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Industrial Marketing Today

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How Industrial Marketing for Manufacturers Helps in Building New Relationships

Industrial Marketing Today

Job #1 of industrial marketing for manufacturers is to generate leads. Is that assumption valid? To me, that’s like putting the cart before the horse. So, before I explain why I said what I just said, let’s look at the goals manufacturing marketers have achieved by using industrial content marketing over the past 12 months.

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Industrial Marketing Content that Helps Buyers

Industrial Marketing Today

Sellers may be too close to the forest to see the trees and firmly believe their marketing content is helpful to their buyers. So ask yourself this question, “Is my industrial marketing content really helping my buyers make a more informed decision and is it moving them closer them to a RFQ?”. Online product configurators.

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How Blogs Help Manufacturers Enter New Markets

Industrial Marketing Today

That’s where a blog can be a big help by: Building awareness and interest about your company’s offerings. It will make it easier for people to find you in search engines and blog posts will help to establish your knowledge and expertise in a new market. Cold teleprospecting in a new market is very difficult and expensive.

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10 Helpful B2B Lead Scoring Resources

Industrial Marketing Today

I hope you find these resources helpful. However, it is not an easy one to answer in a quick blog post. Instead, I’ll give you my “Go-To” list of online resources from marketing automation software companies. Note: Some of them do require you to register before downloading). From Marketo : Lead Scoring Success Kit. Lead Scoring Cheat Sheet.

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How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

It will help build a deeper one-on-one relationship based on credibility and trust instead of suspicion and friction caused by traditional push marketing tactics. Use social media selectively to engage with your target audience in a more personal way and humanize an otherwise impersonal interaction that is purely transactional.

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How Mobile Technology Helps Component Manufacturers Make Their Printed Catalogs More Productive

Industrial Marketing Today

Component manufacturers are keenly aware of the fact that design engineers must first specify their components or parts before purchasing can place an order. These manufacturers have relied on their [.]. This is only a content summary. Please click on the headline to read the full article.

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Leveraging Industrial Content Marketing for Manufacturers—a Key Strategy for Lead Generation

Industrial Marketing Today

Industrial content marketing for manufacturers is a powerful tool to help your business achieve its lead generation and sales goals. It’s a strategic marketing approach focused on creating, distributing, and promoting valuable, relevant, and consistent content to attract and engage a clearly defined audience.