Anything Goes Marketing

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Improve Your Writing Style: Solve Their Problem, Not Yours

Anything Goes Marketing

Too many companies are too focused on what they want when they post updates on their social channels and don''t focus enough on how their message will help the people that they are I was recently inspired by this simple yet insightful post by Jonathan Greene from MarketingSherpa on how a small change in how you phrase items can mean the difference in the response you get on social media.

The Rules of Lead Generation Defined – Book Review

Anything Goes Marketing

For years I’ve been helping B2B marketers execute on their marketing strategies and at times I felt like I was working from scraps of information here and there that I have learned over the years. The issue was that there really wasn’t a guide for B2B marketers. We now have one: The New Rules of Lead Generation: Proven Strategies to Maximize Marketing ROI by David T. Scott. David was kind enough.

Managing Your Social Network: Top Tools You Should Use

Anything Goes Marketing

Here's the problem: my role is all about helping out customers and providing the best. After having my kids I took a step away from social media except for posting adorable pics of my kids on Facebook. That's about all I had time for - so I thought. My thought process was driven by a severe lack of sleep (which still exists) and a desire to focus on my core tasks which included leading my team. social media RSS customer service social bookmarking Twitter online communities social network

Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

Having a “new user/customer” campaign can help people that aren’t familiar with your product get better acquainted. This is typically a series of emails sent over a period of time that helps keep your company top of mind for potential customers.

8 Ways to Create More Effective Lead Generation Programs

Explore key areas you should focus on with your content syndication strategy in order to help you get the attention of your target audience and build trust

HP Gets it Right With Their "Change Artists" Lead Generation Campaign

Anything Goes Marketing

Obviously they will indirectly discuss how HP helped solve their business challenges but what better way to do this then to tell a story via a video conversation with executives just like the target audience that they are going after.

Tips to Improve How You Segment Your Database

Anything Goes Marketing

Let’s get to some possible ideas that will help you improve the way that you collect information from your subscribers. You can try this out yourself here: [link] Let’s move on the second example from SmartBrief that can help you get your subscribers to update their information.

How To Build a Lead Nurturing Culture Part I

Anything Goes Marketing

This may mean sequestering experts from all over your company to help create this content or hiring content professionals. Are any of you out there new fathers? How about new parents? I’m still getting the hang of holding my 2 month old son while I check my emails or read a book.

10 Tips for Using Twitter And Email Marketing for B2B

Anything Goes Marketing

Will it drive more traffic and help you get further bang for your email buck? I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. That topic is Twitter and how best to use this tool for your B2B marketing efforts. I thought I would take a stab at providing tips on blending a tried and true tool like email with Twitter.

B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. B2B Marketing.

Looking for some helpful business blogs?

Anything Goes Marketing

These blogs will: Help you improve your search ranking Improve your blog copy (content) Provide eternal life. It's the end of the month so here is my monthly blog roll or blogtipping as Easton calls it.

Customer Service at its Best: Wind Mobile

Anything Goes Marketing

Have a look at these and see if you’re company is following them: Easy Access to Customer Support : This is a no-brainer yet there are many companies out there that make you jump through many hoops to get the help you need.

Wake up and Send More Email

Anything Goes Marketing

Let’s take a closer look at these sources of fear when it comes to pulling the email trigger to help marketers break free from their “email frequaphobia”. ”We You can also take advantage of technology to at least help with the campaign execution piece.

5 Marketing Automation Email Tips

Anything Goes Marketing

Not a marketing sherpa (that name is already taken) but a marketing automation sherpa as my job is to guide marketers on a journey to help them reach their goals.

B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. B2B Marketing.

5 Mistakes B2B Marketers Need to Avoid in 2010

Anything Goes Marketing

There are a lot of experts in your area that are willing to help you so have a look at LinkedIn Answers. Find out who the people that contribute the most and try and help them out if they need it. They will hopefully help you in return.

B2B Marketing Trends From Eloqua Experience 09 Via Twitter

Anything Goes Marketing

At Eloqua Experience, there was a focus on helping marketers better understand the different aspects of social media, how to better leverage social media, and why they need to leverage it. EE09 rhonda : #EE09 marketers shld work w/ the sales team to help define a qualified lead for scoring.

Email Marketing Metrics You Should be Tracking

Anything Goes Marketing

It would be very helpful to see which channels combined with email were the most successful in certain situations. Marketers are looking for benchmark data to help them make decisions on how to maximize their marketing dollars and these types of metrics could really help.

Latest B2B Marketing Trends From SiriusDecisions Summit 09

Anything Goes Marketing

megheuer # sds09 megheuer : Sales is protective of customers and late-stage deals; marketing needs give options, not mandates, to help at this stage # sds09 @tjaros jblock : 72% of B2B orgs can segment the customers and prospects in their marketing database.

B2B Marketing Trends for 2016

Use frameworks like ABM and ICE to help with these efforts. With marketing now responsible for helping to nurture and. advocacy program aimed and fine-tuned for their sales department will help. B2B marketers will see how sales people can help. B2B Marketing.

Sharing Space: Marketing and Sales

Anything Goes Marketing

Over Me SiriusDecisions , a leading source for business-to-business sales and marketing best-practice research and data, recently indicated that while the sales team may be suffering, best in class companies are repositioning their marketing strategies and tactics to help them out.

Social Media Success Stories

Anything Goes Marketing

Today, I want to share these stories with you to help you better understand the power of social media and to hopefully inspire you to continue on your social media efforts or to jump in for the first time. Twitter is a fantastic networking tool and it can help you maximize your travel time.

Lead Management and Football

Anything Goes Marketing

They are expected to make the impossible catches, score the winning touchdowns and throw the odd block to help their team move down the field and score.

Twitter and Customer Service - Potential PR Nightmare

Anything Goes Marketing

Frank mentions the importance of Comcast's Twitter presence in "being there and helping". This should be central in your decision making process on Twitter - how can I best help my customer.

How to Prevent List Attrition yet Drive Event Attendance

Anything Goes Marketing

While the product that a customer has purchased can help you segment them, is that what they are truly interested in and can you go further in your segmentation (say based on their title or geography)?

The Recession is Here - Time to Become an Eco-Marketer

Anything Goes Marketing

I focused my research this week on how I can help my customers build out a demand waterfall as defined by the smart people over at SiriusDecisions.

How Email Deliverability and Relevancy are Directly Related

Anything Goes Marketing

To help you with this task, I’m going to share a number of takeaways from a recent MarketingSherpa webinar that I attended titled “Top Tactics to Improve Email Relevancy and Deliverability” and included experts from MarketingSherpa and Return Path. It’s not too early to start planning for email campaigns you will be launching next year.

Landing Page Optimization: Mini Case Study

Anything Goes Marketing

I'm always looking to help out marketers with their landing pages ever since I went to the Marketing Experiments Landing Page Workshop earlier this year (yes, it was in Florida and no, I didn't just go to the beach!). It's Canadian Thanksgiving up here today and I'm all about giving back.

Lead Nurturing - How to track ROI?

Anything Goes Marketing

That's it for now - hopefully this was helpful. The concept of lead nurturing is something that is complex for some but very straightforward for others.

Newsletter Content that Engages Your Marketing Database

Anything Goes Marketing

How is that going to help me finish my work for the day? Take a minute out of your day and have a look at this ad (it's worth it): Yes, this is an ad but what is appealing is the message. This is not about beer. This is not enticing you to go out and drink beer.

Lead Scoring Has Drastically Changed – How do You Measure up?

Anything Goes Marketing

Taking a look back and reliving great times in your life provides perspective and helps explain how things have. With my son Matthew turning one this week, I’m feeling a bit nostalgic. I dug up and started contributing to a personal online journal that I hadn’t touched since 2004, reviewed pictures from past trips with my wife, and reflected on memories that I’ve had in my first year as a dad.

The Right Way to Generate More Leads on Your Site

Anything Goes Marketing

I hope that this post has been helpful and I should be adding some additional findings from my landing page workshop experience. It's been a very busy month with lots of travel thrown in.

Latest Trends in Email Marketing: RSS and Calendar Reminders

Anything Goes Marketing

Trend #2: Helping Your Customers/Prospects Organize Themselves This tip/technology isn't new but it's now easier and thus has many more implications.

Are Webisodes Just for B2C? Who Hired Bob?

Anything Goes Marketing

We'll see if this site brings about the desired objectives but I think it's a step in the right direction on how to use video and user generated content (of course the fact that I'm blogging about this probably helps.

Google is brilliant! Help nerds find love!

Anything Goes Marketing

You have to love the idea of Google Romance. How better to keep people from using your product (especially the techno geeks) then by offering the best offer of them all: love. Crazy smart!! What will they come up with next?? PPS - The joke is on you because it was actually an April fool's joke by Google but wasn't it awesome??? Great way to drive traffic to your site and use humour. Google Romance has inspired me. PPS - Here is a site on the top 100 April Fool's Hoaxes

Lessons Learned in Cost Rica - Being Customer Centric

Anything Goes Marketing

Thanks for help making our trip a great one My brain is slowly de-fogging from my trip to Costa Rica. My wife and I had a wonderful jammed pack week full of tours, hikes and R&R at the beach.

Resources on Aligning Marketing and Sales for B2B Companies

Anything Goes Marketing

If you somehow stumbled on this post and said "Yes, this is just what I was looking for and will help save our company" you really need to get a hold of yourself!

Email and Video: Tactics you can use Today

Anything Goes Marketing

These can be corny but if you're a growing company and you want to attract the top people, use video to help paint the picture of who you really are. I may be getting older but I had a crazy flashback yesterday.

How do Marketers Measure Online Marketing?

Anything Goes Marketing

In addition, email ROI is decreasing but there are ways to leverage email with other marketing channels such as search, direct mail, podcasts and videos to help increase the effectiveness of email.