The Effective Marketer

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The Big Myth About Buyer’s Journey in the Digital Age

The Effective Marketer

But you have to insist and enlist the help of the senior sales reps and execs to make sure they support the key messaging and value proposition you are creating in marketing and why the sales decks were created this way.

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A Primer on Sales Competitive Battle Cards

The Effective Marketer

So for the purposes of this post I will focus on the marketer or product marketer that has been tasked with coming up with a competitive analysis to help sales. Over the past few years I have created my share of battle cards, so let me try to codify the process I follow to help you out.

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2013 B2B Content Marketing Awards

The Effective Marketer

Was selected for its good storytelling showing how Darn Good Yarn came to be a success and how FedEx helped the company save money and grow. In the October edition of the BtoB Online Magazine, a series of companies were showcased in what they call the 2013 Content Marketing Awards.

The New Rules of Lead Generation: Book Review

The Effective Marketer

As I read the book I couldn’t help but notice that the author not only goes straight to the point (which is refreshing), he also shows a good deal of experience illustrating each lead generation tactic with clear examples. I hope the following review helps you make up your mind.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Email Productivity Tips for Marketers

The Effective Marketer

Make subject lines work for you: Use subject lines with deadlines and action verb in order to help people spot your email easily in their inbox and to get them to act. I like using either a campaign name or something that will help immediately identify the task at hand.

Getting Started Guide for Marketing Automation

The Effective Marketer

If you did your marketing automation purchase following best practices, the sales team (or at least sales management) was involved to help make the selection. The personas will help drive your content marketing efforts and your lead nurturing programs. Lead scoring is a tool that requires constant refinement and that will become a key element in helping you track your leads through the funnel.

Reinventing Marketing at GE

The Effective Marketer

Marketing helped business leaders think outside their usual market and started to identify opportunities that weren’t even on the table previously. With time, and success in the early efforts, other units started to request help with specific projects.

Marketing Automation Catching On Fire

The Effective Marketer

Very helpful article. We will soon see more coverage I think of the market as it starts gaining momentum (recent acquisitions help publicize the space and pending IPOs too!).

B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. B2B Marketing.

A Content Framework for Sales Enablement

The Effective Marketer

The best way I found to get the conversation started is to follow a simple framework that looks at the buyer’s journey, the sales person’s needs, and matches that up with different types of content that helps sales take the prospect through the sales cycle up to closing the deal.

A Buyer Persona Template for the B2B Marketer

The Effective Marketer

The agreement was that Sales should be the driver of the creation of the persona, with Marketing only helping the process. With the new hype of content creation now making the rounds of webinars, books, and whitepapers another term has regained the spotlight: the buyer persona.

It’s Time for CEO’s to Get Social

The Effective Marketer

Some CEO’s just ‘get it’ while others don’t seem to bother.

what's your marketing approach?

The Effective Marketer

An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. You don’t necessarily have to keep looking for this with everything you do at every minute (it would drive you crazy and slow you down considerably) but just recognizing the need for it does help.

B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. B2B Marketing.

The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog.

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Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

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6 Content Marketing Channels Missing From Your Plan

The Effective Marketer

Tech support is the low-hanging fruit where you could have a message talking about how to make the most of your product, give a tip that will help them with the product, or talk about a solution for a problem people have been encountering lately.

Maximizing Marketing Spend with Attribution Models

The Effective Marketer

Marketing automation solutions reviewer , Software Advice, created this video guide recently to help guide businesses along this uncertain terrain. Note: This is a guest post by Ashley Verrill. Once upon a time, marketers just played the quantities game.

B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. B2B Marketing.

Marketing Automation is More Than Technology

The Effective Marketer

But how are processes helping make sure the system works? A new research study by Sirius Decisions , “ Calculating the Return on Marketing Automation “, sponsored by Marketo talks about the different levels of companies implementing marketing automation platforms (or MAP, as they call it). “Companies using technology alone to solve their demand creation issues may actually experience negative return where it matters most&#.

How to Maintain Great Content Curation

The Effective Marketer

Here are a few tips to help you get started. A guest post by Lior Levin. On the surface, content curation sounds like a great way to generate content with little to no time or effort.

When Inbound Marketing Goes Wrong

The Effective Marketer

can help you further spread the word about the content and multiply the number of new views you generate (and thus the number of shares, likes, etc.). The mixing of both Inbound and Outbound Marketing programs helps with: Brand recognition. The last part of the paper touts the benefits of marketing automation (expected, since Marketo is one of the players in this space) to help with your nurturing campaigns.

Why Seeding Your Content is Key to Making it Viral

The Effective Marketer

Finally, it remains to be seen whether Facebook and other social networks will start playing a very active role in providing companies with detailed network information in order to help with their seeding efforts.

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Inbound Marketing Analytics 101

The Effective Marketer

Especially useful for small companies and those who are just starting out with their marketing programs and need some help identifying key metrics, the eBook is packed with good advice. HubSpot does it again, taking content that is not necessarily new or revolutionary and putting it in a nicely formatted eBook that makes reading it a pleasure. With “ An Introduction to Inbound Marketing Analytics “, you get an overview of what to measure and why.

How Viral Marketing Can Kill You

The Effective Marketer

After also playing with free open source scripts to help get the email addresses imported into his email client, and not being able to do so, Scott caved in and went with Aweber , an email service provider which made the job of getting emails and sending out newsletters much easier.

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Getting the most out of conferences and events « The Effective.

The Effective Marketer

First, with the conference still fresh in your mind you can accurately tell your staff what happened at the show and prepare them for what’s going to come their way, and second it helps you solidify what you learned during the show.

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Sponsor logo nicely placed helps give authority to the email. Big lead-in helps keep users reading. Right side bar basically empty, not helping much. What I Don’t Like: A lot of copy in this email in a space that makes it look cramped doesn’t help the reader.

How The Democratisation Of Data Is Helping Small Business

The Effective Marketer

Note: This is a guest post by Luke Ryan. Learn more about Luke at the end of the post. You may have noticed a lot of attention being directed towards big data recently. Rightfully so, but there is another story quietly gathering momentum in the shadow of big data. That story is the democratisation of data.

Proven Tactics to Increase Blog Traffic

The Effective Marketer

Let me help you out. Thanks to Christopher S. Penn and his newsletter I read this amazing post by SEOmoz on “ 21 Tactics to Increase Blog Traffic “ It not only validates some of my personal beliefs but also gave me additional tactics to apply to my own blog as well as companies I work with. The tactics discussed in the article are: Target Your Content to an Audience Likely to Share. Participate in the Communities Where Your Audience Already Gathers.

A Content Framework for Sales Enablement

The Effective Marketer

The best way I found to get the conversation started is to follow a simple framework that looks at the buyer’s journey, the sales person’s needs, and matches that up with different types of content that helps sales take the prospect through the sales cycle up to closing the deal.

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How to Include Webinars in Your Content Plan

The Effective Marketer

Focus: One or more customers of your product tell their story of how it helped them overcome a problem that others in their industry also face.

Ten Tips On How To Promote Your Website Through Content

The Effective Marketer

Offer How to Guides/Whitepapers/Analysis – Good first hand analysis or guides in relation to the niche you are in can really help boost visitor numbers to your website. Optimizing content in this way can help rank better as more of your content is shared and read by web users.

Deconstructing an Email Marketing Campaign

The Effective Marketer

So in order to help those thinking about how to start their own email marketing programs, and also for those interested in looking at the whole process in more detail to see what else can be done to improve results, let’s take a moment to deconstruct a typical email marketing campaign.

12+ Tips for Trade Show Success

The Effective Marketer

Marketing’s goal is to help out with sales efforts and interact with customers and prospects. Everything at the show floor is good food for thought that can help improve your own presence at the next show. Make Your Trade Shows Count.

WordPress Plugins for Marketers

The Effective Marketer

For corporate blogs using a backup plugin is probably a good investment as well and the editorial calendar plugin is a great help for planning content especially coordinating among different team members.

Making the Most of Your Webinars

The Effective Marketer

I encourage you to download the FREE report from On24 and check out some additional nuggets that can help you evaluation your own webcasting program.

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6 Ways to Spice Up Boring Email Marketing Campaigns

The Effective Marketer

So how can you help keep that spark alive when sending email after email? Whether it’s a small percentage off, early access to new merchandise or a free download, anything that makes your subscribers feel as if you’re catering to just them will help keep their interest and their loyalty. Note: This is a guest post by Lior Levin. See Lior’s bio at the end of the article. For a marketer, email is possibly the most powerful medium ever created.

How An Old School Product Leveraged A New Mobile App

The Effective Marketer

In addition to that, Clorox got a bunch of good press and, according to David Kellis, PR manager at Clorox, “this app helped us make [our site] more searchable, more functional. It has been out for a couple months now, the new myStain app from Clorox, but only now I have seen an interesting account of the marketing campaign and results highlighted in an article from MarketingNews (an AMA publication, requires registration).