3 tips when deploying a B2B Marketing Automation platform
The B2B Research Blog
DECEMBER 20, 2017
81% of users say it has helped them reach their marketing goals and 63% report that it has increased marketing-generated revenue. There are five key ingredients for B2B marketing success (see the full blog post here ): Have a clear strategic vision. Carefully craft a detailed plan of attack. Keep messaging clear and consistent, and support it with high-quality content. Invest considerable time and effort into sales and marketing alignment.