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There is no glory in “old school” marketing

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I’m much more appreciative of the exec who came up to me last week and asked for help. The post There is no glory in “old school” marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer.

Two questions to help you find the value of marketing

grow - Practical Marketing Solutions

In the cyclical and long-sales-cycle world of enterprise B2B sales (where I spend much of my time today), these metrics are often more helpful than revenue trends: Branded searches. By Eric Wittlake, {grow} Contributing Columnist.

Trending Sources

The three biggest social media problems are NOT social media problems

grow - Practical Marketing Solutions

The post The three biggest social media problems are NOT social media problems appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. I love coaching people through their marketing strategy problems. This is where I thrive.

6 Critical steps to help fight for your online privacy

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This helps to reduce the chance that your residential address will appear publicly on directory sites like Whitepages, Superpages, AnyWho, etc. The post 6 Critical steps to help fight for your online privacy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

The 30 possible ways you can create customer value

grow - Practical Marketing Solutions

Here’s some research findings to help you sort it out. I’m guessing if you’re thinking about your own marketing efforts right now, your supporting content is about helping, answering questions, informing, saving time, etc. By Mark Schaefer.

Four profound marketing megatrends for 2016 and beyond

grow - Practical Marketing Solutions

In the past few months I have had the opportunity to test several software platforms that can help you create better, more shareable content based on data and analytics. Build that emotional connection to help you become indispensable.

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Social media engagement is a lousy metric

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The post Social media engagement is a lousy metric appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. Thank you for your social media engagement through your generous tweets, blog comments, and likes.

Help. I’m enslaved by my smartphone.

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The post Help. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Brooke B. Sellas, {grow} Contributing Columnist. I’m a terrible sleeper.

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Building a personal brand? Here’s why you need to ignore SEO

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I was recently asked about the biggest decision that has helped me build my own personal brand and it is this: I have largely ignored search engine optimization (SEO). Here’s why you need to ignore SEO appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Help me solve marketing’s biggest mystery

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So help me out here. The post Help me solve marketing’s biggest mystery appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. So help me out here. It was one of the most imaginative, creative and popular marketing campaigns in history.

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Five tools to help with your social media makeover

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But if you want to get additional traffic and you want to ensure that it is relevant, then it’s important to help Google index your content correctly. Just make sure you consider what your ‘focus keywords’ are when sharing out content to help Google index it correctly.

Stop creating Random Acts of Content

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The post Stop creating Random Acts of Content appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer.

The greatest content marketing case study in history

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I even asked GE for help but they could not locate the story either. The post The greatest content marketing case study in history appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer.

Four marketing mega trends nobody’s talking about

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The post Four marketing mega trends nobody’s talking about appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video!

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Why content is your enemy and experiences are your friend

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I wonder if serving that buffet helps us or hurts us in the long run?” The post Why content is your enemy and experiences are your friend appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Isadora Becker as Marge Simpson. By Mark Schaefer.

How to turn social media connections into an actionable audience

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The post How to turn social media connections into an actionable audience appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer.

Content shock re-visited, the content marketing myths and realities

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Or maybe I’ll have to pay for a support team to help me with the research and writing if I want to keep up. Theoretically, the most amazing, helpful, and useful content attracts high-potential customer leads that can be funneled into a nurturing program. By Mark Schaefer.

How do I find time to create content? 25 Ideas!

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There’s probably nothing I can write that can impact your determination, but I can provide you with 25 ideas and best practices to help you squeeze more content-producing productivity out of every hour. A little help from your friends. By Mark Schaefer.

In case you missed it, the best marketing posts of 2016

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It was one of those ideas that many people were thinking about and putting it into writing helped codify an idea. This was another “test post” for my new book and this is an article filled with interesting and helpful ideas. By Mark Schaefer.

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Understanding Generational Social Media Preferences

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The post Understanding Generational Social Media Preferences appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Brooke B. Sellas, {grow} Contributing Columnist.

HR and social media: 7 Ways HR needs to act like marketing

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Would it make sense to show people targeted ads that can help them with their questions and problems? Why not consider populating those touchpoints with helpful information like we do on the marketing side? By Mark Schaefer.

How Google’s failure helped me become a dramatically better writer

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Reading less helped me become a better writer: more creative, original, and interesting. The post How Google’s failure helped me become a dramatically better writer appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

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The new standards for strategy and social media success

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The new challenge is to help, help, help … and to do it in a patient way. The post The new standards for strategy and social media success appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer.

Four ways Facebook Instant Articles will dramatically impact marketing

grow - Practical Marketing Solutions

Links to our content on Facebook and other platforms have played a critical part in helping people become aware of our content and drawing them to our website or blog. Links to our content on Facebook and other platforms have played a critical part in helping people.

Six transformative trends in influencer marketing (is it really marketing?)

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appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. This month marks the fifth anniversary of the release of Return On Influence , the first book on social influence marketing.

Five new content forms rocking the marketing airwaves

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Many other traditional media outlets, particularly newspapers, are beginning to embrace a mobile-first strategy, even a social-media first strategy, to help connect consumers with content in a new way. By Mark Schaefer.

Content marketing strategy: Start with questions, end with insights

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The popular blog has helped propel his career as an educator and analyst. The post Content marketing strategy: Start with questions, end with insights appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer.

What it’s like to be hugged by a brand. Literally.

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appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. Last week I was hugged by a brand. I’m serious — a literal, physical hug.

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Why Joe Pulizzi and I disagree on today’s content marketing dynamics

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It’s a short read, and if you didn’t catch this post before, reading it now might help you understand the points I am about to make in defense of my position. By Mark Schaefer.

Crossing the influence line: When does sponsorship destroy your reputation?

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Thought leader — This might be a well-known blogger who has established their position through consistently creating helpful content. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer.

Emoji marketing? You better believe it!

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It could help with sentiment analysis. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Hannah Chapple, {grow} Community Member. Emoji marketing is one of the hottest trends for brands and marketers right now.

20 Extraordinary Content Marketing Insights

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You need to produce regular content that is helpful to your audience. Try to help people and expect nothing in return. The post 20 Extraordinary Content Marketing Insights appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer.

The uncomfortable state of content marketing metrics

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The post The uncomfortable state of content marketing metrics appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

15 Amazing ways social media is changing the world

grow - Practical Marketing Solutions

Visual communication also helps maintains daily intimacy between family members separated by great distances. Social media helps to develop aspects of commerce by expanding personal networks, such as peer-to-peer selling.

Should your content generate leads or relationships?

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We’re convinced that you’re the right person to help us with our social media and content strategy. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

How SMBs can get more leads through marketing automation

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Marketing automation offers numerous advantages, such as saving time as well as helping you with improving your conversion rate and overall sales. How marketing automation can help you get more leads. By Lilach Bullock, {grow} Community Member.

Why we create crap content: We’re afraid

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The post Why we create crap content: We’re afraid appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. An industry “thought leader” recently characterized me as a “loose cannon.”

3 Little-Known Ways to Use Content Marketing for Client Education

grow - Practical Marketing Solutions

The more pages of keyword rich and helpful content you have on your website, the more search terms you can rank for. Using your educational content for posts on your blog is a great way to help new customers find you. By Brooke B. Sellas, {grow} Contributing Columnist.

Can anybody become known? Let’s ask the janitor.

grow - Practical Marketing Solutions

That helped me “up” my selfie game. I started a side business, Connect With Faith, which has helped startups connect with investors, aspiring actors connect with major film studios, and cyber-security experts get covered on CNN in London. Faith McKinney with U.S.