NuSpark

How to Implement an Account-Based Marketing Program in Your Firm

NuSpark

Formalizing the process by implementing an official ABM program helps you to make it part of the corporate culture, obtain executive buy-in (and the budget that goes with it) and set performance parameters for its success.

Why Your B2B Buyer Personas Are Not Helping to Increase Lead Conversions

NuSpark

Because sometimes the only way to help clients understand what they do and don’t know is to show them. Are there any websites in your industry that buyers find particularly helpful? B2B Buyer Personas that Help Increase Conversions.

Trending Sources

Building a Marketing Technology Stack for Your Demand Generation Efforts

NuSpark

These steps will help: Step 1: Identify Martech Categories. Demand generation is about more than just delivering sales-ready leads for products or services.

How to Conquer 5 Common B2B Marketing Problems with Content

NuSpark

This process helps you to attract, educate, engage and convert them into customers. They want to learn how your product or solution can help solve their problem in their industry. Which of the following is the easier product to market —chocolate chip cookies or 3D laser scanners?

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts

5 Steps to Quick and Easy Personalized Emails for Account-Based Marketing

NuSpark

Because relevancy helps your message rise to the top of flooded inboxes and get attention. They need a little help. Section 4 : Introduce your company and how your service or solution can help.

Discover Buyer Intent and Boost Your Content Marketing ROI

NuSpark

They can help you to offer “intent-based” content — the right information at the right time to the right people. It’s especially helpful in uncovering the previously hidden early stage of the buying cycle before buyers visit a brand’s website.

Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan

NuSpark

For every email campaign, we need to keep track of which email and landing page templates we need to use; which helps us orchestrate the nurture campaigns by aligning the content asset with an email cover, an autoresponder, and a landing page/thank you page (for conversion tracking).

A Guide to Google AdWords Paid Search Bidding Strategies

NuSpark

If you want to optimize for conversions, you can use Target CPA to help increase conversions while targeting a specific cost-per-acquisition (CPA). If you need help with your own AdWords campaigns, do not hesitate to contact us and we’ll provide some recommendations.

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Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them

Stop Wasting Money and Improve Your Google AdWords Paid Search ROI

NuSpark

Landing page — You should fill out the form because we can help solve your problems. Google sets bids to help get as many clicks as possible within a budget.

How Long Does it Take to Get Results from Content Marketing?

NuSpark

That said, there are some generally accepted guidelines to help you assess if you’re on the right track. It starts with an understanding and helping your audience to solve their problems. In fact, Google is unlikely to help you unless you first prove your content is popular.

Integrating Google AdWords with Salesforce to Measure Your Sales Funnel

NuSpark

This will help B2B firms with products that have longer buying cycles better measure how paid search investments are generating offline value. If someone else manages the Salesforce account for your company, you’ll need their help with this step.

How to Choose the Right Predictive Analytics Tool for Account-Based Marketing

NuSpark

Predictive analytics is the process of mining large data sets to identify trends and patterns that help companies understand their target audiences and identify risks and opportunities.

How B2B Marketers Sabotage the Power of Case Studies to Generate Demand

NuSpark

Empathy with another individual can help him or her take the next step. Because your readers want a third-party opinion on how your company helped, tell the story from the buyer’s point of view.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

A CMO’s Guide to Conversion Metrics with Google Adwords

NuSpark

Organic listings are typically blogs or helpful articles. Google AdWords continues to expand and improve conversion tracking metrics, and without a full understanding of the data provided, your firm may not be optimized with regard to generating efficient quality leads and sales.

6 Tips for Collaboration When Producing and Sharing Great Content

NuSpark

It helps to periodically brainstorm with sales staff to refine content down the line so that it continues to produce results. It helps tremendously when both sales and marketing speak to each other often, and in the same language. Design collaboration is also helpful to the social team.

How The Beatles’ Songs Optimize B2B Marketing Strategies

NuSpark

If you’re maxed out on time and resources to perform an optimal demand generation; lead generation plan, it’s OK to get help and outsource (hint!). The Beatles Give B2B Marketers Important Lead Generation and Content Marketing Optimization Lessons.

How to Create Quality Blog Posts Surprisingly Rapidly

NuSpark

Do something that helps you to relax. Hire Some Help. If all else fails and you still don’t have time or inclination to write, hire some help. The dreaded blank screen stares back at you. Your to-do list is growing. You’re bleary-eyed.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Why helpful, non-promotional content is the key to lead generation success. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

Effective Social Selling = Mindset over Tactics

NuSpark

Help them with something! So why aren’t more resources allocated to helping salespeople use social channels effectively? However, social selling is more about social helping. Need help with your company’s social footprint?

Who Should Nurture B2B Leads with Social Media?

NuSpark

Social nurturing can take the form of answering a question, learning something about a need someone has and sharing content that could be helpful—or simply connecting them to someone else who can assist, so why limit social interactions to just sales and marketing?

Why Marketing Automation Does Not Work

NuSpark

How do prospects build their awareness about possible products and services that could help them? You’ve likely heard the information technology gurus. They have a mantra — people, processes and systems.

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24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

NuSpark

As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to help manage my clients’ online activities. Buzzstream is a neat tool that helps me find bloggers and engage with influential bloggers, with the goal to get article backlinks as part of the link building process. Tracking all the major social sites, the tool helps me analyze the overall effectiveness of content, and which are your most powerful influencers.

A Tour of Online Display Advertising; DSP, DMP, RTB, Ad Exchanges

NuSpark

Here’s a sample media buy I was working on recently, showing specific audience segments I plan to target, with the help from the relationships DSPs have with big data DMP platforms. . That’s what Google means when they refer to third-party data below in their help section.

SEO, Meta Descriptions, Content, and Generating Leads

NuSpark

They may be great technicians, but we need help when it comes to writing compelling content that drives leads. Oh so long ago, the Meta description could help a page rank in the search engines for the words that were contained within it.

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Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

The same principles apply to other content management systems; you’ll just need some IT help renaming and coding the pages. Proper conversion rate optimization requires testing of landing pages.

Implementing a Content Experiment from Google Analytics with a WordPress Website; Conversion Testing

NuSpark

The same principles apply to other content management systems; you’ll just need some IT help renaming and coding the pages. Proper conversion rate optimization requires testing of landing pages.

17 Ways to Promote Your White Paper for Lead Generation

NuSpark

There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. These firms partner with online publishers to support content only, helping companies in their lead generation programs.

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Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Below is from Google’s help section, and clearly explains each model-type option. Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding.

Online Display & Social Media, Branding & Attribution- Affects on Conversions

NuSpark

Below is from Google’s help section, and clearly explains each model-type option. Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding.

A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark

NuSpark Marketing can help you with strategy, but at the end of the day, maximizing quality clicks and conversions is the ultimate goal, and by utilizing paid search bidding strategically, your campaigns will perform better.

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A Strategic Guide to Automated Rules in Google Adwords Pay-Per-Click

NuSpark

NuSpark Marketing can help you with strategy, but at the end of the day, maximizing quality clicks and conversions is the ultimate goal, and by utilizing paid search bidding strategically, your campaigns will perform better.

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Online Display Advertising, Targeting, and Capturing Leads

NuSpark

Kwanzoo not only helps create these ads, the data they capture integrates with the Google Display Network, Salesforce, and various marketing automation platforms. A Look at Online Display Advertising for Lead Generation.

17 Lead Generation- Demand Generation 2015 New Year’s Resolutions

NuSpark

Be helpful and compelling. Continue to be helpful to prospects. Sharing our own unique blogs can help connect our content with new audiences, and tell good stories that contribute to problem solving. Happy New Year! I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine. As we head into mid-decade, the state of online advertising and communication continues to be constantly evolving.

How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns

NuSpark

Below is a concatenate tool we use at NuSpark Marketing that helps us create and manage keywords, by merging terms for up to 4 themes, and outputting exact, phrase, broad, modified broad and negative matches.

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Targeting B2B Companies with Online Display and Social Media Advertising

NuSpark

Here’s Bizo’ s targeting capability: If you need help planning a campaign, well, that’s why I am here- to manage this tactic for you. . .

B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation

NuSpark

NuSpark Marketing has helped a number of B2B firms execute visually creative video strategies. If your headline is memorable and compelling, prospects will notice your helpful videos and engage with them. A B2B Video Marketing Strategy Overview. Name a memorable ad in the past.

Free Keyword Research and Landing Page Tools for Paid Search; Google Adwords Campaigns

NuSpark

Google Adwords has some great tools for keyword research, but missing are many tools that can help build strategic keyword lists and ad groups. For my clients I use many tools; some of my own; and some from others, to ensure I begin paid search campaigns as strategic and relevant as possible.