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5 Steps to Quick and Easy Personalized Emails for Account-Based Marketing

NuSpark

Because relevancy helps your message rise to the top of flooded inboxes and get attention. They need a little help. Section 4 : Introduce your company and how your service or solution can help.

Why Your B2B Buyer Personas Are Not Helping to Increase Lead Conversions

NuSpark

Because sometimes the only way to help clients understand what they do and don’t know is to show them. Are there any websites in your industry that buyers find particularly helpful? B2B Buyer Personas that Help Increase Conversions.

How to Create Content for a Winning Account-Based Marketing Strategy

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Here’s why it helps. This is where a helping hand from predictive analytics is in order. It’s helpful. You’ve finally honed your content strategy for inbound marketing.

How to Conquer 5 Common B2B Marketing Problems with Content

NuSpark

This process helps you to attract, educate, engage and convert them into customers. They want to learn how your product or solution can help solve their problem in their industry. Which of the following is the easier product to market —chocolate chip cookies or 3D laser scanners?

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Converting B2B Leads Through Social Content: 3 Keys to Success

NuSpark

Here are three tips that will help you develop the bones of a good content marketing plan via social: 1. You’ve developed helpful articles on your blog, some whitepapers and ad e-book or two. Will this information be considered helpful or promotional?

Integrating Google AdWords with Salesforce to Measure Your Sales Funnel

NuSpark

This will help B2B firms with products that have longer buying cycles better measure how paid search investments are generating offline value. If someone else manages the Salesforce account for your company, you’ll need their help with this step.

Stop Wasting Money and Improve Your Google AdWords Paid Search ROI

NuSpark

Landing page — You should fill out the form because we can help solve your problems. Google sets bids to help get as many clicks as possible within a budget.

How to Convince Your CEO of the Power of B2B Content Marketing

NuSpark

It’s the foundation for search engine optimization that helps to attract website visitors, the fodder for social media and lead nurturing , and the bait for lead conversion. For immediate help, contact us at 610-812-2725 or email info@nusparkmarketing.com. .

B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. B2B Marketing.

6 Tips for Collaboration When Producing and Sharing Great Content

NuSpark

It helps to periodically brainstorm with sales staff to refine content down the line so that it continues to produce results. It helps tremendously when both sales and marketing speak to each other often, and in the same language. Design collaboration is also helpful to the social team.

Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan

NuSpark

For every email campaign, we need to keep track of which email and landing page templates we need to use; which helps us orchestrate the nurture campaigns by aligning the content asset with an email cover, an autoresponder, and a landing page/thank you page (for conversion tracking).

A CMO’s Guide to Conversion Metrics with Google Adwords

NuSpark

Organic listings are typically blogs or helpful articles. Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.

How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

NuSpark

Empathy with another individual can help him or her take the next step. Because your readers want a third-party opinion on how your company helped, tell the story from the buyer’s point of view.

B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. B2B Marketing.

Who Should Nurture B2B Leads with Social Media?

NuSpark

Social nurturing can take the form of answering a question, learning something about a need someone has and sharing content that could be helpful—or simply connecting them to someone else who can assist, so why limit social interactions to just sales and marketing?

Effective Social Selling = Mindset over Tactics

NuSpark

Help them with something! So why aren’t more resources allocated to helping salespeople use social channels effectively? However, social selling is more about social helping. Need help with your company’s social footprint?

How The Beatles’ Songs Optimize B2B Marketing Strategies

NuSpark

If you’re maxed out on time and resources to perform an optimal demand generation; lead generation plan, it’s OK to get help and outsource (hint!). The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons.

Why Marketing Automation Does Not Work

NuSpark

How do prospects build their awareness about possible products and services that could help them? You’ve likely heard the information technology gurus. They have a mantra — people, processes and systems.

B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. B2B Marketing.

17 Ways to Promote Your White Paper for Lead Generation

NuSpark

There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. These firms partner with online publishers to support content only, helping companies in their lead generation programs.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Buzzstream is a neat tool that helps me find bloggers and engage with influential bloggers, with the goal to get article backlinks as part of the link building process. Tracking all the major social sites, the tool helps me analyze the overall effectiveness of content, and which are your most powerful influencers.

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

NuSpark

Here’s a sample media buy I was working on recently, showing specific audience segments I plan to target, with the help from the relationships DSPs have with big data DMP platforms. . That’s what Google means when they refer to third-party data below in their help section.

SEO, Meta Descriptions, Content, and Generating Leads

NuSpark

They may be great technicians, but we need help when it comes to writing compelling content that drives leads. Oh so long ago, the Meta description could help a page rank in the search engines for the words that were contained within it.

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Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

The same principles apply to other content management systems; you’ll just need some IT help renaming and coding the pages. Proper conversion rate optimization requires testing of landing pages.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

The same principles apply to other content management systems; you’ll just need some IT help renaming and coding the pages. Proper conversion rate optimization requires testing of landing pages.

A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark

NuSpark Marketing can help you with strategy, but at the end of the day, maximizing quality clicks and conversions is the ultimate goal, and by utilizing paid search bidding strategically, your campaigns will perform better.

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A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark

NuSpark Marketing can help you with strategy, but at the end of the day, maximizing quality clicks and conversions is the ultimate goal, and by utilizing paid search bidding strategically, your campaigns will perform better.

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Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Below is from Google’s help section, and clearly explains each model-type option. Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Below is from Google’s help section, and clearly explains each model-type option. Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding.

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

Kwanzoo not only helps create these ads, the data they capture integrates with the Google Display Network, Salesforce, and various marketing automation platforms. A Look at Online Display Advertising for Lead Generation.

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark

Be helpful and compelling. Continue to be helpful to prospects. Sharing our own unique blogs can help connect our content with new audiences, and tell good stories that contribute to problem solving. Happy New Year! I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine. As we head into mid-decade, the state of online advertising and communication continues to be constantly evolving.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark

Below is a concatenate tool we use at NuSpark Marketing that helps us create and manage keywords, by merging terms for up to 4 themes, and outputting exact, phrase, broad, modified broad and negative matches.

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Targeting B2B Companies with Online Display and Social Media Advertising

NuSpark

Here’s Bizo’ s targeting capability: If you need help planning a campaign, well, that’s why I am here- to manage this tactic for you. . .

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark

NuSpark Marketing has helped a number of B2B firms execute visually creative video strategies. If your headline is memorable and compelling, prospects will notice your helpful videos and engage with them. A B2B Video Marketing Strategy Overview. Name a memorable ad in the past.

Free Keyword Research and Landing Page Tools for Paid Search; Google Adwords Campaigns

NuSpark

Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups. For my clients I use many tools; some of my own; and some from others, to ensure I begin paid search campaigns as strategic and relevant as possible.

Matching the Offer with Buyer Mindset: The Website Dilemma

NuSpark

Knowing that, we can then present the buyer with offers that will match their receptivity and help them transition to the next stage. That’s where it’s helpful to diagram your offers and pages. Analytics Can Help.

Content Marketing: Goals, Issues, Strategies

NuSpark

Lead Nurturing: emails, more helpful articles and webinars! . I’ve been thinking about all this content marketing we’ve been exposed to lately.

Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark

This post is not a primer on basic Google analytics, but a look at some key custom reports and metrics that can help you strategize, with a focus on b2b lead generation websites that focus on conversions. Maybe I can help you. . . .