The Effective Marketer

SEPTEMBER 25, 2012

Be proactive and reach out to your partners to get feedback and to provide help in planning campaigns. Help your partners with tips on best practices for list segmentation (who’s a good target based on your experience) for your solution. Ensure your partners are using your content correctly and following your brand guidelines.

Advertising Agencies 100

Advertising Agencies Work Management Marketing Management Planning 100

The Effective Marketer

FEBRUARY 9, 2012

can help you further spread the word about the content and multiply the number of new views you generate (and thus the number of shares, likes, etc.). The mixing of both Inbound and Outbound Marketing programs helps with: Brand recognition. Making prospects speak your language. Capture your target. Capture your target.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Marketo Banner Ads 100

The Effective Marketer

MAY 27, 2015

So for the purposes of this post I will focus on the marketer or product marketer that has been tasked with coming up with a competitive analysis to help sales. Over the past few years I have created my share of battle cards, so let me try to codify the process I follow to help you out. My process is the following: 1. Structure.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

The Effective Marketer

DECEMBER 5, 2012

It is less about creating a lot of content for creation sake but creating content that helps your audience (i.e. Then we figure out which types of content will help tell that story. prospects) understand why your company is different and what story it is telling.

Paid Search Agency 100

Paid Search Agency Marketing Email Campaigns Marketing Prospects 100

The Effective Marketer

JANUARY 27, 2014

The speakers are prominently displayed without using too much space and they did a good job with breaking apart sections like “what will be discussed” and “who should attend” which can help entice people to register. Simple and clean design to emphasize the key aspects of the webinar will help conversions.

Landing Pages 100

Landing Pages Webinar Metrics Practices Best Practices 100

The Effective Marketer

APRIL 30, 2013

As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. I hope the following review helps you make up your mind. Scott, for review. New and Old Rules.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

APRIL 30, 2013

As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. I hope the following review helps you make up your mind. Scott, for review. The author, David T.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

JUNE 1, 2012

If you did your marketing automation purchase following best practices, the sales team (or at least sales management) was involved to help make the selection. The personas will help drive your content marketing efforts and your lead nurturing programs. Step 1: Sales and Marketing Alignment and Documentation. Step 2: Buyer Personas.

Marketing Automation Services 100

Marketing Automation Services Lead Ranking Marketing Automation Work Management 100

The Effective Marketer

FEBRUARY 29, 2012

The Altimeter Group has a report that can help you with that. Their recently released “ Content: The New Marketing Equation ” report puts together a “Content Marketing Maturity” framework to help you assess your content marketing efforts. The Content Marketing Maturity Model.

Guidelines 100

Guidelines Content Marketing Paid Search Agency Planning 100

The Effective Marketer

MAY 25, 2009

All that public speaking help that is out there can’t help you if your slides suck. That means you really don’t know much about public speaking because your slides are supposed to help you deliver the message! Use a moderator when possible : unless you are a great speaker, the presence of a moderator can really help.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

The Effective Marketer

JULY 7, 2011

Marketing helped business leaders think outside their usual market and started to identify opportunities that weren’t even on the table previously. But more than that, marketing has the capability of bringing disparate groups in the organization together to assess market dynamics and help the company cross-sell bundled products.

Planning 100

Planning Work Management Marketing Management Paid Search Agency 100

The Effective Marketer

JULY 26, 2011

Make subject lines work for you: Use subject lines with deadlines and action verb in order to help people spot your email easily in their inbox and to get them to act. I like using either a campaign name or something that will help immediately identify the task at hand. eBook Copy Approved with Changes – Finalize by Thursday”.

Email Marketing 100

Email Marketing Product Tips Resource Management 100

The Effective Marketer

JUNE 29, 2011

Marketing’s goal is to help out with sales efforts and interact with customers and prospects. Everything at the show floor is good food for thought that can help improve your own presence at the next show. Put marketers to work. Ideally at least one person from the marketing team should be at the show, even if for only one day.

Trade Show 100

Trade Show Tips Marketing Budget Creation Planning 100

The Effective Marketer

JANUARY 11, 2010

The process we went through is not necessarily the best or the only way to do it, but it certainly helped put some metrics in place that we could use to evaluate each vendor. With so many options out there, having some kind of analytical basis to back your final choice can help get approval for the new system.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

NOVEMBER 3, 2011

Sure, knowing the benchmark metrics help a little but what are the numbers? If you’re a small company then the report won’t be of much help because it breaks down the survey respondents into those with less than $1 billion in revenues, $1 billion to $9.9 Comparing Your Numbers. billion, and those of $10 billion and more.

Allocation 100

Allocation Spending Paid Search Agency Online Marketing 100

The Effective Marketer

MARCH 22, 2012

Enable (help reps increase productivity, both for sales and marketing-sourced demand). Accelerate (help sales move deals more quickly through the pipeline). Understanding the buying cycle and the key needs buyers have at each point can help marketers and sales reps. This all leads to a few things. Content Creation Challenges.

Demand Generation 100

Demand Generation Lead Ranking Demand Marketing Qualified Leads 100

The Effective Marketer

DECEMBER 14, 2011

Especially useful for small companies and those who are just starting out with their marketing programs and need some help identifying key metrics, the eBook is packed with good advice. With “ An Introduction to Inbound Marketing Analytics “, you get an overview of what to measure and why. Inbound Marketing Analytics Overview.

Inbound Marketing 100

Inbound Marketing Analytics Paid Search Agency Landing Pages 100

The Effective Marketer

FEBRUARY 20, 2013

Marketing automation solutions reviewer , Software Advice, created this video guide recently to help guide businesses along this uncertain terrain. Which content produces the highest quality lead, and does it matter where we measure this success in the customer journey?

Marketing Attribution 100

Marketing Attribution Lead Ranking Spending Budget Management 100

The Effective Marketer

SEPTEMBER 27, 2010

PowerPoint Prototypes What I’ve successfully done in the past to help the communication between the marketing team and the designers is to use PowerPoint as a way to visually communicate with the how the new design and functionality will work. How can we improve this process? So what are you waiting for?

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

JUNE 7, 2012

To measure fit, she recommends using questions that help decide if the potential buyer is a match the company and its products. In it, VisionEdge Marketing President Laura Patterson demonstrates how to use “fit” and “behavior” metrics to rate your leads. Then, what to do with the scores once they are determined.

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

The Effective Marketer

APRIL 6, 2011

That’s why I wrote a comprehensive guide to help you in your email selection process. Published in a 3-part series by Email Vendor Selection website, it shows a proven approach to quantitatively help you narrow down your choices and select the solution that will be the best fit for your organization.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

JANUARY 17, 2012

Written specifically for bloggers, this online marketing guide features yet another set of 31 steps intended to help bloggers start making money with their blogs. The guide also includes “more than 21 documents, templates, worksheets, and examples to help you put the Ninja’s advice into practice immediately.” Survey your customers.

Online Marketing 100

Online Marketing Planning Blogger Template 100

The Effective Marketer

NOVEMBER 12, 2019

Whether helping prepare a briefing, giving one, or helping create a “quadrant” or “wave”, product marketing is a fundamental piece of any A/R strategy. I hope this helps you review your current A/R plan or put together a brand new one. Check out the full post here: [link]. View at Medium.com.

Product 20

Product Planning Advertising Mediums Marketing & Strategy 20

The Effective Marketer

SEPTEMBER 20, 2011

In addition to that, Clorox got a bunch of good press and, according to David Kellis, PR manager at Clorox, “this app helped us make [our site] more searchable, more functional.

Product 100

Product Mobile Marketing PR Press 100

The Effective Marketer

OCTOBER 8, 2012

First, because if you simply take the exact same message and just change the publishing format (from PowerPoint to video, for example) it may attract different readers but it doesn’t help promote or further expand the message, it’s just a rehash of what has already been said in another format.

Content 100

Content Trade Show Advertising Mediums Distribution 100

The Effective Marketer

MARCH 9, 2010

Sponsor logo nicely placed helps give authority to the email. Big lead-in helps keep users reading. Right side bar basically empty, not helping much. What I Don’t Like: A lot of copy in this email in a space that makes it look cramped doesn’t help the reader. Big but concise lead-in.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

SEPTEMBER 12, 2011

Check out this blog post from Marketing Experiments, “ 36 articles and resources to help you complete your next LPO project “, is a great starting point. So where do you go from here? After all, remember that it’s all about the landing page!

Landing Pages 100

Landing Pages Customer Surveys PPC Mobile Marketing 100

The Effective Marketer

AUGUST 30, 2010

The skills that worked offline to help you buy or beg or bug your way in are the skills of interruption and coercion. While I still struggle to write good content, I did find some useful resources online that I hope will also help you out. Online success comes from thinking like a journalist and a thought leader”.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

FEBRUARY 19, 2013

If you have a relatively short sales cycle, then developing content focused on driving leads down the marketing funnel to help close deals might be the best bet.

Top of Funnel 100

Top of Funnel Content Sales Cycle Buyer Personas 100

The Effective Marketer

APRIL 29, 2009

Although often outside the marketing/sales spectrum, there are tools out there that may not only help with webinars but can also help with the needs of the tech support and professional services departments. I hope these simple tips will help you with your webinar initiative! Why not kill three birds with one stone?

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

The Effective Marketer

MAY 26, 2011

As marketers is our job to create meaningful content that will help influence sales. You will eventually find yourself not only writing copy for an eBook, whitepaper or email campaign but also having to create and deliver presentations. That’s where you can shine. Let me explain. The Suckiness Factor. Most presentations suck.

Conference 100

Conference Email Campaigns Webinar Metrics Google 100

The Effective Marketer

JULY 21, 2009

They caution us saying it could be dangerous to our business if incorrectly used and it’s only helpful to build relationships and goodwill. Why would you use a tool without first deciding how it will impact your brand, how it will impact your resources and how it will help you achieve your goals? would be more helpful.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

JANUARY 26, 2012

Let me help you out. It’s a lot to do but if you break it down into weekly tactics, dedicating 1 hour or so for a handful of them, you will see great improvement in your blog traffic. You know what? Here’s the list in a PDF format ready for you to print and use.

Traffic 100

Traffic Tactics Aggregators Blogger 100

The Effective Marketer

JANUARY 17, 2009

Therefore an understanding of what this all means, why each piece is important and knowing it is part of an overall strategy helps when delivering the message(s). Sales, finance, operations, shipping, each department manager needs specific information that will help them do their jobs.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

NOVEMBER 28, 2011

When helping others with content, I usually start by asking what the goal is. Smaller organizations sometimes fall into the trap of trying to appear bigger than they are and think that if they use the same terms the bigger guys are using, they will sound just like them and will be seen as another big player. Big mistake.

Effectiveness 100

Effectiveness Content Training Press 100

The Effective Marketer

MAY 21, 2012

Focus: One or more customers of your product tell their story of how it helped them overcome a problem that others in their industry also face. Focus: Step-by-step product walkthrough, business scenarios, best practices. Typical Audience: New customers, existing customers with new users. What: Case Study.

Webinar Metrics 100

Webinar Metrics Planning Trade Show Cross-Selling 100

The Effective Marketer

JUNE 1, 2011

But how are processes helping make sure the system works? Is not about getting more leads or more inquiries, is about getting the right ones and improving the odds of closing a deal at each stage. It’s About Content and Processes.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100