Hubspot

APRIL 21, 2021

Traffic is a low-impact word for most people but a high-impact word for marketers. Traffic can ultimately dictate success, whether it’s the number of leads that come to your website, visit your social channels, or watch your videos. 4 Content Types That Get Non-Organic Traffic, According to Content Strategists.

Traffic 101

Traffic Organization Content Thought Leadership 101

Marketing Insider Group

JULY 3, 2023

Good search engine optimization isn’t just about ranking high for keywords. Don’t worry — we’re here to help you out. Key Takeaways: Resources like Google Trends, Exploding Topics, Feedly, and Trend Hunter help you find top trending topics. You can use that intel to help you build a content calendar for the year.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Navigate the Channel

JUNE 19, 2023

Understanding human behavior can help you write more enticing gateways to content. The top 5… The best reasons to… How to stop… Numbers can be particularly rewarding in a headline because they offer predictability (the reader knows there will be 6 or 10) but also because numbers, specifically numerals, help human brains manage expectations.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

SmartBug Media

DECEMBER 10, 2020

You need a platform that can help you move quickly, optimize as you go, and give you the revenue attribution metrics needed to determine where and how to pivot to stay nimble. Yes, I am talking about HubSpot. Why HubSpot for SaaS? The answer: by leveraging powerful martech that empowers you to use inbound to its full potential.

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Valasys

AUGUST 10, 2023

This is a shame since SEO and tracking tools monitoring your traffic and rankings have allowed us to view old content in a new light. There are several ways to bring old content back to life to increase traffic. Here is how: 7 Ways To Augment Your Website’s Traffic By Reforming Past Content 1.Optimize

Traffic 52

Traffic Lead Scoring Lead Ranking Content 52

Optinmonster

OCTOBER 15, 2021

Are you looking for an easy way to set up HubSpot with WordPress? HubSpot is a popular customer relation management (CRM) platform that helps you make marketing, sales, content management, and customer service easier. That’s why, in today’s post, we’ll show you the BEST ways to connect HubSpot to WordPress.

Hubspot 89

Hubspot Work Management Rules Template 89

FunnelEnvy

APRIL 4, 2022

Search engine optimization is a widely-promoted marketing discipline in part because of how impressive it looks to generate traffic increases. A B2B company can ensure its brand is identified during this step in several ways, from in-person promotion to search engine optimization based on relevant keywords. Click To Tweet.

Traffic 73

Traffic SEO Generation Conversion Rate 73

Marketing Insider Group

JUNE 7, 2021

In 2020, 70% of marketers were already actively investing in content marketing ( HubSpot ). It can help you convert leads and win new customers. Content marketing will help you reach your target audience, engage people, build trust, and convert leads into customers. The average increase in traffic is 138% after 12 months.

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Hubspot

APRIL 29, 2019

Plus, digital marketing can help you better engage prospects, turn prospects into leads, and ultimately convert leads into loyal, delighted customers. To help inspire your marketing team and kick-start your 2019 digital marketing strategy, we've cultivated a comprehensive list of digital marketing tips from marketers here at HubSpot.

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101

Albacross

APRIL 23, 2019

Image Source: HubSpot. One of the great tools that can help you with your inbound marketing efforts is HubSpot Inbound Marketing software. One of the great tools that can help you with your inbound marketing efforts is HubSpot Inbound Marketing software. HubSpot lets you enjoy their excellent set of tools for free.

Inbound Marketing 94

Inbound Marketing Traffic Search Marketing Tactics 94

SmartBug Media

MARCH 4, 2020

If you’re a marketer, your job doesn’t stop at driving traffic to your site. Below, we describe the best ways to create multi-layer source tracking in HubSpot and tell a clear story about traffic. Think about the different tools you use to drive traffic during a campaign. Here’s where UTM parameters become invaluable.

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

Marketing Insider Group

DECEMBER 15, 2020

Content can help to build your brand in several different ways. By regularly publishing informative and educational content that helps to solve your audience’s problems, you demonstrate the fact that you know what you’re talking about as an expert in your industry. But while exposure is important, it’s not the only factor at play.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Marketing Insider Group

NOVEMBER 8, 2022

A great content marketing strategy creates brand awareness, drives traffic and generates quality leads. Knowing your business is a key part of driving traffic to your site. Your answers will help determine which articles your team can improve. Quick Takeaways. Not Using Data To Build Your Content Marketing Strategy.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Hubspot

JULY 7, 2020

And, one major way they've driven traffic from different regions to their site is through international SEO. And, according to HubSpot SEO experts, this is no different when it comes to building an SEO strategy for your international or multi-language website. As a marketer, your biggest goal should be to know your audience.

Hubspot 101

Hubspot SEO Domain Content 101

Marketing Insider Group

NOVEMBER 22, 2021

As a result, some brands only do the bare minimum when it comes to analytics (like only tracking basic web traffic numbers) or don’t use it at all. Web analytics can help you optimize your best-performing and underperforming content to drive more traffic and higher conversions from both. In both cases, web analytics can help.

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

SmartBug Media

JUNE 29, 2021

If your website isn’t showing up on the first search engine results page, your current SEO approach might need some work, which means you’re in the market for the latest SEO hacks in HubSpot. This means that if you rank first on Google, below the Featured Snippet, and your keyword was searched 10,000 times, you can expect 1700 visits.

Hubspot 52

Hubspot SEO Lead Scoring Lead Ranking 52

Marketing Insider Group

JULY 13, 2020

Check out all the ways a blog can help your business grow. A blog offers key benefits that can help you achieve your business goals. How do more leads, a steady flow of website traffic, stronger customer relationships, and higher revenue sound to you? Businesses that blog regularly benefit from: More web traffic.

Paid Content 304

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 304

Marketing Insider Group

NOVEMBER 9, 2020

That’s right, for just $8,000 per month, you can get a content marketing strategy , a year’s worth of content ideas , an SEO audit and keyword strategy , external link building, conversion funnel development, and paid promotion to reach all the new people you need to grow your business. But we can’t take traffic to the CFO.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

SmartBug Media

DECEMBER 8, 2020

Therefore, the choice of where to put your blog, on HubSpot or WordPress , should in most cases be answered by the question, “Which platform am already hosting my main website on?”. These plugins allow server caching, file minification, image lazy loading, and other features that are not inherent in the HubSpot ecosystem. Post Editing.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Sometimes, these exploratory keywords exist in relation to an existing solution: “Canva alternatives”. This means it’s both a high traffic and high intent keyword.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Optinmonster

MARCH 22, 2024

At the same time, we also believe in making smart, data-driven decisions–and helping you to make those decisions–so that you can spend your resources wisely. When it comes to your content marketing, you can safely assume that the more traffic you get, the more revenue you’ll be able to generate. He found that approx.

Correlation 77

Correlation Lead Scoring Lead Ranking Traffic 77

Hubspot

MAY 17, 2021

Focusing on selling products rather than helping your audience. Nelson Chacon, the principal marketing manager of YouTube at HubSpot, says, "Don't sell, help. They want help. The best way to abandon this strategy is to know what your audience needs help with. This isn't going to help marketers.

Youtube 99

Youtube Hubspot Tactics Video Marketing 99

Envy

NOVEMBER 8, 2021

Once upon a time, B2B marketers would carefully select a list of individual keywords to target and write content on that would increase their chances of ranking on Search Engine Results Pages (SERP). For the next post, they’d choose a different keyword. For the next post, they’d choose a different keyword. The result?

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

Outgrow

MARCH 18, 2024

Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. Data analytics is the process of analyzing raw data to uncover insights, trends, and patterns that can help in decision-making and drive better outcomes.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Marketers now have lots of data analytics tools to help them figure out what customers are doing and how to make their campaigns better. Data analytics is the process of analyzing raw data to uncover insights, trends, and patterns that can help in decision-making and drive better outcomes.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Hubspot

JULY 23, 2020

For instance, HubSpot has the Partner program, which offers unique benefits, including co-marketing opportunities. HubSpot Academy gives educational value to its audiences, so it was a great channel for partners to get involved. Lessons even include tools to help viewers take actionable steps as they learn. Image Source.

Hubspot 80

Hubspot Campaigns Advertising Agencies Work Management 80

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). HubSpot’s CMS is first and foremost marketing-focused.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Webbiquity

OCTOBER 23, 2018

33% of inbound marketers and 31% of outbound marketers rank outbound marketing practices, such as paid advertising, as the top waste of time and resources,” per HubSpot in 2016. Brian Halligan , the co-founder of Hubspot, first conceived the term “inbound marketing.” What is Inbound Marketing? Content Marketing.

Inbound Marketing 263

Inbound Marketing Paid Content Top of Funnel High Quality Lead 263

Hubspot

JULY 18, 2019

Is it better to pursue an organic-first approach and find consumers through search engine rankings, or is it better to invest in an advertisement at the top of a keyword results page? This method is mostly associated with search engines as advertisers bid on search keywords relevant to their target markets. What is SEO? What is PPC?

Paid Content 77

Paid Content PPC Paid Search Agency Traffic 77

Top Rank Marketing

NOVEMBER 13, 2023

This is especially true after Google’s helpful content update that rolled out in summer 2022. This update from Google is incredibly good news for B2B brands, because helpful B2B content is also intent-qualified content. Research has shown that organic search accounts for more than half of all website traffic.

B2B Marketing 114

B2B Marketing Top of Funnel Content Marketing Brand Identity 114

Hubspot

JULY 11, 2017

With speakers from HubSpot, Canva, LinkedIn and more, we're covering everything from how marketing and sales has changed, to in-depth workshops on improving your SEO strategy, and talks on how to turn your web traffic into leads and customers. JAMES GILBERT, HUBSPOT. MATTHEW BARBY, HUBSPOT. ELISSA HUDSON, HUBSPOT.

Hubspot 69

Hubspot Demand Generation Agencies Work Management Top of Funnel 69

Contently

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. To do that, it helps to know a bit about how Google decides that a content piece will truly bring value to readers.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

SmartBug Media

NOVEMBER 6, 2018

If the answer is yes, continue reading to learn how to utilize this tactic to boost organic traffic. If the answer is no, keep reading to learn how blogging can help drive traffic to your website. It’s also a way to drive more traffic to your website organically. The History of Blogging.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

Hubspot

MARCH 19, 2020

Of course, every marketer should consider more than organic traffic when analyzing success metrics. But SEO efforts don't just help you reach organic traffic goals — they can also help you achieve your brand awareness and lead generation goals, as well. How SEO Can Help You Reach the 3 Main Content Marketing Goals.

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

Hubspot

APRIL 23, 2020

At HubSpot, we run these campaigns quarterly. Working with our team at HubSpot Research , we ran our first survey in November/December of 2019 that went out to 3,400 global marketers. We are fortunate enough to work with a lot of brilliant marketers at HubSpot, so eight of our experts were internal.

Acquisitions 94

Acquisitions Hubspot Lead Scoring Lead Ranking 94

Hubspot

APRIL 20, 2021

You pick keywords related to your business, create content with those keywords, and you’re set to watch your site grow — a simple three-step process, right? Thankfully, there are various tools specifically designed to help you with SEO, build domain authority, and achieve high ROI. Beacon Digital Marketing.

CMS Development 94

CMS Development SEO Marketing & Strategy Paid Search Agency 94

Contently

APRIL 4, 2023

Most content marketers can pinpoint their highest-traffic pieces — but high-level metrics only tell part of the story. For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. We know that search engines prize a combination of reader-first, unique, helpful, and fresh content.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155