How Does Content Marketing Help with SEO?


Efficient use of meta data, URL addresses and sitemaps all fall under this category and can help to naturally increase your chances of naturally appearing high in search results. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately.

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The Top B2B Marketing Trends for 2018 – A Meta-Analysis


More Video: Though it’s still expensive to do well, online video tools are helping to bring down production costs. Yet another post about 2018 B2B marketing trends? Yes, but wait—this one is different. Promise.

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17 Helpful SEO Tools and Tool Reviews


Which SEO tools are most helpful in conducting a site audit? Helpful SEO Tools. Ian Cleary (again) explains how to use Google’s free tools to help out with SEO efforts; not just the obvious ones (e.g.,

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How to Build a B2B Marketing Team


The Next Marketing Hires: Help at the Top. New B2B marketing technology tools help marketers perform common tasks more efficiently as well as expand their capabilities. Careful planning and timely hiring can help B2B vendors maximize growth without negatively impacting profitability.

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The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts

Nine Winning Digital Marketing Strategies From The B2B World


The Crazy Egg explainer video that takes you through their heat map tool is a great example of how videos can help simplify a concept. In fact, 88% of marketers believe that interactive content helps in differentiating them from their competition. Guest post by Cheryl Joy.

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3 Tips for Using Social Media for B2B Marketing


While this is helpful for many of the other positions you need to fill, this is not always the best approach to achieving social media success. Guest post by Larry Alton. Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR.

The 26 Best All-in-One SEO Tool Suites


It helps you know how to prioritize your content to keep things moving, learn where to promote your content by identifying authors who link to your content, and gives you suggestions for link-building opportunities.” — Kissmetrics. SEO has a lot of moving parts.

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The 29 Best Social Media Monitoring Tools


These tools can help you find out. Social media monitoring and analysis to measure the impact from campaigns and content, social attribution to help allocate budgets, and an analytics API to connect to dashboards and reporting tools. Identify key influencers to help build awareness.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them

Fluency of Culture, Not Language, Is Key to Winning Big in Global Online Markets


Social can help businesses quickly establish and maintain brand awareness and loyalty. A major home-goods retailer recently required some help authentically connecting with consumers in the Middle East and North Africa (MENA). Guest post by Charles Whiteman.

33 Thought-Provoking B2B Social Media and Marketing Stats


81% of B2B decision makers use online communities and blogs to help make purchasing decisions.

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115 Facts You Never Knew About Social Media [Infographic]


You may even find something that will help, particularly if you’re in a business where social media is one of the keys to success. Guest post by Josh Wardini. It’s something that you use almost every day, but how much do you really know about social media?

The 21 Best Content Curation Tools


Designed for use on the iPad, this app helps provide great content, which can be a source of inspiration, ideas, and research.” — Express Writers. Sample review: “Bagtheweb helps users curate Web content.

Five Reasons to Include Video in Your Marketing Strategy [Infographic]


A video budget doesn’t have to be huge; modestly priced, simple yet powerful video creation and editing tools can help create videos affordably. He creates engaging graphics and content that help businesses stand out from the crowd. Guest post by Adam Chapman.

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Five Strategies for Improving Customer Experience


Your employees should go above and beyond to ensure clients are being helped in a prompt, friendly, and knowledgeable manner. Brooke Cade is a freelance writer who is committed to helping businesses and sales professionals build stronger connections with their customers.

22 Tantalizing Content Marketing Stats and Facts


5% for video) for helping to make business decisions. With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded.

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What is Inbound Marketing? The Idiot’s Guide [Infographic]


To break it all down, check out this easy-to-read infographic that will help to guide you through the fundamentals of inbound marketing. Guest post by Andy Beohar.

39 Amazing Internet Stats and Facts for 2016-17 [Infographic]


He creates engaging graphics and content that help businesses stand out from the crowd. Guest post by Toby Dean. The Internet literally has no boundaries.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Why helpful, non-promotional content is the key to lead generation success. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

Your Employees May Be Your Best Untapped Brand Advocates


Willingness to help. If they’re working through social media, offer them valuable content — anything from a stat they can retweet to content they can cite to help position themselves as industry leaders when engaging prospective clients. Guest post by Liz Greene.

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47 Superb Social Media Marketing Stats and Facts


84% of CEOs and VPs say they use social media to help make purchasing decisions. And yet—84% of CEOs and VPs say they use social media to help make purchasing decisions. Social media use isn’t quite universal—but it’s getting close. 70% of the U.S.

The Eight Best Online Tools for Sales Professionals


Though these apps are designed primarily to improve sales productivity, they also support alignment by helping marketing teams supply their sales counterparts with the right social, email, and product/service content at the right time.

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What is a Q&A Case Study? And Why is it Great for B2B Marketing?


Did you help a business achieve big results? The more you’ve helped a company, the more compelling the case study will be. Also, these ultra-delighted customers are likely to be eager to help you. Do you have a non-traditional customer you helped succeed?

How To Turn Video Marketing Into a Successful SEO Strategy


It can be educational while also helping businesses gain exposure. When you create a video, it is helpful to allocate advertising dollars to the videos to give the media momentum. Guest post by Jason Parks.

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How to Create the Three Parts for Any Sales Funnel


Created properly, they help guide buyers naturally through their decision phases from awareness to interest to desire to action. Automation helps you segment leads then guide each group down a relevant, logical path. Guest post by Katrina Manning. What is a Sales Funnel?

The 17 Best Keyword Research Tools for SEO and SEM


Provides up to 2,000 related suggestions for any keyword phrase, plus competitive data to help narrow results. Sample review: “Wordtracker is a helpful keyword research tool that allows you to locate the top-performing keywords in minutes.”

5 Essential Elements to Include in Every Sales Pitch


Possessing a deep well of knowledge about your buyer not only gives you an air of credibility, it also helps you develop a nuanced and highly targeted presentation. They help your prospects truly understand the real-world value of your product or service. Guest post by Ken Sterling.

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How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients


They provide an in-depth look as to how your company has helped a client. A simple case study can help restore their faith in your blogs and you’ll have fresh hot leads in no time. A client wrote a testimonial on how the business helped him grow his traffic by 26%.

What’s the Ideal Number of Experts for Expert Roundup Posts? 27 Experts Weigh In


Then list out the influencers who can help you with each idea. From an SEO and influencer standpoint, more expert opinions, however, can help improve your social standing especially if 35, or whatever number of experts you use, actively promote the post.

13 Great Guides to Growing Your Blog Audience


Jeff Bullas shows you how to find your audience, help your audience find you, craft enticing headlines, “secrets” on how to use social media to spread your content, how to become a thought leader in your field and more in these 100+ helpful tips and tactics.

49 Noteworthy Social Networking Stats and Facts


41% of B2B marketers say LinkedIn is the most important social network they use, and 81% say they use it to help launch new products. That’s likely because 74% B2B decision makers use LinkedIn to help make purchasing decisions.

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5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells


And then need to create content that would help them move down the path. It is time to head out there are to create content that matters, that helps and most importantly… sells. Tom spends MOST of his time helping people like you grow their virtual business on the Virtual Valley Blog.

The 23 Best Content Ideation Tools


An online brainstorming tool that helps develop ideas based on challenges, related adjectives, and insights. Sample review: “TrendSpottr is one of the popular tools that help to show what’s trending. Sample review: “This helps you figure out content ideas.

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The 24 Best Visual Content Creation Tools


iChart also includes sharing and distribution features to help you reach a larger audience.” A tool to help rapidly create graphics for social media, ads, blogs, and more using pre-made templates, a database of free photos, fonts, and vector graphics.

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20 Expert LinkedIn Guides


Whether your goal is use LinkedIn to find your next job, market a business product or service, or just expand your professional network, you’ll find helpful guidance below in 20 of the best LinkedIn guides of the past year or so. This will help to build your credibility on LinkedIn.

The 10 Best Customer Service and Customer Engagement Platforms


Email-based help desk software with performance reporting and integrations to popular web chat and voicemail apps. Sample review: “These top customer support tools will help you grow…(check out) HelpScout for nurturing and improving relationships with customers.”

Seven Ways to Humanize B2B Marketing


and 3) how exactly does that help the individual business buyer in his or her job? Thing is, the core message of most B2B products and services revolves around how a vendor’s offering helps its customers (companies and government agencies) do things better-faster-cheaper.

14 Content Marketing Tools to Help Your Business Grow


While getting additional budget or headcount approved may be tough, there are other options to help create more content (other than just working more hours). Many of the tools will optimize the way you disseminate information, and some of them will help you create more high-quality content.

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