B2B Memes

JUNE 30, 2010

JL: Well, err, I, I suppose you might say my job is, uh, to sort of help my client, uh, create a public image, uh, by—well, for an example, um, let’s say my client—Corporation X!—uh, Well, uh, part of my job is to, uh, help my client to, um, to think of ways to operate, uh, in a way that the public would, you know, approve.

PR 100

PR Public Relations Ethics Transparency 100

B2B Memes

DECEMBER 6, 2011

While “the biggest opportunities in B2B media are clearly in content marketing,” challenges to its potential as a new outlet for journalism are growing rapidly: Much of my business in the past few years has involved helping non-publishers enter content marketing.

Content Marketing 100

Content Marketing Ethics Content Vendors 100

B2B Memes

NOVEMBER 12, 2011

in fact became so excited that he kept plying me with information for months about the machine that helped him. He evolved the following scheme: he had a tape recorder into which he spoke the utmost nonsense—a stream of consciousness which was then transcribed by a secretary and which he then used as a basis for his first rough draft.

Paper 100

Paper 100

B2B Memes

MAY 26, 2010

Doctorow’s project, which he’s been documenting in his Publishers Weekly column , is a self-published short story collection called With a Little Help. As he points out, the stories were all copyedited and proofread for their original publication in magazines, and his mother, a “king-hell proofer,” will help out.

Blogger 100

Blogger Lead Ranking Social Media Tagging 100

B2B Memes

OCTOBER 19, 2011

That prompted a response from a practicing trade journalist and former colleague, who asked “I can see why knowing things like HTML and CSS can be helpful but do most journos need more than that?”. Even today, it’s possible that you’re sitting on a rich lode of data that, if you just knew a little programming, you could help mine.

Work Management 100

Work Management Distribution Advertising Mediums Social Networks 100

B2B Memes

DECEMBER 7, 2011

Those attitudes have helped push the news industry into its current dire state.” And not only that—their refusal to sully their hands in the business side is contributing to the decline of the entire industry: “For too long, reporters and editors have been unaware, even hostile to the business sides of their organizations.

Marketing Report 100

Marketing Report Organization Content Marketing Business 100

B2B Memes

MARCH 29, 2011

The process will help you better understand your topic, and can highlight unsuspected gaps in your data. But if you want to help your readers understand what you’re writing about, even the most modest attempts to represent your ideas or data graphically will pay big dividends. You don’t need much graphic skill or expensive software.

Tips 100

Tips Effectiveness Copyright Rules 100

B2B Memes

NOVEMBER 3, 2011

A post from a couple of weeks ago pointed to an entry in Roger Ebert’s Journal headlined “Help! MUD day 3: I recently joined the LinkedIn for Journalists group, which turns out to be more useful and interesting than I had expected. Our journalists of the future.”

Class 100

Class Paper Linkedin Course 100

B2B Memes

FEBRUARY 15, 2012

Given my requirement to retweet (and my reluctance to retweet just anything), I’m looking more closely at what people are saying and sharing, and have been blown away by how smart, helpful, and generous they are. Even if I learn nothing more in the next two weeks, this challenge will have been worth the occasional inconveniences it created.

Twitter 100

Twitter Social Media Pricing Price 100

B2B Memes

FEBRUARY 27, 2012

Related posts: Apple’s iPad May Help Save Publishing, But Not This Way. (The image of a Japanese manhole cover on an iPad above, courtesy of Tokyo Japan Times , refers to a phenomenon known as drainspotting , or collecting and sharing pictures of colorful manhole covers, popularized by artist/content consumer Remo Camerota.).

Creativity 100

Creativity Act-On Demand Course 100

B2B Memes

DECEMBER 15, 2011

Rather, the question is whether you can bring your skills and values as a journalist to helping a company become a better, more credible, and more open communicator. In the end, he suggested, the important question is not whether you lose your identity as a journalist by working for a brand.

Brand Identity 100

Brand Identity Branding Eloqua Custom Publishing 100

B2B Memes

JULY 3, 2012

Others come to you not just for help using WordPress or sizing an image, but also for advice on their new-media careers. In other words, you are not simply producing second-stage shovelware , but genuinely digital content, shaped to take full advantage of its digital medium. You may be wondering, “Is all this necessary?

Marketing Proposals 100

Marketing Proposals Budget Programs Advertising Mediums Social Media 100

B2B Memes

SEPTEMBER 26, 2012

If you say instead that they help websites and advertisers deliver personalized information that you want, it’s more acceptable. As “This Week in Google” host Leo Laporte said, how people think about cookies and privacy really depends on how you frame the discussion. My point isn’t to say that tracking is always a good thing.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

SEPTEMBER 26, 2012

If you say instead that they help websites and advertisers deliver personalized information that you want, it’s more acceptable. As “This Week in Google” host Leo Laporte said, how people think about cookies and privacy really depends on how you frame the discussion. My point isn’t to say that tracking is always a good thing.

Advertisements 100

Advertisements Advertising Media Transparency 100

B2B Memes

JANUARY 24, 2012

Related posts: Apple’s iPad May Help Save Publishing, But Not This Way. But for most authors, I now see, e-books lack one thing that only a paper book can provide: tangibility. A small thing, to be sure. But like print, it still matters. Doubling Down on Print, for Better or Worse. Expanding Choice with Print-On-Demand.

Demand 100

Demand Paper Customer Surveys Positioning 100

B2B Memes

APRIL 20, 2010

Anything that might throw that point of view in doubt has to be left out, “even if it is true and even if it might help the reader understand something better.”. Helping to keep content marketing honest, says Pigott, will be the remaining independent journalists serving as editors and curators. ’”.

Ethics 100

Ethics B2B Deliverability Blast Campaigns 100

B2B Memes

NOVEMBER 22, 2011

Like many posts on this blog, the e-book aims to help traditionally trained journalists, marketers, and content creators understand the ideas and values that differentiate new media from old. If all goes well, it will be available next month. Stay tuned.

Media 100

Media Transparency Differentiation Social Media 100

B2B Memes

JUNE 18, 2012

But recently, he says, it has come to mean something less good: Over the past three or so years, the term media curation has evolved in its meaning to being less-and-less an act of help and service and more and more a term that’s used to add lipstick to a pig of a business model that is based on something like the following: “go re-write stuff you (..)

Curation 100

Curation Aggregators Act-On Guidelines 100

B2B Memes

DECEMBER 5, 2011

As a lover of bookstores, I’m happy for anything that might help preserve them. The strategy, they hope, will “increase the value of print books and build a healthy, diverse marketplace that includes brick-and-mortar bookstores and is not dominated by Amazon and e-books.”. As a book collector, I’m pleased that books will be more beautiful.

Amazon 100

Amazon Advertising Mediums Design Activities 100

B2B Memes

APRIL 1, 2010

A basic understanding of copyright law will help. Resources: Where Can You Go for Help? Is what you’re doing copyright infringement or fair use? Are you giving appropriate credit to the creator of what you borrow? How open is your relationship with your audience?

Privacy Policies 100

Privacy Policies Copyright Ethics Content 100

B2B Memes

JUNE 16, 2011

Instead, “to help people understand how things really are,” journalists must find ways to “to accommodate—not deny—these psychological tendencies.” In a compelling but slightly unnerving blog post today , Amy Gahran argues that journalists should accept the fact that people are, in many ways, psychologically wired to resist the truth.

Lead 100

Lead Marketing Qualified Leads Leads Process 100

B2B Memes

OCTOBER 28, 2011

These results, according to Readex sales director Steve Blom, “help publishers prove to advertisers—whose own ideas regarding usage may be terribly wrong—that professionals haven’t replaced one media form with another.”.

Buzz 100

Buzz Comparison Custom Publishing Newsletter 100

B2B Memes

NOVEMBER 16, 2011

Thanks no doubt to a helpful boost from Alexis Madrigal , my November 8 post, “ The Future of Content Is Not Destination but Identity ,” found a passel of new readers this week. One of them was constructively skeptical of my argument. What does it really mean, he asked , to say the future of content is in its identity?

RSS 100

RSS Content Branding Brand Identity 100

B2B Memes

JUNE 2, 2010

Efforts like ASBPE’s webinar tomorrow can help, but, as I’ve argued before , real progress requires disruptive change, in one of two forms. It’s clear from the comments in that survey that there are still a few of Paul Conley’s untrainable “print guys” that haven’t yet been introduced to his baseball bat.

Training 100

Training Advertising Mediums Webinar Metrics Customer Surveys 100

B2B Memes

NOVEMBER 23, 2011

The journalist’s role is no longer to dominate or control the conversation, but to participate in the conversation, support it, and help a variety of other voices to be heard. It is no longer a one-way speech, but a two-way exchange. SImilarly, the publisher’s role is no longer to dominate or control the journalist.

Peer-to-peer 100

Peer-to-peer Media Public Relations Social Media 100

B2B Memes

MAY 13, 2010

Sometimes initiatives like IDG’s just fizzle out, other times they spark a revolution. It will be interesting to see which way this one goes.

Content Marketing 100

Content Marketing Content Press Custom Publishing 100

B2B Memes

JUNE 22, 2010

If it consists mostly of brainstorming, outlining, or light editing services, that’s helping the writer find his voice, not faking it. It’s probably too early to say, but I’m inclined to bet that in the huge majority of cases, ghost writing and social media are fundamentally incompatible. Write something.”.

Ethics 100

Ethics Class Social Media Tagging 100

B2B Memes

DECEMBER 1, 2010

They rarely break news stories or raise new issues, but they help me understand them. Their value to me is not in the news or issues that they cover, but the way they cover them, their unique, personal perspectives. But that’s OK.

Content 100

Content Thought Leadership Statistics Twitter 100

B2B Memes

JUNE 7, 2012

The Flesch-Kincaid test or the Fog Index, used circumspectly, can help improve your writing. It isn’t the length of any one sentence that matters—it’s the average over the course of several paragraphs or pages. Long words and sentences are not proscribed by Flesch-Kincaid. They just need balancing with short ones.

Lead Scoring 100

Lead Scoring Lead Ranking Studies Press 100

B2B Memes

MARCH 19, 2010

And lest this post be construed as a criticism of Sugameli’s helpful tips, it isn’t—provided you apply her advice about timing to your tweets, not your blog posts. Though Luciani didn’t apparently include Twitter (2008 was premature, no doubt), I imagine his findings apply there as well.

Promotion 100

Promotion Digg Twitter Tagging 100

B2B Memes

AUGUST 9, 2012

But it helps. It doesn’t necessarily mean that your views are correct or your writing is brilliant. Rather, it means knowing that you had something worth saying, and that, as importantly, someone else thinks so too. It’s not a cure for loneliness. Related posts: Can Printcasting Print-on-Demand Work for B2B?

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

OCTOBER 4, 2012

But the real value isn’t in the data set itself, but in how that data can help publishers strengthen their relationships with their audiences. Most B2B publishers talk a lot about data, but mostly to ask, “Gee, how can we sell our data to companies and make a lot of money?”

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

OCTOBER 4, 2012

But the real value isn’t in the data set itself, but in how that data can help publishers strengthen their relationships with their audiences. Most B2B publishers talk a lot about data, but mostly to ask, “Gee, how can we sell our data to companies and make a lot of money?”

Lead Ranking 100

Lead Ranking B2B Cross-Selling Act-On 100

B2B Memes

AUGUST 9, 2012

But it helps. It doesn’t necessarily mean that your views are correct or your writing is brilliant. Rather, it means knowing that you had something worth saying, and that, as importantly, someone else thinks so too. It’s not a cure for loneliness. Related posts: Can Printcasting Print-on-Demand Work for B2B?

Validation 100

Validation Content Blogger Social Media 100

B2B Memes

OCTOBER 19, 2010

And editors can help make that happen not by remaining imprisoned in their ivory towers but by getting involved in business. My point is not to disparage editorial codes of ethics. I’m a big fan. But we should think of them not as editorial codes but publishing codes.

Ethics 100

Ethics Transparency Blogger Advertisements 100

B2B Memes

NOVEMBER 29, 2011

Through my classes (I teach at Rutgers) and speeches, I help people connect the dots and that is very rewarding. What’s the key issue motivating you now, the thing you most want to do or change? I am in a fortunate position where I have had a foot in both marketing worlds, traditional and digital. You were a journalism major.

Content 100

Content PR Social Media Ethics 100

B2B Memes

OCTOBER 8, 2010

While he wrote it to help others achieve their goals, it has earned him enormous career-building exposure as well. You can put together an e-book of 30 or 40 pages, distribute it on your blog, and get many of the benefits of traditional book publishing. Be uniquely essential.

Social Media 100

Social Media Media Lead Ranking Blogger 100