Savvy B2B Marketing

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10 Ways Customer Stories Help Companies Sell

Savvy B2B Marketing

Here are 10 ways that customer stories help companies market and sell better -- from lead generation to closing deals to selling more to current customers. Customer stories with strong results and messages that directly address buyer concerns help close sales.

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25 Ways To Promote Brand Awareness For Your Small Business

Savvy B2B Marketing

Be faithful to promote the same message over and over again to help it stick. Whether on the blogs of potential customers or fellow businesses, comments can help get you noticed. Better to be a helpful voice that encourages sales to happen more organically.

10 Requirements to Deploy Successful Online Content Marketing

Savvy B2B Marketing

However, it also helps define TOFU and middle of the funnel (MOFU) content. Content marketing is a really hot topic these days and is considered the foundation of any good inbound marketing strategy.

How To Be A Better Listener in Content Marketing

Savvy B2B Marketing

Just knowing that this info will be delivered has helped me focus on Twitter in a more productive way. " Having this change in attitude has really helped.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Beyond Buyer Personas: Connecting with Today's B2B Buyers

Savvy B2B Marketing

The original intent was to paint the entire picture of the buyer experience to help inform an organization's future strategy for business, sales, and marketing. This helps get a better grasp of buying committees, as well as ecosystems, networks, interactions, goals, challenges, etc.

After The Trade Show: How To Stop Your Leads from Disappearing

Savvy B2B Marketing

If this sounds familiar then maybe a few simple techniques might help. Even if you don’t think you can make an after show offer, having a set of prepared brochures that you can send out will help to keep your brand fresh in your leads’ minds.

4 Steps to Creating More Effective Content From the Buyer's Perspective

Savvy B2B Marketing

I wanted a vendor to offer content that helps me make decisions at each point in the buying cycle. Then, create buyer personas that truly reflect what people go through when buying your product or service so you can develop the content that helps them with their buying decision.

If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?

Savvy B2B Marketing

The Research: With help from American Business Media and the Business Marketing Association, Junta42 and MarketingProfs surveyed over 1,100 North American B2B marketers from diverse industries and a wide range of company sizes.

B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. B2B Marketing.

6 Ways To Win As A B2B Social Media Turtle

Savvy B2B Marketing

If you’re reading this post, you’re on the Savvy B2B site, one of the starting points that helped me the most. This week's guest post is by Billy Mitchell, president of MLT Creative based in Georgia.

Three Ways Personas Improved My Marketing

Savvy B2B Marketing

That told me I needed to create some content around such integration to help me reach CMO types. All of which helps assure the rest of the hard work I’m doing (creating content, lead flows and scoring rules, and analyzing the results) won’t go to waste.

Savvy Week in Review: April 27

Savvy B2B Marketing

This post will help you get it. TGIF, people! Another week, another tasty selection of fabulous posts from around the blogosphere. Welcome to our smorgasbord of the best B2B blogging tidbits this week.

6 Ways to Align SEO With Your B2B Content Marketing Strategy

Savvy B2B Marketing

Ways to ask that help prevent the request from coming across as spammy include: Suggest a link in the context of relevant conversations or content. Explain how the link would help readers of the recipients’ web page or website.

B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. B2B Marketing.

Analyzing the Competition Where It Counts

Savvy B2B Marketing

” Research conducted by Genius.com and DemandGen Report found that almost 95% of recent purchasers said the solution provider they chose “provided them with ample content to help navigate through each stage of the buying process.”

4 Reasons to Use More Numbers in Your Writing

Savvy B2B Marketing

Here are four ways numbers can help your writing. In short, using more numbers in your writing can help you attract more readers, deliver more value to those readers, and more effectively compel them to take action.

Personality: The Missing Ingredient in B2B Marketing Today

Savvy B2B Marketing

Find New Customers helps companies with 50 to 5,000 employees and complex products implement lead generation programs to improve the way you find and acqu i re high quality sales leads

Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process

Savvy B2B Marketing

About the author: Jim Burns is the Founder and CEO of Avitage , which helps B2B marketing and sales organizations establish and operate a "continuous content publishing engine" to create , manage and deliver content.

B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. B2B Marketing.

Email by the Numbers

Savvy B2B Marketing

Determine how to help the audience address that concern. It’ll help your success rate and protect you from the SPAM police. We're pleased to present this guest post by Michael Selissen of Case Mountain Communications.

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Six Mistakes to Avoid In Selecting a Marketing Automation System

Savvy B2B Marketing

This will ultimately speed your implementation as well as helping to ensure you select a system that actually does what you need. This is all helpful both in your general planning and in forming a judgment of whether you’re equipped to succeed with their particular vendor.

49 Social Marketing Terms Explained for Newbies & Social Media Challenged

Savvy B2B Marketing

I know I will add more with each class but I also thought it might be helpful to the Savvy readership. I was given an unexpected eye opening gift a few months ago.

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B2B Fail: Confessions, Apologies, and Questionable Motives

Savvy B2B Marketing

In the long run, this kind of transparency will help you build credibility, gain trust, and inspire loyalty. Confession. Last week I did something really embarrassing. I unwittingly became a spammer. Oh gods of marketing, social media, and E-mail forgive me.

How to Fascinate -- and Better Connect With -- Your Audience

Savvy B2B Marketing

Perhaps that’s by helping them convince others within their companies that it makes sense to further explore the options you’ve presented.

Savvy Week in Review: March 30

Savvy B2B Marketing

Radian6 distills its eBook of the same name into 5 categories and 50 steps to help you produce content your social community is likely to share. Even though temperatures have returned to “normal” for us, we still have a bit of spring fever.

B2B Marketers: Are You Delivering a B2C-Worthy Buying Experience?

Savvy B2B Marketing

About the author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle.

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5 Keys for Better Collaboration Between Sales and Marketing

Savvy B2B Marketing

Read on for concrete tips to help unite sales and marketing. Doing so will help both marketing and sales improve their operations and ultimately boost the company’s bottom line. Aligning those schedules will help get everyone on the same page. Those people can share valuable opinions and insight that will help marketing do a better job at nurturing leads until they are “sales ready”. We''re pleased to present this guest post by Sam Narisi of Frost & Sullivan.

Four Things That Cause Marketing & Sales Misalignment and How to Fix Them

Savvy B2B Marketing

They want a partner that helps them improve their business. Here are two ideas to help shift the focus: Have marketing attend sales reviews. This will help them readjust their perception of the customer and enable better engagement with customers.

Savvy Week in Review: June 22

Savvy B2B Marketing

Ardath Albee helps marketers make a case for the terrific returns they can expect to see from content marketing. Whoosh! There goes the first official week of summer. And if you are like us, you are experiencing some HOT weather!

B2B Videos: Go Beyond Humdrum to Engage & Enthrall

Savvy B2B Marketing

Findings from research conducted by Searchmetrics help explain this trend. About the author: Stephanie Tilton is a content marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle.

Prospects DO Judge Your White Paper by its Cover

Savvy B2B Marketing

About the author: Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that nurtures leads and advances the buying cycle.

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Basic Training For B2B Social Media Turtles: Research & Preparation

Savvy B2B Marketing

Consider these questions during the preparation stage: Who will be helping you? If social media, blogging and other forms of inbound marketing are going to attract prospects to your website and convert them into customers, your content has to be human, helpful, honest and fresh.

Savvy Week in Review April 6th

Savvy B2B Marketing

Check these tips to help keep your content fresh and unique. Friday, again? And - APRIL? Really? When did that happen? And, how did we escape April Fool's Day intact?).

Integrated Marketing and a Chat with Gini Dietrich

Savvy B2B Marketing

We help the reader create SMARTER goals in order to achieve business success. B: Tell me a bit about tools, both free and paid, that companies can use to help run their campaigns and measure results? You are a B2B marketer. And for quite some time, life has not been a bed of roses.

Savvy Speaks: White Paper Writing Best Practices

Savvy B2B Marketing

One of the things that helps a white paper stand out is design. These days everyone has a white paper or an ebook they'd like you to download. What makes a white paper stand out from the crowd? The Savvy Sisters have some ideas. Jamie. It solves my problem.

3 Quick Ideas to Improve B2B Blogging Productivity

Savvy B2B Marketing

To help, we created a Google spreadsheet in which we listed all possible CTAs sorted by topic. ” To help with this effort, we created a roadmap of our key posts that our editorial team has access to.

Establishing A Formal Approach to Thought Leadership: Interview with Chris Koch

Savvy B2B Marketing

While a subject matter expert can put forth a hypothesis and point of view, it’s the storytelling capability of marketers that helps get it across in an interesting way. But this is how marketing, sales, and service can help shift the perception.

4 Lost Copy Opportunities that Handicap Your Brand

Savvy B2B Marketing

It’s bad enough to have your visitor get an error message, so why not make sure that if they do it’s at least friendly and even perhaps helpful. The devil is in the details. One rotten apple ruins the crop. A chain is only as strong as its weakest link.