Paul Gillin

Bidding Fond Farewell to BtoB Magazine

Paul Gillin

I’ve helped judge its Social Media Awards for the last four years and also contributed to the annual Interactive Marketing Guide since 2010.

BtoB 101

Cool & Useful Sites for the Holidays

Paul Gillin

The folks at the Webby Awards sent along a super-helpful list of Web resources to use over the holidays. It makes it easy for you to get recommendations and tips for what to do (whether you are heading home for the holidays or on a dream vacation) from your friends who already know you and your interests and needs, helping you travel better. They range from social shopping to gift recommendations to real-time TV and music sharing.

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Trending Sources

How to Promote an Event with Social Media

Paul Gillin

They help you publicize to a local community. As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media.

How to Summarize Content for a Business Audience

Paul Gillin

It also provides context for why the facts are important and filles in background information that helps the reader understand how this new information moves their understanding forward.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts

Industrial Age Thinking Thwarts Potential of Internal Social Nets

Paul Gillin

For example, a sales rep trying to close a deal with a German company can discover an accounting employee who speaks fluent German and leverage that person’s skill to help get the business.

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Tips for Building a Quality Twitter Following

Paul Gillin

When I publish something, others help me promote it. I breached the 10,000-follower mark on Twitter yesterday. I marked this milestone quietly because I’m not big on numbers games and have been outspoken against counting success solely in terms of fans and followers. Nevertheless, I have to admit to taking some pride in this number because of the way I reached it. I have never played games to run up my follower count and I only tweet about stuff that interests me.

Social Marketing Wisdom From a True Practitioner

Paul Gillin

Stand Out Social Marketing starts a little slow, but if you stick with it you’ll be rewarded with truly actionable insight that can help your whole company become more social.

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My New Book, ‘Attack of the Customers,’ is now available

Paul Gillin

One thing I discovered in writing the book is that mainstream media attention is essential to helping a cause go viral. I certainly could use your help. An idea I’ve been kicking around for a couple of years became a formal book project in January.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them

15 Tips for Getting the Most From LinkedIn Groups

Paul Gillin

Success in social channels is all about helping other people. I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. Here are 15 of my favorite tips. Please add your own as comments. Ask Questions. The best way to provoke discussion on LinkedIn is to ask questions. Rather than sharing a link to an article, use it to kick off a discussion.

B2B Blogging Gets Publishing Discipline

Paul Gillin

Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#.

Live Blog: Lotusphere 2012 Opening Session

Paul Gillin

This helps a business to understand in near real-time how customers are reacting to news or a new product and how that’s reflected in sales from transaction systems. Michael J.

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Social Marketing Hangover

Paul Gillin

Many return to achieve their potential after time and other technology advancements help them along (PCs, the Internet) and a precious few continue rocketing up the adoption curve without any slowdown whatsoever (smart phones).

Media 73

IBM’s Beck: Social Business is About Enablement, Not Control

Paul Gillin

A key value of social networks to our daily lives is that they make it easier to find people who can help us get answers and save time, so why not apply those same goals to sales? They hang out where customers hang out, build relationships and help them become part of our family,” he said.

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

IBMer: ‘Social Selling’ Is a Sales Process in Itself

Paul Gillin

It’s no secret that the factors that motivate salespeople to change the way they work have to be pretty simple: Help them spend more time selling and less time scrounging for information and telling managers what they’re doing.

Two B2B Social Marketing Initiatives Worth Checking

Paul Gillin

Other new stuff that they’re doing (and this comes directly from the press release): The industry’s first online design hub – the element14 knode – designed to help engineers accelerate design and development and bring products to market faster than ever before.

Media 64

What Social Media Marketers Should and Shouldn’t Do

Paul Gillin

Your principal goal should be to help people solve problems and make smarter decisions. Be helpful and sales will come. A journalist contacted me with some questions about social media marketing that I hear quite often. I thought I’d share my responses here. These thoughts are particularly directed at B2B marketers. What are three or four things social media marketers should do, and explain why they’re important.

Awareness E-Book Raises the Bar on Social Measurement

Paul Gillin

Not surprisingly, the company has tools that help in many of these areas, but that’s one reason its research is so useful: The recommendations are based upon the experiences of more than 100 customers.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Why helpful, non-promotional content is the key to lead generation success. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

Here’s What 25 B2B Marketers Think Are the Key Trends in 2016

Paul Gillin

With marketing now responsible for helping to nurture and advance the buyer through 70% of the purchase cycle, there are monumental inefficiencies if the sales team is knocking on cold doors rather than closing sales-qualified, warm leads.” – Debra Andrews (l.). “If

What You Probably Didn’t Know About Editors

Paul Gillin

One of my most rewarding moments was seeing a writer whose crude skills I had helped shape years ago receive a Nieman Fellowship. This morning I spent 45 minutes cutting an article by a technology marketer by one-third. When I finished, the piece was better than when I started.

Unfair Rap on Gates

Paul Gillin

Since leaving Microsoft in 2008, Gates has all but disappeared from the industry he helped create, devoting himself instead to his foundation. Bill Gates at the World Economic Forum ,2007. Photo credit: Wikipedia).

How Twitter Amplifies a Customer Attack

Paul Gillin

The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools. It’s helped Twitter become a core utility for arranging everything from book signings to mass protests. The following is an excerpt for the forthcoming book, Attack of the Customers: Why Critics Assault Brands Online and How to Avoid Becoming a Victim , by Paul Gillin and Greg Gianforte.

Groupon Digs the Hole Deeper

Paul Gillin

This company clearly needs some help in crisis communications, though. It’s tweaking the endings of the ads to make the tie-ins to charities clearer, and I suppose that helps a little.

Marketo Tells How to Use Social Media for Lead Generation

Paul Gillin

For example, 58% of marketers who have used social media for more than three years say it has helped boost sales. I often cite marketing automation vendor Marketo as a shining example of a company that gives away great information as a way to promote its business.

Gordon Gekko is So Last Century

Paul Gillin

It’ll be interesting to see if their more expansive perspective helps them actually understand the world around them better than we do, and perhaps understand that there is a world beyond their own borders.

Attack of the Customers Press Release

Paul Gillin

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks.

Got a Cause? Pen a Poem. Win 10 Grand.

Paul Gillin

There’s also a Blogger’s Choice Award, whereby a randomly selected blogger who helps promote the program (like me) gets to choose an applicant to receive a $1,000 cash grant. It’s tough raising nickels and dimes. In even the most prosperous times. One new course of action.

More Influence Hocus-Pocus

Paul Gillin

Unmetric doesn’t offer a whole lotta help. There are a number of ways you can increase your Unmetric score such as increasing your engagement on Facebook or responding to queries quicker on Twitter,” the sidebar helpfully suggests. A Chicago company called Unmetric has just raised $3.2

CareOne Cashes In On Community

Paul Gillin

By enabling customers to freely exchange experiences, CareOne helps shatter suspicions that dissuade people in debt from seeking professional help. CareOne discovered that customers who engaged online were far more likely to seek professional help than cold-called candidates. “It’s

Research Finds Expanded Marketing Role Correlates With Business Results

Paul Gillin

And who better to help them get there than the technology pros? At the risk of beating a dead horse, here’s further evidence that IT organizations need to take a more active role in supporting social business. IBM just released a global survey of more than 360 marketing practitioners and one of the key findings is that marketers want to be better aligned with their IT organizations. You can see a 28-slide summary of the top findings here.

Attack of the Customers: The Pampers Dry Max Crisis

Paul Gillin

The fact that Dry Max looked on the surface to be a cheaper diaper didn’t help. This an excerpt from the opening chapter of Attack of the Customers: Why Critics Assault Brands Online and What You Can Do About It by Paul Gillin and Greg Gianforte.

CIO Challenges Educators to Stay Relevant

Paul Gillin

Technology will never replace teachers,”’ he said, “but we can use technology to help a much greater number of students learn from each other.”.

‘The Truth about Leads’ Is Just That

Paul Gillin

McDade Is an entrepreneur whose company, PointClear , helps businesses improve their prospecting and lead nurturing. I spent 15 months as a sales manager, which was just long enough to learn how little aptitude I had for the job.

CPL 30

How Will Technology Affect Employment?

Paul Gillin

So the government does more to help people while they’re training for jobs, but the jobs are provided by the private sector Live-blogging from the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. .

A CIO Who Gets Social Business

Paul Gillin

All this dialog has created a mountain of data and we have to figure out how to apply social analytics and who’s got the toolsets that can help us.

IBM Expands Social Business Services

Paul Gillin

Seeking accelerate its pole position as a leader in the emerging concept of “social business,” IBM introduced new programs, services and partnerships to help organizations grasp the concept and make it work for their organizations.

Social Media RFP Gets An Update

Paul Gillin

Now they’ve followed it up with a second version that includes an “RFP Bill of Rights&# that “will hopefully help provide guidance on how to do an RFP right and fairly,&# Maggie says. One of the social marketing practitioners I most admire is Maggie Fox, whose Social Media Group was a pioneer in creating new-media campaigns long before it was fashionable.

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