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    [Help] What is Attribution Modeling and How Can it Help Your Lead Generation?
    Every great marketer is always on the lookout for new tips and techniques to improve lead generation and other marketing endeavors. Here’s your next installation! Attribution modeling is all the rage. It’s in the magazines, on the blogs, and making its rounds via the trade shows. Here’s what attribution modeling is, how it’s different, and […]. Marketing Tips Big Data Marketing
  • HUBSPOT  |  TUESDAY, APRIL 28, 2015
    [Help] 14 Helpful Tips for Getting the Most Out of a Conference
    You’re armed with a goal and a plan -- there are only a few additional things to keep in mind to help you make the most of your time. Listen to their anxieties and concerns, and demonstrate how your product can help address those issues and bring their business to the next level. This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. So you’re going to a conference. What’s in store for you?
    [Help] New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions
    All are very helpful, even essential, but most are designed for practitioners, that is: they help a specialist in a particular discipline do his or her job more effectively. We’re all missing this because there aren’t tools to help us do it. WPO metrics won’t replace tactical, execution-level tools, but they will help guide decisions about which functional tools to use and how to coordinate the tasks of different disciplines for a larger purpose.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Help] 10 Resources to Help You Teach Inbound Marketing
    To help make this transition easier, below are some free resources you can use when you're teaching your class and even some tools you can pass on to your students. Especially when you're teaching tactical, "real-world" concepts, it can help to bring in outside talent. We've been using HubSpot's Inbound Certification for our class, and I recently read your article on about how content marketing helped you grow your Boston startup 10X.
    [Help] 50 Call-to-Action Templates to Help You Convert Leads in Style [Free Download]
    Sometimes you just need a quick and clean button that helps drive conversion. Data from Dan Zarrella shows that specific diction in your social calls-to-action help drive engagement, but another great way to drive social engagement is through social CTAs on other assets of your website, landing pages, blog posts, and so on. As you can see in the sample of share buttons below, these buttons are helping drive social actions from your content.
    [Help] 11 Thought-Provoking Guides to Content Marketing for 2014
    Find those answers and many more here in almost a dozen helpful content marketing guides. Sarah Arrow writes that too many business blogs contain helpful content, but lack purpose: “what’s the thing you would like the reader to do after reading your post?”
    [Help] 5 Marketing Trends and How Technology is Helping Marketers Address Them
    But marketers know that not every audience member is the same, and have looked to technology to help them engage their visitors in the right way, with the right message. Web personalization helps marketers drive conversions more effectively on their website by delivering personalized messages, images and offers to segments of your Web visitors. As marketers are faced with new challenges from emerging trends, innovative technology will surely be at their side to help.
    [Help] 12 Revealing Charts to Help You Benchmark Your Business Blogging Performance [NEW DATA]
    You're in luck, my friend, considering HubSpot just released its Marketing Benchmarks From 7,000 Businesses report, which provides helpful benchmarking data gathered from HubSpot's more than 7,000 customers who do inbound marketing every day. In this post, we've pulled 12 charts and graphs that highlight some valuable blogging benchmarks to help you get on the right track with your business blogging efforts.
    [Help] Expert Interview with Douglas Karr on Marketing with the Help of Big Data
    We asked Douglas Karr, CEO of DK New Media and founder of the Marketing Technology Blog, about the biggest challenges facing CMOs when it comes to harnessing all the data now available to them. “Talent is harder to find than tools,” he says. “Having marketing analysts that are able to properly test, measure and make […]. Database Marketing Big Data Marketing
  • HUBSPOT  |  SUNDAY, JANUARY 17, 2016
    [Help] The Ingenious Email System That Helped Tim Ferriss Reach Maximum Productivity
    This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. What’s the first step to being more productive? Depending on what you do, many different answers might come to mind. For some it might be managing time better, setting a schedule, or creating a to-do list every day. But this isn’t exactly the answer I’m looking for. The first step to being more productive is to understand what causes you to become unproductive.
    [Help] Marketers: 3 Bulletproof Tips to Help You Build Your Professional Network
    So, here are three bulletproof networking tips to help marketers (and penguinologists alike): 1. Keeping others in the loop of new ventures, responsibilities, and skills can help you stay ahead of the competition by increasing your credibility and career. By connecting with the right people at the right time, you can partner yourself with influential people who can help support solutions.
    [Help] 3 Ways Marketing Automation Helps Higher Ed Marketers Succeed
    3 Ways Marketing Automation Helps Higher Ed Marketers Succeed was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Ways Marketing Automation Helps Higher Ed Marketers Succeed appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
    [Help] Make your tweets beautiful with the help of the Twitter Cards Validator Tool
    The post Make your tweets beautiful with the help of the Twitter Cards Validator Tool appeared first on Biznology. Last week I showed you how to tame the Facebook dragon in The Facebook Sharing Debugger Is An Essential Content Marketing Tool. Scrape, scrape, and rescrape until you get it right, is what I always say.
    [Help] 5 tips to help you make business decisions that get results
    This will help you recharge and give you a fresh perspective on your situation, whether you are in the midst of hiring a new employee or preparing a presentation. It will act as a place to network with other professionals in your field and allow you to gain valuable industry-related information that will help you better your own business. The post 5 tips to help you make business decisions that get results appeared first on Biznology.
    [Help] 5 Insights to Help You Navigate the Inbound Marketing Job Market
    Here, we’ll take a look at five key insights from the study to help both recruiters and job seekers maintain a competitive edge. The post 5 Insights to Help You Navigate the Inbound Marketing Job Market appeared first on The Content Standard by Skyword.
    [Help] Help SnapApp Give Back by Building Some Holiday Fun
    But we need your help! Help SnapApp Donate by Building Some Interactive Holiday Mascots. It’s Monday, December 5th, and Boston is currently receiving its very first coat of snow for the season. As the holiday season is upon us, we really want to focus on the spirit of giving back that comes with it. But we also want you to have a little holiday fun in the process. So how do we combine these two desires? Easy – through interactive content, obviously.
    [Help] Why Your Content Audit Isn’t Actually Helping Your Content Strategy
    The post Why Your Content Audit Isn’t Actually Helping Your Content Strategy appeared first on The Content Standard by Skyword. The term “content strategy” gets thrown around pretty casually at some companies. It’s a phrase that’s come to represent everything from well-documented purpose and operation for a content hub to a vague intention that underlies a collection of blog articles.
    [Help] B2B Marketing: 6 essentials for testing your teleprospecting
    MECLABS has its own leads generation group working with clients to help them drive more revenue through teleprospecting. When I asked Craig Kasel, Program Manager, MECLABS, for a few insights into testing teleprospecting, he explained that testing can help deliver the right messaging to prospects. “It’s If they appreciate their purpose and are involved in creating the test, they’ll be more engaged and excited to help.
    [Help] Influitive Helps Marketers Build an Army of Advocates
    Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message. Most social marketing applications sidestep the issue by focusing on creating communities ( Jive , Lithium ), monitoring conversations (Radian6 , Trackur ) and running promotions ( CrowdFactory , Nextbee ). Marketing automation vendors have mostly worked on making it easy to post and share messages and to capture social data. See my December 8 post for details.)
    [Help] How Networking Can Help Your Small Business Grow [Free Guide]
    Networking is not just about meeting people, it's about meeting the right people -- the people who can help you move your business or career forward. Whether you're looking for referrals, word-of-mouth support, co-promotional opportunities, or just business advice, knowing how to build relationships and make the most of networking opportunities is key. That's why Alignable and HubSpot teamed up to put together this The Business Marketing Crash Course.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2016
    [Help] How to Get Caught Up on Email After Vacation: 9 Helpful Tips
    How to Get Caught Up on Email After Vacation: 9 Helpful Tips. Not only does this help set expectations, but it'll mean the most important emails will be at the top of your inbox when you get back. It'll help prevent an influx of requests the day you get back, while also keeping people's expectations of a response to a minimum while you're working through everything. That's where a free tool like Boomerang for Gmail can be really, really helpful.
    [Help] Three Actionable Tactics That Can Help You Make Six Figures As A Freelancer
    The post Three Actionable Tactics That Can Help You Make Six Figures As A Freelancer appeared first on Marketing Insider Group. Today I’m going to show you some of the tactics I used to build a freelance business that last year did more than $250k in revenue. And this was accomplished without spending any money on advertising through efforts like Adwords, Facebook or LinkedIn. But before I get into that, let me give you a bit […].
    [Help] Google Launches New 'Disavow' Tool to Help Protect You From Bad Inbound Links
    Here's what your final document might look like according to Google: In this example, the three pound signs are simply comments that Google ignores, but might help you with your record keeping. A couple months ago, we covered a pretty ridiculous story (well, most inbound marketers thought it was ridiculous) about a webmaster who was threatened with the long arm of the law if she didn't remove an outbound link on her site. You know, despite the fact that it was a really high-quality link.
  • HUBSPOT  |  MONDAY, AUGUST 3, 2015
    [Help] 5 Easy Ways to Help Reduce Your Website’s Page Loading Speed
    The adage “patience is a virtue” doesn’t apply online. Even a one-second delay can drastically reduce pageviews, customer satisfaction and drop conversions. The speed of your site even affects your organic search rankings. Since 2010, Google has been accounting for a site speed in its algorithm. So what’s the biggest factor contributing to your page speed? It takes browsers time to download the code that makes up your page.
    [Help] Helping Hesitant Customers Make the Purchase On Your Site
    The post Helping Hesitant Customers Make the Purchase On Your Site appeared first on Marketing Insider Group. It happens all too often: a person is shopping on your site. They’ve picked out a product or two, added them to their cart, created an account, and might have even put in their credit card information, but all of a sudden just stopped. They don’t finish the purchase, never come back, and you don’t […].
    [Help] 25 Helpful Sales Blogs You Don't Want to Miss Out On
    A B2B Sales Strategy to Help You Ask for More Money. I don''t know if you know this, but we here at HubSpot kind of like blogging. So naturally, we''ve written about some of the best inbound marketing blogs on the internet (on our blog), but we hadn''t taken the time to find some of the best sales blogs out there. So, we scoured the internet looking for the best writers and thought leaders in sales.
    [Help] How Blogs Help Manufacturers Enter New Markets
    That’s where a blog can be a big help by: Building awareness and interest about your company’s offerings. It will make it easier for people to find you in search engines and blog posts will help to establish your knowledge and expertise in a new market. Learn how my industrial marketing company can help you set up and use a blog as your inbound content marketing hub for lead generation in new markets.
    [Help] Could Better Brand Storytelling Help Mitigate Uber’s Problems?
    This is the first time I’ve been willing to admit that I need leadership help and I intend to get it.” The post Could Better Brand Storytelling Help Mitigate Uber’s Problems? A hot-tempered CEO. A sexual harassment lawsuit. A federal investigation. A political controversy followed by a viral campaign to boycott the company. Uber, for all its brand recognition, just can’t seem to avoid PR disasters (and it appears to be affecting its bottom line ).
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Help] 4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance
    Having this information at our fingertips helps us improve engagement on our Page because we can start to post more of the content that our fans really want to see. This metric helps give you some indication of the quality of the content you’re sharing and how your community is responding to it: Are they compelled to Like it, comment on it, or even share it with their circle of friends? Including a paid element within your strategy can help achieve the reach you desire.
  • HUBSPOT  |  TUESDAY, MAY 2, 2017
    [Help] 20 Creative Writing Prompts That'll Help You Beat Writer's Block [Infographic]
    One technique I've found to be incredibly helpful in these situations is the act of freewriting, or writing continuously for a set period of time without worrying about accuracy, punctuation, or usability. That's why we put together a handy list of creative writing prompts below to help you get started. I've written a lot of blog posts over the past few years. Read: I've stared at a lot of blinking cursors on blank screens over the past few years.)
    [Help] 63 Stats & Tips to Help You Become a Better Twitter User [Infographic]
    Although Twitter's growth rate has slowed down over the past year, it's still one of the most popular and powerful -- social media networks around. It has 313 million active users, 79% of accounts outside of the United States. With reach like that, businesses around the world are smart to continue using and innovating on Twitter -- and adapting to the way people use it. Nowadays, 82% of active Twitter users log on using the mobile app rather than logging on via desktop. Just under 63% of U.S.
    [Help] 6 Lessons to Help You Launch a Product Like Apple
    For new product marketers out there looking to make a splash, I thought it might be worth examining the company that is arguably the best in the world when it comes to launching new products, to see how they do it. I''m talking about Apple, which yesterday held a long-awaited and widely covered event in San Francisco to announce two new iPhone models, the iPhone 5S and the iPhone 5C.
  • HUBSPOT  |  FRIDAY, JANUARY 11, 2013
    [Help] How the Net Promoter Score Helps You Benchmark Customer Loyalty [INFOGRAPHIC]
    Luckily, there's a pretty simple survey method to help you determine how loyal your customers are. Check out the helpful infographic from referral marketing software company Ambassador below for more information, including some industry NPS averages, how some big brands fare, as well as the benefits of building a loyal customer base. Just how loyal are your customers?
    [Help] This One Lead Gen Metric Will Help You Show Marketing ROI
    It tackles the biggest content marketing mistakes with the help of clip art and some pretty bad fonts. It’s one of the metrics that we bake right into our analytics platform , and helps us optimize our distribution strategy to ensure that content pieces that generate a lot of leads get prioritized in both our paid and organic campaigns. The post This One Lead Gen Metric Will Help You Show Marketing ROI appeared first on The Content Strategist.
    [Help] 5 Ways Raving Fans Can Help Increase Your B2B Blog Traffic
    Or at least the people who can help evangelize your blog’s content. Thought leaders understand the value of guest blogging because it can dramatically help increase their exposure and following. Artillery B2B Marketing Blog > The Forward Observer B2B marketers who enlist the support of their fans and stakeholders to evangelize their blog can boost traffic, leads and sales. Here''s how to do it. Your B2B company has a successful blog.
    [Help] Help Me Help You – My Top 2016 Posts on Marketing and Leadership
    My goal has always been to help you find the […]. The post Help Me Help You – My Top 2016 Posts on Marketing and Leadership appeared first on Marketing Insider Group. What a year! So yeah, it’s round-up time here at Marketing Insider Group. I spent 2016 giving dozens of keynote speeches and conducting workshops with thousands of people on the topic of Content Marketing and the Leadership and Culture required to support real Innovation.
    [Help] Celebrate Labor Day, Sans Labor: 3 Ways Marketing Automation Helps You Work Smarter, Not Harder
    Here are 3 ways automation technology helps you work around different global holidays to present united, engaging communications that help you keep your reporting burning strong — even while you’re watching the embers of the season’s last campfire burn out. Automation helps you keep building relationships. Automation helps you consistently support your organization’s overall initiatives. Automation helps you keep follow up and relevant and valuable.
    [Help] Marketing Automation Is Helpful, Not Scary
    According to Forbes Magazine, only 10 percent of all businesses are currently using marketing automation. Some of the most successful businesses rely on automated marketing campaigns to streamline their marketing and enhance lead generation. Industry experts are predicting that marketing automation will be the future of marketing. Given the clear advantages it provides businesses, a […]. Marketing Automation marketing marketing automation
    [Help] Why Buy Buttons Won’t Help Your Social Media Strategy (At Least for Now)
    The post Why Buy Buttons Won’t Help Your Social Media Strategy (At Least for Now) appeared first on The Content Standard by Skyword. Social media buy buttons were once heralded as the next big drivers of social commerce. Internet users, however, could seemingly care less. Data reveals that buy buttons are infrequently used by internet users, and their utility in social media strategy appears limited.
  • HUBSPOT  |  FRIDAY, MAY 23, 2014
    [Help] Dear HubSpot: My Blog Isn't Generating Leads. Please Help?
    You need someone to help you. So we decided to start a little advice column on the blog to help you figure out these tricky situations. Or can you ask for certain pieces later on to help qualify leads later in the buying process? Shortening the form will help reduce the "anxiety" your visitors experience on your landing page, making it much easier to get the offer behind the form. Got a boss who''s asking you to balance a billion tasks?
    [Help] How to Become a Better Public Speaker: The Unlikely Exercise That Helped Unlock My Potential
    This is incredibly helpful, but the execution is what matters most. In the early days of HubSpot, I wore a lot of different hats -- some of which fit me pretty well. How did I know this? Well, I started getting more and more offers for speaking engagements. People wanted to hear from me. And when your company wants you to be a public-facing spokesperson for the organization, how can you say no?
  • NUSPARK  |  SATURDAY, MAY 24, 2014
    [Help] The Secret to B2B Marketing Content That Helps Win More Clients; Buyer Personas
    Producing content that answers buyers’ questions in the formats they prefer helps to shorten your sales cycle and bring more buyers in the door. . If possible, it’s also helpful to talk with prospects who decided not to buy from you, either because they opted for a competitor’s product or decided not to take action.
    [Help] These Metrics Will Help You Master Lead Attribution
    First, they help influence our content pipeline. The post These Metrics Will Help You Master Lead Attribution appeared first on The Content Strategist. I grew up playing one of the least glamorous positions on my soccer team: left defender. I wasn’t the forward who scored the goals or the keeper who made the heroic saves. No, I was responsible for stymieing the offense and starting the chain of passes that would put our strikers in position to score.
    [Help] 5 Ways to Help B2B Marketers Come Up With New Content Ideas
    It made me think that it might be helpful to other marketing content creators if I wrote a blog post about the ways I keep the ideas coming. Tools like BuzzSumo’s Top Content search can also help you find the most shared content for any topic or domain. The post 5 Ways to Help B2B Marketers Come Up With New Content Ideas appeared first on Marketing Action Blog - Act-On. Is your content engine running out of gas?
    [Help] The Art of B2B Sales: How Sun Tzu’s Ancient Wisdom Can Help You Close More Deals Faster
    So let’s wage war (so to speak), and help you fight and scratch your way to sales victory! In sales, this means winning by selling the value of your product and explaining how it helps your prospects solve their problems better than anyone else’s. Author: Chris Gillespie Sure, you look pretty great with a copy of Sun Tzu’s The Art of War on your office bookshelf, but have you actually read it?
  • FATHOM  |  THURSDAY, MAY 1, 2014
    [Help] 6 Tips to Help Your Hospital Succeed on Pinterest
    Taking your own pictures of hospital staff and patients, creating infographics and adding a text overlay to existing images will help your pins stand out. On April 24, Pinterest announced its new Guided Search update , which will help pinners better find what they’re looking for. Using the targeted keywords your service-line marketers use for landing pages, blog posts and microsites will help your content be seen by the right pinners.
    [Help] How Microdata Can Help Your E-commerce Site
    Microdata (a form of structured data) is a type of HTML language (HTML5) that helps search engines better understand the content of your site and what it means. Although it’s not mandatory, the fact that microdata is so helpful and simple to integrate into a site makes it an absolute must for e-commerce sites. The post How Microdata Can Help Your E-commerce Site appeared first on Fathom.
    [Help] How Technology on the Trade Show Floor Can Help Your Sales Team Work Smarter and Sell More
    A (relatively) small technology investment will help sales and event professionals work smarter. Tweet Trade shows and conferences are still the biggest areas of investment for marketers, according to the most recent MarketingSherpa B2B Marketing Benchmark Report. And, as we marketers have embraced digital, the value of face-to-face interactions has increased.
    [Help] All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help
    How Predictive Marketing Can Help You Acquire New Customers. Predictive marketing can help you identify high potential targets within your existing marketing database. Lattice helps fill this gap with insights from the Lattice Data Cloud. Predictive can help you segment and create targeted lists based on fit, intent and transactional data. The post All CMOs are Planning to Increase New Customer Acquisition: How Predictive Can Help appeared first on Lattice Engines.
    [Help] Why Using Employee Advocacy & Social Selling Will Help You Attract Buyers
    This helps speed up the buying cycle by encouraging customers to make you the vendor of choice. But when done correctly, social selling can help you attract new potential buyers. So, does social selling and employee advocacy really help you win more than traditional methods? The post Why Using Employee Advocacy & Social Selling Will Help You Attract Buyers appeared first on ScribbleLive. Today’s buyers have higher expectations than ever before.
    [Help] How eBooks Help Generate Leads and Fill Sales Pipelines
    eBooks can help you pick up the pace and sprint through the home stretch. Remember, the focus is on helping or educating your prospetive customers ; their reliance on your business and your expertise will come naturally (tell, don’t sell). In our era – the “information generation,” – there is no better way to communicate than with something that consumers and businesses need: information that will help them arrive at a meaningful decision.
    [Help] 3 Ways The Cloud Helps Marketers Innovate with Speed and Scale: Marketo + Google Cloud
    With the recent launch of The State of Engagement , we saw data that demonstrates that consumers expect more relevant, timely interactions from brands and that marketers are falling short of those expectations while struggling to find the right tools to help them deliver on consumer expectations. The post 3 Ways The Cloud Helps Marketers Innovate with Speed and Scale: Marketo + Google Cloud appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
    [Help] 7 Amazing Tips to Help Boost A Blog Post’s Organic Ranking
    To help supercharge your blog’s ranking, follow these 7 tips: 1) Increase blog ranking with optimization. As a good inbound (or otherwise) marketer, I know this is the most obvious tip when it comes to helping your blog rank organically. Link optimization - Link internally when appropriate and use external links to back up research and help increase the authority of the article. So how do you help increase the organic CTR of your blog?
    [Help] Cybersecurity Help for Small and Mid-Sized Businesses
    The information in this document is applicable to all businesses everywhere, not just in California, and it offers cybersecurity help for SMBs. The post Cybersecurity Help for Small and Mid-Sized Businesses appeared first on Marketing Action Blog - Act-On. It’s barely two months into 2014, and we’ve seen a tremendous number of issues pertaining to privacy and data breach management.
    [Help] 3 Questions To Help You To Stop Wasting Your B2B Content Marketing Budget
    These three questions will help you refocus your B2B content marketing strategy on quality, not quantity. The post 3 Questions To Help You To Stop Wasting Your B2B Content Marketing Budget appeared first on Marketing Insider Group. It’s no use throwing good money after bad content. Content Marketing
    [Help] Screw Sexy, Be Helpful: Creating Compelling Content in a Snoozeworthy Industry
    Be helpful. Be Helpful,” tweeted during Inbound. As Jay says, helping can replace selling, or at least reduce the friction in the sales process. Helpful beats viral in the marketing long run. Your marketing team must become a newsroom, telling engaging and helpful stories. Add in the “how” and you’ll have content that’s helpful and engaging. Journalism can and should also include using current events to help maintain relevancy and interest.
    [Help] This Tone Analyzer Could Help You Sound Like Your Favorite Publisher
    But when a brand considers how it wants to sound, the tone analyzer can help quantify abstract goals and get team leaders to think about the type of writers who can create content that fulfills those goals. The post This Tone Analyzer Could Help You Sound Like Your Favorite Publisher appeared first on The Content Strategist. A few days ago, I was on the phone with a marketer from a popular appliance company when I heard an unusual request: “We want to sound like Vice.”
    [Help] After A Stroke, My Sales Skills Helped Me Recover. Here’s How.
    We believe that salespeople are more than the number they carry, and that by celebrating the human side of sales, we help salespeople win bigger. Mentors give us such great insight but the onus is on us to seek them out and ask for help. If I can help others to be healthier and less stressed I am fulfilled. This post is part of Outreach's new blog series, Beyond the Number.
  • HUBSPOT  |  TUESDAY, MAY 19, 2015
    [Help] Sick of Dealing With a Messy Office? 10 Free Posters & Badges to Help You Fight Back
    We need your help, and with it, there is no toaster too toxic, no fridge too full, and no stench too significant for the strength of our efforts. Whoever said “cleanliness is next to godliness” hasn’t spent much time in office kitchens lately. Regardless of whether you work at a Fortune 500 company, a small startup, or a mid-sized financial services firm, communal office kitchens have a funny way of attracting messes, spills, and close encounters of the liquid kind at every turn.
    [Help] How Client Testimonials Can Help You Close Deals
    You might see references to professional, approachable and helpful salespeople, or immediately accessible customer service. Most of us make it a habit to know why our customers buy our products and services. A lot of us have entire teams dedicated to curating and marketing customer success stories and rave reviews. But how many of us follow the client testimonials of our competitors’ offerings?
    [Help] How chatbots help with your marketing efforts
    The post How chatbots help with your marketing efforts appeared first on Opentopic. Marketing in the 2000s was dominated by search engine marketing and optimization (SEM and SEO). The early 2010s saw the rise of Facebook and social media marketing. Most recently, we’ve seen mobile marketing rise and plateau as users have stopped downloading new apps. Now, we are entering the era of messaging. What is a “chatbot,” you ask? Chatbots are computer.
    [Help] How AI Can Help Maximize Attendance at Your Marketing Events
    How artificial intelligence can help you draw new, qualified prospects to your marketing events. We’ve spoken before about how a predictive model can help you target ideal customers via an Ideal Customer Profile. The post How AI Can Help Maximize Attendance at Your Marketing Events appeared first on Leadspace. If you’ve ever organized a conference, or any B2B marketing event, you’ll know ensuring a good turnout is a lot like managing a sales funnel.
    [Help] InfusionCon 2013: InfusionSoft Keeps Its Focus on Helping Entrepreneurs
    This consistency is no accident: Infusionsoft managers are quite vocal on their very conscious efforts to build a culture that is committed to helping entrepreneurs and is itself entrepreneurial. I spent part of last week at Infusionsoft ’s annual conference, InfusionCon, drinking the Kool-Aid and soaking up the Arizona sun.
    [Help] Developing Differentiators: How Research Can Help You Pass the Test
    To find more information about how research can help grow your firm, download our free Professional Services Guide to Research below. A differentiator, often times dubbed a “competitive advantage,” separates your firm from the rest of the herd. When a prospect is evaluating you, your differentiator is what may tip the scale in favor of your firm. Why use a cookie cutter when there’s hand made pastries available to you?
    [Help] 6 Tricks to Help Your Team Run More Efficiently
    The post 6 Tricks to Help Your Team Run More Efficiently appeared first on Marketing Insider Group. Don’t fall prey to inefficiency. Try out these six tricks for ensuring your team runs in a finely-honed, highly-effective manner, then to learn more, watch the Migrating to Office 365 from Google webcast from Microsoft Office. Marketing Strategy
    [Help] 6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)
    Value can be translated into something that is educational, entertaining, helpful, unique, brilliant, visual, inspirational, informative, or even emotional. Cross-department alignment -- How the marketing team works with Sales, IT, Executive Management, and other functions to help achieve all of the above. Setting a team-wide goal, no matter how large or small, will help improve integration across functions. Here are a handful of tips that can help.
    [Help] Pipeline Marketing Helps CMOs Thrive in a Post Lead-Generation World
    CMOs can partner with their sales teams by helping to lead them out of any resulting deserts of rejection fatigue. A well-timed nudge from a friendly, helpful client solutions rep (title change!) It’s my hope that this article has helped outline what pipeline marketing is, and how you can better prepare your brand to compete, without shattering the bottom-line. Is your sales team suffering from “rejection fatigue”?
    [Help] 5 Marketing Campaign Improvements to Help Uncover More Donor Revenue
    Modern marketing tools and tactics help nonprofits engage with donors, build trust, inspire support and, ultimately, turn one-time donors into charity advocates. People donate because they feel a connection to a cause and are inspired to help. Help people understand what inspired the formation of the nonprofit, why its mission is important and how their contributions will make a difference. Thus far, the initiative has helped raise $9 million.
    [Help] Lead Generation: Conversion Goals Help Evaluate ROI
    This helps you identify places where you are dropping the ball, which in turn tells you where you must dedicate more efforts and resources so you can improve. At the same time, knowing the metrics for each specific part of the journey helps you evaluate your return on investment for specific tactics or efforts. Establishing clear conversion goals for each strategy or tactic when organizing your overall strategy will help you assess the outcomes and see if you’re on track.
    [Help] How Content Marketing Helped Make Google the Most Attractive Employer in the World
    The post How Content Marketing Helped Make Google the Most Attractive Employer in the World appeared first on The Content Strategist. For three years in a row , Google has been the most attractive employer in the world for business and computer science graduates, according to research from advisory firm Universum. In the U.S., Google is second only to NASA for engineering graduates, and in 2015, it snuck into the top three for humanities and reached number six for natural sciences.
    [Help] How Analytics Is Helping Banks Cater To Millenials
    The post How Analytics Is Helping Banks Cater To Millenials appeared first on Opentopic. – Rocky Scopelliti is Telstra’s global thought leader and industry expert. His pioneering work and membership on the innovation council of a major bank has delivered five industry first innovations. He is also a non-executive director on the board of Community First Credit Union – Sydney’s largest credit union. We sat down with him ahead of his presentation at the.
    [Help] This One Tip Can Help You Achieve Ten Times The Success Of Your Peers
    The post This One Tip Can Help You Achieve Ten Times The Success Of Your Peers appeared first on Marketing Insider Group. The average Harvard MBA graduate earns a starting salary of $115K with a $20K signing bonus. But some Harvard graduates end up being much more successful than others ten years later. 3% of these MBAs make ten times more than the other 97% combined. Why is that? The simple answer is that the 3% had […].
    [Help] How Emotional Arcs Can Help Brand Storytelling, as Revealed by AI
    A powerful, emotional story reveals the heart and soul of a brand, helping the audience connect on a more fundamental level. While storytelling categories shouldn’t be prescriptive, they can help digital marketers think about ways of using emotional highs and lows in their storytelling efforts. Focusing on the emotional arc behind the story can help brands understand the type of content users are hard-wired to share.
    [Help] How To Use RLSA To Help Increase High Quality Leads
    In addition, it helps keep your brand at the top ad position of searches for qualified potential customers. While Remarketing Lists in Search Ads (RLSA) have been out for a while, it’s still a very powerful – yet underutilized – function in Google AdWords. By using RLSA for your AdWords accounts, you have the potential to increase the amount of high quality leads by increasing reach and frequency with users who have engaged on your site but did not convert.
    [Help] How Infographics Can Help Scale Content Creation
    Including infographics in content strategy could maximize content’s value to readers and help increase its overall shareability. The post How Infographics Can Help Scale Content Creation appeared first on The Content Standard by Skyword. From short-form to long-form, social to static, content creation among marketers is varied.
    [Help] 6 Handy Resources to Help Solve Your Biggest Content Creation Problems
    To help you overcome those obstacles, here’s a quick round-up of recent blog posts by HubSpot Partners about solving the most common content creation challenges that inbound marketers face. Fictional representations of your ideal customers can help you nail down key details about your company’s perfect customer. It’s oh-so-easy to get swept up in a hyper-creative idea and forget about the practical side of creating content that’s inherently helpful.
    [Help] The Best Way To Convert New Buyers Is To Help Them First
    A successful content marketing strategy starts with a commitment by the business to shift budget from the promotional messages they create and start focusing focus on helpful consumer-focused content. The best way to get someone to do something is to help them first. The most successful brands in content marketing create really helpful content that attracts the target audience in the earliest stages. We are helping brands like Pepsi, ConAgra and many others.
  • PUREB2B  |  MONDAY, JULY 4, 2016
    [Help] 5 Tips to Help Close That Sale
    The right CRM software can aid you in keeping your loyal customers by helping you to manage the sales funnel, effectively qualify leads, track customer touch points, and provide data for analysis. Before convincing someone to buy something from you, you have to convince yourself first, which in turn helps you exude a feeling of confidence in the product you’re offering. Know the ins and outs of your product, and do your research about a prospect to help tailor your approach.
  • FATHOM  |  FRIDAY, OCTOBER 17, 2014
    [Help] How Permission Based Marketing Can Help Your Company’s Digital Efforts
    The post How Permission Based Marketing Can Help Your Company’s Digital Efforts appeared first on Fathom. Is your company interrupting potential clients with your digital marketing initiatives, or are you seeking their permission to share useful content with them? If you’re only doing the former and not including the latter, then you might want to reconsider your digital strategy.
  • BIZNOLOGY  |  MONDAY, MARCH 24, 2014
    [Help] Competitor analysis: get link building help from your competitors
    Although manual link building does take more work, there are worthwhile tactics and strategies that can help with your link building efforts. You can use this information to help determine the appropriate scope and size of your own link building project. It is always helpful to know what you’re up against when beginning a link building campaign. However, there are some places you can look for help with your link building efforts. Photo credit: RambergMediaImages.
    [Help] Infographic: How Content Can Help You Attract the Best Talent
    The post Infographic: How Content Can Help You Attract the Best Talent appeared first on The Content Strategist. Content marketing is often cited as a way to improve lead generation and brand awareness, but what about hiring? A recent infographic from Jobvite and Column Five Media highlights the importance of thinking about content as a way to attract both your target audience and new hires.
    [Help] 3 Twitter Tools That Help You Manage Your Account(s)
    If you’re new to Twitter or just looking to learn a few simple tricks of the trade, here’s a list of three easy-to-use Twitter tools that are particularly helpful in scheduling tweets, researching trending topics, cleaning out spammers and bot followers, and managing multiple Twitter accounts. You can also create lists which allow you to group people of similar industries/interests together to help keep your list of contacts organized.
  • ACT-ON  |  WEDNESDAY, APRIL 13, 2016
    [Help] 5 Email Metrics to Help Diagnose Your Mistakes
    Analyzing email metric reports is an excellent way to help review and sometimes diagnose issues with your targeting, data, or even deliverability. This metric will help tell you the mailable status of a list, each time you send. It’s then counted into a spam complaint ratio, which the ISP uses to help determine whether future email sends should be blocked.
    [Help] 8 Ways You’re Failing at Email Marketing: Marketing Automation Can Help
    Email marketing has the potential to fuel sales and website traffic, while increasing brand loyalty to your company. However, in today’s competitive marketplace, effective marketing has become more challenging than ever. To reach your target customers, you need to ensure your email marketing contains an edge over your competition, so you can entice consumers, motivate […]. Marketing Automation marketing automation
    [Help] How a Newsroom Approach Helps Barclays Publish at the Speed of News
    The company felt it had a duty to help its customers understand the implications—and people wanted information fast. Detailed explainers like “ Could the government’s new Help to Buy: ISA help you save? ” The post How a Newsroom Approach Helps Barclays Publish at the Speed of News appeared first on The Content Strategist. Eighteen months ago, Barclays UK decided it was time for a change.
    [Help] How to Help Your Sales Team Close Deals With Content
    For marketers, this leaves us with a big question: how do we leverage the content we’ve created to help salespeople bridge the gap, engage more prospects, and close the deal? You only get one shot at a first impression, and content can help you say more in a short window of time. Whether you’re the one landing the first sales call or helping a rep land it, leveraging personalized content can help start that important conversation.
    [Help] A Free, Customizable Template to Help You Prove Marketing ROI [+ SlideShare]
    It''s a brand new month, everyone! It''s a time for new beginnings. New campaigns, new landing pages, new blog posts, new emails, and new social media posts are all on the horizon. But wait. aren''t we forgetting something? With last month''s activities all done, we need to pause for a second to examine what worked and what didn''t. And you can''t do that just by saying last month''s activities were "great". great" doesn''t pay the bills.
    [Help] 3 Important Lessons for Lead Gen and Life
    I’m charged with helping MECLABS attain Research Partnerships. Reflecting on it 12 months later, I realize that smart, effective people do, because that’s when they discover the solutions to help them accomplish their goals. Lead Nurturing: How a social business strategy can help you move from selling to helping your prospects. Thought Leadership Uncategorized lead generation Lead Management teleprospecting help thought leadership
    [Help] How Account-Based Marketing Can Help You Stop ‘Churning’ Leads
    The post How Account-Based Marketing Can Help You Stop ‘Churning’ Leads appeared first on Leadspace. We’ve talked a lot about lead generation and lead conversion in this blog – which makes sense, seeing as lead gen is what we do. But there’s another important aspect of the marketing and sales cycle I’d like to touch on in this post: retention.
    [Help] How Content Helps the UK’s Biggest Grocery Stores Corner the Market
    To avoid being drawn into a price war, the established players have responded with campaigns that focus on helping and inspiring their customers. Tesco’s long-term brand positioning is “ Every little helps.” David’s ‘Hot or Not’ Chicken Curry,” for instance, features a man who lied to his wife 15 years ago about liking hot curries but still cooks them for her while secretly adding yogurt to his own helping.
    [Help] How email marketers can help end phishing
    If your ID is your email address, that can help phishers crack other, more valuable sites. The post How email marketers can help end phishing appeared first on Biznology. You probably know what phishing is–an attempt to impersonate a legitimate website in order to trick you into revealing account information through an email that asks you to log into your account. The way it asks is the trick: it asks you to click on a button in the email to launch the website and log in.
    [Help] Helping CMOs Look At The Digital Space From A Human Perspective
    From there, it leads to a new norm, helping us understand our own intentions and behaviors. At Google, she helps advertisers and marketers make sense of human beings’ deep, emotional relationship to the digital space. From there, they help to convert those insights into strategic and creative efforts. Google's Abigail Posner Google's Abigail Posner helps advertisers and marketers make sense of human beings’ relationship to the digital space.
  • BIZNOLOGY  |  TUESDAY, MAY 29, 2012
    [Help] Keep blogging even after you resent your blog
    Blogging Social Media Marketing AdSense Advertising Blog faqs help and tutorials Google Mike Moran search Search EnginesThere’s no reason to ever let your blog go fallow. Unlike leaving farmland unsown for a period in order to restore its fertility as part of a crop rotation, there’s no benefit in ignoring your blog.
    [Help] 5 Helpful Reporting Tips from The New Yorker Festival
    ” The post 5 Helpful Reporting Tips from The New Yorker Festival appeared first on The Content Strategist. Every day, I religiously check my mailbox to look for the newest issue of The New Yorker. I know it only comes once a week, but each time I open the mailbox, I have this irrational hope that a fresh copy will be waiting for me. When it does arrive, I head upstairs, establish an impenetrable nook, and spend the next 45 minutes with a familiar friend.
    [Help] How Automation Is Helping You Relate Better To Customers, Not Worse
    The post How Automation Is Helping You Relate Better To Customers, Not Worse appeared first on Marketing Insider Group. Robots now perform 10 percent of manufacturing tasks, and that’s projected to reach 25 percent by 2025 according to a recent study by the Boston Consulting Group. This scares many people because robots and automation aren’t just fundamentally changing blue collar work, new business and marketing technology are also shifting how people think and behave. […].
    [Help] Lots of Vendors Can Help You Find Leads on the Web
    Few people would suggest you learn salesmanship from the play Glengarry Glen Ross ,* but its central message rings true: good leads are the lifeblood of a sales organization.** That’s why scanning the Internet to find new prospects is such an exciting opportunity. At least a dozen firms are now following that path.
    [Help] Are Your Employees Happy? Here Are 10 Feedback Tools to Help You Find Out
    Check them out to see which one might help you make improvements in your own office. The app also has a section for goals and accomplishments so that employees can list out the important tasks they plan to accomplish by next week, helping to keep people accountable. Impraise can help managers set up reviews and ask key employees for quantitative and qualitative feedback on a staff member, as well as gather feedback on their own management performance from their direct reports.
  • HUBSPOT  |  FRIDAY, OCTOBER 25, 2013
    [Help] Google Glass for Nonprofits: 7 Ways It Could Help Your Organization
    It''s a great way to give your supporters the feeling of being there with you, helping to make a difference. 3) Connect your supporters with the people they help through a Google Hangout. But imagine if the donors and fundraisers that helped one specific village could virtually hangout with the people they''ve helped? 7) Have someone receiving aid from your organization record a video before and after help is given.
    [Help] 3 Tactics to Help Modernize Your Law Firm's Marketing
    If this change resistant group is willing to embrace a category as new and tricky as mobile marketing, then certainly there is hope that law firms are ready to embrace the kind of marketing tactics and technologies that can help to skyrocket their firms. Recording video “bios” of each of your partners or shareholders is also a great way to help prospects and clients get to know your team and their individual strengths and expertise.
    [Help] Do you use your website search to help your SEO?
    The post Do you use your website search to help your SEO? I do lots of SEO projects. Not so typically, I also do a lot of website search projects. But I hardly ever do them for the same clients. One reason is that IT people typically run website search while marketers typically manage SEO. But the few clients I work with that do SEO and website search together have discovered the secret I am about to share with you.
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