What Works - What Doesn't

Stop the WordPress Madness!

What Works - What Doesn't

One month and hundreds of dollars worth of development help ago, I began consolidating my Web site and blog onto WordPress, the popular blog, Web site and content publishing system.

12 Quick Content Marketing Tips and Trends

What Works - What Doesn't

edgy) helps. The frigid cold along Route 128 the other morning didn’t keep a standing-room-only crowd from Schwartz Communications’ Breakfast Roundtable on content marketing (using information shared on the Web to drive sales.)

Trending Sources

Are We Scrubbing the LIfe Out of Press Releases?

What Works - What Doesn't

These included dramatic government budget cutbacks, a scramble for funds among richer and poorer regions, and how the vendor’s solution helped bring affordable IT services to all.

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How We Can Help

What Works - What Doesn't

Here are some of the ways we’ve recently helped our clients win in the marketplace. Helped a global IT services provider hone its response to an RFP for a multi-million project. Email us at bob@scheierassociates.com or call at (781) 599-3262 and let us brainstorm a way to help


8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Are We Scrubbing the LIfe Out of Press Releases?

What Works - What Doesn't

These included dramatic government budget cutbacks, a scramble for funds among richer and poorer regions, and how the vendor’s solution helped bring affordable IT services to all.

eBook: Content Marketing: Where To Place Your Bets

What Works - What Doesn't

To help you create the highest-quality content as quickly as possible, I wrote “Content Marketing: Where to Place Your Quality Bets.&# Click Image To Download.

Can PR Firms Find Gold in Marketing Automation Services?

What Works - What Doesn't

PR firms already have deep relationships with clients, and understand – and in some cases helped create – their branding messages. They’re also skilled at creating content for different audiences, either using their own employees or outside help.

Maintenance Fees, a Cash Cow for Vendors, Under Attack From Users

What Works - What Doesn't

Several consultants who help customers negotiate software contracts told me, as part of a story I reported for InfoWorld , that a growing number of customers are ditching maintenance.

It's Official: Forrester Says B2B Buyers Hate Confusing Jargon

What Works - What Doesn't

Vendor use of jargon and their lack of simplifying issue complexity often keep business-oriented buyers from grasping the nuances of how technology can help to solve their problem,” says a post on the Marketing Interactions blog.

First Rule of Content Marketing: Don't Say Anything Dumb

What Works - What Doesn't

  Another is s aying the same thing six ways, as in “Reducing inefficiency and boosting productivity helps to reduce costs and enhance corporate productivity by making better use of corporate resources.” OK, maybe some people are so dumb they don’t know a heater gets hot.

Selling Your Weaknesses in B2B Content Marketing

What Works - What Doesn't

The rest thanked HubSpot for raising these problems and/or asked for help in solving them. I’ve long argued that admitting your product or service isn’t the right hammer for every nail is an effective way to sell.

Using Online Games To Sell Complex B2B Software

What Works - What Doesn't

  In Innov8 players are presented with multiple scenarios (tweaking a supply chain or improving customer service) and get to see how business process automation helps the business.

First Rule of Content Creation: Don't Say Something Really Dumb

What Works - What Doesn't

  2)   Saying the same thing six ways, as in “Reducing inefficiency and boosting productivity helps to reduce costs and enhance corporate productivity by making better use of corporate resources.” OK, maybe some people are so dumb they don’t know a heater gets hot.

Real Editors Don't Just Retweet

What Works - What Doesn't

As an editor you need to find out what they think is new and interesting, and help them turn those ideas and observations into content customers care about.


What Is Content Marketing?

What Works - What Doesn't

That readership history helps identify where each prospect is in the purchase cycle, what follow-on information or offers we should send them, and who are the most attractive prospects. The more complex your “sell” and the longer the sales cycle, the more content marketing can help you. Read on to learn how content marketing is helping IT vendors , and the four easy steps to getting started with content marketing

Software Consultancy: Why MA Is Hot

What Works - What Doesn't

It would seem PR and marketing firms can help their customers by delivering the skills, processes and content B2B companies need to make marketing automation software work. All of which begs the question: Which of these specific hurdles is most critical, and where do B2B vendors need help getting the benefits of MA software? Help us find the answer by taking a two-minute survey on what’s keeping you from MA heaven, and see instant results on how you stack up vs. your peers.

Virtual Trade Shows for Mere Mortals

What Works - What Doesn't

Chief Marketing Officer Marty Homlish says that being able to see who viewed what information, and for how long, goes a long way towards helping SAP “capture demand.”. First, get the customers talking to each other and stay out of the way, unless you can really help. I recently helped “cover” a customer summit for a multinational services company and was amazed by the amount, quality, and candor of the interchange among customers.

Looking for Good Content? Go for Brains, Not Titles

What Works - What Doesn't

These consultants help very large customers with very complex needs install very large, complicated software. Journalism isn’t like marketing, and that isn’t just because journalists supposedly seek the truth, the whole truth and nothing but the truth. Reporters and editors take an extremely pragmatic, “whatever and whoever it takes” approach to getting good stories. That means choosing and quoting good sources based on their knowledge and credibility.

Huge Jargon Slick Drifts Towards Readers; “Resources,” “Mitigate” Clog Brains

What Works - What Doesn't

  Easily understood specifics help the reader or listener understand what you’re doing, and to weigh it against what should be done. Let’s say – let’s just say – you were a huge oil company, or a government agency, desperately trying to recover from a major blunder.   You’re not sure how bad things are or when you can fix the situation.

Find Trend Pitches In Your Earnings Releases

What Works - What Doesn't

For another sentence or two, Voltage could have explained exactly how their encryption helps trim a PCI audit down to size, and roped editors in even further. It’s good news these days to see a company whose revenue grew more than 70% year over year, as encryption vendor Voltage Security announced today. They’re even profitable, more to the point.) It’s an even better story when the earnings press release holds the germ of a trend story, which this does – but not until the sixth graf.

What B2B Readers Want, Circa 2010

What Works - What Doesn't

The impetus is a competitive analysis I’m helping do for a publisher, which includes asking readers about everything from what they read, how they get it (print or online) to how they use content to do their jobs better. I’m saving the best stuff for my client, of course, but some initial findings that might help you decide what and how to publish for your customers. I’ve had a great opportunity recently to learn what B2B customers want in content by – shock of shocks – asking them.

Study: Top Execs DO Use Social Networks

What Works - What Doesn't

The marketer's job is to 1) do an even better job of describing the unique benefits they offer and how they help the customer, and 2) monitor and take part in the conversation on social networks, offering genuine useful advice, answering questions, addressing concerns but skipping inane, clumsy pitches. But not to talk about the new appetizer they just tried at a trendy restaurant.

17 Helpful SEO Tools and Tool Reviews


Which SEO tools are most helpful in conducting a site audit? Helpful SEO Tools. Ian Cleary (again) explains how to use Google’s free tools to help out with SEO efforts; not just the obvious ones (e.g.,

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How Does Content Marketing Help with SEO?


Efficient use of meta data, URL addresses and sitemaps all fall under this category and can help to naturally increase your chances of naturally appearing high in search results. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately.

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Help Google help you optimize your content for search


The post Help Google help you optimize your content for search appeared first on Biznology. It’s really hard to get Google’s attention.

How Content & SEO Marketers Can Help Each Other Be Successful


These three tips will help content marketers and search engine specialists help each other. It’s just as interesting and helpful to a reader who found it in January as it will be to a reader who stumbles upon it in November. Content that is original, contains helpful information, is highly engaged with and attracts links from third-party sources are valued when it comes to doling out rankings.

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3 Insights to Help Build Your Unified Customer Database

Customer Experience Matrix

The goal was to assess the current state of customer data unification and, more important, to start exploring management practices that help companies create the rare-but-coveted single customer view. But it’s a rich set of data so this post will highlight some other helpful insights.

How Video Helps Sales and Marketing Alignment


Marketing will produce valuable assets for the sales team to distribute, while Sales will request specific campaigns or promotions to help them reach more accounts. Marketers can help craft the story and make sure it stands out.

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10 Ways CMOs Can Help Grow Their Companies

Modern Marketing

Whether you are in startup mode or your brand is fully established, your overall goal as a CMO is to help grow it into something bigger that solves problems for more people and provides a greater source of revenue and profitability as a return on the investment of your time and money.

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8 Helpful Resources for Creating Beautiful Infographics


Not only do they make content more sharable -- 40 times as much -- but they help us retain information. 8 Helpful Resources for Creating Beautiful Infographics. Here's one that helps non-profits visually communicate highlights from an annual report: 4) Easel.ly.

8 Questions to Help You Decide if Your Content is Good Enough

The Point

Here are 8 simple questions to help you decide whether that content is good enough. Does the topic help to qualify the prospect as someone suffering from a problem or pain point your product/service can solve? What’s the problem or challenge that your content purports to help address?

5 Email Metrics to Help Diagnose Your Mistakes


Analyzing email metric reports is an excellent way to help review and sometimes diagnose issues with your targeting, data, or even deliverability. This metric will help tell you the mailable status of a list, each time you send.

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How Big Data and Marketing Analytics Help Sales

Crimson Marketing

How to use Big Data to help sales. By listening to what information buyers have access to, and studying buyer behavior through B2B marketing technology, CMOs and their marketing teams are in a position to help the sales team directly.

6 Must-Have Types of Customer Help Content

Vertical Response

Helpful content is, of course, an important part of marketing your business. Customer help content may be something you’ve thought about, and maybe even created some. But don’t put off creating help content for too long as it can be a time saver for you and your customers.

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21 Questions To Help You Define Your Content Marketing Strategy

B2B Marketing Insider

My mission was: To help businesses of every size to improve their marketing efforts through better stories that connect with people. To help brands scale their content marketing efforts so they can reach their customers in an affordable way by earning their attention instead of buying it.

How Location Analytics is Helping Retailers Reinvent Themselves

Content Standard

This in-store interaction offers great value: It can help consumers find what they’re looking for and even save money in the process. The post How Location Analytics is Helping Retailers Reinvent Themselves appeared first on The Content Standard by Skyword.

New Tool Helps Marketers Use Email Deliverability Data

Modern Marketing

Email Deliverability is one of the most important, but also one of the most overlooked and misunderstood aspects of email marketing. Just about all RFPs that go out in our industry contain multiple questions about deliverability.

Two questions to help you find the value of marketing

grow - Practical Marketing Solutions

In the cyclical and long-sales-cycle world of enterprise B2B sales (where I spend much of my time today), these metrics are often more helpful than revenue trends: Branded searches. By Eric Wittlake, {grow} Contributing Columnist.

Metrics to Help You Track Brand, Demand, and Expand


His monthly magazine, annual Poor Richard’s Almanac and various other printings all served to establish him as an authority and help grow his printing press business. It was educational, with the goal of helping farmers be more successful … the quintessential definition of content marketing.