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Marketing Interactions

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How Marketers Can Help Reps Use Sales Content Effectively

Marketing Interactions

Information to help buyers understand their problem and why to solve it. Sales content should help to build rapport and relationships and have buyers see sales reps as trusted advisors. Content is all about product features; none that helps sellers show value. Help Reps Use Sales Content to Advantage with Buyers.

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Help Your B2B Buyers Do Their Own Discovery

Marketing Interactions

ABM is a terrific vehicle for enabling marketers and sellers to work in parallel to help B2B buyers do their own discovery and complete their pre-buying work to enable them to buy what you’re selling. You’re not just engaging and helping one contact advance. They need help. ABM is a Great Construct for B2B Buyer Discovery.

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The Relevance Maturity Matrix Helps B2B Marketers Close the Gap

Marketing Interactions

The purpose of the RMM is to help digital marketers develop a culture of customer obsession that results in the level of relevance necessary to earn and sustain a competitive advantage in the markets your company serves. The post The Relevance Maturity Matrix Helps B2B Marketers Close the Gap appeared first on Marketing Interactions.

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What Happens When B2B Buyers Start Using ChatGPT?

Marketing Interactions

My friend, Dave Brock , recently penned a post, Buyers Using ChatGPT , where he approached it from a sales perspective and suggests his readers: “Think of the power available to buyers in leveraging these tools to help them think about their buying process.”. They need our help.

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Stop Asking B2B Buyers to Take Leaps of Faith with Content

Marketing Interactions

We set expectations with one piece of content and then fail to deliver the full story to help them advance their thinking. This reduces the effort for your buyers and helps guide their thinking to help them make advances in their buying journey. B2B buyers want the information they seek with a minimal expenditure of effort.

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B2B Content Marketing > Going Bold or Fading to Beige?

Marketing Interactions

As someone who reads a ton of B2B marketing content and works to help companies create meaningful, provocative, and forward-looking content, I agree it is hard to come by. Sixty-nine percent of customers are unlikely to expand contracts if content isn’t helpful or valuable. Buyers want that – darn near all of them.

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Misconceptions About B2B Buyer Personas

Marketing Interactions

This information will help you solve your content challenges and help you create a plan for addressing buyers’ needs across their buying process. Not just give you ideas for one-off content that doesn’t build momentum or help them advance in decision making. One Thing About ABM and Buyer Personas.