Biznology

Help Google help you optimize your content for search

Biznology

The post Help Google help you optimize your content for search appeared first on Biznology. It’s really hard to get Google’s attention.

Tools that help monitor and measure social traffic

Biznology

Media intelligence and monitoring tools can help you make sure that your social media efforts are achieving the goals you set forth. Today we will explore different tools that help monitor traffic and the effectiveness of your social media campaigns.

Trending Sources

Getting lithe with a little help from my FitBit friends

Biznology

The post Getting lithe with a little help from my FitBit friends appeared first on Biznology. I was an early adopter of FitBit devices: Fitbit Tracker , Fitbit Ultra, Fitbit One, and now my Fitbit Flex.

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5 tips to help you make business decisions that get results

Biznology

This will help you recharge and give you a fresh perspective on your situation, whether you are in the midst of hiring a new employee or preparing a presentation. The post 5 tips to help you make business decisions that get results appeared first on Biznology.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

8 ways to refresh your brain when you’re overworked

Biznology

If you work near any kind of green space, a quick walk can reduce your stress level and even help prevent depression. It may seem counterintuitive to devote precious time to getting organized, but it can actually help you save time once you know what to do and when to do it.

11 inspiring case studies of digital transformation

Biznology

VALUE: Judge change by how digital transformation helps create the next business. Does this help explain digital transformation to you? Does your business need help with a digital transformation roadmap ?

Tone: it’s not what you say, it’s what people hear

Biznology

Frank is the world’s most important political consultant, his specialty is “testing language and finding words that will help his clients sell their product or turn public opinion on an issue or a candidate.”

IT buyers are calling for a change in how you market & sell to them on LinkedIn

Biznology

Click here to join the Get Help with Linked Strategies Group. If you want to reach, connect and engage with more IT buyers, then as a sales and marketing professional, you need to position yourself as an expert who wants to have a real relationship that’s based on up-front value.

5 helpful hacks to go above & beyond your sales goals

Biznology

These hacks will help you maximize your sales and blow your goals right out of the water. The post 5 helpful hacks to go above & beyond your sales goals appeared first on Biznology. Work smarter, not harder.

What am I supposed to do with all this data?

Biznology

Pick two to three key insights from each data source that help you answer important business questions. What types of assets or content helps with this? Are you a marketer? Are you overwhelmed with the sheer amount of data that is now available at your fingertips? Yeah—me too.

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How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere

Biznology

They can help build familiarity between salespeople and their customers. Inside my Get Help with Linked Strategies Group, we’re showing how to apply account-based marketing and the challenger sale to the LinkedIn marketing and social selling environment.

The Facebook Sharing Debugger is an essential content marketing tool

Biznology

The Open Graph Object Debugger is to help you understand the information attached to that object. Facebook is pretty good at making everything you share look pretty good all on its own — until it doesn’t. What then?

The art of narrative storytelling via social media marketing

Biznology

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is every day.

Tools that help generate blogging ideas

Biznology

Here are some tools that can help fuel your creative juices and find some great writing topics. Portent is a fun site that helps you hash out an idea or a title for a blog by just entering a keyword or key phrase into the free online tool.

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How storytelling can shape the corporate brand and culture

Biznology

So what can storytelling do to improve communications, process our changing world, and especially help shape a corporate brand and culture?

The state of B2B marketing in Asia—moving toward digital

Biznology

At Current Asia, we think the modern marketing wave is about to break in Asia, and we’re here to help clients surf it for competitive advantage. While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.

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10 Marketing trends to watch for 2017

Biznology

This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. Visuals can help with your branding, help you stand out, get recognized, and be remembered. Social listening and collecting social data will help you through 2017.

Can content written for print position well in Google?

Biznology

moment for writers helps to guide their writing in powerful ways–one that meshes their creative talents with data-driven writing. Recently, I worked with a big-brand publisher that published print assets to their site. The powers-that-be believed that the content should position just fine.

All social media sites should offer profit sharing and ad revenue

Biznology

I live my life in a world surrounded by affiliate marketers, YouTubers, digital online advertisers, and highly-compensated brand ambassadors — all of whom are trying to make a buck: to fuel their creativity, to bank their next project, to help them make rent, and to buy them some beers.

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6 types of content your readers hate

Biznology

Avoiding the above mistakes can improve your content marketing campaign and help you build trust with your target audience. When creating content for your blog, social media profiles, email subscribers, and other purposes, you don’t want to irritate your readers.

Design thinking

Biznology

Customer intimacy—a deep knowledge of customers and their problems—helps to uncover those needs.” In our days, design becomes the cornerstone of digital transformation projects.

New Year’s resolutions for digital marketers

Biznology

How can you help your customer feel better at every step? Since this is my first Biznology post of the year, it seemed appropriate to think about some New Year’s resolutions for digital marketers as you head into 2017.

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Why I told a client to quit blogging: finding your “One Thing”

Biznology

After all, shouldn’t all my content efforts help?” For instance: You may not be a “saver,” but you’ve found that automatic deductions from your checking account helps you build a robust safety net.

Gaining an edge over competitors with a knowledge base

Biznology

Let’s take a look at some knowledge base basics and how it can help you stay ahead of the competition. One of the important features that help with establishing a great workflow within the company is the fact that different permissions can be added to every single team member.

Why most B2B social media programs fail to generate real leads

Biznology

It will be from the people who stay in touch in a non-annoying, helpful way. If I were to visit your website, would I find a collection of social media icons I can click on to go to your company page on each of the most popular networks?

Modeling B2B video content on micro-learning

Biznology

If you subscribe to the idea that your video content for marketing exists to help buyers learn, give them some micro-learning. You might begin to think differently about designing video content if you think about your viewers and what they want to learn from your B2B video content.

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How to simultaneously attract new prospects and retain loyal customers

Biznology

Though the book was written to help families develop close relationships, I think our customers fall into similar categories. Acts of Service: Reading and sharing their content, participating in their survey or helping them make their company better.

6 assumptions push marketing gets wrong

Biznology

So I started working on some basic visuals to help people understand the deck without my voice. The visuals will help when I reprise the talk at Intelligent Content Conference in Las Vegas on March 30. Give them visual cues to help guide their journeys.

On the limited value of branded content

Biznology

To help us understand the depth and breath of the problem, we interviewed three skeptics of content marketing for the book: Schaefer, Ben Edwards , and Kristina Halvorson. Though the interviews helped us understand the skepticism, they did not resolve the conflict we had with the skeptics.

6 case studies show Big Data is helping decision making

Biznology

Here are 6 case studies that show how Big Data is helping companies make better decisions. Do these case studies convince you Big Data is helping companies make better decisions? Photo credit: Kevin Krejci.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Be grateful (nobody is required to help you). People help out their friends, so becoming close may curry favor for earned media pitches. Waiting for class.

Good news for business — costs of B2B video production content is at an all time low!

Biznology

For companies that are serious about quality, they should be looking for a corporate video production company to help them craft out their B2B video production content.

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10 most inspiring digital marketing stories of 2016

Biznology

ALWAYS : Girls’ confidence takes a nosedive once they hit puberty, Always ’ commercial launched an efforts to help teach confidence to girls and young women through a variety of means.

Ten tips for customer reactivation

Biznology

Your database marketing partner can help you keep your customer records up to date. Are you looking for the best ways to reactivate dormant customers and reduce churn? Here’s a roundup of the ten most effective practices today, in both business and consumer markets.

Analyze your target’s buying process, for greater marketing efficiency

Biznology

Simply put, your objective is to help move the prospect along his buying journey, stage by stage, in your favor. B2B selling is a complicated affair, but you can simplify your marketing strategies dramatically with buying process analysis.

7 key roles in digital marketing

Biznology

I run an internal center of excellence that helps IBM marketing teams create more outside-in marketing content. As such, we are experts in our areas, while the teams we help have no such expertise. For example, they can help the team set up heat mapping and A/B testing.

Are LinkedIn Groups experiencing a crisis?

Biznology

Group members are able to search the group membership by job titles or keywords, which can help you find ideal prospects. Actively posting and commenting in your groups helps you gain visibility you would not otherwise have inside the group.

Real examples of how account-based marketing & selling is driving higher revenues on LinkedIn

Biznology

On Fernando Leon ’s profile (the VP of Business Development for Single Point of Contact), you’ll learn how he helped Shorenstein Realty , the largest, oldest, most respected real estate management firm that was spending upwards of $750,000 on their IT infrastructure, cut IT OPEx by 43%.

3 blockers of outside-in marketing

Biznology

Here I want to cover the three most common blockers, and give some ammunition to digital marketers to help them clear those blockers. But hopefully the above helps with the three most prevalent blockers I hear.