LeadSloth

Lead Nurturing for Software Trials

LeadSloth

If you want introduce a human person as a support resource, make sure it’s someone who can actually help with the most common problems. A good nurture email helps convert prospects into paying customers. They signed up. What now?

7 Reasons Why Marketing Automation Projects Fail

LeadSloth

In reality, Marketing Automation can help you automate existing campaigns, and also create new campaigns that would not be possible without automation. A lot of startups and high-growth companies are using Marketing Automation to help them grow faster.

Trending Sources

Guest Post: Best Practices in Marketing Automation

LeadSloth

Below are some of the best practices we have found within our customer base that helped drive success with marketing automation. This helps a company automatically meet the buy cycle phase that the lead is in. By: Lisa J. Cramer, President & Co-Founder, LeadLife Solutions.

Learn Holistic Lead Nurturing

LeadSloth

However, to succeed you need to put these individual activities together in a process to help leads along in the buying process. That is holistic lead management, which will help you turn more “raw&# leads into qualified leads.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Best CRM for Marketing Automation: Salesforce.com, Microsoft or Oracle?

LeadSloth

In my experience, integration with CRM is extremely helpful in any Marketing Automation project. Forrester recently released a vendor evaluation for midmarket CRM vendors. If you look at Marketing Automation systems, the best supported CRM system is Salesforce.com.

Social Media & Marketing Automation

LeadSloth

Again, a simple idea that really helps close the gap between sales & marketing. And that’s exactly where Marketing Automation can help. This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association.

Hubspot Review

LeadSloth

Jep Castelein is the founder of LeadSloth, a firm that helps technology companies find untapped revenue in their marketing databases.

Upcoming Lead Management Events

LeadSloth

Hubspot is best known for their Inbound Marketing evangelism and a software product that helps small to medium-size companies generate leads through search engine optimization and social media.

Social CRM, Inbound Marketing and Marketing Automation

LeadSloth

Some of the new social CRM features help sales people identify more opportunities, get more background information on existing leads and facilitate intra-company collaboration ( see earlier post ).

Sales 2.0: Marketing Automation & Salesforce Chatter

LeadSloth

Marketing Automation can help both Marketing and Sales, but it requires intense collaboration: that’s what Sales 2.0 Today I’m at the Sales 2.0 Conference in San Francisco. I write about Marketing Automation, so why am I at a sales conference?

5 Ways to Use Social Media in Marketing Automation

LeadSloth

Companies like Zendesk , Helpstream and Get Satisfaction provide social support platforms, where existing customers can help each other, rather than channeling all questions to a support technician.

Inbound Marketing Automation

LeadSloth

Keyword Research tools provide keyword suggestions, and help you select keywords based on volume, relevance and difficulty. Should Marketing Automation systems add Inbound Marketing tools as standard features? Or is it better to keep those tools separate?

Why I’ve Joined Marketo

LeadSloth

As a consultant, I really enjoy helping organizations optimize their Marketing Automation efforts using the latest techniques and best practices. I will still be blogging at LeadSloth.com and I will continue to help organize Marketing Automation Mondays. Overall, my goal is to help grow the marketing automation market as a whole. Most readers of this blog will know that I’m passionate about Marketing Automation and Lead Management.

Marketing Automation Monday

LeadSloth

And if you want to organize a Marketing Automation meetup in your city, feel free to do so, and we’ll help you promote it. Would you like to meet up with fellow Marketing Automation professionals to exchange tips and best practices? Join us at Marketing Automation Monday for an informal panel discussion on using drip marketing to find more qualified leads and for networking with other like-minded marketers.

Pardot User Conference Proves They’re a Top Marketing Automation Vendor

LeadSloth

friendly and extremely helpful employees. The past two days I attended the Pardot User Conference , and also presented a session on Lead Nurturing. Over 100 Pardot customers from all over North America attended this event. And that’s impressive. Learnings From The Conference. The conference had a nice balance of sessions. The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions.

What Lead Nurturing Content to Send When?

LeadSloth

In your email campaign, start with a couple of educational emails that contain helpful content. The tone-of-voice of these emails should also be helpful (as opposed to being sales-oriented).

Webinar Recording: 7 Steps to Finding Untapped Revenue

LeadSloth

Need Help Finding those Gold Nuggets in Your Database? This is the recording of the webinar about the 7 Steps to Finding Untapped Revenue in Your Marketing Database , which took place on June 22nd, 2010. Please click the ‘play’ button to start. The total length is 28 minutes. To see the slides, please visit SlideShare. Table of Contents. Introduction by Jep Castelein. 1848 James Marshall Discovers Gold. How Much REVENUE Are You Missing Out On?

Measuring Marketing ROI: Campaign Attribution and Campaign Influence

LeadSloth

Usually, it takes several interactions in the prospect lifecycle that help conversion from prospect to customer. It tells us what campaigns are helping the prospect move closer to making the purchase decision. This measurement is a holistic approach and it helps provide insights that typical Campaign Attribution models may not be able to give.

How Are CRM and Marketing Automation Different?

LeadSloth

Today’s CRM Systems Do Not Help Marketing. Last week I presented a session at Silverpop’s B2B Marketing University in Atlanta. In addition to Marketing Automation, there were two big topics: Social Media and CRM. I will write about Social Media some other time, and focus on CRM in this post. Many attendees were confused by CRM vendors claiming to offer full marketing functionality. If that’s true, why would you still need Marketing Automation?

LeadSloth Marketing Automation Blog – Survey Results

LeadSloth

They asked for help and she still refused. They asked for help and she still refused. LeadSloth Marketing Automation Blog – Survey Results. About two weeks ago I posted a survey that asked the LeadSloth readers what they wanted to read about. As it goes with surveys, it took some effort to get people to fill it out. But this week it reached critical mass, so I was able to draw some interesting conclusions. The Most Requested Topics.

B2B Marketing University: What Do You Want to Learn About?

LeadSloth

In addition to this general trend, a whole array of software tools is now available to help the savvy marketer. There has been quite a bit of change in B2B marketing over the past couple of years. Buyers have moved online, which has had a major impact on the buying process. Prospects now have instant access to much more information, so marketing’s involvement reaches much further down the sales cycle: they need to nurture prospects with relevant content until they are sales-ready.

Demand Generation Blogs Continued

LeadSloth

Jeff specializes in helping companies find new customers, he wrote a great e-book about that, and blogs about Demand Generation, primarily from a Sales perspective. In the spirit of Twitter’s Follow Friday I’d like to finally publish the remaining Demand Generation blogs that I enjoy reading. Earlier I published the Top 10 Demand Generation vendor blogs and the Top 10 Marketing Automation Blogs.

SMB 2

Inbound Marketing & Marketing Automation

LeadSloth

But that doesn’t help with getting more visitors to your site. The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. Traditional lead sources are tradeshows or lead programs with magazines. Those are definitely useful, but the number of leads is low and the cost per lead is high.

Top-10 Demand Generation Vendor Blogs

LeadSloth

Sorry, can’t help it: every time I try to make a top-10, I end up with 11 and find it impossible to choose which one should go. In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs. Most of these vendors blogs really get ‘online marketing’, so they talk about best practices rather then just touting their products, and they post regularly.

17 Helpful SEO Tools and Tool Reviews

Webbiquity

Which SEO tools are most helpful in conducting a site audit? Helpful SEO Tools. Ian Cleary (again) explains how to use Google’s free tools to help out with SEO efforts; not just the obvious ones (e.g.,

Review 107

How Does Content Marketing Help with SEO?

Webbiquity

Efficient use of meta data, URL addresses and sitemaps all fall under this category and can help to naturally increase your chances of naturally appearing high in search results. Guest post by Sam Allcock. Content marketing and SEO are often written about and addressed separately.

Help 124

Help Google help you optimize your content for search

Biznology

The post Help Google help you optimize your content for search appeared first on Biznology. It’s really hard to get Google’s attention.

10 Ways CMOs Can Help Grow Their Companies

Modern Marketing

Whether you are in startup mode or your brand is fully established, your overall goal as a CMO is to help grow it into something bigger that solves problems for more people and provides a greater source of revenue and profitability as a return on the investment of your time and money.

Help 92

How Video Helps Sales and Marketing Alignment

Vidyard

Marketing will produce valuable assets for the sales team to distribute, while Sales will request specific campaigns or promotions to help them reach more accounts. Marketers can help craft the story and make sure it stands out.

Help 73

How Content & SEO Marketers Can Help Each Other Be Successful

ScribbleLive

These three tips will help content marketers and search engine specialists help each other. It’s just as interesting and helpful to a reader who found it in January as it will be to a reader who stumbles upon it in November. Content that is original, contains helpful information, is highly engaged with and attracts links from third-party sources are valued when it comes to doling out rankings.

SEO 72

8 Questions to Help You Decide if Your Content is Good Enough

The Point

Here are 8 simple questions to help you decide whether that content is good enough. Does the topic help to qualify the prospect as someone suffering from a problem or pain point your product/service can solve? What’s the problem or challenge that your content purports to help address?

3 Insights to Help Build Your Unified Customer Database

Customer Experience Matrix

The goal was to assess the current state of customer data unification and, more important, to start exploring management practices that help companies create the rare-but-coveted single customer view. But it’s a rich set of data so this post will highlight some other helpful insights.

8 Helpful Resources for Creating Beautiful Infographics

Hubspot

Not only do they make content more sharable -- 40 times as much -- but they help us retain information. 8 Helpful Resources for Creating Beautiful Infographics. Here's one that helps non-profits visually communicate highlights from an annual report: 4) Easel.ly.

5 Email Metrics to Help Diagnose Your Mistakes

Act-On

Analyzing email metric reports is an excellent way to help review and sometimes diagnose issues with your targeting, data, or even deliverability. This metric will help tell you the mailable status of a list, each time you send.

Email 114

How Big Data and Marketing Analytics Help Sales

Crimson Marketing

How to use Big Data to help sales. By listening to what information buyers have access to, and studying buyer behavior through B2B marketing technology, CMOs and their marketing teams are in a position to help the sales team directly.

6 Must-Have Types of Customer Help Content

Vertical Response

Helpful content is, of course, an important part of marketing your business. Customer help content may be something you’ve thought about, and maybe even created some. But don’t put off creating help content for too long as it can be a time saver for you and your customers.

Help 40

New Tool Helps Marketers Use Email Deliverability Data

Modern Marketing

Email Deliverability is one of the most important, but also one of the most overlooked and misunderstood aspects of email marketing. Just about all RFPs that go out in our industry contain multiple questions about deliverability.

21 Questions To Help You Define Your Content Marketing Strategy

B2B Marketing Insider

My mission was: To help businesses of every size to improve their marketing efforts through better stories that connect with people. To help brands scale their content marketing efforts so they can reach their customers in an affordable way by earning their attention instead of buying it.

Five Tips to Help You Write Outstanding Content For Your Blog

Webbiquity

These five tips can help you more dependably write outstanding content for your blog. This will also help you to place the paragraphs in the right order. Search optimize your content to help it rank highly in the search results of major search engines.