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Two questions to help you find the value of marketing

grow - Practical Marketing Solutions

In the cyclical and long-sales-cycle world of enterprise B2B sales (where I spend much of my time today), these metrics are often more helpful than revenue trends: Branded searches. By Eric Wittlake, {grow} Contributing Columnist.

6 Critical steps to help fight for your online privacy

grow - Practical Marketing Solutions

This helps to reduce the chance that your residential address will appear publicly on directory sites like Whitepages, Superpages, AnyWho, etc. The post 6 Critical steps to help fight for your online privacy appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

Can anybody become known? Let’s ask the janitor.

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That helped me “up” my selfie game. I started a side business, Connect With Faith, which has helped startups connect with investors, aspiring actors connect with major film studios, and cyber-security experts get covered on CNN in London. Faith McKinney with U.S.

5 Proven tips to help with your blogging confidence

grow - Practical Marketing Solutions

The post 5 Proven tips to help with your blogging confidence appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. The post 5 Proven tips to help with your blogging confidence appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

Crossing the influence line: When does sponsorship destroy your reputation?

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Thought leader — This might be a well-known blogger who has established their position through consistently creating helpful content. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer.

Four profound marketing megatrends for 2016 and beyond

grow - Practical Marketing Solutions

In the past few months I have had the opportunity to test several software platforms that can help you create better, more shareable content based on data and analytics. Build that emotional connection to help you become indispensable.

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The greatest content marketing case study in history

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I even asked GE for help but they could not locate the story either. The post The greatest content marketing case study in history appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer.

Why content is your enemy and experiences are your friend

grow - Practical Marketing Solutions

I wonder if serving that buffet helps us or hurts us in the long run?” The post Why content is your enemy and experiences are your friend appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Isadora Becker as Marge Simpson. By Mark Schaefer.

B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. B2B Marketing.

Understanding Generational Social Media Preferences

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The post Understanding Generational Social Media Preferences appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Brooke B. Sellas, {grow} Contributing Columnist.

Four marketing mega trends nobody’s talking about

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The post Four marketing mega trends nobody’s talking about appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video!

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In case you missed it, the best marketing posts of 2016

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It was one of those ideas that many people were thinking about and putting it into writing helped codify an idea. This was another “test post” for my new book and this is an article filled with interesting and helpful ideas. By Mark Schaefer.

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Content shock re-visited, the content marketing myths and realities

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Or maybe I’ll have to pay for a support team to help me with the research and writing if I want to keep up. Theoretically, the most amazing, helpful, and useful content attracts high-potential customer leads that can be funneled into a nurturing program. By Mark Schaefer.

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B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. B2B Marketing.

The new standards for strategy and social media success

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The new challenge is to help, help, help … and to do it in a patient way. The post The new standards for strategy and social media success appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer.

How to ruin your content by overthinking things

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Here are a few pointers to help you relax and create content the easy way. The post How to ruin your content by overthinking things appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. It’s honesty time.

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Help. I’m enslaved by my smartphone.

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The post Help. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Brooke B. Sellas, {grow} Contributing Columnist. I’m a terrible sleeper.

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How to turn social media connections into an actionable audience

grow - Practical Marketing Solutions

The post How to turn social media connections into an actionable audience appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer.

B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. B2B Marketing.

Why 30 may be the most important number of your career

grow - Practical Marketing Solutions

The post Why 30 may be the most important number of your career appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. I come from a world that celebrates impatience.

What it’s like to be hugged by a brand. Literally.

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appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. Last week I was hugged by a brand. I’m serious — a literal, physical hug.

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If you’re not embracing native advertising, your content marketing strategy is obsolete

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The post If you’re not embracing native advertising, your content marketing strategy is obsolete appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Chad Pollitt, {grow} Community Member.

How do I find time to create content? 25 Ideas!

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There’s probably nothing I can write that can impact your determination, but I can provide you with 25 ideas and best practices to help you squeeze more content-producing productivity out of every hour. A little help from your friends. By Mark Schaefer.

HR and social media: 7 Ways HR needs to act like marketing

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Would it make sense to show people targeted ads that can help them with their questions and problems? Why not consider populating those touchpoints with helpful information like we do on the marketing side? By Mark Schaefer.

Content marketing strategy: Start with questions, end with insights

grow - Practical Marketing Solutions

The popular blog has helped propel his career as an educator and analyst. The post Content marketing strategy: Start with questions, end with insights appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer.

Five new content forms rocking the marketing airwaves

grow - Practical Marketing Solutions

Many other traditional media outlets, particularly newspapers, are beginning to embrace a mobile-first strategy, even a social-media first strategy, to help connect consumers with content in a new way. By Mark Schaefer.

Help me solve marketing’s biggest mystery

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So help me out here. The post Help me solve marketing’s biggest mystery appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. So help me out here. It was one of the most imaginative, creative and popular marketing campaigns in history.

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10 Epic Shifts that are Re-Writing the Rules of Marketing

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The post 10 Epic Shifts that are Re-Writing the Rules of Marketing appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?”

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Finding the right “authenticity level” for your brand

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While working in the construction industry, Prokopy started a passion project on the side, a blog called “ ChronicBabe ,” to help other women who live with chronic illness. By Mark Schaefer. One of my readers asked me if I would review his blog and provide some advice.

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Four ways Facebook Instant Articles will dramatically impact marketing

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Links to our content on Facebook and other platforms have played a critical part in helping people become aware of our content and drawing them to our website or blog. Links to our content on Facebook and other platforms have played a critical part in helping people.

How SMBs can get more leads through marketing automation

grow - Practical Marketing Solutions

Marketing automation offers numerous advantages, such as saving time as well as helping you with improving your conversion rate and overall sales. How marketing automation can help you get more leads. By Lilach Bullock, {grow} Community Member.

Why we create crap content: We’re afraid

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The post Why we create crap content: We’re afraid appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. An industry “thought leader” recently characterized me as a “loose cannon.”

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Five tools to help with your social media makeover

grow - Practical Marketing Solutions

But if you want to get additional traffic and you want to ensure that it is relevant, then it’s important to help Google index your content correctly. Just make sure you consider what your ‘focus keywords’ are when sharing out content to help Google index it correctly.

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Emoji marketing? You better believe it!

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It could help with sentiment analysis. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Hannah Chapple, {grow} Community Member. Emoji marketing is one of the hottest trends for brands and marketers right now.

How to be strategically authentic

grow - Practical Marketing Solutions

The post How to be strategically authentic appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark Schaefer. When the subject at hand is about creating content and standing out on the web today, the conversation usually turns to the need for “authenticity.”

Should your content generate leads or relationships?

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We’re convinced that you’re the right person to help us with our social media and content strategy. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.

4 Non-Marketing Skills You Need to Become a Better Marketer

grow - Practical Marketing Solutions

Even promotional emails or e-books can reinforce your mission to help your customers. Pull back the curtain and highlight your talented people, the events you’ve attended, the charities you support, and the beliefs that help drive your team.

15 Amazing ways social media is changing the world

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Visual communication also helps maintains daily intimacy between family members separated by great distances. Social media helps to develop aspects of commerce by expanding personal networks, such as peer-to-peer selling.