Everything Technology Marketing

FEBRUARY 19, 2011

After your eBook so impressed your prospects, they are now eager to learn more about what you have to say and how you can help them solve their specific problem (if they aren't asking for more, they may not be qualified and ready to engage, or maybe your content isn't all that compelling).

Social Media 100

Social Media Sales Qualified Leads Lead Ranking Lead Scoring 100

Everything Technology Marketing

MAY 31, 2011

Follow this link to read the complete 2011 B2B Content Marketing Trends report with lots of charts and data that will help you benchmark your own content marketing initiative (and don't forget to share the report with your friends and colleagues): [link] Thanks to everyone who participated in the survey.

Marketing Report 100

Marketing Report Trends B2B Marketing Content Marketing 100

Everything Technology Marketing

APRIL 4, 2011

And while you want to help buyers make pragmatic, informed decisions, your ultimate goal is to persuade buyers to select your solution over competing alternatives.

Customer Surveys 100

Customer Surveys B2B Marketing Content Marketing Webcast 100

Everything Technology Marketing

DECEMBER 19, 2009

The previous transactional approach isn't working anymore, prospects dont want to be sold to but engaged in a conversation about their challenges and learn how a vendor can help solve problems. Lead generation tactis are changing rapidly. Think of lead generation as a series of conversations with your audience, not campaigns.

Lead Generation 100

Lead Generation Conversion Campaigns Generation 100

Everything Technology Marketing

NOVEMBER 14, 2009

Second, it helps allocate resources toward the most profitable opportunities and fosters focus. The ecosystem map will help you make a go/no decision and pinpoint the cluster of ecosystem participants and associated relationships that represent the most favorable environment for market entry.

Planning 100

Planning Marketing Analytics Tools Contingency Planning Tactics 100

Everything Technology Marketing

FEBRUARY 26, 2013

The company’s cloud software, professional services and education programs provide marketers with the technology and expertise needed to help marketing drive revenue. Eloqua | [link] Eloqua (NASDAQ: ELOQ) is the marketing system of record for modern marketers.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Everything Technology Marketing

JULY 10, 2010

Marketing automation tools can help with targeted and event based outreach to prospects, offering opportunities for digital engagement and interaction that provides more insight into the buyer's general fit with the target profile and readiness for taking the next step. (3) Let me know your thoughts about this framework.

B2B Marketing 100

B2B Marketing Work Management Marketing Management Paid Search Agency 100

Everything Technology Marketing

DECEMBER 8, 2009

This approach helps marketing not only remain relevant in today’s organizations but provide visibility into the value it provides to the company, aligning with the needs of the sales organization, and reducing the cost of marketing while increasing performance ( [link] ).

Planning 100

Planning Budget Programs Marketing Management Paid Search Agency 100

Everything Technology Marketing

JANUARY 17, 2010

The concept of the Ideal Customer Profile (ICP) is designed to help marketers identify the attributes ideal customers have in common that separate them from other less profitable segments. The increase in revenue from focusing on ideal target segments often far outweighs the loss in revenue from abandoning less ideal segments.

Ideal Customer Profiles 100

Ideal Customer Profiles Lead Generation Profiling Lead Ranking 100

Everything Technology Marketing

MARCH 27, 2010

Applying customer analytics methodologies to your customer information helps identify, attract and retain your best and most profitable customers. But does your marketing organization have the ability to analyze this information in a way that provides your sales organization and leadership team with valuable insights into customer behavior?

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100

Everything Technology Marketing

NOVEMBER 11, 2013

This kind of content helps folks get to know you, so that buy the time you’re closing the sale, the client feels that they already understand both your firm and its capabilities.

Work Management 100

Work Management Marketing Management Cross-Selling Case Studies 100

Everything Technology Marketing

DECEMBER 11, 2013

First, an insider from your firm will help ensure that your approach aligns with the needs and direction of the organization. We’ve identified three key steps. 1) Pair insight from inside and outside What are you trying to accomplish with your marketing analytics efforts?

Analytics 100

Analytics Marketing & Strategy Marketing Strategy Paid Search Agency 100

Everything Technology Marketing

JANUARY 1, 2011

5 - Focus on sales enablement The best leads and nurturing strategy, however, doesn’t help much if sales can't close the deal. An empowered buyer means that the role of sales will dramatically be impacted, requiring sales enablement and marketing to help redefine and drive a new breed of value selling professional in 2011.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Everything Technology Marketing

MAY 24, 2010

Remember that today's prospects are actively searching for high-value information to help them better understand problems and solutions, make sense of available solutions, select the best fit for their requirements, and ultimately make an informed purchase decision?

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Everything Technology Marketing

APRIL 14, 2010

Here, marketing operations can help by creating a goal framework that starts with corporate goals and cascades them into department and individual goals, and aligns goals across the organization with departments that have a stake in marketing's success, particularly the sales function.

Planning 100

Planning Allocation Paid Search Agency Budget Programs 100

Everything Technology Marketing

MARCH 14, 2011

What matters to the business user is the business value the solution delivers, the process it helps automate or enable, the cost it reduces or the opportunity it unlocks. Technical specs, speeds and feeds are now much less important, even irrelevant, to the buyer as they are often entirely encapsulated and "hidden" in the cloud.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Software Lead Ranking 100

Everything Technology Marketing

APRIL 26, 2012

I hope you find it helpful (click to enlarge or click here ): I ran across this great infographic by the guys over at WordStream that shows a map of the most important marketing technology categories and the leaders in each category.

Vendors 100

Vendors Marketing 100

Everything Technology Marketing

JUNE 18, 2010

This not only reduces fixed cost and enables pay as you go models; it also helps marketing to get the job done more quickly, without having to rely on the IT department (which in too many companies is becoming a bottleneck instead of a business enabler – which is further accelerating the push towards SaaS).

Work Management 100

Work Management Marketing Management Marketing Automation Services B2B Marketing 100