28 Questions to Ask B2B Appointment Setting and Lead Gen Vendors
JANUARY 25, 2011
How do you help your clients measure the success of the programs? There are so many demand gen vendors out there, and if you are a demand gen professional in sales or marketing, we've probably called you. Outsourcing some or all of your appointment setting or lead generation activity to a third party vendor is a task that shouldn't be undertaken by responding to one cold call.