Writing on the Web

How to Harness the Power of Social Media

Writing on the Web

Learning to read the data and metrics from your advertising efforts will help you devise ads that result in a positive return on investment for your company. When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans.

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

Although like-baiting might help you get more retweets, shares, and likes, it will not result in repeat traffic. To keep track of your efforts, make use of analytical tools to help you measure every part of your social media campaign.

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5 Ways Blog Analytics Improve Your Business Blog

Writing on the Web

Lead generation, conversion rates and bounce rates will help you understand your audience, and which calls to action are most compelling. How do you use your blog analytics ?

How Do You Choose a Blog Platform?

Writing on the Web

This guest post, by Suzanne Bird-Harris, takes a look at the differences between two of the most popular blogging platforms to help you identify what factors to consider when choosing a platform. . You have to fix the problem, or hire someone to help.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts

The ABC’s of Great Blogging: Be Original and Offer Insight

Writing on the Web

If you’re a coach, consultant, or service professional , say a doctor, therapist, lawyer, financial adviser, or health expert, you need to create content that will help your clients. Last month I helped a small business owner who sells car insurance for people traveling to Mexico.

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5 Key Elements for Your “About” Page: How to Tell Your Story

Writing on the Web

If you need help, check out my free download, Shortcuts to Publishing a Leadership Blog. When’s the last time you updated your bio on your About page on your blog or website?

5 Ways to Get Readers to Respond

Writing on the Web

This also can help to lower your blog’s “bounce rate” as calculated by Google Analytics. They help readers find the information they’re looking for without backing out of your site and returning to Google.

Great Newsletters: 5 Must-Haves for Better Design

Writing on the Web

Here are five newsletter design must-haves that will help you get found, get known and get clients. Many people read newsletters in a hurry, so help them out: Use sub-titles and sub-headings. Have you noticed what great business newsletters have in common?

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them

How to Blog for Your Business Using Personality

Writing on the Web

I can’t help myself, I’m drawn into reading the damn things. Do you know how to blog for your business using personality yet remaining professional? No, seriously – there’s an ongoing trend to be personal with blogs. I see it everywhere – blogs, email, newsletters.

Content Marketing: How do you know if it???s working?

Writing on the Web

If you need help identifying your content marketing goals or creating content, download my free guide: Shortcuts to Content. How do you know if your content is working for you?

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Better Business Blogs: Correct Those Broken Links

Writing on the Web

She specializes in helping traditional business owners navigate the waters of modern technology. Are you keeping your business blog fresh? If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work.

Is Your Content Writing Appealing to Thinkers AND Feelers?

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Many professionals use this tool to help match their communication styles to other preferences. Up next I’ll share some research and tips on emotional writing that will resonate with both groups of readers and help you connect.

Out-of-Office: 4 Time-Saving Social Media Tips to Keep Connected

Writing on the Web

If you don’t want to mess with this stuff, ask a virtual assistant (VA) like Serenity VA to help. Besides driving traffic back to your blog, Twitter is a great tool to help you find, follow and join conversations.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

How to Make Money Blogging:Yes – You Can Still Make Money Blogging!

Writing on the Web

I’d love to help! Can you still make money blogging ? Or is it too late to get in to the game? As I shared in my last post , the blogging has rapidly changed, but it’s not too late to start a blog, or turn your existing blog in to a source of income.

Best Kept Secret of an Email Newsletter Bio

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Offer Help. It’s important to know you can access help without incurring huge costs.”. Next, tell them who you are and what you can do to help solve their challenges. Let them know what kinds of people you work with, and how long you’ve been helping them.

Blog Goals: 5 Tips to Keep Your Blog Focused and on Track

Writing on the Web

Here’s how I help my clients solve this problem of clarity : Define your business Ps & Q – (3Ps + 1Q) : => What Problem do you solve? => Who are the People you serve? => What Products and services do you offer? => What makes you uniQue??

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Tips to Get Your Business Newsletter Read

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Here are a few timeless tips to help you get your newsletter read. If you’d like more help with creating your newsletter, download our Shortcuts to Publishing an e-Newsletter. Does anyone read your business e-newsletter? How do you get your clients and prospects to open that email?

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Why helpful, non-promotional content is the key to lead generation success. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

The 4 Step Creative Process for Writing Blogs: (& Happy Birthday to WOW Blog)

Writing on the Web

This preparation helps you focus on why and to whom you are writing. Do you struggle with the creative process of writing blogs ? Do you cringe when you need to find a topic for your blog? You’re not alone.

A Checklist for a Good Blog

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Compared to Facebook and Twitter, it’s a real publishing platform where what you write will help you get found, get known and get clients.

Newsletters, Social Media, Blogs: What’s Best?

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In a poll I did with professionals who publish a newsletter, people shared that they still send out regular e-newsletters, and told me why their subscribers like getting news: “It helps me stay connected and it provides me with thought provoking ideas, and useful tools to be successful in life.”.

How to Lure Readers to Your Blog from Social Media

Writing on the Web

I find it particularly helpful to put an interesting question, topic, or otherwise attention-grabbing info in your first sentence or two. Perhaps it sounds a bit contradictory, but visiting social media sites to see what is trending can help you figure out what people want to read about.

Top 5 Content Marketing Blog Aggregators

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It’s easy, smart and can help your business blog get inbound links. Have you created a list of your top 10 blogs? If not, you’re missing out on opportunity to improve your search rankings.

6 Easy Tips to Be a Better Blog Writer

Writing on the Web

While it’s good to keep your nose to the grindstone as long as you’re feeling productive, breaks will help you to clear your mind and re-focus. Even just a few minutes here and there will help you get more focused. How can you get to be a better, faster blog writer ?

How to Write Blog Posts: Awesome Graphic

Writing on the Web

This infographic was created for Salesforce Canada and it says it all; it will help you put together a share-worthy post. Do you know how to write blog posts so that they actually get read? Some people think blogging is easy : Write it and it will be read.

How to Start a Blog: 7 Steps BEFORE You Blog

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I’ve created a worksheet to help you, The First 7 Steps BEFORE You Create Your Blog. I think this might be helpful, even if you’ve already started your blog. Need help with your blog? How do I start a blog ? .

Your Business Blog Sweet Spot: How to Find It and Keep It

Writing on the Web

Here’s a quick list of survey questions to ask your target audience to help define what they want to read: What are the five top web sites you visit frequently in your work?

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6 Easy Blog Posts You Can Write to Attract Readers

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ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.

How Authentic is Your Blog Writing?… And,How Do You Write Authentically?

Writing on the Web

In my last blog post, I shared 5-steps for a good bio/marketing message for an e-newsletter : Tell them who you are and what you can do to help solve their challenges. Let them know what kinds of people you work with, and how long you’ve been helping them.

Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog

Writing on the Web

I have created a guide of 10 questions to help you walk through the process. It will help you to: Write quality content that keeps the readers in mind. Generate ideas for blog posts to help you simplify the process. Help your target readers find you.

4 Ideas to Generate Blog Topics

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Part of your writing process should include keyword research , and nothing can help you accomplish this like Google SERP (search engine results page) analytical tools. How are you doing with your 2015 blog goals ?


5 Best Business Blog Goals for 2015- And 5 Steps to Get You There

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Have you created a map to help you reach your goals? What goals have you identified for your blog and website for 2015? It’s true, I don’t believe in making new year’s resolutions.

Blog Content: 4 Ways to Make Your Blog Unique

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While this statement may contain circumstantial evidence, it’s still combining two facts to prove a single point – humankind may have helped the progression of glacier melt. Want to make your blog stand out? Try finding unusual facts and weird blog content.

Expert Ebooks: More Ways Ebook Writing Goes Wrong

Writing on the Web

If you’re a professional who’s been helping clients for decades, you know a lot and you know what works. Solve a problem, give readers something they can really use, and still let them know you can help if/when needed.

5 Ways to Make Your Business Blog Remarkable

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Target your customers – knowing who you are marketing to will help your business blog. You can also identify how you can help your target market and offer tips and tricks related to what they are interested in. How do you make your business blog really remarkable? Like, fascinating ?

6 Tips for Easy Ebook Promotion with Social Media

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Make a short video talking to the camera about the ways in which your e-book can help other people. Her company SerenityVA will help you succeed with your expert ebook promotion.

How to Blog without Boring Readers in the Holiday Season

Writing on the Web

Put your own spin on popular topics and it will help bring traffic to your site. ChamberofCommerce.com helps small businesses grow their business on the web and facilitates connectivity between local businesses and more than 7,000 Chambers of Commerce worldwide.