Help Google help you optimize your content for search


The post Help Google help you optimize your content for search appeared first on Biznology. It’s really hard to get Google’s attention.

Tools that help monitor and measure social traffic


Media intelligence and monitoring tools can help you make sure that your social media efforts are achieving the goals you set forth. Today we will explore different tools that help monitor traffic and the effectiveness of your social media campaigns.

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Make your tweets beautiful with the help of the Twitter Cards Validator Tool


The post Make your tweets beautiful with the help of the Twitter Cards Validator Tool appeared first on Biznology. Last week I showed you how to tame the Facebook dragon in The Facebook Sharing Debugger Is An Essential Content Marketing Tool.

Getting lithe with a little help from my FitBit friends


The post Getting lithe with a little help from my FitBit friends appeared first on Biznology. I was an early adopter of FitBit devices: Fitbit Tracker , Fitbit Ultra, Fitbit One, and now my Fitbit Flex.

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The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts

9 things you can do today to improve your Google search results


If you still have your website designer on speed dial, maybe you can encourage your web designer or your template-developer to help you out. Not only do CDNs help quicken up your site, they also make proximity to the server a non-issue.

How to get 67% more revenue opportunities using LinkedIn and not just leads that go nowhere


They can help build familiarity between salespeople and their customers. Inside my Get Help with Linked Strategies Group, we’re showing how to apply account-based marketing and the challenger sale to the LinkedIn marketing and social selling environment.

Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time


But even going through the motions does help. Own your online reputation with help from your friends.

11 inspiring case studies of digital transformation


VALUE: Judge change by how digital transformation helps create the next business. Does this help explain digital transformation to you? Does your business need help with a digital transformation roadmap ?

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them

IT buyers are calling for a change in how you market & sell to them on LinkedIn


Click here to join the Get Help with Linked Strategies Group. If you want to reach, connect and engage with more IT buyers, then as a sales and marketing professional, you need to position yourself as an expert who wants to have a real relationship that’s based on up-front value.

Tools that help generate blogging ideas


Here are some tools that can help fuel your creative juices and find some great writing topics. Portent is a fun site that helps you hash out an idea or a title for a blog by just entering a keyword or key phrase into the free online tool.

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8 ways to refresh your brain when you’re overworked


If you work near any kind of green space, a quick walk can reduce your stress level and even help prevent depression. It may seem counterintuitive to devote precious time to getting organized, but it can actually help you save time once you know what to do and when to do it.

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Why you need a strategic approach to your LinkedIn network


Depending on your LinkedIn objectives, your strategic network might be comprised of prospects, customers, influencers, analysts, media, investors, and others who can help or be helped by you.

What am I supposed to do with all this data?


Pick two to three key insights from each data source that help you answer important business questions. What types of assets or content helps with this? Are you a marketer? Are you overwhelmed with the sheer amount of data that is now available at your fingertips? Yeah—me too.

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8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

3 reasons to avoid Accelerated Mobile Pages (AMPs)


You might consider AMP for informational blogs, wikis, or other static help documentation. We need to measure this behavior so that we can do a better job of helping users through their journeys. I’m constantly trying to prove that the traffic I helped generate had positive business results. Now you have a rich user profile that can help you serve relevant content: through chatbots, recommended offers, or even in-app messages within your free trials.

The state of B2B marketing in Asia—moving toward digital


At Current Asia, we think the modern marketing wave is about to break in Asia, and we’re here to help clients surf it for competitive advantage. While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.

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How storytelling can shape the corporate brand and culture


So what can storytelling do to improve communications, process our changing world, and especially help shape a corporate brand and culture?

B2B marketing lessons from Michael Brenner


If you offer information that helps your customers and prospects succeed in their businesses, you’re on the right track. Help them tell their stories and share their experience and advice with customers.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

Why helpful, non-promotional content is the key to lead generation success. Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service.

Six powerful B2B marketing tactics you may be missing


And for entirely new prospects, you can design an outbound message strategy to prospects in the newly visiting firm, to describe your solutions and offer to help. There are so many great new techniques in B2B marketing today, it’s hard to keep up.

Read this article before you start a social media program


I estimate about half of the people who contact us for help with a social media program don’t have set objectives in mind–often because they don’t really know what social media can do for them. All of these objectives help in the effort to get new business.

The Facebook Sharing Debugger is an essential content marketing tool


The Open Graph Object Debugger is to help you understand the information attached to that object. Facebook is pretty good at making everything you share look pretty good all on its own — until it doesn’t. What then?

6 types of content your readers hate


Avoiding the above mistakes can improve your content marketing campaign and help you build trust with your target audience. When creating content for your blog, social media profiles, email subscribers, and other purposes, you don’t want to irritate your readers.

6 case studies show Big Data is helping decision making


Here are 6 case studies that show how Big Data is helping companies make better decisions. Do these case studies convince you Big Data is helping companies make better decisions? Photo credit: Kevin Krejci.

10 Marketing trends to watch for 2017


This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. Visuals can help with your branding, help you stand out, get recognized, and be remembered. Social listening and collecting social data will help you through 2017.

Socialize your videos for business development


Sharing their insights in bite-size videos can help satisfy buyers’ cravings and extend your brand almost indefinitely. If you’ve got something to say that buyers will value, something that will help engage them in your selling process, just say it with a video.

Slow and steady content-creation wins the Google Search race


I have been helping out Anne Haas and Jen Tucker over at 1970 Dogwood Street , a Northern Virginia and Washington, DC, interior design and organization firm, with the search engine optimization (SEO) of their website. Help Google help you optimize your content for search.

Influencers: the key to content marketing


A typical question from the forum probed how to identify these influencers and help them market your products for you. “I was writing for a while when Susan approached me to help me do a better job on the blog and the Twitter handle,” Steve said in an interview.

Design thinking


Customer intimacy—a deep knowledge of customers and their problems—helps to uncover those needs.” In our days, design becomes the cornerstone of digital transformation projects.

Switch the user interface to accelerate growth and leadership


Your prosperity will come from helping people run the world for the first time in history. Your boundaries will help decide the winners and losers in business and society. As soon as you connect, the company will know who you are and be ready to help or entertain you.

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Ten tips for customer reactivation


Your database marketing partner can help you keep your customer records up to date. Are you looking for the best ways to reactivate dormant customers and reduce churn? Here’s a roundup of the ten most effective practices today, in both business and consumer markets.

4 email marketing mistakes you might be making


If you are trying to manage your campaign without the help of a professional email marketing system, it’s likely you aren’t noticing much growth. Use these helpful tips to maximize success and your email marketing campaign will help your business grow exponentially. Successful email marketing tips and tricks are everywhere, yet even with the plentiful resources and the availability of marketing software, mistakes can still be made.

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New Year’s resolutions for digital marketers


How can you help your customer feel better at every step? Since this is my first Biznology post of the year, it seemed appropriate to think about some New Year’s resolutions for digital marketers as you head into 2017.

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Influencer marketing is one percent inspiration, ninety nine percent perspiration


Be grateful (nobody is required to help you). People help out their friends, so becoming close may curry favor for earned media pitches. Waiting for class.

Gaining an edge over competitors with a knowledge base


Let’s take a look at some knowledge base basics and how it can help you stay ahead of the competition. One of the important features that help with establishing a great workflow within the company is the fact that different permissions can be added to every single team member.

All social media sites should offer profit sharing and ad revenue


I live my life in a world surrounded by affiliate marketers, YouTubers, digital online advertisers, and highly-compensated brand ambassadors — all of whom are trying to make a buck: to fuel their creativity, to bank their next project, to help them make rent, and to buy them some beers.

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The art of narrative storytelling via social media marketing


I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at every day.

How to simultaneously attract new prospects and retain loyal customers


Though the book was written to help families develop close relationships, I think our customers fall into similar categories. Acts of Service: Reading and sharing their content, participating in their survey or helping them make their company better.