How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%

Hubspot

Last October, I had the opportunity to collaborate with the team at HubSpot to rewrite their copy as part of their site's redesign. We grilled HubSpot's product development, sales, and support staff to get their inside perspective. Building HubSpot's Page Templates.

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Hubspot Inbound Conference Recap 2 of 9

Kaon

Throughout this session she discussed how the use of brain science can help your audience remember exactly what you want them to. Formal to Informal. More in depth information about her presentation can be found here from the event.

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Trending Sources

Hubspot Inbound Conference Recap 7 of 9

Kaon

Power the Bottom of the Funnel with Sales Enablement, Deborah Farese, Hubspot. Here are 6 tips to help your company power the bottom of the funnel with sales enablement: Prioritize leads and help leverage triggering events.

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Hubspot Inbound Conference Recap 4 of 9

Kaon

Only 20% of people who have opted in to emails actually open them because they find the information not relevant or interesting to them. The five trends for helping create those experiences and get moving are: Relevance in mobile becomes reality- 50% of unique visitors are mobile visitors.

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Data Plus MarTech: HubSpot and Demandbase Join the Race

Customer Experience Matrix

The first was HubSpot ’s announcement yesterday that its CRM offerings would now include access to a 19 million account prospecting database. The WhoToo deal won’t fully close that gap, but it does help to keep Demandbase competitive. (I’m

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6 Broader Business Questions to Inform Your SEO Strategy

KoMarketing Associates

Online marketers are talking a lot about buyer personas and attributing each piece of content to a respective persona (HubSpot walks you through how to do that here ). Late last year I touched on 3 ways SEO can work with social media initiatives.

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12 Awesome HubSpot Resources That Won't Cost You a Dime

Hubspot

Over the years, HubSpot has developed a number of free tools and programs that we love to share with others. 1) HubSpot CRM. Our CRM is easy to adopt and helps businesses automate their sales processes to save time, money, and energy. Missed out on HubSpot's annual INBOUND event?

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20 Must-See SlideShare Presentations That'll Inform, Inspire & Entertain

Hubspot

What better way to display valuable pieces of information than through a visual format like a SlideShare? From Zapier to IFTTT to Signals and Litmus, HubSpot customer Eric Leist gives us a snapshot of valuable tools to help marketers hack their marketing careers.

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How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy

Hubspot

After reporting more than 100 million daily active users , and over 8 billion video views a day, we decided to give it a go: The official HubSpot Snapchat account launched in March 2016. To help you get started, we've detailed everything we've learned (so far) below.

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6 Ways Social Data Can Inform Your Marketing Strategy

Hubspot

Thankfully, we''ve learned that there''s a layer of science behind social media marketing, and we can actually extract highly valuable data that can inform our overall inbound marketing strategy. You can then take that information to: Identify your competitor''s most successful content.

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6 assumptions push marketing gets wrong

Biznology

So I started working on some basic visuals to help people understand the deck without my voice. The visuals will help when I reprise the talk at Intelligent Content Conference in Las Vegas on March 30. Give them visual cues to help guide their journeys.

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How Effective Managers Organize Their Time: 9 Pro Tips From Real HubSpot Managers

Hubspot

Do you have time to make yourself available to help your team today? Here are some top tips from great managers here at HubSpot. My biggest challenge used to be email," admits Nataly Kelly , HubSpot's VP of Localization Marketing.

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13 Lucky Takeaways from HubSpot’s 2015 State of Inbound Report

The Forward Observer

Get lucky with HubSpot's State of Inbound Report. For the past seven years, marketing automation software company HubSpot has published findings from its annual survey on marketers' challenges, priorities, tactics and results in its "State of Inbound" report.

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7 Real Marketing Interview Questions From HubSpot's CMO

Hubspot

The file contains information about each lead, such as their industry, title, company size, and what they did to become a lead (e.g. Can you use this information to create a lead score? Pay attention, blog readers: I'm going to let you in on a few of my best kept secrets.

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7 Helpful Resources Every Email Marketer Should Bookmark

Hubspot

To help you make sense of all the email marketing information out there, we've put together this list of websites that you should bookmark. Touchstone Subject Line Analyzer tool will show you projected open rates, click rates, and other helpful stats based on Touchstone's database.

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Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like

Hubspot

To give you some more information on what these posts look like in real life and what kind of effects they can have, we decided to dive into our own blog data. Using this information, we can work toward increasing the number of compounding posts we have in our arsenal.

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You’ve Got Mail from Eloqua, Hubspot & Neil Patel

Reachforce

HubSpot is well-known for their excellent and engaging content mix, demonstrated well here with their mix not only of content offerings, but sender. Creating great content will surely be an important part of the mix at HubSpot Inbound 2012 conference in Boston next week.

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You’ve Got Mail from Eloqua, Hubspot & Neil Patel

Reachforce

HubSpot is well-known for their excellent and engaging content mix, demonstrated well here with their mix not only of content offerings, but sender. Creating great content will surely be an important part of the mix at HubSpot Inbound 2012 conference in Boston next week.

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11 Helpful Resources for Improving Your Business Skills

Hubspot

Here are 11 of the best resources out there to help you become more business-savvy. 11 Helpful Resources for Improving Your Business Skills. For these skills, which require absorption of new information, repetition, and practice, we recommend taking more formal approach.

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9 Resources to Help You Become a Better Leader

Hubspot

If you're on that leadership development path and looking for some more materials to help you along that journey, we've got you covered. 9 Resources to Help You Become a Better Leader. You'll be given real assignments to build your knowledge -- and a mentor to help you through each one.

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5 Small Tweaks to Help You Generate More Leads

Hubspot

97% of marketers see the opportunity that content marketing presents, according to a recent survey from HubSpot and Smart Insights. 5 Small Tweaks to Help You Generate More Leads. When HubSpot put this theory to the test, the results were incredible.

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Introducing HubSpot's New Research Hub: Your Go-To Source for Marketing, Sales & Business Data

Hubspot

On our path to embracing a new era of marketing and sales, HubSpot discovered something important. In order to make sure we stay on top of trends, information, and the goals of our customers, we decided to launch HubSpot Research. Information is more valuable than ever.

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Inbound Isn't Just for Marketing: Introducing HubSpot's Inbound Sales Methodology & Certification

Hubspot

At HubSpot, I sit with the marketing department. Back in 1996, I had everything I needed to help my prospects make a decision: pricing sheets, product specs, connections with other customers, connections with the executives in my company, and so on. I’m a sales geek.

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How to Have the Most Productive Q1 Ever: 11 Helpful Tips

Hubspot

Have a look, and see which ones will help you achieve the most this quarter. Whether it’s staying organized, coming up with ideas, or promoting your posts, that's what bookmarked sites are for -- to keep all of your best, helpful resources in one place.

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Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness

Infer

a leading predictive sales and marketing platform that helps companies win more customers, further expanded its open ecosystem today with a new connector for Microsoft Dynamics 365 for Sales. Founded in 2010, Infer delivers a predictive-first platform that helps companies win more customers.

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11 Helpful Tips for Becoming a Better Networker [Infographic]

Hubspot

This post originally appeared on HubSpot's Sales Blog. Of course, it’s important to close a conversation by getting the person's contact information, but treating networking with a “gotta catch ’em all” attitude is a mistake. To read more content like this, subscribe to Sales.

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What is Hubspot? Marketing Automation Software Series

Reachforce

Today’s guest post introduces to marketing automation with @HubSpot, courtesy of Jeffrey Russo. . HubSpot ’s inbound marketing methodology covers every stage of your marketing funnel. A robust layer of analytics that helps you understand what works and what doesn’t.

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How the HubSpot CMO Screens for Top Marketing Talent

Hubspot

At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general.

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33 Tweetable Tips That'll Help You Master LinkedIn [Infographic]

Hubspot

4) Share high-quality information with your network to create connections that become alliances. — HubSpot. 20) LinkedIn has found that 20 posts per month can help you reach 60% of your unique audience.

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HubSpot Announces Social Inbox: An Integrated App to Make Social Media Personal Again

Hubspot

At HubSpot, we’ve been using social media as part of our inbound marketing strategy since before Twitter was born and back when Facebook was only accessible to students. We''re calling it Social Inbox , and it will roll out to all HubSpot customers in early June.

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HubSpot Ranked #1 Marketing Automation Software Vendor in VentureBeat Survey

Hubspot

Where can you turn for accurate information on what to buy and what questions to ask? Dharmesh Shah , HubSpot’s co-founder and CTO, is fond of saying that “at the end of the day, people don’t remember the pitch; they remember the experience.”

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16 Creative Email Subject Lines To Help You Restart Stalled Conversations

Hubspot

This post originally appeared on HubSpot's Sales Blog. If the person you were emailing with requested specific resources and then never responded, follow up with a new tidbit of information to keep them interested. Creating a sense of urgency is always helpful for spurring action.

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Data Storytelling 101: Helpful Tools for Gathering Ideas, Designing Content & More

Hubspot

HubSpot's Blog Topic Generator : Have an idea of what your audience might be interested in, but don't know how to frame it? These tools will help you dig. It's an exciting time to be a content marketer. But it's also a challenging time.

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How HubSpot Grew by 50% in 2013: A Year in Review

Hubspot

2013 was a landmark year for HubSpot in helping businesses worldwide become more personal, effective, and human overall. Below is our annual Year in Review, where we''ve summarized what we believe were some of HubSpot’s key achievements in 2013.

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7 Ways Twitter Can Help Juice Your Content Creation

Hubspot

It''s the first in a two-part series with Twitter''s Brian Lavery and HubSpot''s Laura Fitton.). These chats can not only help you shape your content with fascinating quotes and new insights -- they can actually teach you about new things that''ll make you a more diverse content creator.

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Facebook content strategy is a time bomb for inbound marketing

grow - Practical Marketing Solutions

Inbound marketing is a term coined by Brian Halligan of HubSpot to describe a way to promote a company through blogs, podcasts , video, eBooks, newsletters, social media marketing , and other forms of content marketing which serve to attract customers.

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HubSpot Spreads Its Wings

Customer Experience Matrix

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. I couldn’t find a public list of the available HubSpot apps, but their press release cites a connector for Microsoft Dynamics CRM and my notes from May mention custom analytics and shopping cart integration.

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The 24 Best Online Writing Tools and Apps

Webbiquity

5% for video) for helping to make business decisions. Prospective buyers won’t take the time to investigate the benefits of your products or services or the merit of your ideas if that information isn’t conveyed in a clear and compelling manner. Showcase reviews: HubSpot.

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Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google's Next Algorithm Update

Hubspot

We''ll dive into more details on what the update will entail and give you some tools to help diagnose your site''s mobile-readiness. 3) HubSpot''s Marketing Grader. Google is about to update their algorithm again, and this time it could have a big impact on your business.

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12 Tools & Resources to Help You Create Better Buyer Personas

Hubspot

One of the biggest challenges you are likely to encounter revolves around actually gathering the information you need to construct your personas. Ideally, you’ll sit down with your customers and chat with them face-to-face to uncover things that will inform your persona development.

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