URLs? Mobility —though website visits from smart phones and tablets currently accounts for only seven percent of online traffic worldwide , that figure is expected to grow rapidly.

3 Ways to Use Google Webmaster Tools to Increase Search Engine Traffic

Hubspot

However, if you have multiple websites or subdomains which are targeting foreign countries then this will be a must for you to help control where your content appears. What do you do with this information? Want to learn more about your website - Is it set up for success?

Tracking Traffic From Twitter Just Got a Lot Easier

Hubspot

Twitter , when used well, can be a major source of traffic and leads for your business. Now all links 20 characters or greater that are shared on Twitter are wrapped in Twitter's own URL shortening service, t.co.

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Need an Edge? Do A Content Marketing Competitive Analysis

Act-On

Paste in the URL of your competitor’s website, or perhaps their blog. It’ll give you a dizzying array of information. Actually, if I were still managing PPC, I wouldn’t even consider doing it without this kind of information. See where their traffic is coming from.

The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog

Hubspot

So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. From each of the URLs, we extracted: The article title.

Measuring Year-End Marketing KPIs – Where’s the Data?

Act-On

In today’s post we’ll look at common marketing KPIs and their data sources, and review some information about website analytics tools. Take the information we share and see if you can’t back into finding the same data on the platform you’re using. short URL to see your stats.

10 Ways to Use Images for Memorable Marketing Results

Act-On

As you’ve probably heard before, our brains process visual information 60,000 times faster than text. Also be sure to use a file name that includes your company name, and don’t forget copyright information, a date, and the sources of the information you used in the infographic.

7 Ways to Improve Your Site’s SEO Game Today

Modern B2B Marketing

89% of worldwide marketers rated SEO successful at achieving objectives of improved search rankings, website traffic, and lead generation. You should be able to dictate what appears in these fields, so include the keyword naturally in the SEO page title, URL, and meta description.

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15 Elements Most Successful Blogs Have in Common

Act-On

Please don’t make us go to Google.com and finagle with the “site:” operator to find information on your site. Some search box installations don’t actually return the information they should. It’s not going to destroy your SEO, but it doesn’t help the cause. What’s on your blog?

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Redesigning Your Website? Why You Need to Think About SEO From the Start

Hubspot

A flashy exterior doesn’t help much if the actual machine fails to function. Top performing keywords (in terms of rank, traffic, and lead generation). Total number of pages that receive traffic. ” Consider Your URL Structure.

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Agency Focus: How Content Marketing is Changing, & How to Measure It

Act-On

Knowing exactly who they are and what they know will help you strike the right language, tone, and vocabulary needed to engage them. It’s full of excellent and very current (circa mid-2016) information. Is the content making our customers happier, thus helping with retention?

57 Basic Marketing Analytics Terms Everyone Should Know

Hubspot

This is an Attribution Report model in HubSpot that gives equal weight to every URL or source someone visited before converting. These are notes on specific parts of a chart in Google Analytics to help you better keep track of certain things that happen in your marketing. Tracking URL.

How to Make Your Blog Posts SEO-Friendly [Checklist]

Hubspot

We understand this is a common issue facing inbound marketers -- and we want to help. Today, HubSpot has launched an SEO Panel that will help take you through how to optimize your blog posts as you''re writing them. c) URL. 7) Use URL structures that help your visitors.

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