The Content Factor

Breathe Life into your B2B Marketing Using Humor

The Content Factor

Besides being a sound strategy for empathy-based selling, understanding pain points helps you develop stories. As prospects get closer to a decision, they tend to be more serious and find humor to be less helpful when it comes to actually answering their questions.

3 Ways to Spring Clean Your B2B Content

The Content Factor

Taking time to spring clean your content can help wash away some of the film that may have accumulated on it over the last year(s), as well. If you want some help with a fresh approach to your content, get in touch with The Content Factor at dmaxson@contentfactor.com.

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You Can Get a Year’s Worth of Engaging B2B Content in Just One Day!

The Content Factor

I’ve wondered about this, as there are plenty of great agencies and talented writers who would love to help these companies overcome that particular challenge.

How Would a Chef Sell your Product? (And other techniques for break-out ideas)

The Content Factor

Believe it or not, there is a science to effective brainstorming, and there are proven processes and techniques you can employ to help the great ideas bubble up out of the recesses of your brain. And, we can help you produce it, too.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts

Don Draper Wins with Emotion (Part 2 of a series)

The Content Factor

How can we marry emotional engagement with today's analytical tools that help us manage our efforts? In Part 1 , I described the contrast between 2010 and Don Draper’s 1964 in B2B marketing. Today, marketing is largely a numbers game. But Don Draper understood the “delicate, yet potent” value of emotional engagement with the buyer. read more.

Manhattan Associates Takes Home An AMY

The Content Factor

The win was for "Zero Dissapointment Retail," Manhattan's unique offering and clever campaign that helps retailers offer a seamless cross-channel (Web, mail, store, call center) shopping experience to their customers. Congratulations to client Manhattan Associates for winning an AMY at last night's American Marketing Association awards dinner.

17 Helpful SEO Tools and Tool Reviews

Webbiquity

Which SEO tools are most helpful in conducting a site audit? Helpful SEO Tools. Ian Cleary (again) explains how to use Google’s free tools to help out with SEO efforts; not just the obvious ones (e.g.,

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How Does Content Marketing Help with SEO?

Webbiquity

Efficient use of meta data, URL addresses and sitemaps all fall under this category and can help to naturally increase your chances of naturally appearing high in search results. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately.

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Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them

How Video Helps Sales and Marketing Alignment

Vidyard

Marketing will produce valuable assets for the sales team to distribute, while Sales will request specific campaigns or promotions to help them reach more accounts. Marketers can help craft the story and make sure it stands out.

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5 Email Metrics to Help Diagnose Your Mistakes

Act-On

Analyzing email metric reports is an excellent way to help review and sometimes diagnose issues with your targeting, data, or even deliverability. This metric will help tell you the mailable status of a list, each time you send.

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How customer-hero stories help you connect better

B2B Lead Generation Blog

Well, for my whole career as a sales productivity consultant and sales trainer, my stated mission was to help my client lift the bottom 80% of their sales force. Where we can help them be a hero? Where we can help them achieve a goal or solve a problem?

Help Google help you optimize your content for search

Biznology

The post Help Google help you optimize your content for search appeared first on Biznology. It’s really hard to get Google’s attention.

How Content & SEO Marketers Can Help Each Other Be Successful

ScribbleLive

These three tips will help content marketers and search engine specialists help each other. It’s just as interesting and helpful to a reader who found it in January as it will be to a reader who stumbles upon it in November. Content that is original, contains helpful information, is highly engaged with and attracts links from third-party sources are valued when it comes to doling out rankings.

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Metrics to Help You Track Brand, Demand, and Expand

Act-On

His monthly magazine, annual Poor Richard’s Almanac and various other printings all served to establish him as an authority and help grow his printing press business. It was educational, with the goal of helping farmers be more successful … the quintessential definition of content marketing.

3 Insights to Help Build Your Unified Customer Database

Customer Experience Matrix

The goal was to assess the current state of customer data unification and, more important, to start exploring management practices that help companies create the rare-but-coveted single customer view. But it’s a rich set of data so this post will highlight some other helpful insights.

8 Helpful Resources for Creating Beautiful Infographics

Hubspot

Not only do they make content more sharable -- 40 times as much -- but they help us retain information. 8 Helpful Resources for Creating Beautiful Infographics. Here's one that helps non-profits visually communicate highlights from an annual report: 4) Easel.ly.

Segmentation: 5 Steps to Help You Send Emails That Your Prospects Actually Want to Read

Act-On

A good way to get a pulse on your audience is to conduct a survey – we sometimes use SurveyMonkey or Ascend2 to help us ask the right people the right questions so we can make data-driven decisions. There really aren’t any concrete rules about what data should be used to help segmentation.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Why helpful, non-promotional content is the key to lead generation success. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

How Big Data and Marketing Analytics Help Sales

Crimson Marketing

How to use Big Data to help sales. By listening to what information buyers have access to, and studying buyer behavior through B2B marketing technology, CMOs and their marketing teams are in a position to help the sales team directly.

10 Ways CMOs Can Help Grow Their Companies

Modern Marketing

Whether you are in startup mode or your brand is fully established, your overall goal as a CMO is to help grow it into something bigger that solves problems for more people and provides a greater source of revenue and profitability as a return on the investment of your time and money.

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21 Questions To Help You Define Your Content Marketing Strategy

Marketing Insider Group

My mission was: To help businesses of every size to improve their marketing efforts through better stories that connect with people. To help brands scale their content marketing efforts so they can reach their customers in an affordable way by earning their attention instead of buying it.

New Tool Helps Marketers Use Email Deliverability Data

Modern Marketing

Email Deliverability is one of the most important, but also one of the most overlooked and misunderstood aspects of email marketing. Just about all RFPs that go out in our industry contain multiple questions about deliverability.

How Engaging Content Helps You Improve Your Search Rankings

ScribbleLive

This free service helps website owners and developers monitor and maintain their website presence in Google Search results. Google knows that if it helps people find free, relevant, and helpful information, its audience will grow. How Google Interprets Helpfulness.

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8 Questions to Help You Decide if Your Content is Good Enough

The Point

Here are 8 simple questions to help you decide whether that content is good enough. Does the topic help to qualify the prospect as someone suffering from a problem or pain point your product/service can solve? What’s the problem or challenge that your content purports to help address?

The H.E.L.P. Method For Writing Business Content

Modern Marketing

Content should foster helpfulness and facilitate improvement. ” Method for blogging , and any business writing: Ask yourself: Is this content… Helpful ? By focusing on being helpful, you can refine your messaging objectives and deliver the value they really need and want.

How Event Technology Helps B2B Marketers Increase Customer Engagement [Interview]

KoMarketing Associates

Salespeople are commonly sent to events with no technology to help them keep track of conversations or let them know which of their contacts are there.”.

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51 Essential Email Marketing Tips to Help Marketing Automation

Marketing Insider Group

The post 51 Essential Email Marketing Tips to Help Marketing Automation appeared first on Marketing Insider Group. Marketing automation tools save marketers a lot of time – but there are so many more benefits beyond that.

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A Story of How Baseball and Video Helped Create a Winning Sales Development Team

Vidyard

As we started talking, I expected to hear a fair bit about Uberflip —the company and its product help marketers create, manage, and optimize a “content experience” for buyers at every part of the journey. What makes a good salesperson? No, forget that. What makes a great salesperson?

Goal-Directed Marketing: How Marketers Can Help Buyers Achieve Their Goals

Tony Zambito

While this type of intelligence is helpful, it lacks insights into the goal-directed behavior of buyers and why they make the choices they do. coaching by Gilbert Bages. Many CMOs today are faced with a dilemma.

5 Hacks From Sujan Patel That Will Help You Rise Above The Sea Of Content Mediocrity

Influitive b2b

Here’s the major problem with today’s content marketing landscape: most of the time, people who write content are totally out of touch with the people who actually read the content. That is why Sujan Patel is a total breath of fresh air. He’s not afraid to get his hands dirty and find clever ways to.

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How Marketing Technology Can Help Tell Brand Stories

Crimson Marketing

But the question to really ask yourself when choosing marketing technology is: “Does the new technology help tell a better story about my brand or will the story be about the technology itself?” The post How Marketing Technology Can Help Tell Brand Stories appeared first on.

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How to Hire a Content Writer to Help With Marketing

Act-On

But what you really want – what will really help you create awesome content – is a subject matter expert. That may not be all the promotion you need to do, but it helps. If you want to do content marketing, you’re going to need a writer. Maybe that content writer is you.

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Can Video Help To Humanize Your Brand?

Marketing Insider Group

The post Can Video Help To Humanize Your Brand? I have spoken before about the importance of visual content. And the need to bring humor and emotion into our content marketing efforts. But the world is now swimming in content and information.

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5 Ways Smart Landing Pages Actually Help to Increase Conversions

Reachforce

Having smart landing pages on your website plays an important role in helping more people convert. This post discusses the top five ways smart landing pages can actually help increase conversions. Every business owner wants to generate more and more conversions.

4 Helpful Tools for Organizing Your Social Media Calendar

Hubspot

In this post, we’ve rounded up some of the most helpful tools and templates for building out an effective social media content plan. So if you're not already using a social media content calendar , hear me out: Calendars help you get organized to avoid the dreaded scramble when things come up.

Five Tips to Help You Write Outstanding Content For Your Blog

Webbiquity

These five tips can help you more dependably write outstanding content for your blog. This will also help you to place the paragraphs in the right order. Search optimize your content to help it rank highly in the search results of major search engines.

How Content Marketing Can Help Ensure Customer Retention

Marketing Insider Group

The post How Content Marketing Can Help Ensure Customer Retention appeared first on Marketing Insider Group. Having a balanced business model is the end all be all for every company. A strong sales team doesn't do any good if your business can't retain its customers.

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