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Help Google help you optimize your content for search

Biznology

The post Help Google help you optimize your content for search appeared first on Biznology. It’s really hard to get Google’s attention.

5 tips to help you make business decisions that get results

Biznology

This will help you recharge and give you a fresh perspective on your situation, whether you are in the midst of hiring a new employee or preparing a presentation. The post 5 tips to help you make business decisions that get results appeared first on Biznology.

Tools that help monitor and measure social traffic

Biznology

Media intelligence and monitoring tools can help you make sure that your social media efforts are achieving the goals you set forth. Today we will explore different tools that help monitor traffic and the effectiveness of your social media campaigns.

Getting lithe with a little help from my FitBit friends

Biznology

The post Getting lithe with a little help from my FitBit friends appeared first on Biznology. I was an early adopter of FitBit devices: Fitbit Tracker , Fitbit Ultra, Fitbit One, and now my Fitbit Flex.

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

What am I supposed to do with all this data?

Biznology

Pick two to three key insights from each data source that help you answer important business questions. What types of assets or content helps with this? Are you a marketer? Are you overwhelmed with the sheer amount of data that is now available at your fingertips? Yeah—me too.

IT buyers are calling for a change in how you market & sell to them on LinkedIn

Biznology

Click here to join the Get Help with Linked Strategies Group. If you want to reach, connect and engage with more IT buyers, then as a sales and marketing professional, you need to position yourself as an expert who wants to have a real relationship that’s based on up-front value.

How storytelling can shape the corporate brand and culture

Biznology

So what can storytelling do to improve communications, process our changing world, and especially help shape a corporate brand and culture?

The state of B2B marketing in Asia—moving toward digital

Biznology

At Current Asia, we think the modern marketing wave is about to break in Asia, and we’re here to help clients surf it for competitive advantage. While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.

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B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. B2B Marketing.

10 Marketing trends to watch for 2017

Biznology

This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. Visuals can help with your branding, help you stand out, get recognized, and be remembered. Social listening and collecting social data will help you through 2017.

6 assumptions push marketing gets wrong

Biznology

So I started working on some basic visuals to help people understand the deck without my voice. The visuals will help when I reprise the talk at Intelligent Content Conference in Las Vegas on March 30. Give them visual cues to help guide their journeys.

New Year’s resolutions for digital marketers

Biznology

How can you help your customer feel better at every step? Since this is my first Biznology post of the year, it seemed appropriate to think about some New Year’s resolutions for digital marketers as you head into 2017.

Tools that help generate blogging ideas

Biznology

Here are some tools that can help fuel your creative juices and find some great writing topics. Portent is a fun site that helps you hash out an idea or a title for a blog by just entering a keyword or key phrase into the free online tool.

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B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. B2B Marketing.

Design thinking

Biznology

Customer intimacy—a deep knowledge of customers and their problems—helps to uncover those needs.” In our days, design becomes the cornerstone of digital transformation projects.

Modeling B2B video content on micro-learning

Biznology

If you subscribe to the idea that your video content for marketing exists to help buyers learn, give them some micro-learning. You might begin to think differently about designing video content if you think about your viewers and what they want to learn from your B2B video content.

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How to simultaneously attract new prospects and retain loyal customers

Biznology

Though the book was written to help families develop close relationships, I think our customers fall into similar categories. Acts of Service: Reading and sharing their content, participating in their survey or helping them make their company better.

Gaining an edge over competitors with a knowledge base

Biznology

Let’s take a look at some knowledge base basics and how it can help you stay ahead of the competition. One of the important features that help with establishing a great workflow within the company is the fact that different permissions can be added to every single team member.

B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. B2B Marketing.

8 ways to refresh your brain when you’re overworked

Biznology

If you work near any kind of green space, a quick walk can reduce your stress level and even help prevent depression. It may seem counterintuitive to devote precious time to getting organized, but it can actually help you save time once you know what to do and when to do it.

What is business video content marketing and how to get started

Biznology

An investment in SEO means that you need to create a constant flow of content to help you get found. Business decision-makers LOVE online B2B marketing videos because it gives them the most amount of information in the shortest amount of time.

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Are LinkedIn Groups experiencing a crisis?

Biznology

Group members are able to search the group membership by job titles or keywords, which can help you find ideal prospects. Actively posting and commenting in your groups helps you gain visibility you would not otherwise have inside the group.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Be grateful (nobody is required to help you). People help out their friends, so becoming close may curry favor for earned media pitches. Waiting for class.

7 key roles in digital marketing

Biznology

I run an internal center of excellence that helps IBM marketing teams create more outside-in marketing content. As such, we are experts in our areas, while the teams we help have no such expertise. For example, they can help the team set up heat mapping and A/B testing.

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

On Fernando Leon ’s profile (the VP of Business Development for Single Point of Contact), you’ll learn how he helped Shorenstein Realty , the largest, oldest, most respected real estate management firm that was spending upwards of $750,000 on their IT infrastructure, cut IT OPEx by 43%.

Analyze your target’s buying process, for greater marketing efficiency

Biznology

Simply put, your objective is to help move the prospect along his buying journey, stage by stage, in your favor. B2B selling is a complicated affair, but you can simplify your marketing strategies dramatically with buying process analysis.

14 key facts on website speed and 4 top tips when it ‘s slow

Biznology

They require setup and testing but can be a big help with your website recognizing and quickly processing the many elements it has to. Two resources to help are: CSS Delivery Tool —it tells you how many external style sheets your website is using. Do your need help with yours ?

Paid online influencer marketing is fully mainstream

Biznology

or call or text me at +1 202-352-5051 and I’d be happy to help.

Now is the time to fix your LinkedIn profile—here’s why

Biznology

Multiple studies have included questions to determine why buyers rely on social media in general, LinkedIn especially, to help them find solutions to problems and make buying decisions. From there you can reach out to any one of them for help.

Socialize your videos for business development

Biznology

Sharing their insights in bite-size videos can help satisfy buyers’ cravings and extend your brand almost indefinitely. If you’ve got something to say that buyers will value, something that will help engage them in your selling process, just say it with a video.

Content marketing data: It’s not geeky and it’s not boring

Biznology

Or worse: insurance actuaries helpfully calculating the odds of our death. Here’s a quick exercise to help you put this to good use: what’s the most productive page on your website? You’ll be parked–legally–and already at work helping your clients. (By Data gets a bad rap.

How to build a killer content team

Biznology

Hot tip: Do you need help identifying content opportunities as well as getting the how-to knowledge you need? Do you want to crank up your content success to a Spinal Tap 11?

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Outside-in marketing: a pragmatic approach to content marketing

Biznology

This 30-minute recorded webinar helps participants understand customer behavior in terms of common journeys they take and content they consume along the way. Content Marketing is rapidly growing, but is often done poorly.

10 essentials missing from your business website

Biznology

The offense of marketing automation takes the shape of content marketing campaigns that help you build a sales funnel. This will help you adapt more effective marketing campaigns. You want a business website that sells.

6 case studies show Big Data is helping decision making

Biznology

Here are 6 case studies that show how Big Data is helping companies make better decisions. Do these case studies convince you Big Data is helping companies make better decisions? Photo credit: Kevin Krejci.

Earned media influencer marketing demands your awesome

Biznology

And, for those of you who are writing big checks for paid media mentions and review, a huge helping of love, respect, and appreciation in addition to actually offering an amazing product, will benefit your outreaches further than you can ever imaging.

10 Reasons why branding is even more important for start-ups

Biznology

Having encountered this typical reluctance to seek fresh advice, I am summarizing ten common misconceptions or questions about branding by entrepreneurs, along with suggestions that can help a start-up resuscitate their growth at any stage: Is Branding Just About the Name/Look?

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Brand assimilation in link campaigns: building client trust

Biznology

The ability to effectively adopt an enterprise brand’s voice will help you establish client trust earlier, build campaign momentum faster, and pay major dividends down the road.

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