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Creating a Continuously Improving Content Strategy

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Writing journal (Photo credit: avrdreamer) One of the most difficult aspects of any type of marketing is what happens after a campaign is launched — measurement, analysis, and improvement.

5 Ways to Use Social Media for Real Estate Marketing

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This helps you to establish yourself as a local authority and interact with your clients. Front of the Evergreen House (Photo credit: sazbean) Real estate agents are generally brilliant offline marketers, so why not apply their talent and flair to online marketing using social media?

Behind-the-Scenes Content a Big Win for NYFW

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A willingness to experiment with social platforms other than the big three (Facebook, Twitter and LinkedIn) will help brands that are already naturally visual extend their reach even further.

5 Tools to Measure Digital Influence

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Klout helps measure the number of people you influence and the percentage of your influence. This not only helps in finding influential Twitter users, but also enables brands to see what kind of data they are sharing.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Interview with David T. Scott — Author of The New Rules of Lead Generation

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They just need very effective lead generation marketing to help bring customers to them. In my book, I help them to understand these tactics, and provide strategies for how to use them effectively. This is an interview with David T.

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How Twitter Grew From a Microblog Into a Business Tool

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As Twitter started to explode, apps and software-as-a-service upstarts like Bitly were born, which helped businesses communicate and improve their social following. News of Twitter’s initial public offering has rejuvenated social media stock, according to USAToday.

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6 Ways to Increase Word of Mouth Referrals with Social Media

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Social media, when used properly and consistently, can help small businesses increase referrals. Here are some ways social media can help increase word of mouth referrals. Social media can also help you track (and give back) for referrals.

SEO Bucket List: Top 8 Things to Accomplish before Your Business Gets Old

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It’s easy to get a basic SEO strategy in place when your company is young, but there are actually quite a few SEO tactics that can help bring a business to the next level. This will help you predict what the trends will be in the future, and thus you can get ahead of the game!

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B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. B2B Marketing.

6 Ways to Use Embedded Tweets to Help Your Business

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In this post, I’ll show you six ways to use embedded tweets to enhance your content, drive engagement and establish social proof. - 6 Ways to Use Embedded Tweets to Help Your Business by Kristi Hines The post 6 Ways to Use Embedded Tweets to Help Your Business appeared first on Sazbean.

Top Internet marketing strategy links for the week of July 20, 2013

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5 Strategies for Managing the Twitter Firehose

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I have a list for my influencers so I can help share their stuff and keep track of what they’re saying. Seeing these conversations gives you the opportunity to provide helpful information (not advertisements). Twitter can be very difficult to use, especially for new users.

Help Support NextGen Tech Women #ngtechwomen

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Even from my own experiences, I know that being a woman in a technology field can sometimes be difficult (which is why I’m helping to organize Girls in Tech Detroit ), but it’s important to support diversity in order for companies to innovate and succeed. How can you help?

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B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. B2B Marketing.

Top Internet Marketing Strategy Links for the Week of January 6, 2014

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15 Sources of New Content for Your Social Media Strategy

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Can you help ease frustration by providing additional content or information? Look at the conversations that competitors, industry publications, and customers are having and see how you can help.

The Need for an Internet Marketing Strategy

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Understanding what you are trying to achieve with each marketing tactic will help you understand which metrics to use. Secondary metrics will help you understand how each tactic is performing.

12 Tips for Creating a Social Media Content Strategy

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It may help to create an editorial calendar, especially if you’ll have different people creating content or posting on different days. Having a content strategy is vital to the success of any social media strategy.

B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. B2B Marketing.

Successful Marketing Always Has a Return

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That’s good and healthy, but too much worry can mean that you’re not making the right investments to help your business grow. Marketing can help improve all of these areas.

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Understanding the Online ROI of Offline and Online Advertising

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These tactics are actually extremely helpful for measuring the ROI of online advertising as well. Roi (Photo credit: olivier.capel) There is a great article over at The Moz Blog on How to Track the Online ROI of Offline Advertising.

Sazcast Episode 34 – Mobile Websites with Dave Peckens

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Google GoMo Helps Businesses Go Mobile (Mashable). Mobile websites and applications with co-host Dave Peckens. Everything you wanted to know about whether you should have a mobile website or mobile application for your business. Show notes.

How to Ensure Your Social Media Campaign Succeeds

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Enlist the help of a social media expert or agency that can assist you in setting up a successful strategy. Our team is committed to helping you succeed in every social media campaign your company desires to launch. This is a guest post by Sean Gallahar from i7 Marketing.

State of the Social Web from Dave Linabury #smcd

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Is Geospatial helpful or hellish? Smart frames and wallets help people grasp abstract ideas like virtual money with tangible feedback. It’s connecting people and how it impacts and helps them. Start thinking about objects and other ways to help people connect to each other.

Best of 2010 – 13 Twitter Tips for Increasing Engagement

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We’re posting the best articles from the year to help you get 2011 off to the right start! Setup a Twitter chat using a hashtag at a specific time (helps to have a topic too) and get people talking. 2010 in Review!

5 Tips for Better Twitter Advertising

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Besides knowing what your goal is, these tips will help you advertise better on Twitter… 1. Deciding on your goal for your Twitter advertising will help you choose the right type of campaign. Just like any advertising, testing will help you optimize the ads to get the best results for your budget and goals. (Photo credit: Wikipedia). Advertising on Twitter can be effective for increasing the size of your audience and also for sending traffic to your website.

What Makes #ungeeked So Special

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But what really made the difference (to me) is how everyone (conference organizers, speakers, attendees, and even previous attendees and attendees from other ungeeked events) formed a open, friendly, and helpful community. Helpful & Giving.

Give Your Marketing a Chance

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Different tactics will have different results, so setting goals that are realistic to what you’re doing will help you understand what you can achieve, as well as helping you figure out what you need to do to make your tactics successful.

Top Internet Marketing Strategy Links for the Week of November 18, 2013

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Why Your Content Always Need Images

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Images also serve to help break up long bits of text and move the eye down the page. Done well, images can even help your marketing by catching the eye and providing a favorable impression. Human eye (Photo credit: dullhunk) Posts with images are more attractive to the human eye.

6 Steps for Measuring Social Media

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These will help you can figure out what you need to do to reach that goal and what measurements will help you stay on course (Jay mentions this, it’s just not a separate step, which I think it should be).

How to Know if Social Media Efforts are Paying Off

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It can be of enormous help to a business person and especially so when they’re trying to better understand their social media numbers.

The Art and Value of Repurposing Content

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Repurposing content helps you maximize the reach and efficacy of each piece of content you create. Now that the content industry seems to have come to the agreement that high-quality, regularly updated content is the best way to get traffic, webmasters are left with a dilemma.

Ways to Empower Your Brand Ambassadors

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Kate Spade does a great job at this by helping fans “dress up” their digital essentials every month with a new featured wallpaper design for his or her mobile, iPad, computer and Facebook timeline.

How and Why to Get Started with Video Advertising

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It can help you get more customers and attract better customers. Print ads, online display and text ads, video ads. My how advertising has progressed. If you are still depending on the written word and photographs to drive your marketing campaigns, you really need to keep reading.

Top Internet strategy, marketing and technology links for the week of April 7, 2012

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Why Training Staff How to Use Social Media Will Help Your Business (Future Lab). How to Get Reader Feedback that Helps Shape Your Next Product (ProBlogger).

Top Internet strategy, marketing and technology links for the week of April 27, 2013

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7 Ways to Build Your Facebook Fan Base

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You could just run some Facebook ads with a give away incentive, but that may just temporarily increase the number of fans, but not help increase engagement on your page. Wondering how to get more fans (and keep them) to your Facebook page?