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The 17 Best Keyword Research Tools for SEO and SEM

Webbiquity

Despite some misleading chatter to the contrary, SEO is not dead , and keywords still matter. And of course, keyword stuffing, as an SEO tactic, is long dead. But keywords (more precisely, keyword phrases) still matter in the sense they reveal searcher intent.

How to Generate New Keyword Ideas

KoMarketing Associates

Lately, there has been a bit of discussion within the SEO industry around the idea of keywords and whether or not they still matter. When you are talking about search, of course keywords still matter. Which brings me to the point of this post: How to generate new keyword ideas.

Trending Sources

An SEO’s Guide to Bottom-of-Funnel Keywords

Act-On

If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now. No one would complain about being #1 for a term like “best company,” but will it help you sell specific products or services?

The Revenue Focused SEO Keyword Strategy For B2B Marketers

bizible

Keyword performance is difficult to predict. With limited keyword data available it’s often a guess as to which keywords will generate revenue. In this post we present a way to measure the value of keywords and content marketing performance in terms of revenue.

How Does Content Marketing Help with SEO?

Webbiquity

Efficient use of meta data, URL addresses and sitemaps all fall under this category and can help to naturally increase your chances of naturally appearing high in search results. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately.

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The 26 Best All-in-One SEO Tool Suites

Webbiquity

One is to assemble a collection of best of breed tools; previous posts here have covered tools for competitive intelligence , content planning , keyword research , rank tracking , and special-purpose SEO tools for functions like technical SEO, link research, and video SEO. 15) URL Profiler.

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Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data

Hubspot

This means marketers won''t even be able to get keyword data for searches conducted by users who aren''t even signed in. We also can''t help but think that, because Google is encrypting search activity for everything but ad clicks, this is a move to get more people using Google AdWords.

An SEO?s Guide to Bottom-of-Funnel Keywords

Act-On

If I had a penny for every time a client asked our agency to focus only on the most searched, highest volume keywords in their industry I’d be a very rich woman by now. No one would complain about being #1 for a term like “best company,” but will it help you sell specific products or services?

How Content & SEO Marketers Can Help Each Other Be Successful

ScribbleLive

While some people believe that SEO = great content, there are many aspects that remain technical – URL structure, sitemaps, etc. These three tips will help content marketers and search engine specialists help each other. It’s just as interesting and helpful to a reader who found it in January as it will be to a reader who stumbles upon it in November. Executing Keyword Research & Monitoring Goals Together .

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How do you migrate to a new site search engine?

Biznology

Maybe “there will be ads” is enough, but I often help clients show the revenue improvements and cost savings that stem from making the search results better. Consultants like me can help with this if you don’t know how.).

How to Find and Target High-Value Keywords for Your Business

Hubspot

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants.

Is 2013 the Year Marketers Lose Keyword Research?

Hubspot

Trying to perform keyword research to inform your SEO strategy is tough these days. That’s a ton of missing insight into what keywords are driving organic traffic. So let's talk about the changing SEO landscape as it relates to keywords, well, right now.

How a Content Refresh Can Help You Stay Relevant

Modern B2B Marketing

Fortunately, these indicators will help you determine which gems to polish: It’s evergreen. Conduct some keyword research. Google some of your top keywords and make a note of pages or content that rank in the first two (maybe three) pages.

Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords

Hubspot

In this post, I''m going to make an even stronger case, focusing on one specific conversion optimization tactic: keyword-based conversion optimization. What we realized was, while we were using relevancy to inform our offer/CTA choices, it was still mostly a guessing game.

Optimizing your site information architecture (IA) for Panda

Biznology

In these cases, our only option is to help Google crawl and index our content so that the most important content takes its rightful place in Google’s index, and hopefully Google’s search engine results pages (SERPs). How to build an IA using keyword research.

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Help! What Do I Do Without My Analytics Data?

KoMarketing Associates

We need those numbers to make informed decisions! You will unfortunately lose a little bit of information as data isn’t recorded when the profile is in the trash can, but a few days of lost data is better than a lifetime of lost data. To identify top pages: Export the keyword report.

7 Amazing Tips to Help Boost A Blog Post’s Organic Ranking

Hubspot

First things first, Google the target keyword in your blog post title and assess the competition around that keyword/ topic. With this in mind, try to choose a blog that has less competition around its target keyword. Do not stuff your blog with keywords!

7 Ways Twitter Can Help Juice Your Content Creation

Hubspot

These chats can not only help you shape your content with fascinating quotes and new insights -- they can actually teach you about new things that''ll make you a more diverse content creator.

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How to Use Google Webmaster Tools for Better Post-Encryption Keyword Insight

Hubspot

Remember that day when Google encrypted all keyword data without telling anyone? While there continues to be much speculation around why Google decided to pull the plug on our beloved keyword data, the reality remains unchanged: no keyword data for you.

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Don’t Be Chicken Little: No Keyword Info Does NOT Mean the Sky is Falling!

EMagine B2B Blog

The amount of keyword traffic data missing search queries (keywords) in web analytics has been steadily increasing each month since Google’s initial encryption of searches back in October 2011. Why is losing this referral data on keywords so important?

The 4 Critical Elements of an Effective Business Website

Webbiquity

That means creating a site that your target visitors will be glad they found once they arrive, and will spend some time with because the site provides the information they need in an easy-to-find manner. Information Architecture. Is it easy to add meta tags and customize page URLs? Information Architecture. Then put yourself in their shoes: why are they looking for information?

Want to Dominate Organic Search? How Blogging Can Help

Hubspot

Because every time you write a new blog post, you create a new URL for your site -- and every new URL is a new opportunity for your website to be ranked in search. and keywords. I won''t deny that, and you absolutely should optimize your on-page content for important keywords.

The 28 Best Miscellaneous Online Tools for Marketers

Webbiquity

Hopefully you’ve found the posts helpful and have perhaps even implemented some of the tools covered. Discover who is hosting any website—get information about the web host, IP address, name servers and more. Enter any URL and create a trackable shortened link.

Google took my keywords. 10 resources to get them back

Biznology

Keywords are the currency of the internet. Most people find a website (including yours) by first typing keywords in the query box of a search engine. This information is not only telling for words that should be on your site but rich with insights about the unmet needs of your audience. It is the GPS for a site but keywords are no longer one of the things Google Analytics gives. Here are 10 other resources now that Google has taken away our keywords.

Google Launches New 'Disavow' Tool to Help Protect You From Bad Inbound Links

Hubspot

Only include one URL per line. Here's what your final document might look like according to Google: In this example, the three pound signs are simply comments that Google ignores, but might help you with your record keeping.

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The Secret to Content Optimization for People and Search

Vertical Response

We strive to create relevant, meaningful and ultimately useful information for our readers. You create content that helps, answers questions and provides utility. Keywords for the Win. Keywords should merely be a part of the content and occur a few times within it.

New Tool Helps SEO, SEM Consultants Pinpoint Local Clients

Webbiquity

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients.

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How to Optimize a Blog Post (No SEO Wizard’s Hat Required)

Marketing Action

But it helps. Your content strategy should be informed by your SEO goals, and vice versa. Notice I said “informed by,” not “determined by.”. Here’s the deal: There are hundreds, maybe thousands, of keywords you could pick to write a post about. Keyword 1. Keyword 2.

Six Ways to Search-Optimize a Blog

Webbiquity

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. Take advantage of these six techniques to help get your blog ranked highly in relevant searches, and increase your overall web presence. But with a blog, you can create any (reasonable) number of top-level categories, and give these keyword-rich labels.

Making SEO a Priority During Website Launch Planning

Act-On

Hopefully this post will help put you in the right direction. Secondly, by making SEO a priority you’re also helping address items that are important to usability, website experience, and data tracking. Update canonicals if URLs are changing. Case in URLs.

One easy tip to increase content sharing immediately

grow - Practical Marketing Solutions

In this world of extreme information density , creating great content is certainly no guarantee that anybody will see it. I know this sounds preposterous, but many standard tweet buttons only post the URL and not the name of the post! Shortened URL. Keyword. Shortened URL.

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Fathom SEO Pulse #54: Algorithm Updates, Hyper-Targeted Content & More

Fathom

Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Administrators can still override and edit information by going to Google My Business.

7 Ways to Improve Your Site’s SEO Game Today

Modern B2B Marketing

Use Keywords Appropriately. As search engines crack down on spam, keywords have gotten a bad rap, but as long as people use words to communicate with search engines, keywords will have an important place in SEO. Post Content that is Helpful. Stay Informed of SEO Changes.

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Need an Edge? Do A Content Marketing Competitive Analysis

Act-On

Paste in the URL of your competitor’s website, or perhaps their blog. Snitch their pages’ keywords. Be careful here: Don’t just dive in and grab a competitor’s keywords without thinking. You can check a competitor’s keywords in two basic ways: by hand, or with a tool.

Content Marketing: Now Serving Freshly Squeezed SEO Juice

Sales Engine

Not to say that keywords and backlinks aren’t important because they still play a big role in helping Google figure out what that page is about. It might be perfectly optimized around the keyword, but it adds little value to the reader. Here's where keywords can be important.

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The 29 Best Social Media Monitoring Tools

Webbiquity

These tools can help you find out. Social media monitoring and analysis to measure the impact from campaigns and content, social attribution to help allocate budgets, and an analytics API to connect to dashboards and reporting tools. Track shares, likes, tweets, and more for any URL.

10 Helpful Uses of RSS Feeds for Marketing

Hubspot

By now, most members of the inbound marketing community are probably aware that RSS exists (and if you don't, this blog post will help ). 10 Helpful Marketing Uses of RSS Feeds. Use it to help brainstorm blogging ideas. RSS can help you streamline your social media monitoring.

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Blogging for SEO: How to Write Blogs that Rank on Page One

Hubspot

You also need to focus on writing SEO-driven, keyword-focused content that attracts not only website traffic, but the right kind of traffic. To identify those hot keywords, head on over to the social platforms your target audience frequents and see what’s trending. URL if possible.

How to Make Your Blog Posts SEO-Friendly [Checklist]

Hubspot

We understand this is a common issue facing inbound marketers -- and we want to help. Today, HubSpot has launched an SEO Panel that will help take you through how to optimize your blog posts as you''re writing them. 1) Focus on 1-2 long-tail keywords. c) URL.

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The 6 Most Common B2B Questions about Twitter

B2B Marketing Traction

The answer is that hashtags are used to tag your tweet with a keyword that clues readers in to the topic of your tweet. How do I search Twitter by keywords or hashtags? You can search by keyword or hashtag to follow the conversation about a topic or an event.