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How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

Many marketers have figured out that David Meerman Scott was right in The New Rules of Marketing and PR : buyers are interested in information that helps them solve problems, not marketing brochures. Those marketers are now writing insightful, helpful thought-leadership content.

4 Ways to be a Better B2B Twitterer

WebMarketCentral

First, in How to score the coveted retweet , Reid Carr offers some concise but helpful advice on forming relationships on Twitter and producing content worthy of being retweeted—endorsed and passed along by other twitterers to their followers. Help me do my job better.

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The ROI of Website Redesigns per Forrester

WebMarketCentral

Limit use of personalization—while this is pretty much required for e-commerce sites, it's less crucial for B2B sites (though it can be very helpful in the customer service area). Forrester Research makes a collection of its past webcasts on various online marketing topics freely available (registration required). I recently checked out one of their presentations from about a year ago titled "The ROI of Web Site Redesigns Made Simple" by Harley Manning and Jeffrey North.

Helpful SEM Advice from MarketingSherpa

WebMarketCentral

If you missed it, MarketingSherpa hosted a webcast on New Research: Top 5 Tests to Raise Landing Page Conversions earlier this week.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Best of 2009 (So Far): Twitter Tips and Tactics, Part 2

WebMarketCentral

What are the four stages of Twitter enlightenment? How important is Twitter for business? How can you get more retweets and efficiently manage unfollowers? How exactly did Dell generate so much revenue by Twittering? What are the "secrets" of top corporate Twitterers?

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SEO Tool Review: SEMRush

WebMarketCentral

Bottom line: the SEMRush suite is a valuable toolkit to help SEOs and search marketers identify new keywords, advertising and optimization optimization opportunities they may not otherwise discover.

Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

Facebook Lets Users Open Up Profiles by MediaPost Online Media Daily Mark Walsh helpfully outlines the recent changes Facebook has made to its privacy settings, though noting that " profiles opened to everyone, however, will still not turn up in searches on Google or other outside search engines. "

Best of 2009 (So Far): SEO Guidance, Part 3

WebMarketCentral

How can you help SEO clients, whether internal or external, understand what SEO (and isn't) and set proper expectations for an SEO project? Among his conclusions: more content helps. Blogging helps.

B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. B2B Marketing.

Best of 2009 (So Far): SEO Guidance, Part 4

WebMarketCentral

The site looks a little spammy, but the article is a helpful, quick read. Which factors are really most important in search engine rankings? How do search engines treat different forms of keywords? How can you get the most of out of Google's free webmaster tools to improve rankings?

How to Suck at Twitter (And Still Look Successful)

WebMarketCentral

They are intelligent, discerning, helpful and social. I'd love to help you! There are also automated tools to help you find new followers. But that won't help you sell your garbage, so a second, better approach is to tweet the same spammy sales message over and over.

Twin Cities Top 10 Titans in Social Media Announced

WebMarketCentral

It's quite an honor to be named to this list, and it helped me pick up a bunch of cool new local Twitter friends (I still don't like the term "followers," sounds too Kool-Aid-drinking cultish) like Aimee Cheek , Allison Janney , Tara Olson and Morsekode.

137 Twitter Marketing Tips for Small Business

WebMarketCentral

Rick L'Amie helpfully advises creating a strategy before jumping into Twitter. In case you missed it (as I did), Anita Campbell a few months ago published 137 Twitter Tips: How Small Businesses Get the Most from Twitter , based on input from the readers of Small Business Trends.

B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. B2B Marketing.

Best of 2009 (So Far): Search Engine Marketing

WebMarketCentral

Khalid Saleh provides helpful tips on how to improve conversion rates such as analyzing your analytics, viewing optimization as a long-term commitment, andstarting optimization during the initial site development process. What's the real the optimal cost per lead for your SEM program?

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Which is Better for Driving B2B Blog Traffic - Twitter or LinkedIn?

WebMarketCentral

Still, the magnitude of the differences in this test seem to indicate that while both of these social networking tools can be helpful in driving blog traffic, Twitter produces higher volume. ** technorati tags: Twitter LinkedIn b2b blog traffic retweets LinkedIn groups del.icio.us

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Best of 2009 (So Far): Cool Web Tools, Part 2

WebMarketCentral

Tell A Friend TAF offers free and fee-based tools to help companies capitalize on word-of-mouth (or word-of-web) marketing. Looking for a more powerful way to share presentations online? Consolidate your online profiles and social networking presence?

SEO for Product Pages

WebMarketCentral

Use a keyword research tool to help identify which terms to use. Incorporate the keywords you just identified into a compelling story that helps your prospective customers quickly understand how their life will be better once they buy your widgets.

B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. B2B Marketing.

Best of 2009 (So Far): AdWords Tips and Tactics, Part 2

WebMarketCentral

Setting up PPC Campaigns 101, Part 1 by Search Engine Watch The prolific and always helpful Ron Jones steps through the basics of setting up a search marketing campaign, from sorting keywords into ad groups to identifying negative keywords to use.

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Will Content Marketing Kill Trade Publications?

WebMarketCentral

Back in the pre-Internet days, trade publications were pretty much the only way to efficiently reach narrowly targeted niche audiences, like architects, chemical engineers or IT help desk managers. Content marketing is all the rage.

Best of 2009 (So Far): Twitter Tips and Tactics, Part 1

WebMarketCentral

Despite a recent dip in users, Twitter remains a hot social media platform (and arguably a better venue for b2b marketers than Facebook). Bloggers not only use Twitter to promote their content, but writing about Twitter frequently is their content.

A Unique Approach to Integrated Advertising Campaigns: Nabbit

WebMarketCentral

At its core, Nabbit helps people remember what they heard on radio, saw on TV or read in print. If you run a service group and want people to remember to go to your website, Nabbit Ads can help with that.

Best of 2009 (So Far): Cool Web Tools, Part 1

WebMarketCentral

This free analysis tool from on-demand CRM consulting firm Demand Chain Systems short-circuits that process, helping to identify the most promising areas for improvement in just 40 minutes. Looking for a slick tool to easily build branded widgets?

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Best of 2009 (So Far): SEO Guidance, Part 1

WebMarketCentral

Though written for beginners, even fairly experienced SEOs are likely to find at least a few new ideas, and helpful reminders, in this detailed guide to the robots.txt file, search engine tools and more. How do you determine who your competitors really are for top search engine position?

SEO Rant: The Insidious Nofollow Tag

WebMarketCentral

If you are trying to promote some else's, you won't help them much. I'm normally a positive, upbeat kind of guy, and as someone who's been writing professionally since the days of disco, rarely at a loss for words. Yet mention the "nofollow" tag, and that all changes.

Best of 2009 (So Far): AdWords Tips and Tactics, Part 1

WebMarketCentral

But not so much that you can’t get incredibly good ROI from AdWords for the right offering, if you know what you’re doing" (or are willing to hire professional help from the outside). What common mistakes made by AdWords marketers should you avoid in order to optimize your results?

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How to Use Social Media to Leverage the Power of Google

WebMarketCentral

These Social Media Experts will usually charge a fee though for helping your story reach the front page of a particular site. Note: This is a guest post written by Christopher Angus, an award winning Internet Marketer.

Best of 2009 (So Far): Blogging for Business, Part 1

WebMarketCentral

Can Blogs Help Drive Purchasing Decisions? How can you attract more traffic to your blog? Generate more comments? Increase the effectiveness of guest-posting opportunities? Find free and legal images to add to your blog posts? Crank out posts more quickly? Make money from your blog?

Best of 2009 (So Far): Social Media Marketing, Part 1

WebMarketCentral

Most helpfully, for those just getting started with social media (or not sure if they've started correctly), this post provides a "Suggested Social Media Package" with a list of must-haves (e.g., a YouTube channel and Live Help component on your website).

Looking Back at 400: Top 10 Posts

WebMarketCentral

3: Google AdWords Average CTR and Best Practices , September 20, 2007 Hard numbers to help benchmark the performance of Google AdWords campaigns is hard to come by, which explains the popularity of this post.

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Best of 2008: Cool Web Tools, Part 3

WebMarketCentral

Need a tool to help you collaborate with colleagues online? Or one to help you find just the right word, or submit content to all of your favorite social networking sites at once, or grab screen images, or test landing pages, or instantly perform special searches on Google?

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Best of 2008: Blogging for Business, Part 3

WebMarketCentral

What techniques will help you write more compelling posts? As Glen notes, commenting generally drives only a small amount of direct traffic, but helps establish a relationship with the blogger that can lead to links and other benefits down the road.

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Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

Software-that-helps-turn-raw-names-into-qualified-leads-by-delivering-the-right-content-at-the-right-time-and-monitoring-response" would be most accurate, but kind of a mouthful.

A Better Way to Launch New Products - Rolling Thunder

WebMarketCentral

Used properly, they help build credibility. According to research by Schneider Associates , only 38% of b2b product launches are rated "successful" by the companies introducing the new products. After decades of new product launch experience, why such a dismal rate?

Best of 2008: Social Media Optimization, Part 6

WebMarketCentral

How can online video help with SEO and online reputation management ? Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing?

7 Ways NOT to Select an SEO Consultant

WebMarketCentral

Here are seven characteristics to help avoid hiring one of those types for your next SEO project. If you're shopping for SEO services, hopefully this list will help you avoid hiring the wrong person or firm.

Best of 2008: Social Media Optimization, Part 5

WebMarketCentral

Use Facebook fan pages to help with SEO? How can you make a big splash in social media without a huge budget? Attract lots of targeted Twitter followers in a short time? Turn your social media contacts into leads, and ultimately customers?